LAUNCHES THE DOLCE VITA AT GOTHAM HALL IN NEW-YORK

Jennifer Lawrence, Longines Elegance Ambassador, featured at the highly publicized launch of the MINI DOLCEVITA

collection in New York.
At a highly publicized event in New York on September 22nd,

LONGINES unveiled its new MINI DOLCEVITA collection.

JENNIFER LAWRENCE AND MATTHIAS BRESCHAN, CEO OF LONGINES

Jennifer Lawrence was joined by other celebrities from the entertainment and sports world to celebrate the new collection and the Italian dolce vita it is named after.

On September 22nd, the Swiss watch brand LONGINES celebrated the launch of its new and elegant MINI DOLCEVITA collection at New York City's Gotham Hall. The theme of the evening was the Italian sweet life (la dolce vita), which Longines presented as a captivating contrast in the heart of 'the city that never sleeps'.

Jennifer Lawrence, LONGINES Elegance Ambassador, joined by other celebrities, added to the allure of the event. LONGINES CEO, Matthias Breschan, took the stage and welcomed Suzy, the award-winning South Korean superstar and LONGINES Elegance Ambassador.

He then introduced the MINI DOLCEVITA COLLECTION and unveiled the new campaign film produced in New York, featuring Jennifer Lawrence

Matthias Breschan stated, « The Mini DolceVita is a powerful expression of understated luxury and contemporary elegance. These exquisite jewelry watches are not only rooted in a rich heritage, but also modern models for dynamic and spirited women, much like our honored guests tonight.»

The CEO of LONGINES then invited Jennifer Lawrence to join him on stage.

The American cinema legend discussed the qualities that attract her to the brand, and especially to the new Mini DolceVita, by stating, « I'm thrilled to present this Mini DolceVita gem tonight alongside the Longines team.»

ELEGANCE IN EVERY DETAIL

The Mini DolceVita is a decidedly contemporary jewelry watch that expresses understated luxury and timeless style in every detail.

With a streamlined profile, softened clean lines, and the choice between a newly designed stainless steel bracelet or a leather strap that matches the dial, it is as trendy as it is elegant.

The Mini DolceVita has an impressive lineage: it draws inspiration from a Longines legend created in 1927 and, of course, from the original DolceVita family of 1997.

This collection has inspired the motto 'Elegance is an attitude,' and the Mini DolceVita updates the story for an entirely new generation.

The Mini DolceVita watches have been created in an impressive range of color and configuration options. The new references feature stainless steel cases measuring 21.50 mm x 29 mm and are available with or without diamond setting.

JENNIFER LAWRENCE, MATTHIAS BRESCHAN, CEO OF LONGINES, AND SUZY, THE SOUTH KOREAN SUPERSTAR