K&M Tire promises more perks in 2023 BIGGER WAREHOUSES, ENHANCED PROGRAMS ARE ON THE WAY

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Mike Manges By

K&M Tire Inc.’s Mr. Tire program is growing and the wholesale-distributor is encouraging the group’s 1,600 members to take advantage of the perks and benefits available to them.

That was one of the main messages that the Delphos, Ohio-based company pushed at its recent 2023 Dealer Conference and Trade Show in Las Vegas. Nev., which was attended by more than 1,000 people. (The theme of the event was “All-In.”)

More than 150 dealers joined the Mr. Tire program during 2022, Gene Bova, K&M Tire regional sales manager, told event attendees.

Bova said that $3 million in total benefits were paid last year to Mr. Tire dealers who participated in various programs offered by K&M Tire.

“In 2022, our customers earned more than $500,000 in purchase incentives.”

Bova informed attendees that “another way to build profit is through our ag and commercial volume bonus programs.”

K&M Tire’s ag tire program paid out $500,000 in 2022, while the commercial program paid out $400,000, according to Bova, who encouraged Mr. Tire dealers to also “look at” parts rebates offered through the program.

“And not every dealer knows that K&M has a tire parts and equipment division. Most of these products are stocked at your local K&M warehouse.” (K&M Tire has 34 distribution centers — the newest of which opened this past January.)

Last year, K&M Tire offered “15 exclusive sellout rebates,” representing eight tire brands. This year, five “boost programs” are available to Mr. Tire dealers. These programs “can help salespeople earn more dollars per tire,” noted Bova.

He also discussed several digital marketing resources that are available to Mr. Tire dealers.