DECEMBER 2-6, 2026
MARKETING HANDBOOK
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LET’S MAKE RED DOT MIAMI 2026 A SUCCESS—TOGETHER! For 21 years, Red Dot Miami has been an established destination during Miami Art Week, bringing together an impressive roster of contemporary art galleries, accomplished artists, discerning collectors, and art enthusiasts from around the world. At Redwood Art Group, we’re committed to building on that legacy— creating the visibility, excitement, and momentum that make every edition a success.
already know and trust your gallery’s vision and expertise. A personal invitation from you creates an opportunity to reconnect with established collectors, introduce new works, cultivate relationships, and welcome prospective buyers to your booth. When every gallery actively promotes its participation, we amplify our collective reach—creating greater visibility, more meaningful engagement, and more opportunities for success.
In the months leading up to the fair, our team launches an extensive marketing campaign designed to elevate Red Dot Miami’s visibility and attract an engaged audience of collectors, art advisors, designers, industry professionals, and art buyers. Through public relations, digital advertising, email marketing, social media, strategic partnerships, influencer outreach, and collector engagement, we’ll be working every day to generate excitement and drive attendance.
This handbook is designed to make marketing your participation simple and effective. Inside you’ll find ready-to-use graphics, social media suggestions, email ideas, digital assets, and promotional tools to help you connect with your audience before, during, and after the fair.
But some of the most valuable connections begin with a personal invitation from your gallery. Your collectors, clients, artists, and professional network R
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The stronger we market together, the more successful we can all be. Let’s build on 21 years of artistic excellence, collector relationships, and discovery—and make Red Dot Miami 2026 another exceptional Miami Art Week experience. Together.
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YOUR MARKETING INVESTMENT AT WORK Every Red Dot Miami exhibitor contributes to a cooperative marketing program designed to build awareness, attract qualified collectors and art enthusiasts, and maximize attendance throughout the fair. Your required Marketing Package investment helps support a comprehensive promotional campaign that includes: • Regional and national advertising • Public relations and media outreach • Social media marketing and digital advertising • Email marketing campaigns • Street banners and outdoor promotion • Exhibitor Directory • Digital Collector ePasses • The Red Dot Miami Digital Catalog* • Additional promotional initiatives before, during, and after the fair
This cooperative approach allows every exhibitor to benefit from a unified marketing campaign that no individual gallery or artist could achieve alone. By combining our resources and your own promotional efforts, we create greater visibility, stronger attendance, and more opportunities to connect with collectors. You need to participate by: • Distributing your personalized electronic invitations/complimentary passes (provided to you by show management and outlined below) to your collectors. • Promoting your participation in the Fair on your website, in your email campaigns, on your social media channels, in press releases, etc.
THINK OF IT THIS WAY: WE BUILD THE AUDIENCE—YOU INVITE YOUR AUDIENCE. TOGETHER, WE CREATE THE STRONGEST POSSIBLE FAIR. *Inclusion in the Digital Catalog is dependent upon the timely submission of exhibitor information and artwork by the published deadlines. R
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PROMOTIONAL ACTIVITIES
ART ON VIEW
Red Dot Miami encourages exhibitors to create engaging experiences that attract visitors and showcase their work. Whether you’re planning a special event, giveaway, demonstration, or other promotional activity, we’re here to help ensure it enhances the overall fair experience for everyone.
Exclusive for In-Person Exhibitors. Amplify your presence—showcase your artwork on 13+ screens across the fair floor all show days.
To maintain a professional and enjoyable environment, promotional activities must take place within the boundaries of your contracted booth space. If you observe unauthorized solicitation by another exhibitor or attendee, please notify Show Management.
Sign Up
PLANNING SOMETHING SPECIAL?
RAFFLES & GIVEAWAYS Please provide a brief description of your promotion, including how it complies with all If you are considering any of the following activities, applicable laws and regulations. please contact Linda Mariano, Managing Director of Marketing, for approval before the fair: ART DEMONSTRATIONS Live demonstrations are encouraged in the Art SPECIAL EVENTS Theater. Demonstrations or audience participation Private receptions are welcome. The public within your booth space require advance approval distribution of food or alcoholic beverages from from Show Management. exhibitor booths is not permitted. _____________________ MUSIC & VIDEO Audio or video presentations may be approved provided the volume remains low and does not interfere with neighboring exhibitors. Show Management reserves the right to reduce or discontinue audio that becomes disruptive.
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FOR APPROVAL OR QUESTIONS, PLEASE CONTACT: Linda Mariano Managing Director of Marketing linda@redwoodartgroup.
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Exhibitor Dashboard
Want help curating your booth? Simply send questions and/or a booth layout diagram and artwork images to Linda Mariano for review and assistance: linda@ redwoodartgroup.com
(password: rdm26dash)
Dashboard
Proposals due by October 30, 2026
Want to do a live art demonstration? Let people see you create your next masterwork! It’s 45 minutes on the Art Theater stage. Submit your proposal today. Send to Linda Mariano
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Your booth includes unlimited digital tickets— invite your collectors, clients, friends, and followers, because the most effective way to grow attendance is through our exhibitors.
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Photography & Video Services
Suggested copy and designed graphics are here:
Tell your story! Engage our photographer and videographer to capture your booth and exhibition. MAC Motions, Marco Curiel | Owner, Director (619) 957-3278
Copy
Pricing
https://bit.ly/smiardm26-collector
Guide O
Submit Images
Here’s the link to share in emails, social posts, and newsletters:
Follow the Social Media Guide. Suggested posting: Weekly starting now, twice weekly 4 weeks before the Fair and daily during the Fair.
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To maximize your marketing exposure, submit your Image Submission Form at least six weeks before the fair to be included in the Online Catalog, cooperative advertising, and social media promotions.
Invitations
Social Media
Email Linda
Due by October 30, 2026
Guidelines
Requirements
Art Theater
Promo Images
The way you hang your booth contributes significantly to your success at the fair.
Exhibitors must follow the fair’s Booth Display Requirements.
Need a ticket link? Looking for a signage vendor? The Dashboard is your Resource Center.
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Hanging Guidelines
Booth Layout
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Hanging Guidelines
Tips for a Successful Fair, Part 1&2
The way you hang your booth contributes significantly to your success at the fair. Check the Guidelines.
Join Redwood CEO Eric Smith and Social Media Manager Jessica Hosey as they share practical advice, insights, and strategies for planning a great booth.
Guidelines Booth Layout
Part 1
Exhibitors must follow the fair’s Booth Display Requirements.
Part 2
Requirements Want help curating your booth? Simply send questions and/ or a booth layout diagram and artwork images to Linda Mariano, Managing Director of Marketing, for review and assistance: linda@redwoodartgroup.com
PHOTOS OF BOOTHS
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COHART — OUR PARTNER IN HELPING YOU SELL AND MANAGE YOUR ARTWORK Cohart is an all-in-one platform built for the art world - combining inventory management, collector tools, payment processing, and online presence in one place (think Artsy, Artlogic, Instagram, and Square, all in one platform). During the fair, exhibitors can use the Cohart mobile app to accept credit card payments via Tap-to-Pay — no card reader or additional hardware needed, just your phone. While you do have to submit our Sales Tax form regardless of your participation with Cohart, it’s good to know that Cohart handles collecting and filing sales tax on your behalf. It’s one of the ways Cohart makes selling easier. To get started or learn more, reach out to Cohart at hello@cohart.com, or book a demo with Cohart.
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QUESTIONS? CONTACT US: Linda Mariano Managing Director of Marketing linda@redwoodartgroup.com
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