25 minute read
Big O Tires grows sales and adds stores
from Modern Tire Dealer - May 2017
by EndeavorBusinessMedia-VehicleRepairGroup
By Ann Neal online. It would be tough as an independent dealer to do
Big O Tires LLC franchisees celebrated growth in all this on your own. Digital business metrics and recognized the first store to marketing is one of the great surpass $7 million in sales at their annual convention benefits of being with Big April 4-5, 2017, in San Diego, Calif. O Tires.”
The TBC Corp. subsidiary says same-store total retail, service The event included preBig O Tires unveiled the Big and tire unit sales as well as car count grew year-over-year sentation of Standing “O” Foot X/T, a premium on-, offin 2016. Franchisees also had significant total sales growth, awards to franchisees and road commercial traction tire according to Kim McBee, with a durable 2-ply carcass design that resists cutting vice president of marketing and chipping. The zigzag and advertising. Sales were center groove design allows led by the Big O Tires store the X/T to dig through soft in Dublin, Calif., which surfaces and provides a com
fortable highway ride.
became the first member of the “$7 Million Dollar Club” in 2016. The Dublin store is one of six Big O Tires stores in Northern California owned by Bruce Cherry.
“Hitting a sales level we’ve never reached before was so exciting for us,” says McBee. “The Dublin store has always been a top performer. This Jared Edwards won a prize for owning the only store (in year, they focused on service Sandy, Utah) to reach $6 million in annual sales. Pictured sales, alignment sales and (from left) are Rick O’Neil, district vice president west; Jim A Big O Tires store in Ohio fleet sales. They say at the Bull, district vice president east; Jared Edwards; and John opened in January 2017 in end of the day it’s just doing Kairys, executive vice president and general manager. Hamilton, near Cincinnati. the Big O Tires process and holding their team accountable.” corporate associates for going “above and beyond.” This year’s recipients are Matthew Two new states Greco, co-owner of 23 stores in California and Colorado; Mitch
Big O Tires added 19 stores in 2016 and began 2017 by Beranek, co-owner of 10 stores across Colorado and New opening locations in Ohio and Tennessee. The newest stores, Mexico; Rodger Anderson, real estate development manager which expand the Big O Tires footprint to 21 states, are owned at TBC Corp.; Darrell Jackson, field training manager at TBC by new franchisees. Nick Benge, president of Big OKI LLC, Corp.; and Ferdie Brown, franchise business consultant for opened a store in Hamilton, Ohio, in January 2017. Also in Big O Tires’ East Division. January, Benge opened two stores in Kentucky, in the cities The Point of Light award went to Tony Williams for conof Georgetown and Lexington. tributing his knowledge, expertise, and dedication. Williams
In Tennessee, the Tun Tavern Group opened stores in is a member of the Franchise Advisory Council and a leader Knoxville and Farragut in March and in Murfreesboro in April. in his local dealer group. With his partners, he owns seven The franchise group is owned by Tom Coke, Joe Eltringham stores in the Phoenix, Ariz., market. and Derrick Martin. Jerry Tidwell, store owner in Phoenix, Ariz.; Jeff Schwab, multi-store store owner in Iowa and Nebraska; and Bruce Focus on digital marketing Cherry received Franchisee of the Year awards.
Big O Tires is investing in digital marketing with a focus on Kevin Kormondy was inducted into the hall of fame. He keyword search, according to McBee. “We’re shifting dollars joined Big O Tires in 1981 and retired in 2016 as executive to where shoppers are.” She says it’s an art and a science to vice president and chief operating officer. ensure Big O Tires shows up in website searches. Big O Tires has 398 franchisee-owned and two company
“It’s a focus for us to make sure we’re aware of where the owned stores primarily located in the western and midwestern tire shopper is. Those are the people raising their hands and United States. It also distributes tires and other automotive saying, ‘I’m in market.’ We want to be there when they search service products to associate dealers in western Canada. ■
Acura ILX, MDX, RDX, RLX, TL, TLX, TSX and ZDX – 2007-16
Vehicles’ systems have 7 TPMS indicators
SUBJECT VEHICLES: Acura models covered and model year(s): ILX 2016, MDX 2007-16, RDX 2007-16, RLX 2014- 16, TL 2009-14, TLX 2015-16, TSX 2009-14, ZDX 2010-13. RELEARN PROCEDURE? Yes. SPECIAL TOOLS NEEDED? The Honda Diagnostic System (HDS) or an OBD-II compatible scan tool.
With the Acura models listed, whenever the engine is running, the tire pressure monitoring system (TPMS) control unit continuously monitors all four tires and the system. The system has seven indicators: four tire indicators, a low pressure indicator, a message indicator and a TPMS indicator. If the TPMS control unit detects pressure below the lower limit, it alerts the driver by turning on the low pressure indicator, turning on the appropriate tire(s) indicator on the multi-information display as well as the message indicator, and setting a diagnostic trouble code (DTC) in the control unit.
When the tire pressure is increased to normal the control unit will turn off the indicators and store the DTC(s). When two or more tire pressures are low, the low pressure indicator comes on about five seconds before the appropriate tire indicator. Once low pressure is detected, the system scans all four pressure sensors to ensure that it turns on the correct tire indicator. If a problem is detected in the system, the TPMS indicator will come on. If low tire pressure and a problem in the system are detected, only the TPMS indicator comes on.
Figure 1: Locating the TPMS mark on the wheel (typical).
unit loses power or fails, the TPMS indicator will come on, but no DTC will be set.
Tire pressure monitor warning indicators
NOTE: If a flat tire is replaced with the spare tire, and the flat tire is stored in the cargo area, the low pressure indicator will stay on but the appropriate tire indicator will go off. This prevents the customer from thinking there is a problem with the spare tire. When the flat tire is taken out of the vehicle for repair, the warning light will come on because the system is no longer receiving the signal from the tire’s transmitter.
NOTE: If the temperature drops and then rises, tire pressure could decrease just enough to turn on the low pressure and tire(s) indicators, but later increase enough to turn them off. This can be an indication that tires pressures are near the minimum acceptable specification.
NOTE: If the outside temperature is at or below – 40 degrees Fahrenheit (-40 degrees Celsius), the system may not function properly.
If the TPMS control unit detects pressure below the lower limit, it turns on the low pressure indicator and the appropriate tire indicator(s) on the multi-information display, as well as the message indicator. When the tire pressure is increased to normal the control unit will turn off the indicators.
When two or more tire pressures are low, the low pressure indicator comes on about five seconds before the appropriate tire indicator. If a problem is detected in the system, the TPMS indicator will come on.
If low tire pressure and a problem in the system are detected, only the TPMS indicator comes on.
When the system detects a problem, the TPMS control unit sets a code, but shifts to fail-safe mode, and does not alert the driver to low tire pressures. If the TPMS control unit loses power or fails, the TPMS indicator will come on.
If low tire pressure indicator and multi-information display indicator(s) are lit continuously due to low pressure in one or more tires, adjust tire inflation to proper pressure as indicated on the tire and loading information placard.
The light will remain on until tire pressure is properly set. If the warning light is still illuminated or the TPMS indicator is lit continuously, there is a problem in the TPMS. See appropriate manufacturer service information.
Reset procedures
NOTE: When a tire pressure sensor is replaced or tires are rotated, the sensor ID must be memorized by the TPMS control unit. See “Memorizing sensor ID (automatically).” If the TPMS control unit has also been replaced, the Honda Diagnostic System (HDS) or an OBD-II compatible scan tool must be used to program information into new TPMS control unit. See “Memorizing sensor ID (using HDS).”
NOTE: Misalignment of the control unit and initiators could interfere with sending and receiving signals. Ensure the brackets on the TPMS control unit and front initiators are not bent.
When the tire pressure warning light illuminates and a warning message appears, immediately check air pressure of all tires and adjust to the specified pressure. Ensure that the warning indicators go out.
Tire pressure sensor registration
NOTE: To ensure the control unit memorizes the correct ID, the vehicle with the new sensor must be at least 10 feet from any other TPMS tire pressure sensor not installed on that vehicle.
Memorizing sensor ID (automatically) 1) After rotating the tires or replacing a tire pressure sensor, drive the vehicle for at least 40 seconds at a speed of 15 mph (24 km/h) or more, and all the sensor ID(s) will be memorized automatically. 2) After the ID(s) are memorized, reduce the pressure in all four tires to less than the appropriate specification, and check to see that the four tire indicators come on.
Memorizing Sensor ID (Using HDS) 1) With the ignition switch in the OFF position, connect the HDS to the 16-pin data link connector (DLC) located under the left side of the dashboard. 2) Turn the ignition switch to ON position, and memorize the ID of the tire pressure sensor by following the screen prompts on the HDS. If all ID(s) are memorized properly, go to step 4. If the TPMS control unit fails to memorize one or more sensor ID(s) during the learning process, go to the next step. 3) If one or more ID(s) fail to learn, causing DTC(s) to set, the HDS will provide a procedure to fix this that involves raising the vehicle. To solve this problem much faster, perform the following:
• Using HDS, clear all DTC(s). Using an assistant, start the learning process while driving the vehicle under 10 mph. • TPMS control units should now learn all four sensor ID(s).
If the TPMS control unit is still having trouble learning
ID(s), refer to appropriate service information.
Demounting/mounting procedures
CAUTION: The tire should be demounted from the wheel using the tire changer manufacturer’s instructions. Use the following information to avoid damage during the demounting/mounting procedures.
NOTE: When a tire pressure sensor is replaced or tires are rotated, the sensor ID must be memorized by the TPMS control unit. See “Reset procedures.”
NOTE: Vehicles equipped Figure 4: Identifying valve stem Figure 5: Identifying the pressure sensor grommet. with TPMS must use wheels components of the TPMS system. made for the system, or the shown so the valve stem is 90 degrees from the bead system will not work. The original equipment wheels have breaker (see Figure 2). a “TPMS” mark on them, and a counterweight cast into the • DO NOT position the bead breaker of the tire changer too opposite side of the spoke to balance the weight of the sensor close to the rim. Position the wheel so the tire machine (see Figure 1). and tire iron are next to the valve stem, and will move away from it when the machine starts. Then remove the Tire pressure sensor tire from the wheel (see Figure 3).
CAUTION: Fluid sealant used to repair a punctured tire can damage the tire pressure sensor mounted on each wheel. It 5) Remove the valve stem nut (A) and the washer (B), and can prevent the system from detecting the correct tire pressure then remove the tire pressure sensor with valve stem (C) from and set a DTC even though the system is normal. the wheel (see Figure 4).
CAUTION: On some earlier models, valve stem nuts are made of aluminum. These caps can corrode and become difficult to remove, especially in areas of the country where road salt is commonly used in winter. Aluminum valve stem nuts should be replaced with plastic tire valve caps from the manufacturer (Acura Service Bulletin 05-045; Nov. 11, 2005).
Removal 1) Raise the vehicle, and support it with safety stands in the proper locations. 2) Remove the wheel with faulty sensor. 3) Remove the tire valve cap and valve core, and let the tire deflate. 4) Remove any balance weights, and then remove the tire from the wheel with a commercially available tire changer. Note these items to avoid damaging the tire pressure sensor:
• Do the outside of the wheel first. Position the wheel as
Figure 6: Installing the tire pressure sensor with a torque specification.
NOTE: The valve stem grommet might stay in the wheel; make sure to remove it. 6) Remove and discard the valve stem grommet (A) from the tire pressure sensor (see Figure 5).
Installation
NOTE: Always use a new valve stem grommet whenever the tire pressure sensor has been removed from the wheel. 1) Before installing tire pressure sensor, clean the mating surfaces on the sensor and the wheel. 2) Install the tire pressure sensor (A) and the washer (B) to the wheel (C), and tighten the valve stem nut (D) finger tight. Make sure the pressure sensor is resting on the wheel (see Figure 6). CAUTION: Do not use air or electric impact tools to tighten a valve stem nut. 3) Tighten the valve stem nut to the specified torque while holding the tire pressure sensor. 4) Lube the tire bead, and position the wheel so the tire machine and tire iron are next to the valve stem and will move away from it when the machine starts. Then install the tire onto the wheel (see Figure 3). NOTE: Make sure the tire bead is seated on both sides of the rim uniformly. 5) Inflate the tire to 44 psi (300 kPa) to seat the tire bead to the rim, and then adjust the tire pressure to specification as indicated on the tire and loading information placard, and install the valve stem cap. 6) Check and adjust the wheel balance, then install the wheels
Torque specifications
Component Ft.-lbs. (N.m) Wheel nut RDX .............................................................................79 (108) 2007-08 TL 79 (108) TSX..............................................................................79 (108) All other models ....................................................94 (127)
In.-lbs. (N.m)
Tire pressure sensor nut1 2013 RDX ..................................................................70 (8) All other models ....................................................35 (4)
1 – Do not use air or electric impact tools to tighten a valve stem nut. Tightening the nut beyond the specified torque can damage the nut. Make sure that there is no space between the sensor and the wheel.
to the vehicle. Remove the safety stands, and lower the vehicle. 7) Memorize the pressure sensor ID(s). See “Reset procedures.” ■
Information for this column comes from Mitchell 1’s “Tire Pressure Monitoring Systems Guide” for domestic and import vehicles.
Headquartered in Poway, Calif., Mitchell 1 has provided quality repair information solutions to the automotive industry for more than 80 years.
For more information, visit www.mitchell1.com.
For archived TPMS articles, visit www.moderntiredealer.com.
New Firestone All Season fits cars, minivans and CUVs
Bridgestone Americas Inc. says the new Firestone All Season is an affordable tire with all-season performance that covers more than 70% of the cars, minivans and crossovers on the road today. The Firestone All Season replaces the Firestone FR710. It features up to a 55,000-mile limited tread wear warranty on CUV sizes, and a 65,000-mile limited tread wear warranty on all other sizes. The tire is available in 25 sizes, with an additional 24 sizes coming online in August. Most of the sizes are T-rated, while the 205/50R16 and 235/45R18 are H-rated. BRIDGESTONE AMERICAS INC. www.firestonetire.com/tire/all-season
Autolite spark plug has iridium-enhanced finewire design
The Autolite Iridium XP Enhanced Alloy Technology spark plug has an iridium-enhanced 0.6 mm finewire design and patented platinum sidewire technology. It delivers optimum performance and a more focused ignition for better overall ignitability, according to the company. The spark plug also provides the durability advantages of a double platinum spark plug with virtually no gap erosion, longer life, and top fuel efficiency over the life of the plug. Other features include a nickel-plated shell. Autolite, a division of Fram Group IP LLC, says it is the first spark plug manufacturer to offer a lifetime limited warranty. AUTOLITE www.autolite.com
Wix has new heavy-duty filters
Wix Filters’ new heavy-duty air filters with NanoPro technology are designed to provide higher initial efficiency and a final efficiency of up to 99.99%. The NanoPro green media is easily recognized and the filters come with metal or poly end caps. The filters are ideally suited for on- and off-road applications, mines with fine or ultra-fine dust, construction sites and agricultural environments. Through a proprietary process, the NanoPro media features a unique fiber coating. Wix Filters is part of the Mann+Hummel Group. WIX FILTERS www.wixfilters.com
Tenneco Inc.’s limited-edition, customdesigned Monroe OESpectrum counter stool is now available for online purchase. Tenneco says the brand’s iconic Monroe black and yellow logo displayed on the counter stool makes it a great addition to service garages, parts stores, waiting rooms and more. The 30-inch tall stool offers comfort and style with a custom-printed 14- inch seat and an attractive Z-shaped profile, custom-designed with two injection-molded Monroe OESpectrum shock absorbers for legs. Each stool is shipped unassembled with necessary hardware and easy-to-follow assembly instructions. TENNECO INC. www.monroe.com/en-US/monroe-counter-stools
Lisle heavy-duty impact gloves are designed for touch screens
Lisle Corp.’s new heavy-duty impact gloves for service technicians feature a touchscreen design compatible for use with many smart phones, tablets and touch screen computers. The company says the gloves have a 3 mm gel palm padding to help absorb vibration from impact and power tools. Extra protection is molded on the glove back and fingers. The gloves have a hidden seam design and elastic cuff, with hook and loop fastener, for comfort. The gloves are available in three sizes: medium, large and extra-large. LISLE CORP. www.lislecorp.com
New Brake Parts rotors resist rust
Brake Parts Inc. has added the RPT Rust Prevention Technology rotors line to its Raybestos brake products. Specially coated with Grey Fusion 4.0, this new line provides maximum protection from corrosion and comebacks, as well as increases service life, according to the company. Many of today’s vehicles have open wheel designs, which allows for complete exposure to all of the environmental elements. Brake Parts says RPT rotors are ideal for these vehicles in all weather conditions. BRAKE PARTS INC. www.brakepartsinc.com/raybestos/en-us.html
Tireco unveils Milestar Streetsteel tire
Tireco Inc.’s new Milestar Streetsteel performance all-season tire is designed for classic American muscle cars, hot rods and classic trucks. Tireco says the contemporary all-season tread design delivers outstanding stability, cornering capability and steering response. Angled siping and a grooved pattern, along with four circumferential grooves, provide a wide contact patch for superior grip and wet performance. The Milestar Streetsteel tire is available in 10 sizes, in 14-inch and 15-inch wheel diameters, with applications from P225/70R14 to P295/50R15 covering most staggered combinations of wider, low-profile sizes. TIRECO INC. www.tireco.com
IDUSA releases PG96 series oil filters
The new Premium Guard PG96 filter from International Distributors USA Inc. (IDUSA) is designed to deliver more than 96% filtration efficiency for particles of 25 microns or more and can trap particles 4 times smaller than can be seen by the human eye. The company says the new PG96 filter breaks new ground in the oil filtration market with advanced filtration technology that delivers greater performance and longer protection at a reasonable price. The new PG96 offers complete coverage of spin-on and cartridge oil filters. It is available in a retail pack as well as installer pack. IDUSA www.pgfilters.com
Arnott offers value front shock for newer GM SUVs
Arnott has released a value front shock for 2007-14 GM SUVs (GMT820 chassis) with Autoride (Z55 RPO). The company says the new front shock, P/N SK-2806, is designed for budget-minded shoppers and retails for $179. It is backed by Arnott’s limited lifetime warranty. SK-2806 includes a pre-installed spring mounting perch and an exclusive Arnott sensor which plugs into the auto-damping system to eliminate dash panel error messages. A custom-valved gas-filled shock, SK-2806 features a sensor that turns off the dashboard warning light. It includes pre-installed spring perch and mounting hardware. ARNOTT INC. www.arnottindustries.com
Continental adds VDO OEM diesel fuel modules
Continental Commercial Vehicles & Aftermarket has added VDO OEM Diesel Fuel Modules to its OEM Direct Parts Program. VDO OEM Diesel Fuel Modules are available for popular late model Dodge Ram truck applications from 2005 to the present. Because Continental is the original manufacturer of these fuel modules, they are the exact same OEM part as supplied to the vehicle manufacturer. VDO Diesel Fuel Modules are built in ISO/TS certified facilities and are available at competitive pricing through most major parts suppliers. CONTINENTAL COMMERCIAL VEHICLES & AFTERMARKET www.usa.vdo.com
Philips offers upgrade headlight bulbs in 3 different ranges
Philips upgrade headlight bulbs from Lumileds LLC feature advanced technology designed to put more light on the road and enhance the beam pattern compared to standard halogen bulbs. Philips upgrade headlight bulbs are offered in three ranges to deliver 30%, 60%, and even up to 100% more vision, depending on the driver’s needs. Available for almost every vehicle make and model, Philips upgrade headlight bulbs dramatically improve nighttime visibility and increase driver safety, according to the company. LUMILEDS LLC www.usa.philips.com/c-m-au/car-lights
KTI has new lightweight service jack
K Tool International (KTI) has introduced a 2-ton aluminum service jack (P/N KTI63098) that weighs only 48.5 pounds. The light weight of the new jack allows for convenient portability, from easily moving it between bays or placing it in the back of a service truck for roadside assistance. The jack’s lifting range is 3-1/4 inches to 18-1/2 inches. The jack’s dual pump system allows for quick lifting. KTI says it takes just seven strokes to reach top height under no load. K TOOL INTERNATIONAL www.ktoolinternational. com/kti
When you contact one of our advertisers please be sure to mention you saw their ad in Modern Tire Dealer
ADVERTISER 1-800 Radiator & Air Conditioning Aftermarket Auto Parts Alliance Inc. ANCO Autel Intelligent Technology Inc. Automechanika Chicago Bartec USA BKT USA Inc. Bridgestone Tire Continental Gold Retailer Program Dealer Strategic Planning Inc. Falken Tires Federal Tire General Tire Greenball Corporation GroundSpeed Tires Hankook Tire America Corporation ITM TPMS K & M Tire Inc. Kenda Tire USA Kumho Tire USA Inc. KYB Americas Corporation Linglong Americas Inc. Marangoni Tread North America Inc. Michelin North America Inc. Monroe Shocks & Struts Nexen Tire America Inc. Nitto Tire U.S.A. Inc. Omnicraft Auto Parts Pro Comp Tires Reliable Int’l Exhibition Services Co. Ltd. Schrader Performance Sensors SEMA Show Sentury Tire Americas Snap Finance STEELMAN Select TPMS, by JS Products Sumitomo Tire Sumitomo Tire TBC Brands TBC Brands Yokohama Tire Corporation ZC Rubber America Inc. PAGE 32 17 49 79 78 75 11 55 51 85 81 63 19-24 52 59 57 9 61 IBC 27 35 7 53 13 41, 47 IFC OBC 15 38 36 77 83 37 39 44 5 71 67 45 31, 33 34 WEBSITE www.1800radiator.com www.alliance1.com www.ancowipers.com www.autel.com www.naceautomechanika.com www.bartecusa.com www.bkt-tires.com www.bridgestonetire.com www.contilink.com/gold www.dsp-20group.com www.falkentire.com www.federaltire.com www.generaltire.com www.greenball.com www.sentury.tires www.laufenn.com www.itmtpms.com www.kmtire.com automotive.kendatire.com www.kumhotireusa.com www.kyb.com www.linglongtire.com www.na-marangoni.com www.michelinman.com/ps4s www.monroe.com www.nexentireusa.com www.nittotire.com www.omnicraftautoparts.com www.procompusa.com www.citexpo.com.cn www.schraderinternational.com www.SEMAshow.com www.senturytireusa.com www.snapfinance.com www.steelmanselecttpms.com www.sumitomotire.com www.sumitomotrucktires.com www.gosailun.com www.tbcbrands.com www.yokohamatire.com www.arisuntires.com
How does tire makers’ sports marketing influence dealers’ sales?
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “Do you feel the money tire manufacturers spend on sponsoring professional sports teams is worth it? From baseball to soccer to basketball and football, the sports fans see tire makers’ names splashed in the stadiums. Does this translate into more tire sales for you? And do you sponsor local teams in your community? What benefits have you seen?” Here are some of their responses. 1. It’s not always easy to gauge the return on the investment with this type of marketing. One benefit that seems evident is the brand name placement. For instance, the brand behind home plate or on the table courtside of a basketball game will probably get more exposure for winning teams versus others. I see value when targeted to specific markets such as ultra-high performance tires in racing or all-terrain tires to specific off-road racing, etc.
2. I cannot say that I have ever had a customer come in and ask for tires because of the advertising at sports events, except for special ATV tires, and these were not at basketball or football games. I am sure the name at the big events does something, but I have not seen it. We sponsor the local youth teams, and have in some cases, three generations buying tires, and they do remember our store, but maybe not the brand of tire featured at the games.
3. Any advertising at sports venues is a plus. I feel this advertising helps with brand awareness. I sponsor local children’s sports. The parents appreciate the sponsorship and return the favor by buying tires.
4. Belonging to one of the Top 10 brands — particularly, among tire manufacturers — in and of itself generates interest. Personally, I don’t feel strongly that maintaining that brand presence among professional sports teams translates to more counter sales of tires. Our relationship with NASCAR may have a greater influence on our consumers’ buying decision-making process. We do sponsor, even coach, youth sports teams in our community. A local presence in your community as an engaged partner simply can’t be beat. Word-of-mouth on the field also generates interest in our service and sales at the counter.
5. I think tire makers feel it is very good for them, although I find it very difficult to put a direct correlation to our sales.
I think it improves brand awareness.
What’s on your mind?
We also asked council members what was on their mind. Here are some responses.
I’m not a fan of price increases. Who is? Increases in raw material costs (read natural rubber) are being passed down to the dealer(s) from the manufacturer(s). After the first round of increases in January, there were rumblings of more increases to come. These increases will drive up both the cost to dealers and end prices to consumers. On the commercial tire front, given that many distributors/importers banked heavily on the truck tire tariff happening — I’m certain there is a “glut” of inexpensive imports waiting to be sold at very low margins and turned into cash. I’m fearful the commercial tire market will be extremely volatile this year for this very reason. Tripp Lee, General Manager Frasier Tire Service Inc. Sumter, S.C.
Help others and you will be helped in return. Jeff Cohen, Co-owner Traction Wholesale Center Bensalem, Pa.
Comment from our website
Concerning the blog Editor Bob Ulrich wrote on ramsomware (see the cover article in our April issue), a reader commented:
The best practice is to have excellent network protection and to have your data backed up in several places, at least one of which is off site. That way, if you do get ransomware you can restore your data. I would never pay the ransom, as oftentimes the attackers will supply you with a fake key to retrieve your data — that is if they provide you with anything at all. Ginny Russell, IT Manager Stratham Tire Inc. Brentwood, N.H.
Join Modern Tire Dealer’s National Advisory Council Each month, Modern Tire Dealer is guided and influenced by a select group of readers — members of our National Advisory Council. These members’ opinions are the heart of the monthly Your Marketplace column, compiled by industry analyst Nick Mitchell. If you’d like to join this prestigious group, please let us know. We’d love to hear from you. Contact Editor Bob Ulrich at Bob.Ulrich@bobit.com or call (330) 899-2200, ext. 11.
