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Marketplace
WideOrbit Releases WO Traffic v21.0
WideOrbit announced a new release of its WO Traffic ad sales and commercial operations platform for broadcasters.
“The newest release of WO Traffic marks a significant milestone in the industry with the introduction of the Electronic Material Instructions module, the first automated solution to address the longstanding need to simplify and streamline the material instructions process,” it stated in a press release.
The graphic depicts the Electronic Material Instructions process.
The licensed module integrates with material instructions providers including ECN, PremiumMedia360, ITN Networks and SpotGenie. More integrations are planned, including Warren Lamb and vCreative.
“These integrations simplify the exchange of new and revised material instructions, helping broadcasters reduce errors (and costly makegoods) while increasing staff productivity,” the company stated.
Cleanfeed Adds Features
Cleanfeed introduced an enhanced set of studio tools intended for the use of broadcasters and podcasters.
The tools are housed in the user’s browser, with no requirement for external hardware or software. They include enhancements to Cleanfeed’s Clips feature and a new Player for longer cuts of audio.
“The tools give podcasters and broadcasters the functionality of a professional radio studio, straight out of their laptop,” the company stated.
“Features now give users the opportunity to give their listeners and guests a finished production experience, including the ability to play intro and background music, host a panel show or quiz with sound effects, review music, have guests comment on interviews or even play voxes from the public.”
Cleanfeed promotes its product as providing highquality remote audio “as if you were in the same studio as someone else,” with low latencies and multitrack recording, controlled via a link in a browser.

Info: www.wideorbit.com Info: blog.cleanfeed.net
