OTR tires

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OTR tires

pay dividends in the long run and will separate you from your competition.

BESANCON (Yokohama): Today, data is just as important as horsepower. The operators of construction equipment and the managers of those fleets are getting a stream of data from every machine. Every time a bucket lifts and every time a needle moves on a gauge, it’s recorded and analyzed. All that information is helping maximize productivity at ground level.

Tire dealers also have access to more data than ever. And like their customers, they’ve got to put the data to work to improve efficiency and productivity.

We’ve just launched an online B2B portal for our dealers that allows them to manage their inventory better than ever before. The most successful dealers will be the ones who use information to make sure they’ve got the knowledge and the tires to support their customers. I think we’ll see demand for a wide range of tires, from the premium radial categories for long cycles to the dependable, cost-effective, bias-ply offer- ings for the roll-up-your-sleeves workaday applications and everything in between.

Dealers have access to more information than ever, but then again, so do their customers.

A construction maintenance supervisor can get online and figure out pretty quickly which tires are on the market and what they cost, so tire dealers have to work closely with their customers on more than price. They have to be trusted sources of information, part of the customer’s team and part of their success.

PHOTHISANE (ZC Rubber): Tire availability will play a major role in OTR tire growth. Many tire dealers are dealing with warehouse inventory overstock. Limited space has affected stocking space for OTR tires. I would encourage tire dealers to keep OTR tires in stock. You can’t sell what you don’t have.

Also stay in communication with your customers, do fleet surveys and take your customers out to lunch. A small token of appreciation can go a long way. 