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EDUCATION+TRAINING

THE MODERN BUILDING BLOCKS OF TOP LUBE SHOPS

Operators of top-level facilities in 2022 are clearly doing certain things exceedingly well. NOLN caught up with several of them to fi nd out what.

By Carol Badaracco Padgett

It’s an understatement

to say that a lot has changed in the past decade of quick maintenance. Shops face the challenge of providing the same core service while keeping up with the evolving needs of vehicles and customers.

So how do successful business owners navigate the changes? What lessons have they learned, and how are they steering their businesses into the future?

These three—Justin Strickland, Jason Russ, and Scotti Lee—give us their take.

A Triumvirate of Experience Justin Strickland doesn’t have a traditional business background. His roots

are in the pits of an oil change facility, and as a college dropout, he is completely self-educated.

But what Strickland, CEO of Strickland Brothers 10 Minute Oil Change based in Winston-Salem, North Carolina, does have is a love of reading and learning, an innate intellect, and a hard-core dose of tenacity.

“When I was a lube tech I’d read a lot in my downtime,” he says. “I started with entry-level books on how to manage money. I’d find books on how to budget, how to save. They were very rudimentary, but I wanted to understand more about finance.”

Once he got through all the financial and accounting material he could get his hands on, Strickland turned to books on real estate.

“Anything that pertained, I’d read over and study, and then move on to the next area,” he says. “And I’ve been doing that for 11 years now.”

His strategy has paid off. Strickland Brothers was founded in 2016 when Strickland and his grandfather started the company with $35,000. To date, there are more than 125 franchised and wholly owned Strickland Brothers locations and a couple hundred more in development.

Another top operation, Virginia-based Jiff y Lube franchise CB Squared Services, is run by general manager Jason Russ who has been in his role for fi ve years. CB Squared currently operates 18 Jiff y Lube service centers throughout Virginia and Maryland.

For Russ and the marketplace that CB Squared serves, expectations are especially high from the largely affl uent customer base that calls the territory home.

“There’s definitely zero tolerance for failing to meet any of their expectations,” Russ notes of his customers today. Yet, he knows that his geographic locale and the market conditions that exist there are a blessing in terms of demographics, and he’s used them as a springboard for lock-tight operational improvements and success.

Former NOLN contributor, author, and industry expert Scotti Lee possesses a big-picture view of the industry over time.

Lee also draws from his personal experience as a lube shop owner and operator for 23 years in Delaware. In addition, his perspective is enhanced by the fact that he and two other lube shop founders now own an oil distributing company.

Regardless of where in the country a lube shop or chain rests, Lee understands the universal components that make them fire on all cylinders and serve their communities with success.

One basic tenet he shares: “People won’t come looking for you. You must stand out … location, location, location.”

Commitment to Excellence

No matter what "modern" means to diff erent shop owners, the commitment to customer service underpins success.

Keys to Current-Day Success For Strickland, top-shop success comes down to the numbers.

As he describes of Strickland Brothers’ operations, “First, we must understand what questions to ask in every department. And then you know what you’re looking for—what KPIs [key performance indicators] you need.”

Strickland says those KPIs need to be close at hand, easy to access and review. That allows operators to focus on the strategy.

“The modern world is a heavy-technology lane,” Strickland believes. “We are data-driven. We innovate. I encourage my staff to measure [our KPIs] and quantify them. As humans, we can’t just make a bunch of emotional decisions. I want my staff to make datadriven decisions.”

Essentially, these data-driven decisions will help ensure that Strickland Brothers doesn’t put all its eggs into one basket. As such, several metrics he and his executive team measure and pay special attention to are new unit growth and same-store sales.

“We need to grow them both in parallel,” Strickland says, “because same store sales growth can only go so far. Ignoring same-store sales while adding new units could be catastrophic, but never focusing on new markets could force you to be late getting into position for further expansion. You need both.”

At CB Squared Services, Russ finds that putting technology in the customers’ hands is having a positive impact on his business and its success.

“Upcoming enhancements with the MyJiffyLube app and better connectivity with customers has allowed them to schedule maintenance, to see their vehicle history, track their vehicle performance, and to keep regular with maintenance,” he says.

On the shop side, Russ says Jiffy Lube’s internal point-of-sale system—which is regularly updated and improved upon—is critically important to keeping his shop on top in terms of performance in his area of the country.

“I’m on a sub-committee for technology improvements for our POS system moving forward,” he says, “and for helping to keep our employee-facing technology more up to date.”

Tuned-Up Technology What used to be a printed form on a clipboard, as Lee remembers from his shop owner days, is now incredibly sophisticated technology resting right on the shop fl oor. The information available in the shop is supercharged.

“Now there are computers out in the bay, and if you’re not there you’ll fall behind,” he says.

The "Wow" Factor

Jason Russ, part of a Jiff y

Lube franchise, says that technology gadets can help operations, but they also show customers that you're committed to staying current.

A TOP SHOP'S TAKE

on the Rise of Hybrid and Electric Vehicles on the Roadways

When asked what the next 10 years will look like for his business, General Manager Jason Russ of CB Squared Services, a Jiffy Lube franchise in Fredericksburg, Virginia, says, “The mix of vehicles—internal combustion to totally electric— will continue.”

Already, he notes, “Electric BMW’s and Tesla, too, are commonplace here in the D.C. area.”

But even with hybrid vehicles alone, Russ says, there was almost a stigma and a fear … “what’s the orange cable?” … among technicians in the industry.

“But the stigma is going away,” he fi nds. “Still, it’s the younger techs who seem more attuned to the new vehicles and more excited about getting into that space at this time.”

While these new vehicles’ needs are obviously worlds apart from the requirements of cars with internal combustion engines, servicing customers’ hybrid and electric vehicles is truly beginning to be a thing. As Russ acknowledges, “Jiff y Lube is ready to be better prepared to provide electric vehicle services down the road.” One of the ways is with Jiff y Lube University, the corporation’s computer-based training program.

As an example of the company’s preparation, Russ off ers up Jiff y Lube University, the corporation’s computer-based training program.

In that program, “There are basic guidelines for handling hybrid and electric vehicles, the safety of it, how to handle diff erent components, including maintenance services off ered by Jiff y Lube, such as tire rotations and other maintenance,” Russ notes.

“We’re constantly improving and evolving so we can service these vehicles into the future,” he adds.

Russ notes that a particular fl eet of technicians seems more interested in Jiff y Lube U’s materials on electrics and hybrids.

“Gen Z are more in tune to the Tesla vehicles on the road,” he says, as well as other types of hybrid and electric cars.

Yet, he adds, “That’s not to say older generations aren’t able to adapt, and the stigma or fear about touching and servicing hybrid and electric vehicles is beginning to go away.”

Russ finds that helpful tech gadgets aren’t just for smooth operations. They can also be customer service tools. His shops’ modernized bays with stateof-the-art computers and tablets are something that customers take note of.

“We need to make sure people see that we’re a 21st-century business doing 21st-century tasks,” Russ says.

Whereas Jiffy Lube customers used to have interactions with techs in the bay area, where it’s potentially hot, cold, and uncomfortable and their kids are sitting there, the company decided on a full-scale remodel several years ago that would improve the customer flow upon their arrival.

“We want the customer journey to match the internal J Team experience,” Russ says of the experience the company has crafted for both internal operations and customer interactions.

“We developed customer service stations and a secluded area in the waiting room for [various business] interactions,” he says. “We have in-store cell phone charging stations, digital menu boards, single-serve new coff ee makers and TVs.”

For Strickland, there’s something that trumps acquiring and utilizing the latest technologies in the lube business, and it’s numbers. Any company, he says, can leverage new technologies. It’s what you do with them that counts.

“If you want to invest in technology you should invest there if it means better service times and a be er customer experience,” he says. “But you must lean into the data, quantify it, and then prioritize for ge ing faster, be er results.”

Drivers of Repeat Business As with a car’s body style, good old-fashioned looks ma er a great deal if a shop owner expects to draw repeat notice.

“The appearance of the building and your people are right at the top of what makes a lube business successful,” Lee says. “The building should be attractive, and there should be landscaping.”

He also suggests keeping all employees in uniforms, so everyone looks neat and is easily identifiable as shop staff.

Lee also finds that it’s important to make sure the shop team is diverse and representative of the community.

“A lot of women like to see a woman working on their car. And when they do, they’ll come back,” Lee says.

Fitting right in with shop aesthetics and employee appearance is keeping tabs on how customers feel about their interaction with your business. Just as they’ll remember a clean coffee counter and restroom, for example, they’ll most certainly get a certain vibe from their entire customer experience.

And for Strickland, there’s a performance indicator for that.

“My favorite KPI is the net promoter score,” he says, with net promoter score being a customer’s response to a survey question asking how likely they are to recommend a company, product, or service to a family member, friend, or colleague.

“I place an obsessive emphasis on how the customer feels about their service experience,” Strickland says. “So, while we look at volume and ticket average, for me the focal point— the top leading indicator—is that net promoter score.”

Getting Ahead of the Curve—and Staying There In his experience, Lee says the top lube shops today have, over time and on an ongoing basis, found other services to expand their off erings. For example, when lube businesses started ge ing cars in and out in 15 minutes, he says he began looking for ways to keep them “in” just a li le longer.

“I started and pushed tire rotation in my shop,” Lee says, looking back. “So we’d look and we’d tell them, ‘Your tires need rotating every 6,000 miles.’ And we’d tell them why their tire pressure is so important—that it will increase your miles per gallon.”

Wiper blades, too, were another product Lee found he had to remind customers about, specifically telling

them that every six months they’d need to be replaced.

For Russ, he sees his D.C.-area shop’s expansion of services happening both organically and intentionally.

“With the mix of internal combustion engine vehicles and totally electric … the average ticket will continue to increase,” he notes. “I also see future growth continuing as we invest in current locations and increase our business through acquisition and new builds.”

The bo om line in 2022: Top lube businesses do not sit idle—they expand.

For Strickland, that business expansion has been into other verticals.

“We recently acquired a car wash business,” he says. Strickland leads both brands as the CEO of a newly formed parent company, Accelerated Brands. “Ten years from now, the car wash business and Strickland [Brothers] should be a sizable auto aftermarket company, and I think we’ll have several more verticals at that time,” he adds.

The Always-Winding Road No ma er how much the most successful businesses thrive, innovate, and grow, there is an area of operations they have never truly mastered over time: hiring and employment.

“Especially here in the last couple of years, the biggest headwind we face is with employment, recruiting, and retaining the best talent we can find,” Russ admits.

“It’s a never-ending battle. And it’s so important because it all starts with interaction on the front line with the customers,” he adds. “We’re building for the future,” a future that will require excellent and invested employees.

Russ also says CB Squared’s team is doing everything it can to recruit, a ract, and retain talent that will help the company have success on all levels heading into the next 10 years. One of the ways it’s doing this is making use of Jiff y Lube’s extensive training program, Jiff y Lube University, for everything from onboarding to manager development.

Despite its enviable corporate resources, though, Russ predicts the employment market will become even tougher for his business and other lube shops and related businesses moving into the future.

Building out its talent pool is an area that Strickland Brothers has worked especially hard to improve in 2022. “We have nearly 800 employees, and that has happened in four years,” Strickland emphasizes.

His strategy has shi ed to what he calls a very strategic role in the company.

“There’s human capital in every business and this one is no different,” Strickland notes. “When people say, ‘I’m going to invest,’ they think dollars. But people are a capital and an asset to your business. So we work to invest in technologies, of course, but we also invest heavily into getting the right people in the right places to promote responsible growth.”

Strickland Brothers 10 Minute Oil Change has grown so rapidly, in fact, that the company has added a new job every 2.5 days in the past 18 to 24 months.

“We want the most talented people we can possibly get,” Strickland states. “That how you win, with an all-star team.”

To get hiring down to a science, Strickland went so far as to solicit psychological testing.

“I went through a psychological assessment a year ago so a psychologist could tell me what I suck at,” he states. “It was really about self-awareness and displaying our humility core value. Through this analysis, she was able to point out my blind spots.”

So Strickland began to build out leadership teams based upon those fi ndings, and he did this by giving people the same assessment and then hiring people who are strong in the areas where he is not, as well as in the areas where his team as a whole is lacking.

“I consider them co-workers,” he says of all his employees, “and they complement what I’m not good at.”

Smart Investing

Justin Strickland has led rapid growth at Strickland Brothers 10 Minute Oil Change. He says that key investments in people help build that strong foundation.

Steering a People-Driven Business into the Future Along with all the technology implementation, real estate leveraging, hiring and training resources, and, of course, scrutinizing data and KPIs, owners of today’s top facilities all agree on the absolute necessity of one simple old-fashioned ingredient that can make or break the success of a lube business. Plainly and simply, it’s friendliness.

Lee says it has been this way since the early days of the lube shop. And he should know, more than two decades ago when there were no lube shops in Delaware, he opened the first. “You must bring friendship in,” he stresses. “You’ll always go back to that. Of course, you need all the tools and technology, but the friendship the place exudes is very, very important.”

Looking back, Lee remembers going out and buying violets in a little potted plant and giving one to everybody who came into his shop. Word of the customer appreciation gesture spread across his local community and his business reaped the benefit.

For Russ, courtesy and efficiency have no price tag—especially in today’s world, where they can be in such short supply.

“It’s not about the money for our customers,” he stresses. “It’s about speed, quality, and friendliness. They’re willing to pay for the value we deliver.”

So Russ works hard to make sure that his team is constantly attuned and ready with strong people skills. As he puts it, “Once you get idle and complacent, problems start.”

For Strickland, the friendliness factor starts right in his own business and is then carried out into interactions with the public.

About Strickland Brothers’ culture, he says, “I know it starts with me. I must show and live this. We all have personal lives … and that can spew over into work life. I’m here when my employees get into a pinch. I think they all feel that.”

For Strickland personally, it’s important to him that he loves his job, as well. As he puts it, “My motivation for coming to work is not money. I’d show up tomorrow if the board took away my salary. I love watching other people’s successes and creating opportunities for them to be successful. They deserve 100 percent of the credit. I realize that Strickland Brothers is not necessarily an easy job.”

And Strickland closes, “Proper communication is important, so we do quarterly reviews and that forces open dialogue. I structure it so we’re transparent and you say if you’re not happy. My goal is that nobody is sitting at home on Sunday night saying, ‘Oh, I gotta go to work tomorrow.’ I try to have an intentional mindset on driving a healthy culture.”

This issue uses data from the 2022 NOLN Operator Survey. Special thanks to Valvoline for sponsoring this year’s survey.

2022 GUIDE TO

ADDITIVES & CLEANERS

In the fast lube game, the skillful presentation and marketing of chemical additives and cleaners can be one steadfast stream of unexpected revenue. With myriad products on the market from fuel injector cleaning systems to modifying automotive transmission fluid, chemical additives and cleaners can be a valuable source of extra revenue to savvy lube operators.

This is why NOLN presents this guide to additives and cleaners. Use this guide as a resource to identify sales opportunities or to shore up unsold revenue sitting on your shop shelves in bottle after bottle. NOLN hopes this resource will lead to more sales (and a more robust bottom line) for operators everywhere.

For a more complete list of this year’s additives guide, visit noln.net.

In the charts that follow, A = Additive, C = Cleaner.

chevron techron 866.354.4476 techronclean.com

PRODUCT NAME TYPE PURPOSE/DESCRIPTION OF CAPABILITIES

Chevron Techron Concentrate Plus, Complete Fuel System Cleaner

Chevron Techron High Mileage Fuel System Cleaner C Helps maximize fuel economy and restores lost power and performance in gas-powered passenger cars and light duty trucks. This one-tank solution cleans the entire fuel system, dissolves gum and varnish buildup and helps prevent new deposit formation. Safe to use every 3,000 miles. Specially formulated to clean and protect from corrosion, restore power and performance, and maximize fuel economy in classic cars

C and vehicles with over 75,000 miles. Use every 1,000 miles for continued clean-up and protection.

Chevron Techron D Concentrate, One-tank cleanup solution for diesel-powered autos, pickups, sprinter vans or RV’s. Clears clogged fuel injectors and removes CDiesel Fuel System Cleaner carbon deposits throughout the fuel system to maximize fuel economy, restore power and boost cetane. Use every 3,000 miles. Removes harmful deposits from fuel injectors to help restore lost fuel economy. Chevron Techron Fuel Injector Cleaner C Safe to use every 1,000 miles to keep fuel injectors in like-new condition.

Never Miss an Issue. SUBSCRIBE TODAY!

START YOUR FREE SUBSCRIPTION TODAY BY VISITING noln.net/subscribe

ITW ProAP 1.800.255.8138 fullthrottleproducts.com

PRODUCT NAME

Full Throttle™ GDI+ Complete Fuel System Kit Part # FTPK21

Full Throttle™ Complete Fuel System Cleaner Part # FT2001A

Full Throttle™ 2-Step Fuel Kit Part # FTPKS2

Full Throttle™ Internal Engine Cleaner Part # FT40203

Full Throttle™ Oil System Cleaner Part # FTPO40

Full Throttle™ Engine Treatment & High Mileage Enhancer Part # FT40206 TYPE PURPOSE/DESCRIPTION OF CAPABILITIES

C OEM’s now recommend that a 2-Step Fuel System Cleaning Service be performed twice a year or every 15,000 miles. Full Throttle™ GDI+ and Complete Fuel System Cleaner is one kit designed to clean all gasoline fuel delivery systems and intake valves. This specially formulated 2-part kit eff ectively cleans critical fuel system components, including fuel injectors, combustion chambers, intake valves, and ports. The newly reformulated Complete Fuel System Cleaner increases air fl ow, restores compression, loss of power, and fuel economy, and contains Polyetheramine (PEA) for deep cleaning. The professional blend of detergents is designed to provide the most eff ective cleaning possible for PFI and GDI engines. GDI+ Intake & Induction Cleaner is formulated with an exceptional chemistry that is ideal for cleaning of GDI engines. This professional product improves stalling and hesitation and reduces emissions. This kit is used with our new Full Throttle™ Deposit Eliminator Tool, part # FT77025. The Deposit Eliminator Tool eliminates the need to access vacuum lines and instead accesses the air intake for an easier, faster and safer way to clean the fuel system on every car, the same way, every time.

C OEM’s now recommend the use of a highly concentrated Polyetheramine (PEA) fuel system cleaner at every oil change or every 7,500 miles. Our Full Throttle™ Complete Fuel System Cleaner is the solution to remove carbon buildup and improve drivability. Unlike lesser fuel system cleaners in the market, FT2001A is a premium fuel system cleaner that is designed to withstand thermal breakdown in GDI engines where the operating temperature in the combustion chamber where the fuel injector resides is 2700 degrees. Full Throttle™ Complete Fuel System Cleaner provides clean-up to restore performance and fuel economy in one-tank. This professional blend of detergents signifi cantly removes deposits, even in the toughest areas to clean, such as the combustion chamber. This advanced formula is designed to prevent the formation and accumulation of deposits and provide the most eff ective cleaning possible for PFI and GDI engines. Not all fuel system cleaners are created equal! Full Throttle Complete Fuel System Cleaner is the strongest, most eff ective fuel system cleaner available today!

C OEM’s now recommend that a 2-Step Fuel System Cleaning Service be performed twice a year or every 15,000 miles. Full Throttle™ 2-Step Fuel Kit is a 2-step process that provides eff ective cleaning in older port injection engines to improve engine performance, increase fuel economy and reduce vehicle emissions. This product eliminates rough idling, misfi ring, and power loss. This professional PIBA formula removes deposits on fuel injectors and PFI Intake Valves where the ambient temperature is 300 degrees fahrenheit. The pour in the tank fuel system cleaner in this kit will not clean GDI engine fuel injectors.

C Full Throttle™ Internal Engine Cleaner is essential to providing a complete oil change. This exceptional product removes harmful wear metal contaminants in the oil that are not captured by the oil fi lter. This product ensures a complete drainage of used oil, extending your engine life and performance. Full Throttle™ Internal Engine Clean protects, lubricates and gives your new oil a Fresh start!

Full Throttle™ Oil System Cleaner eff ectively breaks down and dissolves engine oil deposits and contaminants. C

This professional formula prevents cross-contamination with new oil and protects internal engine components.

A Full Throttle™ Engine Treatment & High Mileage Enhancer improves lubrication and cleaning properties of engine oil. This premium oil additive combats engine wear, reduces friction, and inhibits rust and corrosion. This exceptional formula dissolves varnish and and extends engine life and performance.

DuraMAX, Powered by RelaDyne 317.696.3009 DuraMAX.com

PRODUCT NAME

TYPE PURPOSE/DESCRIPTION OF CAPABILITIES DuraMAX Chlorinated Brake Cleaner C Removes grease, oil and brake fl uid and other contaminants. DuraMAX High VOC Non-Chlorinated C Removes grease, oil and brake fl uid and other contaminants.Brake Cleaner DuraMAX Low VOC Non-Chlorinated C Removes grease, oil and brake fl uid and other contaminants.Brake Cleaner DuraMAX Carb Cleaner C Cleans and frees linkages, cables and fuel injection intake systems. DuraMAX DOT 4 Brake Fluid A For use in DOT 4 applications.

DuraMAX Fuel Injector Cleaner

C Formulated to clean harmful deposits and carbon from fuel systems. DuraMAX Glass Cleaner C Professional-grade glass cleaner DuraMAX Penetrating Lubricant A Professional-grade rust release penetrating lubricant. DuraMAX Power Steering Fluid A Protects and conditions power steering system. DuraMAX Super Heavy Duty Brake Fluid A For use in DOT 3 applications.

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Mighty Auto Parts 800.829.3900 mightyautoparts.com

PRODUCT NAME

TYPE PURPOSE/DESCRIPTION OF CAPABILITIES A/C Refresher Kit CL120 C Mighty VS7 A/C Refresher Kit cleans mold, mildew and bacteria from the evaporator, then cleans and eliminates odors from the interior of a vehicle. Mighty VS7 Battery Cleaner and Acid Detector is designed to help protect battery terminals, clamps and connectors. It removes Battery Cleaner/Acid Detector MN112 C corrosion from these areas and can also locate acid leaks.

Battery Protector/Corrosion Inhibitor MN113 Mighty VS7 Battery Terminal Protector is designed to protect vital battery components and also inhibit corrosion on battery

C terminals. This soft pliable formula fl ows into cracks and crevices for the ultimate protection.

Complete Engine Clean OL106 Mighty VS7 Engine Clean removes virtually all old oil and sludge deposits from the engine and promotes smoother performance and

C extended engine life. It is safe for all oil changes, including synthetics and semi-synthetics.

Coolant & Conditioner Kit CL108 A/C Mighty VS7 Coolant two-step treatment is designed to clean and condition all cooling systems. The formulas are compatible with all coolants including regular and extended-life antifreeze. Step one thoroughly cleans the cooling system and step two lubricates the water pump and conditions the system by providing additional corrosion inhibitors, which help minimize rust and scale.

Engine Shield OL150 A Mighty VS7 Engine Shield with advanced Fluoro-Ceramic Technology is specially formulated to provide unsurpassed extreme protection of vital engine parts and components above and beyond Synthetic, SYN-Blend and Conventional engine oils. Cermilon is a FluoroCeramic Polymer that treats porous areas in metal surfaces creating a Fluoro-Ceramic Shield providing for extreme friction reduction. Mighty VS7 Foaming Throttle Plate Cleaner is a special blend of solvents that quickly remove gums, resins and varnish from both sides of

Foaming Throttle Plate Cleaner FL110 C the throttle plate to help correct rough idle and stalling problems. Unique foaming action penetrates hard-to-reach areas without scrubbing.

Fusion 2-Step Ultimate Fuel System Cleaning Service SB500 Mighty VS7 Complete Intake System Cleaning; removes carbon build-up and cleans the upper engine and intake systems. Dual Tech

A/C Tank Additive removes fuel-related deposits. Ideal for GDI engines.

GDI Solution Kit SB600 A/C Mighty VS7 GDI Solution Kit is designed to safely and eff ectively clean carbon and build-up in GDI fuel systems using cutting edge enhanced technology. Targets the intake, valves, pistons, fuel injectors and oil system. Addresses inherent problems and restores loss of power and drivability issues throughout the entire fuel system. Mighty VS7 High Mileage Treatment helps restore performance in older cars. Reduces oil consumption and exhaust smoking.

High Mileage Oil Treatment OL107 A Helps quiet noisy engines. Restores compression, helping to seal worn rings. Reduces oil fouling of spark plugs. Mighty VS7 Hood and Door Latch Lubricant penetrates deep into the tightest areas. As this product dries, it turns into a gel that

Hood and Door Latch Lubricant MN111 C keeps hood and door latches lubricated to ease opening and closing.

Power 2D 2-Step Engine Revitalizer SB400 A/C Mighty VS7 Power 2D cleans the total fuel system, including intake valve seats, compression chambers, fuel injectors and fuel lines in two easy steps. Power 2D helps return compression to factory levels, increasing power and performance while reducing emissions and protecting against carbon build-up. Mighty VS7 Professional Fuel Injecton Cleaner cleans fuel injectors, combustion chambers, intake valve seats and spark plugs;

Professional Fuel Injector Cleaner FL135 C

restores power and performance; reduces harmful emissions; oxygen sensor safe. Supreme Fuel System Cleaner FL108 C Mighty VS7 Supreme Fuel Additive reduces pings and knocks. Cleans fuel and valve intake deposits. Helps to reduce emissions. Synthetic 2-Step Power Steering Clean Mighty VS7 Power Steering Clean & Protect System Kit is a two-step process to clean and protect the power steering system. Step one safely cleans A/C& Protect System Kit SB105 the system and removes harmful deposits. This process can be done with or without a fl ushing machine. Step two protects and prolongs fl uid life. Synthetic 2-Step Synthetic Transmission Clean and Fluid Protectant Kit SB100 A/C Mighty VS7 Synthetic Transmission Clean and Fluid Protectant Kit is a 2-Step process to clean and protect the transmission system. This unique synthetic technology is safe for internal clutch and seal surfaces. Step one cleans the system and can be used with or without exchange equipment and step two protects internal transmission parts, reduces heat and extends fl uid life. Synthetic Limited Slip Diff erential Mighty VS7 Limited Slip provides superior protection against metal-to-metal wear and resists thermal breakdown. ASupplement SB106 It will extend the life of the gear oil and help eliminate rear end chatter. Mighty VS7 Synthetic Universal Power Steering Fluid is truly universal. It is designed for use in ALL power steering services/ Synthetic Power Steering Fluid PS111 C exchanges requiring regular power steering fl uid or specialty high-performance lubricating fl uids, such as CHF+ applications.

Syntramax Dual Tech Fuel System Cleaner SB304 C

Total Intake System Cleaner SB300 C Mighty VS7 Syntramax Advanced Dual Tech features PEA and PIBA microencapsulation cleaning soft and hard carbon deposit improving performance in one application. Removes performance robbing deposits from fuel systems and combustion chambers. Reducing the Octane Requirement Increase (ORI) helps reduce the need for high-octane fuel. Helps return fuel system performance to factory levels while reducing emissions and increasing performance. Mighty VS7 Total Intake Cleaners advanced GDI technology provides complete intake system cleaning by safely and eff ectively removing carbon build-up, cleaning a vehicle’s upper engine and intake systems from the plenum to the catalytic converter. Application is quick and safe for all levels of technician.

Lucas Oil 800.343.2512 lucasoil.com

PRODUCT NAME

Heavy Duty Oil Stabilizer

Transmission Fix

Low Viscosity Stabilizer Power Steering Stop Leak

Slick Mist Speed Wax

Complete Engine Treatment

Engine Oil Stop Leak

Fuel Stabilizer

Slick Mist Tire and Trim Shine

Upper Cylinder Lubricant

Ceramic Speed Wax

Tire Infl ator

Sure Start

Slick Mist Interior Detailer TYPE PURPOSE/DESCRIPTION OF CAPABILITIES Lucas Oil Stabilizer is a 100 percent petroleum product formulated to eliminate dry starts and reduce friction, heat and wear in any

A type of engine. Lucas Transmission Fix is a non-solvent formula that stops slip, hesitation and rough shifting in worn transmissions and completely

A eliminates most seal leaks.

A A low viscosity, synthetic formulation designed to amplify both the life and performance of your vehicle! A It is 100 percent GUARANTEED to stop seal leaks in power steering units or your money back. Totally corrects rack and pinion problems. Lucas Oil Slick Mist is a polymer paint gloss intensifi er, which can be used on other surfaces such as glass, chrome and vinyl decals. C Use Slick Mist as a traditional wax.

Lucas Complete Engine Treatment is a unique formulation that cleans and lubricates multiple systems in your vehicle. When added A

to fuel, it cleans and lubricates all components from the fuel tank to the cylinders.

A Lucas Engine Oil Stop Leak is an all new formulation of Lucas additives and very specifi c base stocks designed to stop seal leaks in engines! Lucas Fuel Stabilizer prevents fuel degradation during storage that causes gum and varnish deposits. It cleans, lubricates and

A maintains fuel pumps, carburetors, fuel injectors and compression rings. Lucas Slick Mist Tire and Trim Shine is a treatment spray exclusively formulated by Lucas Oil Products designed to give Tires and C Trim a long lasting “like-new” shine. Lucas Upper Cylinder Lubricant is the world's No. 1 fuel additive for both gasoline and diesel engines. It cleans and lubricates the

A entire fuel system while increasing the life of pumps, valves, rings and injectors. Lucas Ceramic Speed Wax is a professional ceramic paint protectant and sealant. It is a long lasting, durable protectant which is C easy to use and leaves a super glossy appearance. Lucas Tire Infl ator and sealer quickly seals punctures and re-infl ates damagaed tires. It can be used in all passenger vehicles and is

A safe for temporary emergency tire repair to get you back on the road, no tools required. Lucas Sure Start premium starting fl uid is a 50 percent ether blend, more than the leading national brand. Helps start stubborn A/C engines in cold weather, saves batteries and contains upper cylinder lubricant. C An exclusive Lucas Formulation designed to clean and protect like nothing you're ever used.

2022 GUIDE TO ADDITIVES & CLEANERS

NOW AVAILABLE ONLINE

service pro 800.313.2463 service-pro.com

PRODUCT NAME

TYPE PURPOSE/DESCRIPTION OF CAPABILITIES Cleans entire engine cooling system, water pump and radiator, protect against rust and scale; 2-Step Cooling System Re-Charge Kit A/C eliminates overheating and can be used with all antifreeze/coolants including long-life products.

2-Step Fuel Injection and Induction Tune-Up Kit A/C Formulated with powerful detergents for a total fuel system cleanup, including fuel injectors and intake runners, ports and valves.

2-Step Synthetic Power Steering Fluid Tune-Up Kit A/C Removed old and contaminated fl uid and conditions power steering system parts; reduces pump noise.

Removes dirt and contaminants from internal automatic transmission parts; conditions seals, valves and rings; 2-Step Transmission Tune-Up Kit A/C

restores smooth shifting and helps reduce wear.

3-Step Fuel Injection and Air Intake Cleaner Kit Cleans harmful deposits and carbon from fuel system for increased power and acceleration;

A/C

will improve idle and air fl ow to reduce emissions. Detailing Products C Professional fabric cleaner, instant shine and organic all purpose cleaner. Engine and Oil System Cleaners A/C Professional use petroleum-based formula to safely remove used oil deposits; safe for engine seals and bearings. Engine Cleaner and Degreaser C Removes tough grease, oil and grime for car, truck and marine engines; spray on and rinse off with water.

Fuel Injector Cleaners

Mass Air Flow Sensor Cleaner

Non-Chlorinated Brake Cleaners

Premium Glass Cleaner Professional Carburetor Cleaner Synthetic High Mileage Treatment & Oil Booster Thoroughly removes and cleans gum, carbon, dirt and resin deposits;

A/C

improves power, acceleration, idling, quicker starting and reduces emissions. C Reduces rough idle and hesitation and safe for plastic and delicate equipment. Professional grade brake cleaners that clean without disassembly; C also available in ultra quick dry, non-fl ammable and California VOC formulas. C Heavy duty foaming glass cleaner that clings to surfaces and is ammonia free; safe on tinted windows. C Professional strength formula that removes gum, varnish, carbon, dirt build-up and much more.

A Helps revitalize seals and gaskets, GF-6 compliant and safe for GFI, PFI, Hybrid and diesel engines.

Solid Start / True Brand 877.290.3950 solidstart.com

PRODUCT NAME TYPE PURPOSE/DESCRIPTION OF CAPABILITIES

FUEL JUELS The ONLY time-released fuel treatment in the world! Restores fuel mileage up to 7%, increases compression, fights ethanol problems,

C/A safely removes water, lubricates & cleans, boosts octane, and saves you money for up to 12 tankfuls of fuel!

FUEL SYSTEM CLEANER Cleans the entire fuel system using detergents combined with surfactants, while improving combustion, increasing fuel mileage,

C/A reducing exhaust emissions, and safely removing water through the combustion process.

ADVANCED INTAKE CLEANER 2-PART KIT C

Surface Science Technology combines two of our hottest, most aggressive formulas to clean and attack tenacious hard carbon deposits that build up and choke performance. Can be used via S-Hook or Vacuum Source service. Ideal for today’s direct injection (GDI) engines. (Also sold separately.) GDI FUEL SYSTEM CLEANER C/A Provides aggressive 2-stage cleaning for GDI engines from the gas tank to the exhaust; dissolves gums, varnish, and carbon deposits. Cleans oily deposits and debris from the PCV emissions system and safely address issues associated with modern, deposit-sensitive GDI EMISSIONS CONTROL CLEANER C engines; dissolves crankcase varnish, sludge and carbon deposits and improves oil drain.

GDI COMPLETE CLEAN 2-STEP KIT C/A Formulated for GDI and PFI fuel systems; protects against deposits, removes water and fights ethanol, cleans emissions control systems, and removes harmful deposits from induction systems, intake valves, injector tips, and combustion chambers. Requires NO ENGINE TEARDOWN. (Also sold separately.)

GDI COMPLETE CLEAN 3-STEP KIT C/A Our GDI COMPLETE CLEAN 2-STEP KIT with the added power of True Brand GDI Emissions Control System Cleaner to also clean the PCV emissions system and intake valve deposits, dissolve crankcase varnish & sludge, and improve oil drain. Requires NO ENGINE TEARDOWN. (Also sold separately.) Cleans the throttle valve, throttle body, idle air control valves, PCV valves, and other parts of the air induction system that have

THROTTLE BODY & AIR INTAKE CLEANER C deposit accumulation.

DIESEL RESTORE 2-PART KIT

TRUE DIESEL MAX

ENGINE MAX

ENGINE CLEAN PLUS+ C/A

Cleans diesel-fuel system by removing deposits from fuel injectors and combustion chambers. Helps improve fuel flow and spray patterns. Helps reduce emissions, diesel knock, and exhaust smoke. Increases horsepower and torque through improved diesel fuel combustion, and fights moisture damage. C/A Increases horsepower and torque through improved diesel fuel combustion; also cleans the fuel system, and fights moisture damage.

A GF-6 compliant, patent-pending formula with friction-reducing technology bonds to the engine’s metal friction surfaces to help reduce maintenance, improve performance, and extend engine life. Also helps prevent oil breakdown. and reduces friction wear by 50% - 90% as shown by oil analysis.

C As effective as a ONE Gallon Engine Clean Service - save money, save service bay time, and space! Deep cleans and removes harmful deposits, gums, varnish, abrasive wear metals and dirt particles from your engine’s oil system. Removes carbon deposits that clog piston rings and reduce compression.

OIL SYSTEM CLEANER C Helps improve oil circulation and extend engine life by removing oils system deposits, gums, varnish, abrasive wear metal and dirt particles.

HIGH MILEAGE TREATMENT A GF-6 compliant formula fortifies all grades of engine oil with a concentrated blend of antioxidants, detergents, dispersants, and lubricants.

POWER STEERING FLUID 2-PART KIT A Multi-Vehicle Power Steering Fluid (meets OEM performance requirements for General Motors, Ford, Chrysler, Honda, Acura, and most automobiles) and leave-in power steering treatment designed to reduce wear, foaming & squeal, and extend power steering system life. (Also sold separately.)

PREMIUM SYNTHETIC POWER STEERING FLUID 2-PART KIT Premium Synthetic Power Steering Fluid suitable for use in ALL power steering fluids and leave-in power steering treatment designed

A to reduce wear, foaming & squeal, and extend power steering system life. (Also sold separately.)

COOLANT CLEAN & PROTECT 2-STEP KIT C/A Formulated to break down and suspend rust, scale and sediment without needing a neutralizer and is safe for plastic and aluminum. Unique corrosion and rust inhibitor technology enhances protection of cooling system metals such as iron, aluminum, copper and solder. Safe for ALL types of coolant. (Also sold separately.)

TRUE BLUE WASHER FLUID SUPER CONCENTRATE TRUECOLD A/C PERFORMANCE BOOSTER TRUE BRAND HEADLIGHT RESTORATION KIT Makes up to 550 gallons of washer fluid! Engineered with Advanced Hydrophobic Technology to repel water and powerfully clean

C dust, dirt, road grime, and bugs from the windshield under the most demanding conditions for streak-free driving visibility. The ONLY product of its kind. Boosts A/C performance - A/C gets colder faster. Cleans and protects the A/C system to extend

C/A compressor life and reduce fuel usage, while also helping diagnose A/C system leaks. Patent-pending formula renews aged, hazy headlights to like-new clarity and increases visibility by up to 50%! Advanced ultraviolet

C drying agents to leave the clearest, hardest lens coating available for superior chemical, water, heat, and abrasion resistance.