Jason Rose: A Visionary for Value-based Healthcare

Long before Jason Rose ’93 worked to transform the healthcare technology industry, he lifted weights with his friends at Radford University’s Dedmon Center, worked at a part-time job near campus and attended classes at the university as a psychology major.

As an undergraduate, Rose wasn’t sure what he wanted to major in but ended up pursuing a degree in psychology. Rose knew he wanted to make a difference in people’s lives by improving their health, but he didn’t know what role would best allow him to pursue his goals.

After working at an inpatient mental health residential treatment center, Rose decided to pursue a master’s degree in health services administration from George Washington University. He wanted to change the healthcare industry on a macro level, using IT to improve outcomes, rather than working with just a few patients. Rose spent time at healthcare companies Cerner, Cap Gemini Ernst & Young and Ardent Health Services. He later became chief strategic development officer and executive vice president at Inovalon where Rose spearhead partnerships and initiatives that contributed to the company’s ongoing growth. February 12, 2015, marked a significant milestone for Inovalon. Rose and the rest of the executive leadership team traveled to New York City to successfully launch the company’s IPO. “It was a fantastic career experience, to be on the floor of Nasdaq with the confetti and champagne for our IPO,” Rose said.

Despite enjoying the publicity of the IPO just hours earlier at 9:00 a.m. that morning, far away from the Wall Street buildings decorated with the faces of Rose and his colleagues, Rose remained hard at work selling the value of the product he had worked so hard to build.

“That first day, at 9 a.m., we’re doing all that exciting celebration, but at 2 p.m., I was in a conference room evangelizing what we were doing to another healthcare organization,” Rose said.

Rose’s vision for value-based care focuses on uniting people with the care they need by identifying gaps in the healthcare system through data-driven solutions. Drawing on his background in psychology, he recognizes the fundamental importance of addressing basic human needs.

“If you don’t have food, water [and] shelter, you’re not going to focus on getting the right doctor visits and drugs and things of that nature,” Rose said.

This principal, which mirrors Maslow’s Hierarchy of Needs, serves as a framework for his approach to improving health outcomes. As such, Rose’s products enable providers to connect patients with the resources they need to overcome social and economic barriers while delivering care more efficiently and at lower costs.

Rose took on his first role as CEO at AdhereHealth, a company that focuses on improving medication adherence.

Most recently, Rose was appointed CEO of Platform as a Service (PaaS) healthcare technology company Clearsense, which leverages massive amounts of hospital and managed care data to create solutions that improve quality and costs. He plans to continue to follow the curiosity that has guided his non-linear career path.

Now that Rose’s three children, Connor, Brenden and Meredith, have grown up and started their own paths, he and his wife of 25 years, Kimberly, enjoy spending time at their home in Nashville, Tennessee.

Rose also serves on the board of directors of Operation Song, a charity that connects acclaimed singer-songwriters with veterans to help them compose their own original songs. What do songs for veterans and healthcare solutions have in common? At his core, Jason Rose is committed to helping to heal others.