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A Note of Appreciation from the Publisher
2023 was a year of change for California Broker. On behalf of the Cal Broker team, I want to thank our subscribers for their commitment to Cal Broker — many have been with us since 1981 when Ric Madden started California Broker Magazine.
BY PHIL CALHOUN
Our staff is grateful for you ...
We have a great “education first” focus led by our Editor Linda Lalande. Our monthly magazine is elegantly presented by our Art Director Randy Dunbar who makes the visuals strong and compelling each month, especially the cover. Our Production Associate Zulma Mazariegos has successfully led the digital transition all of our subscribers now enjoy. And our health insurance agency VP of Employee Benefits Carmen Ponce, has also led the way to organize and direct the operations of our publishing company, Health Broker Publishing.
As we celebrate 2023, some key events are highlighted below for your appreciation:
Conversion to a digital media company: This transformation saved trees and money, as well as better serving our expanding audience. Our digital media conversion was possible due to our acquisition of the California Department of Insurance list of ALL California resident licensed agents and brokers. With now over 125,000 Cal Broker subscribers receiving our monthly magazine and weekly eNewsletters, our content reaches more California health insurance professionals than any other media. These professionals cover nearly 75% of all insured persons in the state.
Paid print subscription: We appreciate those who made the purchase to continue to receive our monthly magazine delivered to their address. We plan to continue to offer a paid subscription for the print magazine while sending the eMagazine to all 125,000 e-Subscribers.
More advertising partners: Many of our advertisers make a continual annual commitment. We greatly appreciate their support and hope our subscribers show their appreciation as well by partnering with our advertisers. NEW for our advertisers is the fact we can now track the response to their content using digital technology. Digital subscribers can show their interest in the articles and ads by clicking on the hyperlinks placed in the content. When clicking on a hyperlink you open access to more resources. This digital connection allows our subscribers to interact with our content providers. Subscribers can read both articles and ads and, if they choose, they can learn more by clicking on the links.
More articles featuring industry influencer input on trends in the health industry: 2024 will bring more advancements in healthcare and health insurance professionals will find and learn about these changes in our media.
Introduction of the Collaboration Center: The Center connects subscribers with subject matter experts (SMEs) committed to supporting health insurance professionals who want to help their clients with solutions that are outside the health insurance arena. Common issues supported by SMEs include planning for asset protection, wealth and estate planning, and retirement income risk management.
Professional association coverage: We will continue to provide news and updates from professional associations such as NABIP, CAHIP, NAIFA, WIFS and local Association Chapters who provide resources and information brokers need to help their clients with the best service possible.
Best wishes for a prosperous and healthy 2024 from our staff to all our authors, advertisers and subscribers.
