
8 minute read
Project Highlight
Project Highlights
Truist Financial

(Formerly BB&T) Truist Financial
(Formerly BB&T)
Wilson, NC

AWARDS
Carolinas CORE AwardsCarolinas CORE Awards Community Impact AwardCommunity Impact Award
FAST FACTS
95,000 sf 4 stories 2,500 employees in Wilson

WHO’S INVOLVED
Service Retail Workplace: Interiors Plumbing EngineeringWorkplace: Office Land Dev. Services Electrical Engineering Mechanical Engineering Advanced Bdg Technologies Structural Engineering Center for Bdg Performance Plumbing Engineering Land Development Services Advanced Building Technologies Center for Building Performance
Truist Regional HQ Tower
Plazas being designed by Land Development and Brand Comm. & Design


Site studied as part of an entire campus from the perspective of a visitor.


Wilson Family YMCA being designed out of Durham office
Wilson Family YMCA being designed out of
Durham office

Wilson Family YMCA being designed out of Durham office





A Catalyst for Change.A Catalyst for Change. GOALS
The new Truist building has served as the catalyst of a pivotal public private partnership in downtown Wilson that is A CATALYST FOR CHANGE The new Truist building has served as the catalyst of a pivotal currently underway. The Bank’s commitment to relocate public private partnership in downtown Wilson that is from its downtown towers and create a new building nearby The new Truist building has served as the catalyst of a currently underway. The Bank’s commitment to relocate sparked the start of a new residential/retail mixed-use development and the Wilson Family YMCA, which is expected pivotal public private partnership in downtown Wilson from its downtown towers and create a new building nearby to attract downtown residents – a long-term objective of the that is currently underway. The Bank’s commitment to sparked the start of a new residential/retail mixed-use city. Focused on creative placemaking, this new area of relocate from its downtown towers and create a new development and the Wilson Family YMCA, which is expected redevelopment is aimed at rejuvenating the streetscapes, building nearby sparked the start of a new residential/ GOALS to attract downtown residents – a long-term objective of the city. Focused on creative placemaking, this new area of redevelopment is aimed at rejuvenating the streetscapes, nearby parks, and improving business viability – all while bringing together diverse people to celebrate and be inspired.retail mixed-use development and the Wilson Family YMCA, which is expected to attract downtown residents – a long-term objective of the city. Focused on creative A Catalyst for Change. nearby parks, and improving business viability – all while “The Truist project has been a catalyst for indirect placemaking, this new area of redevelopment is aimed bringing together diverse people to celebrate and be inspired.investment. Such a large commitment to our community is providing community pride and great confidence to investors in our downtown area, and redevelopment at rejuvenating the streetscapes, nearby parks, and improving business viability – all while bringing together The new Truist building has served as the catalyst of a pivotal public private partnership in downtown Wilson that is currently underway. The Bank’s commitment to relocate “The Truist project has been a catalyst for indirect since the announcement has reached all-time highs.”diverse people to celebrate and be inspired.from its downtown towers and create a new building nearby investment. Such a large commitment to our community - Grant Goings, Wilson City Manager sparked the start of a new residential/retail mixed-use development and the Wilson Family YMCA, which is expected is providing community pride and great confidence to to attract downtown residents – a long-term objective of the investors in our downtown area, and redevelopment RESULTS city. Focused on creative placemaking, this new area of since the announcement has reached all-time highs.”RESULTS redevelopment is aimed at rejuvenating the streetscapes, nearby parks, and improving business viability – all while - Grant Goings, Wilson City Manager1. LED TO NEW DEVELOPMENTbringing together diverse people to celebrate and be inspired. 1 LED TO NEW DEVELOPMENTThis project was part of a land swap with the City that
The project was part of a land swap with the City that planned for the addition of the YMCA. Once the project planned for the addition of the YMCA. Once the project “The Truist project has been a catalyst for indirect
RESULTS began, it sparked greater development with mixed use and other projects that were not planned prior. began, it sparked greater development with mixed-use and other projects that were not planned prior. investment. Such a large commitment to our community is providing community pride and great confidence to investors in our downtown area, and redevelopment 2 TIMELESS ARCHITECTUREsince the announcement has reached all-time highs.” 1 LED TO NEW DEVELOPMENT The bank desired a contextual solution sensitive to the scale of the surrounding traditional mills, warehouse 2. TIMELESS ARCHITECTURE - Grant Goings, Wilson City Manager
The project was part of a land swap with the City that buildings and historic buildings, the design of the Truist The bank desired a contextual solution sensitive planned for the addition of the YMCA. Once the project building opted for a longer building footprint to minimize to the scale of the surrounding traditional mills, began, it sparked greater development with mixed use and the overall height. Brick was selected as the material of warehouse buildings and historic buildings, the RESULTS other projects that were not planned prior.choice to reflect local vernacular architecture.design of the Truist building opted for a longer
The health and wellbeing of employees is kept top of mind building footprint to minimize the overall height. Brick 2 TIMELESS ARCHITECTURE The bank desired a contextual solution sensitive to the with ample communal ammenities, sit-stand desks and biophilic design elements. An abundance of daylight and views overlooking the park, fountain and future was selected as the material of choice to reflect local vernacular architecture. 1 LED TO NEW DEVELOPMENT The project was part of a land swap with the City that planned for the addition of the YMCA. Once the project scale of the surrounding traditional mills, warehouse revitalization effort allow employees to feel connected with began, it sparked greater development with mixed use and buildings and historic buildings, the design of the Truist and play a part in the future of Wilson.The health and well-being of employees is kept top other projects that were not planned prior. building opted for a longer building footprint to minimize of mind with ample communal amenities, sit-stand the overall height. Brick was selected as the material of 3 COMMUNITY IMPACT It was important to the bank to remain in Wilson and not desks and biophilic design elements. An abundance 2 TIMELESS ARCHITECTURE The bank desired a contextual solution sensitive to the choice to reflect local vernacular architecture.relocate from its community. The Bank covered the costs of daylight and views overlooking the park, fountain scale of the surrounding traditional mills, warehouse
The health and wellbeing of employees is kept top of mind to demolish and remediate old buildings, providing initial and future revitalization effort allow employees to feel buildings and historic buildings, the design of the Truist with ample communal ammenities, sit-stand desks and momentum for the $100 million investment effort that is expected to attract downtown residents - a long-term connected with and play a part in the future of Wison.building opted for a longer building footprint to minimize the overall height. Brick was selected as the material of biophilic design elements. An abundance of daylight and objective of the city. This commitment was recognized choice to reflect local vernacular architecture. views overlooking the park, fountain and future with Carolinas CORE Awards Community Impact Awards. 3. COMMUNITY IMPACTThe health and wellbeing of employees is kept top of mind revitalization effort allow employees to feel connected with with ample communal ammenities, sit-stand desks and and play a part in the future of Wilson. It was important to the bank to remain in Wilson biophilic design elements. An abundance of daylight and and not relocate from its community. The Bank views overlooking the park, fountain and future 3 COMMUNITY IMPACT covered the costs to demolish and remediate old revitalization effort allow employees to feel connected with
It was important to the bank to remain in Wilson and not buildings, providing initial momentum for the $100 and play a part in the future of Wilson. relocate from its community. The Bank covered the costs million investment effort that is expected to attract 3 COMMUNITY IMPACT to demolish and remediate old buildings, providing initial downtown residents - a long-term objective of the It was important to the bank to remain in Wilson and not momentum for the $100 million investment effort that is city. This commitment was recognized with Carolinas relocate from its community. The Bank covered the costs expected to attract downtown residents - a long-term CORE Awards Community Impact Awards. to demolish and remediate old buildings, providing initial momentum for the $100 million investment effort that is objective of the city. This commitment was recognized expected to attract downtown residents - a long-term with Carolinas CORE Awards Community Impact Awards.objective of the city. This commitment was recognized with Carolinas CORE Awards Community Impact Awards.
