Decor summer15 flipbook

SUMMER 2015

Lift Up Your Business

With Wisdom from Pease Pedestals

ALSO IN THIS ISSUE

The Finishing Touch

Framing for a Redesigned Space

Could a Daily Deal Boost Your Sales?

The Plague of Wall-Mounted TVs

BY TARA CRIGHTON

BY ED GOWDA

BY PAUL CASCIO

Team Notes SUMMER 2015 Each issue, our Team Notes column will offer an inside look at real-life design, featuring stories and recommendations from members of the Redwood Media Group team. This issue, inspired by the interview with Pease Pedestals on page 68, we’re discussing favorite ways to display art at home. Whether it’s a specific custom-framed piece, a sculpture garden, or a gallery wall that they’re most fond of, these members of RMG share their display stories with pride.

“We created a gallery hall in our new home by adding additional width to the hallway, creating an exhibition-style presentation that greets our guests as they enter. Each piece features a unique frame, the selection of which became as important to our collection as the artwork itself. One of our favorite paintings is a landscape by Ron Rencher that can be seen at the end of the gallery hall.”

— Rick Barnett, Managing Director of Exhibitions & Media Sales “We have a collection of blown glass pieces that are amazing, including our latest addition of glass cherries from Donald Carson. We love displaying them in different locations on tables and stands, and the lighting my husband has created for them marvelously highlights the translucence and depth of each piece.”

— Linda Mariano, Managing Director of Marketing

“I love eclectic decorating—displaying artwork with different textures, colors, and shapes, mixing old with new, pairing vibrant with neutral. It really tells a story and gives instant personality to a room. In our dining room we have a colorful, abstract gallery-wrapped painting next to a triptych of antique Japanese lacquer wall panels, all hung on an ombre painted wall. Makes for a high-impact, lively room!”

— Stacy Dalton, Creative Director

“I love to collect sports memorabilia. Some of my best memories are of attending sporting events with my father, brother, or son. As a result, I have a small but exciting sports photography collection that is nicely framed and hung in my office. Each piece unlocks a moment in history that can never be recreated.”

— Geoff Fox, COO/CFO

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Wayne Capili

SUMMER 2015 decormagazine.com info@decormagazine.com ______ CEO/Publisher: Eric Smith Editor-in-Chief: Megan Kaplon Managing Editor: Linda Mariano Copy Editors: Nina Benjamin, Fran Granville Contributing Editors: Paul Cascio, Tara Crichton Art Director: Stacy Dalton Graphic Designer: Lizz Anderson ________ Advertising Rick Barnett Managing Director, Exhibitions & Media Sales rick.barnett@redwoodmg.com 831-747-0112 Ashley Tedesco Director of Media Marketing Sales ashley.tedesco@redwoodmg.com 831-970-5611 Rosana Rader Director of Sales & Exhibitions rosana.rader@redwoodmg.com 831-840-4444 _______ Operations & Finance Geoff Fox geoff.fox@redwoodmg.com ____ Subscriptions Visit decormagazine.com for subscription information. _________ DECOR serves all segments of the art and framing market, including art and framing retailers; picture framers; interior decorators; artists; home-furnishing providers; OEM/volume framers; gift retailers; photo studios; suppliers; distributors; and manufacturers. The magazine features articles and columns from longtime and well-known industry experts and top art and framing retailers.

INDUSTRY INNOVATORS

PRODUCTS & GOODS TO

Elevate Your Framing Game GO BIG WITH PERCEPTION

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POPAL

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Specialty Matboard’s Britain Series reflects the texture and aesthetics of true linen fabric. This series allows framers to achieve the classic look of linen without the additional steps required when using fabric. The Specialty Matboard series comes in a wide variety of colors including natural creams, whites, browns, and blues. All colors and styles are available in 32" x 40" and a few select styles are available in 40" x 60". ➤ specialtymatboard.com COMPLETELY CUSTOMIZABLE

http://www.jacquarts/cadredart/+/popal.multi jacqueli.jacquarts.popal@gmail.com 58

Prisma Frames by Bella Moulding allows consumers to get exactly what they want from a frame, from size to color, pattern, and finish. You can create and preview your design using the online visualization software available on the Bella Moulding website and then place your order. You can even upload an image of your chosen artwork to see how it will look inside your custom frame. ➤ prismaframes.com D E CO R M AG A Z I N E .CO M

pease pedestals custom art display For over 30 years Pease Plastics has manufactured the highest quality acrylic furniture, home accessories and art display.

Each piece is custom handcrafted in the USA. • custom furniture • residential & commercial • sculpture • custom pedestals • display cases

• picture frames • shadowboxes • light boxes • motorized turntables • swivels

• art bases • easels • laser cutting & etching • signage • trophies & awards

PHONE: 847-901-4440 • www.peasepedestals.com 1857 A Elmdale Avenue • Glenview, Illinois 60026

Barbara Moore BOLD Beautiful COLOR Fine Art Photography

APRIL 23-26, 2015 | NYC | PIER 94

Dramatic Landscapes Natural Beauty Mystical Abstracts Power Of Nature Funky & Unusual Abstracts … and more ...

www.barbmoorefineartphotography.com

SUMMER 2015 EDITION

barb@barbmoorefineartphotography.com 59

THE ART OF FRAMING

Finishing With Style In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of the room.

Most prevalent design strategies propose that these investment pieces be of good quality and as design-neutral as possible.

The items that comprise the trendy and fashionable aspect of the design plan are usually cheaper and deliberately interchangeable for seasonal variety.

This situation puts custom framing in an awkward middle position, as it is neither cheap nor interchangeable. Properly custom-framed art is expensive and aligns more closely with furniture than with pillows, throws, and other accessories. Framed art that is cheap, interchangeable, and ready-made, on the other hand, requires frequent replacement due to its poor construction and general absence of real artistic value. Yet the framer still must often handle the tail end of dwindling resources for customers who show them paint chips and carpet swatches and expect things to match.

When you face this situation, all you can do is take a deep breath and dive in.

As with most other situations, preparation is key. After bellying up to your counter, what the customer sees first are your frame samples. I like to arrange mine according to finish and size. My customers don’t know or care what company supplied them, so arranging them by supplier would be unnecessarily confusing. By keeping all my similarly colored frame samples together, I ensure that my customers can see at a glance what kind of selection I offer.

I cannot overstate how necessary it is to have the right samples on display. You must have samples that reflect current styles and trends—not because you want to create trendy and fashionable framed art, but because you want to represent yourself as knowledgeable of current design trends and as a credible source of design advice.

People’s tastes change. Recently, there has been a noticeable movement toward a simpler design aesthetic. Empty-nesters are 60

By Tara Crichton

getting rid of all their heavy wood “investment” furniture and decorating with an eye for clean lines and simple shapes. Furniture retailers will tell you that white is the most common color choice for leather furniture. You will not sell anything to this customer if all the samples they see when they walk in your store are mahogany or barn-board blue.

Your frame supplier is the best resource for keeping your frame samples current. Your sales rep shows you carefully considered frame samples that coordinate with what your customers have seen in interior-design magazines. Keep an open mind when viewing samples from a frame supplier—don’t assume that your customer won’t like what you don’t like. When I was a sales rep and first went out to galleries showing them a new line of brightly colored lacquer frames, most framers were visibly repulsed. Those sweet little frames brought up all kinds of unpleasant memories of bad lacquers gone by. The framers brave enough to put those samples out were thoroughly surprised to find that their customers did not share their feelings. Clients were more than ready for some color and shine in their framing projects. Sales were so good that some colors ended up on backorder due to the unexpectedly rapid depletion of stock.

Pay attention to what your customers are asking for. Customers were asking me for wenge frames long before I carried anything with a wenge veneer. They were asking for white gallery frames long before I had the right matte white and tall stem shape that such frames required. They were asking for floater frames before I even knew what a floater frame was. We framers get caught up in the day-to-day operation of our businesses and our busy lives, and we can lose track of the dynamic nature of our customers’ desires. But this changing nature is the lifeblood of our business, so you must change along with it.

Properly implemented custom framing is a craft. It has all the attributes of fine furniture, and, like fine furniture, it is expensive.

Education is the only approach to customers’ resistance to your price point. Be knowledgeable about your product and be willing to share that information. People pay more when they understand what they are purchasing. Fine Italian wood veneers look different from foils. Real metallic leafing looks different from a metallic spray D E CO R M AG A Z I N E .CO M

©iStock/mtlapcevic

finish. Acid-free mats won’t fade and discolor as paper mats will. I but be warned: Gold is coming back. don’t offer paper mats, and I don’t use any materials in my gallery The espresso wood trend is sticking around due to its total that are substandard, because I know that the product my gallery domination of the furniture world. Because people have invested produces is my representation in the world. It so much money in espresso-finished floorThe items that is the best advertising I will ever do, and it has ing, furniture, and cabinetry, I don’t expect to show the quality and design expertise that comprise the trendy the trend to disappear for a long time. my clients have every right to expect.

There has been a lot more conversation and fashionable aspect Do not hesitate to charge properly for about color forecasting and Pantone’s Color of the design plan your work. If you are proud of your work, of the Year in the media this year than I are usually cheaper you should be paid accordingly. There will remember from years past. I find that, for and deliberately always be someone willing to do it for less, me, this forecast is of personal interest but of but do not let that fact affect you. Good cuslimited use in my framing projects. A change interchangeable for tomer service and a superior product always from Radiant Orchid to Marsala in the color seasonal variety. win in the end. Great design is priceless. schemes of mass-market production will People are obsessed with trends and all things trending in never influence the directions I give my customers concerning popular culture. The trends are unavoidable and, if you keep them frames and mats. in mind as reference points, rather than the full objective, they When customers come in for the final finishing touches on are useful tools. their newly renovated space, be confident and ready. With prepaFor example, I have recently noticed the re-emergence of gold ration and design savvy, you will have exactly the right tools to in interior-design compilations. It is the brassy, true-to-life gold ensure that those last pieces of their design puzzle will be exactly that hasn’t been in the hardware palette in a long time. For as long what they need to finish the project off with style.® as I can remember, silver has been the metallic finish of choice.

The trend started with bright silver leaf, which slowly shifted into Tara Crichton has worked in the framing industry for more than 24 nickel and then into darker silvers with patinated finishes. Gold years and is a graduate of University of Guelph with a double major was the color of “Grandma’s framing,” and designers and their in fine arts. She has worked in every aspect of the framing industry, clients avoided it like the plague. The new gold is modern, sharply including retail, wholesale distribution, OEM, and art direction. She angular, narrow, and delicately textured. It will be a slow process, now owns and operates a gallery just north of Toronto.

SUMMER 2015 EDITION

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THE GUERRILLA FRAMER

WHY I HATE

GEORGE JETSON

I

n the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores.

All of these factors have affected the sales and profitability of small independent frame shops and galleries. Yet, through ingenuity and perseverance, they’ve managed to survive, and art and framing sales are now experiencing a resurgence in sales. This situation is especially true for independent framers, who are starting to gain market share as more and more consumers recognize that 70 percent off a grossly inflated price is not such a great deal for a frame design showing a lack of professional design skills.

Just as handing someone a paint set doesn’t make them an artist, giving someone a title and showing them how to use a

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By Paul Cascio cash register doesn’t suddenly endow them with the skills they need to be a professional frame designer. It’s taken years, but consumers have finally begun to recognize that the real value of custom framing is in the enduring beauty of the results, not in the inexpensive frames they see in newspaper ads. The industry today is smarter, bolder, and more profitable than it has been at any other time in the past decade.

However, despite this increase in prosperity, framers have yet to overcome one obstacle: the widespread, misguided, and illogical placement of flat-screen televisions on walls, instead of in entertainment centers or on furniture. This trend in consumer behavior has caused the framing market to shrink, robbed it of millions of sales opportunities, and generated a tremendous amount of human pain and suffering.

Despite its widespread and devastating consequences to art and framing merchants and to consumers,

the problem has gone mostly unnoticed and almost completely ignored, and it has grown to pandemic proportions.

And it’s got me hoppin’ mad.

Flat screens have taken over valuable vertical real estate that was once the domain of artists, photographers, and framers. Paintings, prints, photographs, needlework, and lots of frames—your frames and my frames—belong on walls.

What does not belong on walls are rectangular black holes of nothingness.

And it’s all the Jetsons’ fault—George, Jane, Judy, and even little Elroy. They started it. They were the first perpetrators of this mess. They’re the ones who made us yearn for the advent of wall-mounted TVs. And now we’ve got ’em. But the Jetsons were wrong.

TVs do not belong on walls. They surely don’t belong in the corner near a ceiling. And they have absolutely no business being mounted above a fireplace.

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©iStock/Peter Mukherjee

Flat screens have taken over valuable vertical real estate that was once the domain of artists, photographers, and framers.

Just because your customers can mount their Samsungs and Vizios on their walls doesn’t mean they should. In fact, mounting a TV on a wall isn’t just a bad idea from the perspective of a custom framer, it’s also a bad idea for your health.

Historically, as you may recall, people placed TVs at eye level. Because most people watch television from a seated position, TVs were once much closer to the floor. This placement provided a viewing experience similar to what one enjoys when sitting in the center of a movie theater.

Earlier generations of TVs were in their own cabinets or consoles; placed on stands; or tucked into entertainment centers, which have doors to hide the rectangular black hole when it is not in use. Today’s

SUMMER 2015 EDITION

TVs are much lighter and flatter than those of yesteryear. They rarely exceed a thickness of more than 5 to 6 inches, making wall mounting possible.

But almost every wall-mounted TV is positioned much higher on the wall than is optimal for comfortable viewing from a sofa or an easy chair. These viewing angles can produce stiff necks, sore shoulders, and aching backs. If you don’t believe it, ask a chiropractor. Most will tell you that wallmounted TVs are great for their business.

Any adult who has ever had the unfortunate experience of sitting in the first few rows of a movie theater should know better than to mount a TV so high up on a wall.

Sure, it was cool to sit in the front row of the theater when you were 10 years old, but

no adult ever willingly sits that close to the screen. Long before the movie is over, your neck is certain to feel like a PEZ dispenser locked in the tilted-back position.

Wall-mounted TVs rob custom framers of potential sales, and they need to do something about it. They need to take back what belongs to them.

Unfortunately, this trend is not likely to go away anytime soon, and there’s little framers can do about it. However, you might consider educating your customers by providing literature about the potential health problems—and letting them know why they don’t want to emulate the Jetsons.® Paul Cascio is the lead instructor for The American Picture Framing Academy (pictureframingschool.com). Cascio also provides business and sales training and consulting. Contact Cascio at pdc@pictureframingschool.com.

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5

TIPS

FOR MARKETING THROUGH DAILY-DEAL WEBSITES By Ed Gowda

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Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies.

Daily-deal websites include Groupon, Amazon Local, and Living Social.

These companies promote special discount deals; sell vouchers to their customers; and pay them for the sales, minus commissions and fees. New customers then bring these vouchers to your company. The daily-deal websites collect no money from you upfront.

They get paid only if the offer to your customers is successful; if they don’t sell a deal, you pay nothing.

Here are five more things to keep in mind when you first try out a daily deal.

1

BE AWARE OF THE TYPES OF CUSTOMER A DAILY DEAL ATTRACTS You will attract a few people who want something for nothing. One of the great advantages of these programs is that if customers are unsatisfied with your offer, they can easily return their voucher for a refund. This approach keeps you from getting negative online reviews. Most customers, however, understand what they are buying and are just looking for an incentive to spend money in your shop.

2

KNOW YOUR PRICING Get a good idea of how much your average customer spends per order.

Make sure that the total value of the deal you are making is well below that average. This tactic ensures that the 50-percent-off deal that the daily-deal

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Get a good idea of how much your average customer spends per order. Make sure that the total value of the deal you are making is well below that average. site presents costs you only about 20 to 25 percent on average. Potential customers don’t see this approach as a trick.

They generally understand that framing is far more expensive than the amount that the deal offers. If they do not understand this concept and feel that you are overcharging them, suggest that they return the voucher for a refund.

This approach will generally defuse a potentially tense situation and prevent any bad online reviews.

3

CAREFULLY WORD YOUR DEAL Do not in any way imply that the amount offered will cover an entire framing order unless you are offering a package deal.

Offers generally set certain limits, such as “$50 for $100 toward custom framing.” Also be sure to include important specifications, such as “limit: one voucher per frame,” “limit: three vouchers per customer,” and “voucher must be used in its entirety; there will be no refund or credit issued for unused amounts.”

4

GET AS MUCH INFORMATION FROM YOUR NEW CUSTOMER AS POSSIBLE When customers redeem their vouchers, make sure to get their contact information, especially their email addresses.

Email is a preferred and effective method for these customers to receive future offers from you. Second, most of the daily-deal sites do not make a repeat offer to the same customer from the same merchant, so it is up to you to bring that customer back into the shop. Finally, email is the easiest and cheapest way to keep in contact with your customer base.

5

KNOW WHETHER DAILY DEALS ARE NOT FOR YOU Daily deals may not be the type of marketing that will work with your business model. If your shop cuts margins close so that you can offer your customers the best possible price, you have no room for an advertising budget.

Therefore, this approach is not for you.

However, when you use them properly, daily-deal sites can help bring new

customers into your shop. So, if you’re looking for a new marketing strategy, come up with a plan that makes sense for your business and give it a try. ® With three Framing Palace locations in Maryland, Ed Gowda has specialized in custom framing for over 25 years. One of his passions is to share information and ideas within the industry. framingpalace.com

PEASE PEDESTALS:

DISPLAYING SUCCESS

Megan Winters

By Linda Mariano

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D E CO R M AG A Z I N E .CO M

During recent trips to my favorite art gallery and an amazing museum exhibition, I was reminded of how important an artwork’s display is to the overall effect of the art. As I viewed the sculpture collections at this gallery and museum, I noticed how the pedestals on which the artwork rested enhanced my experience of each piece.

If you’ve had a similar experience and wondered how you can achieve the same display and appreciation for your treasured sculpture pieces, look no further than Pease Pedestals. Celebrating 20 years of creating beautiful acrylic fabrication, Pease Pedestals has established itself as a premier U.S. manufacturer of high-end acrylic furniture, fixtures, and accessories.

Founder Patrick Pease and new owner Scott Gordon reveal how the company started, what drives its development, where it is headed today with Gordon at the helm, and—perhaps most important—what Pease Pedestals can do to inspire success in your business.

DECOR Magazine: How was Pease Pedestals founded?

Pease Pedestals: Patrick Pease began working with acrylic in 1979 as co-owner of Carmichael Designs in Palm Springs, California. Carmichael specialized in acrylic furniture design and fabrication.

Patrick sold that business in 1995 and returned to his hometown in the Chicago area to raise his family. There, he opened Pease Plastics, again focusing on acrylic fabrication and creating a variety of furniture, display fixtures, accessories, and artwork.

In 1997, Patrick exhibited his spectacular colored acrylic sculptures at Artexpo New York, and he realized that his pedestals were generating as much interest as his artwork. As a result, he created a full line of pedestals, and Pease Pedestals was born.

SUMMER 2015 EDITION

DM: How did you develop your careers and come into this business?

PP: With a background in art, Patrick was drawn to the techniques and creative possibilities of acrylic fabrication.

His first and most celebrated pieces were layers of laminated colored acrylic forming magical prismatic sculptures.

Needing a way to display the sculptures he created, Patrick made coordinating display pedestals. Galleries began ordering the display pedestals for their artwork, and Patrick soon realized that he could expand beyond the sculptures. The addition of high-end furniture—dining tables, side tables, chairs, barstools, benches, and more—gave the company a full range of products to enhance any decor.

After 35 years of running a successful business, Patrick decided to scale back his involvement and find someone to buy into his business who would continue— and, he hoped, expand on—the legacy that he had built.

Scott has always had a passion for working with his hands. By the age of 10, he had discovered Guillow’s wooden airplane kits—basically a set of plans with a couple of flat sheets of balsa wood from which he could build a fairly complex 3-D airplane that could actually fly. Over time, he expanded and refined his skills, building furniture and remodeling his home.

A passion for art led him to open two art galleries in the 1990s, but, with a successful career in film and television, all of these remained merely hobbies—that is, until 2013, when Scott decided to start a second career and do what he loved. He looked for a successful business to buy into that would allow him to be creative and make things with his own hands. Luckily, he found Pease Pedestals just as Patrick was looking to make a move in his career.

Today, Scott and Patrick work side by side, with Scott running all aspects of the business and Patrick advising when

needed and occasionally working on a sculpture commission.

DM: What is your vision for the company and the motivation and inspiration behind your product lines?

PP: Our vision is to make Pease Pedestals and its sister company, Pease Plastics, the premier U.S. manufacturers of high-end acrylic furniture, fixtures, and accessories.

Pease has developed a solid reputation over the years, focusing on innovative design, quality, and service for the most discerning customers. The company wants that legacy to continue. The challenge is to keep all of those attributes at the highest level while scaling up to meet the demand. Deploying the latest technology—laser cutters, engravers, and computer-numericalcontrol (CNC) routers—certainly helps, but it is our exceptional craftsmen who ultimately maintain our high quality and make innovation happen.

The pedestals are intended to be functional and beautiful yet not overpowering.

Because they were originally developed to showcase Patrick’s acrylic art, many of them incorporated lighting, along with motors and turntables. The original designs have evolved over the years to our current line. We also create custom designs, and popular custom features often migrate to our standard line. We are continuing to develop new designs, inspired by the latest trends in art and architecture.

DM: What materials and components do you use in your products? What innovations and product features differentiate you from competitors?

PP: At Pease, we use a variety of methods in our construction. Many are common knowledge and similar to woodworking techniques, but we do have a few proprietary methods that set us apart from other acrylic fabricators. In particular, we are known for making beautiful, strong,

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crystal-clear joints in thick acrylic. Industry professionals constantly compliment us on our joinery, and we have even acted as subcontractors for other acrylic manufacturers to provide them with our high-quality joints. We’ve also developed unique ways of using our laser to build jigs for cutting and shaping, allowing us to make items most acrylic fabricators would only tackle with a CNC. DM: What are your customers like? Do you have any great customer stories?

PP: Our customers vary quite a bit. Most are galleries or furniture retailers who are in turn dealing with their retail customers.

We provide them with all of our resources so that they can offer custom, high-end pedestals as if they were the manufacturers themselves. We work very closely with galleries; they are actually our primary sales force. We also supply a variety of designers and decorators, as well as a few of our own retail customers. We cater to a high-end, discerning clientele, but we also provide a full range of pedestals, including simple boxes and display cases.

One of our favorite stories involves a designer who was so pleased with the acrylic furniture and decorative items that we had made for her that she sent us a very generous gift. In most companies it works the other way around! Somehow, we’ve managed to attract the most amazing, appreciative, and loyal clientele. Who could ask for more?

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DM: How many people do you employ?

PP: We have 27 employees, and every one of them counts. We believe in taking very good care of our staff; they are our most important asset. Each is an expert at what he or she does, and is valued by everyone within the company. We’re very proud to provide them with good wages, paid vacation and sick time, a health plan, life insurance, and a 401(k) plan with matching funds.

In addition, we support the community where we all live and work. Many of our regular customers are local, so their causes often become our causes. We donate money, goods, and services to local charities. We’re also members of the local chamber of commerce and some neighboring towns’ chambers of commerce. We think this completes a circle of taking care and giving back, and we have been rewarded with loyal employees and loyal customers.

DM: What can you tell us about product development? What’s on the drawing board?

PP: Our customer base includes many leading designers and decorators, so we’re always participating in the latest trends.

The development of new products at Pease Pedestals is constant and ongoing. Some designs begin as modifications to existing pedestals, and others are completely new creations. Inspiration comes from a variety of sources—perhaps an amazing work of art or a bold example of architecture.

Inspiration can also come from new

technology. For example, although we have no specific plans to introduce any new models in the coming year, it’s quite possible that our ongoing migration from halogenand fluorescent-light sources to LEDs could result in new designs. Our growing use of lasers and CNC routers also opens up new possibilities beyond what we could do with traditional tools. We’re not only able to manufacture in a better way, we’re also often able to add new aspects to the design.

DM: Do you have anything else to tell our readers?

PP: Even after all these years, it’s great to see the business growing and thriving. We do it through building partnerships internally and externally: with our staff, our customers, our community, our industry, every point of contact.

We’re excited about what we have.

What we see in our customers is love for what we do and how we do it. How can you beat that? ® For more about Pease Pedestals, visit peasepedestals.com.

With a career that spans 30 years, DECOR Managing Editor Linda Mariano is a leader in marketing, brand management, e-commerce, and promotion initiatives. Mariano’s expertise in the art and licensing industries has made her readily recognized for her strategic approach to integrated brand and business strategies. You can reach her at linda@redwoodmg.com.

D E CO R M AG A Z I N E .CO M

“Magical” 40" x 60" Oil on canvas

Sze King Lau Solo Booth: S413

www.szeartwork.com Szeartwork@gmail.com

ADVERTISER INDEX ADVERTISER Andre Costa Art on a Whim

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Limelight Agency

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Artblend 2

Larissa Romanova

53

Arte Mexico

53

Louise Cutler

Astrid Sommer

23

M.M. Ciciovan

Aysel Gozubuyuk Gallery

23

Midair Studio featuring Peter Rashford

19

Barbara Moore Fine Art Photography

59

Nodar Giunashvili

22

32

Ok Seo

Barbara Tyler Ahlfield Barton Studios Boutaleb Gallery featuring Oscar Abreu

5

Kuk Studio

IBC BC

9 58

IFC

Palette Art

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Pamela Bowling Church

22

Daniel Marin

14

Pease Pedestals

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DECOR Expo Atlanta 2015

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Penny Lane Fine Art & Licensing

22

Dominique Boutard

52

Redwood Media Group

28

Sandra Fuka

53

Enitsua Fine Art Korea

7

Fiona White Art

23

Scott Cleek, SJC Studio

11

Galina Bachmanova

19

Shazia Imran

13

Ginger Anne Sandell

1

Slaymaker 10

Gryphon Fabricators, LLC

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Sobhan Popal

58

James C. Leonard Art

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Studio Fine Art

57

Jeanne Dana

19

Surekha Sadana

13

Sze Lau

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John Andro Avendaño

8

Ken Bonner

22

Thomas Frontini

11

Kenneth Ray Wilson

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Yuriy Kulikovich Collection

54

Kim Ellery

19

SUMMER 2015 EDITION

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PARTING SHOT Masterworks Fine Art Gallery Victor Vasarely, “Encelade,” c. 1960.

Unique original gouache on paper

Masterworks Fine Art Gallery services private collectors, dealers, and museums all over the world. Known internationally for its specialization in 16th to 20th Century Masters, an important aspect of Masterworks’ continued success is that its clients are treated as family with full access to Masterworks’ market expertise, curatorial knowledge, and excellent staff service.

Featuring over 500 works on display in its gallery, Masterworks hosts private viewings and special events, taking pride in being one of the most extensive and diverse art galleries in the world. With a wide range of masters, styles, and mediums, Masterworks’ exceptional gallery of international artists includes Agam, Appel, Braque, Brueghel the Elder, Chagall, Degas, Dürer, Léger, Matisse, Miró, Monet, Picasso, Rembrandt, Renoir, Rouault, Toulouse-Lautrec, van Dyck, Vasarely, Vlaminck, Warhol, and Yvaral.

Masterworks Fine Art Gallery 510-777-9970 masterworksfineart.com rod@masterworksfineart.com 72

SUMMER 2015