1 minute read
CAR COUNT AND SALES
from Ratchet+Wrench - April 2023
by EndeavorBusinessMedia-VehicleRepairGroup
Does higher volume lead to increased sales?
BY CHRIS JONES
Is it better to push out cars quickly or slow the pace and be thorough? While a high car count is great, a lower car count with a careful eye may be better. The Ratchet+Wrench Industry Survey found more cars meant a lower ARO and closing ratio and fewer opportunities spotted. While a higher volume of cars produces some revenue, slowing the pace could generate more profit.
CAR
Count Over
300 ARO over $1,000 5%
Closing ratio of 90% or higher
Car Count Less Than 50
Closing ratio of 90% or higher
Opportunities found above $1,000
Opportunities found above $1,000 ARO over $1,000 23% 23% 32%
JUMP START / ADAPT
