BW scorecard

willing to put in the work and consistently aim to be be er due in part to Gutierrez leading by example.

“I just taught the team that nothing in this world is easy and the challenges that we overcome every day only make us stronger in the long run,” Gutierrez says. “So that’s their mentality.”

Establish a Bond

Positivity is important to Gutierrez. He says the shop’s energetic environment is palpable enough to be felt by people outside of the team.

“I say that because even our customers when they come in the door, they feel the positive energy that we generate,” Gutierrez says. “Everyone is always acknowledging that we always look so happy and that’s just a good face for the company. That makes the customer keep coming back, because we also provide great customer service just showing that everyone is happy to be here.”

He credits much of this happiness to the bond that his team has cultivated. The relationship building started before COVID during his early days of ownership. Having time together before the pandemic to establish a foundation of a family-like culture helped them effectively weather those tough times.

“Being here together … before COVID, it made our bond even stronger,” Gutierrez says. “Because before COVID, it was just four of us. Everything worked out [and] we didn’t have to get rid of anyone.”

This focus on togetherness has carried on from the beginning of the pandemic into the present times.

Rancho Express Lube isn’t just a workplace for this team, it’s a supportive