The year 2020 - Covid-19 hits

In early 2020, Kellie was faced with the choice of laying off the entire team, preserving her remaining capital, and waiting until the world normalized OR assume the financial risk of keeping her employees employed and attempting to create a new revenue source. It was a frighting prospect, to say the least.

With a new, beautiful studio waiting to be filled with flowers and talented designers anxious to create, the Artisan Bloom team brainstormed, googled Shopify coding, designed, developed, and shot content.

With Herculean effort from the Artisan Bloom team, we developed an online shop featuring gorgeous, luxe floral designs worthy of gifting just in time for Mother's Day. We sold out of every design within hours! It was so exciting, but we knew the online shop wasn't enough to be a long-term solution because of the uncertainty of the timeframe of when events would resume. And truly, our hearts were tied to weddings.

Everything is elevated. From our bloom selection and color stories, to our signature branded wraps and beautiful wax-seal enclosure cards. We want gifting to be an experience. We carefully curate seasonal collections, incorporating the most beautiful blooms. Everything we source is local, whether it's from local farms or supporting local wholesalers

In the summer of 2020, Michelle Leo Events approached Kellie and asked if she had any interest in partnering on a new offering she was hoping to create for brides wanting to celebrate their wedding in an intimate and safe way during the pandemic. Kellie and her team worked with Michelle Leo to curate a Micro Wedding package that would give brides a luxury experience on a small scale, prioritizing creating safe, covid-friendly events that were elevated to the luxury level associated with their brands. Brides loved the simplicity of the package offering and Kellie and her creative team were able to continue doing what they loved.

Despite massive supply line shortages, bankrupt farms, and labor shortages in 2020 and 2021, Artisan Bloom closed out its 2022 season as its highest-grossing and indisputably most beautiful season to date. We grew our team of artists to a whopping 95 employees and freelancers! We expanded our need for one design space to 3 design spaces. Due to our volume of flowers purchased, Artisan Bloom was invited to attend the Alsmeer Trade Fair in Holland to meet with logistics companies to explore expanding better access to the global floral market resulting in a more diverse option of farms and floral varieties. Our goal was not to cut out local wholesalers but to create a bigger demand for a more diverse product. The result was an entire season of beautiful, diverse blooms grown, imported or brokered ENTIRELY by local companies