ArtPower Strategic Plan 2017–2020

STRATEGIC PLAN 2017–2020

Message from the Executive Director ArtPower started with a vision to bring rich cultural and creative experiences in music, dance, and film to UC San Diego for collective exploration and inspiration. Over the years, audiences have enjoyed ArtPower’s ability to curate exceptional multidisciplinary performances from around the world. From emerging artists to renowned performers, the performances represent the latest developments in the performing arts while paying homage to classical roots. Equally important, UC San Diego students have benefited from hands on experiences with these same artists.

After 14 years of providing successful programs and experiences we undertook a strategic planning process to ensure that we continue to deliver the programs and experiences that are most impactful to our campus and the greater community. A critical component of this was to gather input from our patrons, donors, performers, and the community, as well as to ensure that our mission, vision, values, and goals not only align with the UC San Diego and Student Affairs strategic plans, but that our programs help to build better cultural and multidisciplinary awareness, understanding, and dialogues.

ArtPower plays a crucial role in showcasing and supporting bold thinking and actions that simultaneously break barriers while creating new communities. It is through these programs and unique paradigms that Art Power helps to shape the visionaries of tomorrow who will identify and implement the unprecedented solutions that are necessary to ensure UC San Diego’s continued level of excellence and allow us to better address pressing global challenges. ArtPower uses integrative learning experiences linking educational fields (such as STEM, social sciences, and humanities) with the arts to challenge preconceived ideas, add breadth of perspective, refine character, add new dimensions of awareness, and build skills. We do this through Master Classes, Innovator-In-Residence programs, and Internships that introduce students to artistic research, provide participatory opportunities, and foster powerful dialogues between artists, students, scholars, and the community.

While UC San Diego has many groups and centers that welcome and support diverse communities on campus, ArtPower is unique in that it curates events which are meant for all groups to come together in a supportive environment to engage with one another through a shared performing arts experience. It is through these collective experiences that attendees have a chance to connect on a different level to the arts and each other; this allows them to engage in constructive and meaningful dialogues. Through ArtPower, students have access to engage with the world’s creative thinkers and artists while gaining the imagination to “break things better”.

Thank you for your continued support, on behalf of ArtPower, we look forward to further strengthening our impact and sharing in cutting-edge performing arts experiences with you.

Sincerely,

Jordan Peimer Executive Director, ArtPower

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MISSION To present performing and media arts that engage, energize, and transform the diverse cultural life of the University and San Diego

VISION To develop more empathetic students and community members that are better prepared to engage in the world around them through their participation in high quality artistic programs that broaden thinking and awareness, deepen understanding, and encourage new dialogues across UC San Diego and the community.

VALUES • Embrace Diversity and inspire empathy by delivering events that nurture a multidisciplinary intersection of people, cultures, art forms, and beliefs.

• Foster innovation and growth by curating bold programs that encourage creativity, experimentation, and breaking boundaries.

• Create frameworks for students to explore and experience art as a method of self-discovery, broadening societal awareness, and as a means of interaction.

• Student Centered - build connections outside the classroom between students, artists, the greater community, and the world.

• Be true to our standards for artistic quality and integrity.

• Ensure professional and organizational success through transparency, accountability, financial discipline, and investing in our people.

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Connect UC San Diego to the World Through Performing Arts Inspire the UC San Diego community by providing a window into the global world in which they live through the presentation of and connection to culturally diverse, innovative, high quality performing arts.

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STRATEGY I CURATE DIVERSE GLOBAL ARTISTS THAT PRESENT NEW INNOVATIVE THEMES, CONTENT, AND TECHNIQUES WITHIN THE PERFORMING ARTS.

INITIATIVES • Create encounters with diverse artists to explore their vision, working methodologies, and investigate their relationship to community and culture • Curate a season of emerging and seasoned artists that represent a diverse range of cultures and promote equity, diversity, and inclusion.

STRATEGY II ENCOURAGE ENGAGEMENT AND TRANSFORMATION ACROSS MULTIPLE FIELDS AND PRACTICES.

INITIATIVES • Connect the UC San Diego community with global artists by hosting artist panels and workshops for students, faculty and staff

(Aligned with Student Affairs Goal 1, 2, and 4; Aligned with Campus Strategies 7 and 9)

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Integrative Learning Build abstract and critical thinking capacities through the performing arts to develop the skills and character needed to lead, innovate, and address global problems.

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STRATEGY I CREATE OPPORTUNITIES FOR UNIQUE INTERACTIONS WITH THE ARTS THAT ENHANCE ACADEMIC PROGRAMS AND PROVIDE ALTERNATIVE METHODS OF LEARNING THROUGH PERSONAL INSTRUCTION FROM SOME OF THE BEST ARTISTS IN THEIR FIELD.

INITIATIVES • Develop close collaborations with academic departments and faculty in order to position ArtPower programming as a valuable component of student life • Create practicums and place artists in classrooms across all majors to expose students to emerging and classical art forms, cultures, ideas, and creative methodologies • Host co-creation sessions for students to work directly with artists • Advocate for the furtherance of the arts in educational planning, programming and teaching • Create a forum for students to share their expanded understanding of world cultures to provide global perspective, develop empathy, and support ethical reasoning and decision-making.

• Offer internship programs that yield real world experience in marketing and production to help students find and succeed in employment opportunities after graduation

(Aligned with Student Affairs Goal 3)

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Building Community Transform the cultural life of the UC San Diego community through increased awareness, partnerships, and access to ArtPower programs while fostering an environment that is inclusive, supportive, and welcoming to all.

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STRATEGY I STRENGTHEN RELATIONSHIPS WITH THE COLLEGES, COMMUNITY RESOURCE CENTERS, AND STUDENT ORGANIZATIONS.

INITIATIVES • Establish an Arts Advocate program at each of the six colleges • Foster new partnerships by providing an ArtPower liaison to each of the UC San Diego Resource Centers including the Black Resource Center, Raza Resource Centro, LGBT Resource Center, Women’s Center, and other student organizations (PanHellenic, Athletics, etc.)

• Implement an annual college night art event with each college • Increase student-to-student promotions of ArtPower programming through testimonials and social media engagement.

• Create engagement programs geared towards historically underrepresented communities to foster experiences that increase a sense of belonging, communal representation, and broader understanding.

STRATEGY II REINVIGORATE FACULTY AND STAFF ENGAGEMENT WITH ART POWER.

INITIATIVES • Increase faculty participation by providing a pair of complimentary tickets to all new faculty hires • Partner with the staff associations to raise staff awareness of ArtPower Programs

(Aligned with Student Affairs Goal 4; Aligned with Campus Strategies 10 and 11)

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Financial Health

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Develop a robust funding model that supports a sustainable infrastructure while ensuring long-term financial stability and program growth.

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STRATEGY I ENHANCE FINANCIAL SUSTAINABILITY THROUGH NEW REVENUE SOURCES AND EFFICIENT USE OF EXISTING REVENUE.

INITIATIVES • Increase grant applications to foundations and government funding agencies • Develop partnerships with campus departments who have an interest in investing in ArtPower’s programs • Increase marketing and branding to improve awareness of ArtPower by working with the UC San Diego Communications office and marketing council, and increasing presence at student welcome events.

• Increase our on-campus and off-campus staff speaking engagements to increase brand awareness and cultivate new donors and audience members.

• Increase event sponsorships through targeted outreach to corporations and other entities • Build a broader donor base aligned with the diversity of each donors funding interests • Increase donor cultivation through stewardship events

STRATEGY II ALIGN RESOURCES AND INFRASTRUCTURE INITIATIVES.

INITIATIVES • Evaluate programs to determine impact and ensure outcomes meet expectations • Assess operational areas, including the Box Office, to ensure alignment and financial sustainability 19

ArtPower is a program of Student Life, a division of Student Affairs.

9500 Gilman Drive #0029 | La Jolla, CA 92093-0029 artpower.ucsd.edu | 858.246.1199