56 minute read
Commercially viable
from Modern Tire Dealer - December 2015
by EndeavorBusinessMedia-VehicleRepairGroup
Giti adds four GT Radial tires to SmartWay lineup
Four of Giti Tire (USA) Ltd.’s GT Radial brand commercial tires have received SmartWay verifcation from the U.S. Environmental Protection Agency (EPA). Three of the tires are for regional service and one is designed for city buses and urban delivery. The GT279 regional steer tire, GT688 regional drive tire and GT879 regional all position tire are SmartWay-verifed for all of the standard highway sizes — 11R22.5, 11R24.5, 295/75R22.5 and 285/75R24.5. The GT867 all-position tire for city bus and urban delivery applications (pictured) is SmartWay-verifed for the 11R22.5 size. With these four additions, GT Radial now has seven SmartWay-verifed commercial tires for line haul and regional service. GITI TIRE (USA) LTD. Quik-Link: (800) 687-1557, ext. 23160 www.mtdquiklink.com/23160
Mitas adds harvester tire
Mitas a.s. has unveiled a combine harvester tire using Very High Flexion (VF) technology. With the introduction of Mitas VF 710/70R42 CFO HC 3000, the company now offers a full range of VF technology tires. The Mitas VF 710/70R42 CFO (Cyclic Field Operation) HC 3000 tire offers higher maximum load capacity and lower infation pressures during cyclic field operation compared to standard tires. Compared to the same size standard combine tire, the Mitas HC 3000 boasts 26% less infation pressure during cyclic feld operation resulting in signifcantly less soil compaction. MITAS A.S. Quik-Link: (800) 687-1557, ext. 23161 www.mtdquiklink.com/23161
TBC unveils its frst OTR radial tire line
TBC Brands, a subsidiary of TBC Corp., has introduced the Power King xERT-3, an E-3/L-3 off-the-road radial tire which features an aggressive tread design for demanding all-purpose applications. The company says the xERT-3 is designed to deliver superior traction, long wear and a smooth ride. Highlights of the Power King xERT-3 include: a large contact area creating traction and stability while maximizing driving comfort; a heavy-duty non-directional tread design that provides self-cleaning properties and excellent traction; and a specially formulated compound to resist cuts and chips. The xERT-3 is available in six sizes — 15.5R25, 17.5R25, 20.5R25, 23.5R25, 26.5R25 and 29.5R25. TBC CORP. Quik-Link: (800) 687-1557, ext. 23162 www.mtdquiklink.com/23162
Hercules expands Ironman lineup
Hercules Tire & Rubber Co. is adding three offerings to the Ironman I-Series medium truck tire lineup — two all-position tires and one for trailer applications. The Ironman I-402 Wide Base Mixed Service A/P is designed specifcally for work trucks. Among its features are durable construction and deep tread and a tear-resistant compound. The Ironman I-502 Premium Deep Tread A/P is a premium all-position tire for both steer and trailer applications. It features a fverib design that delivers excellent mileage and shoulder wear resistance on steer axle use. The Ironman I-480 Trailer Rib (pictured) introduces a new size to the I-series lineup — an 11R24.5/14 and 16. HERCULES TIRE & RUBBER CO. Quik-Link: (800) 687-1557, ext. 23163 www.mtdquiklink.com/23163
An on/off-road tire from Continental
Continental Tire the Americas LLC’s Commercial Vehicle Tire group has launched an on/off-road tire for severe service applications. The HDC1 HT is available in the U.S. and Canada markets, and the company says it was developed to deliver the ultimate traction and durability in severe service applications such as construction, mining, oil felds, and logging. It’s available in two sizes: 11R22.5 and the 11R24.5. With Continental’s new generation of truck tires being built on the Conti 3G casing, the company says feets will gain improved durability, retreadability and traction versus the original HTC1. The tire offers a specialized diamond lug tread design, on/off-road belt package and 32/32-inch tread depth. The on/off-road belt package has a shoulder-to-shoulder, full-width fourth belt for increased stiffness and protection from penetrations. CONTINENTAL TIRE THE AMERICAS LLC Quik-Link: (800) 687-1557, ext. 23164 www.mtdquiklink.com/23164
Bandag introduces trailer retread
Bridgestone Commercial, a division of Bridgestone Americas Tire Operations, has introduced the Bandag TR4.1 trailer retread. The TR4.1 retread provides affordable and dependable wear life performance for small to medium truckload, less-than-truckload and pick-up and delivery feets, says the company. The Bandag TR4.1 retread features include: a smooth and continuous shoulder, which promotes uniform wear; Bandag’s proven compound for long wear; circumferential grooves to evacuate water and improve traction in wet conditions; and diagonal tread block edges to promote traction on wet and dry surfaces. BRIDGESTONE AMERICAS TIRE OPERATIONS Quik-Link: (800) 687-1557, ext. 23165 www.mtdquiklink.com/23165
Women buy tires, too
Over the last few years, I’ve subscribed to • And, finally, are you selling it to me at the a variety of blogs and company emails right price? that provide a lot of marketing research on a weekly basis. Te hot topic these days is How women feel maters the millennial generation. It’s interesting that If you can answer these three basic questions much of the current research indicates that the in a fashion that appeals to a woman, then you millennial’s buying habits and preferences are are going to atract more business from this very migrating to mirror that of the Baby Boomers. important segment; however, you must answer
Te millennials represent a huge subset of the the questions with respect and dignity. Women buying population, but if you really want to talk By Wayne Williams tend to be more innately in-tune to the nuances about numbers and infuence, you have to talk of interpersonal exchanges and, therefore, more about women. Representing slightly over half the population, in-tune to genuine concern. In other words, women can they hold a great deal of infuence over household budgets spot fake fast. It’s been my personal experience that women and buying decisions. Women number over 158 million detest being patronized, to be treated in a condescending in the United States with the best shopping skills of any manner. When this happens, it is game over. subset. Let me make this point really clear: Women have When dealing with women during a sales transaction, the numbers, the infuence and the shopping skills. Tey it’s important to be transparent, open and honest; leave it represent the trifecta target audience; get it right and in all on the table. Women can tell when you’re holding back the right order, and you’re a big winner. something, and that bit of doubt is what I call the “cause
Studies I have recently read indicate women take a to pause.” When a woman pauses, it can be difcult to diferent approach to researching and shopping for tires continue if doubts or issues are lef unaddressed. and automotive services than their male counterparts. You have to trust that a woman can make a good decision Women bring their own set of priorities to the purchase about tires and service when presented with good informaprocess. Tey are more willing to spend more time in the tion. Avoid the temptation to over-guide or control the decision making process, they will put more time and discussion. Women don’t typically like to be controlled. energy into research, and they will ask more questions, if A few more facts and fgures to consider: necessary. Studies also show that women callers/shoppers need sufcient information and dislike short or hurried following important questions: • Te sooner you share important information up front, the sooner you will begin to build and earn trust. Tis trust will certainly increase the likelihood of a satisfactory sale. • Women rely heavily on online research. Tey see it as a safe place to start the shopping process, and it’s where they gain enough information about what to buy and where to buy it. Research shows that over 70% of women rely on websites and consider them valuable to the research/shopping process. • More good news for the independent tire dealer, women actually prefer interaction with a sales person when answers. Tese short answers make a woman feel unimLet’s recap: Women who buy or infuence tire purchases portant, and feelings play a big part in a woman’s ultimate are a huge category of consumers, perhaps our most buying decision. important category; women represent the most skilled
I don’t recommend that you lump all women into the shoppers; and women are looking for the “3-bilities” same category, but as a general rule, women are looking (reliability, dependability, and afordability). for safety, followed by the “3-bilities” (reliability, durabilIt will beneft your business to manage the end-to-end ity, and afordability). Tese three categories answer the process with an eye on the female consumer. ■ making the fnal purchase decision. Wayne Williams is president of ExSell Marketing Inc., a • Are you recommending a reliable product and why? “counter intelligence” frm based in La Habra, Calif. He can • Is it durable and going to last? be reached at exsellmkting@gmail.com.
Taking a new, determined route against part-worn tires
Tackling a global problem that just will not go away
In early October, as usual I atended the UK He then went on to list the issues being caused Tyre Industry Conference 2015 which is by part-worn tires which are primarily centred presented by the National Tyre Distribuaround their unsuitability for the road in most tors Association (NTDA) as it is always a very cases. Adding, “Let’s not forget that not all used informative source of what’s happening in this tires are considered unsafe or dangerous, but busy and competitive market. there is a real need for these tires to be properly Predictably, one of the issues discussed was the monitored. So let’s do something about it now!” current problem with the sale of part-worn tires Under Taylor’s direction, the TR’s proposal as the NTDA is a prominent campaigner for the is to introduce an audit-regulated evaluation ongoing regulation of used tires throughout the By John Stone of every used tire currently being handled in UK. In fact, one of the speakers at the conference the marketplace. Tis means all tire retailers, was Peter Taylor, OBE and Secretary General of the Tyre vehicle dismantlers and independent importers of partRecovery Association (TR), who explained what is curworns would be required by new legislation to carry out rently happening in the UK (and Europe) with regards to a detailed inspection of all used tires they remove from the control of part-worns increasingly fooding the market. vehicles. Such an inspection would access the recycling Taylor pointed out potential of part-worn tires and determine what each tire that this was not a new is best suited for. issue in the market and In efect, each tire outlet and business would become had been discussed for a completely accountable for following “best practice” number of years and was procedures for every single tire it handles and deciding in fact a global problem on its future capabilities. that just will not go away. If used tires are considered OK for continued use on a Te TR has lobbied the vehicle, then they can be approved for sale as “creditable” UK government since part-worn tires following a further, more detailed inspecthe early 1990s and over tion for tread depth and validation. However, if on initial the past 20 years or so inspection a tire is found to be unsuitable for further use has only achieved partial on a vehicle, then it must be prepared through the correct success. He says, “Obvichannels for the recycling process. ously, the popular course Taylor continues, “Trough this proposed, uncompliof action would be to get cated, new tire inspection system we can ‘up the ante’ and part-worn tires banned, actually take the fght to the perpetrators as tires are our but that is not possible reputation and industry. We defnitely need to take care of as the government will the situation and control the future use of only approved Peter Taylor of the Tyre Recovery Asnot approve an outright part-worn tires. It really is that simple and straightforward. sociation wants the tire industry to ban of these tires for a “We must be seen to be adopting the moral high ground tackle the issue of part-worn tires in the most productive way possible. number of technical and on this important issue as it sends out a clear message of commercial reasons. our commitment to future tire safety.” “So I believe it is time to move on, come to terms with It seems to me that Taylor and the TR’s message is quite the situation and tackle the issue in the most productive clear that the UK (and European) tire industry needs to way possible. I really feel that by working together as stop whining (moaning!) and relying on a legal ban and an industry we can positively address the problem in a do what the UK/European tire industry has always been professional manner through the implementation of best able to do and help ourselves. ■ practice procedures and eradicate most if not all of the issues involved.” John Stone has been working within the global tire industry I ask myself, is this possible? Well Taylor certainly seems for the past 23 years. In 2004 he launched his own consulting to think so, and pointed out that the TR intends to try company, Sapphire Media Services, which caters to business and take the “emotion” out of the problem and replace media clients around the globe. Stone also writes for tire and it with “practicality” and see how the industry can help automotive-related publications in Europe, South Afica itself fnd a solution. and Asia.
Online sales go national
Goodyear’s decision to sell tires on its website was ‘all about the consumer’
By Lori L. Mavrigian
Goodyear Tire & Rubber Co.’s decision to sell tires online was “all about the consumer,” says Mike Dauberman, senior director of marketing and interactive, during a recent press conference at the company’s headquarters in Akron, Ohio.
Consumers have come to expect that they can buy tires online, and Goodyear is giving them what they want. “Convenience is key,” says Dauberman. “Not everyone is buying online, but the consumer base is growing.”
Following fve years of research, the company began testing the program in 2012. It formally launched goodyear.com at its dealer meeting last January. Te company now has 4,000 installers signed up to participate, which includes the company’s
within their area, listed by proximity to the buyer. “Overall in most markets, especially the markets where Goodyear is strong, the consumers don’t have to drive very far, meaning more than a few miles, to be able to go to one of our authorized installers to have tires put on,” Dauberman notes. “We call it a ‘convenient consumer,’” he says. “It’s important that dealers are participating in this program so these consumers don’t have to drive 20 miles, because convenience consumers don’t do that.” From day one the company took into consideration the role its dealers would play in the interaction, says Dauberman. “We were very careful, and now we pride ourselves on how we engineered the solution with dealers in mind.” Bill Friel, Goodyear’s general manager of consumer dealer retail, notes the program works like this: 1. Te consumer buys tires online via credit card and chooses an installer. 2. Tat dealer’s warehouse/distributor sends the dealer the tires within 48 hours. 3. Te dealer installs the tires and submits a delivery receipt. 4. Goodyear credits the dealer for the tires and provides a commission. Dunlop and Kelly brand tires are ofered if there is not a Goodyear tire that will ft the consumer’s vehicle. Thus far, there has not been a problem with the consumer choosing an improper tire. Te online sales program is based on the company’s national/government account platform, The orange dots represent Goodyear.com visits. The blue dots represent says Friel. “We didn’t have to reinvent anything. the location of the company’s current authorized installers. We had a platform that they were very familiar with.” He says the dealer gets his credit from 600 company-owned locations. Te program went national Goodyear “in the form of a commission and an installation in September. “We didn’t just hit a big switch and turn it on,” service credit.” He says there is no charge for being an installer says Dauberman. “We added markets over time. We made and its dealers are satisfed with the program thus far. sure everything was working in those markets.” Tires are priced the same across all U.S. markets, the com
Tere are still some areas in the U.S. where Goodyear needs pany notes. to add installers. Dauberman says, “Our main motivation Goodyear research has found that 70% of consumers buying continues to be to fnd installers to fll those holes to make online are new customers for the tire installers, or customers sure that we’re able to drive consumers to the stores in those the dealership hadn’t seen in a while. Some 55% purchased locations, too.” additional services and the average service bill totaled $290.
Currently, 83% of consumers research tires online prior to Dauberman says the company looks for online tire buying to purchase, Dauberman reports. Tis is an increase from 55% continually grow, albeit at a slow rate. Online sales represented in 2010 and 74% in 2012. People are looking for features and just 6% of the market in 2014, he says, up from 5.1% in 2013 benefts and reviews. and 4.4% in 2012.
Te company also found that consumers don’t want to drive “Yes, this is good for Goodyear,” says Dauberman. “But more than a few miles to get the tires installed. Goodyear’s we also believe it’s very good for the dealers who are in our website ofers consumers a list of participating tire installers program because we’re helping them remain competitive.” ■
Quik-Link: 800-687-1557 ext. 23123
timing of races is scheduled for European television, but suggests “a few fundamentals could be changed to grow the sport in the U.S.” To further help viewership, Hembery believes more continuity is in order. “We could run 10 races in a row, take a break, and then run 10 more.” He acknowledges that NASCAR’s approach to promotion works quite well. In total, Hembery says there are more than 400 racing series’ championships, when including motorcycles, too. Some of the series are “spec tire” series — like 2 F1 and NASCAR — which use 1. Paul Hembery, Pirelli Motorsport Director, shares his only one brand of tire, while others viewpoint about various aspects of F1. are competitive. 2. An essential, but non-glamorous, part of a team’s Hembery weighed in on the 1 duties is to clean all tires and wheels before returning pros and cons for each type of them to Pirelli during a race weekend. motorsport. When it is open 4 competition, each company can show its technological strengths and feel great about winning. However, “Even when you are on the winning car, it’s hard to persuade the public that you’ve made an active contribution to the winner. “When somebody wins, it’s the car and the driver, but when they lose, it’s the fault of the tire,” says Hembery. In a spec series, particularly with an elite series such as F1, “you are associated with the pinnacle of the sport” and that is important. And, (while laughing due to the expenses involved in F1), Hembery says that a spec tire series allows a tire company to have cost seconds faster at most circuits, with the majority of the increase control. in speed coming from improvements in cornering which will put Te down side to a spec tire higher loads on the tires. series is that “there is no cham
As it relates to the marketing benefts of racing, Hembery believes pionship trophy for tires. You that F1 is “well-known in the U.S.” But, he feels there needs to must be realistic and recognize be at least three races in the country, mentioning California as it is always the driver and then a possible second venue and alluding to the need on the East the car.” To illustrate the point, Coast “for the sport to grow in the U.S.” Hembery pointed out that in
F1 races averaged 535,000 TV viewers in the U.S. during 2015, each F1 driver’s home country, according to Sports Media Watch, up 14% from the comparable the crowd roars approval for point last year (471K). As a comparison, the same company 3 the driver — not the car, not shows Monday Night Football games averaging between 12.2 the team — just the driver. million and 14.5 million viewers each week. 3. Part of Pirelli’s role is to “The real heroes are the
Hembery thinks that Pirelli’s target customers in the U.S. are provide tires for any weather possibility — except snow! drivers, they drive interest. being reached through their F1 program, but says, “Who wants 4. The pre-race pageantry of F1 You can’t take a car on the red to watch races in the middle of the night?” He knows that the was on full display in Mexico. carpet at the Oscars.” ■
Falken dealers can expect 12 new tire lines within 18 months
By Greg Smith
In 1985, the Falken tire brand was introduced to the North American market. Te brand grew, focusing heavily on the high performance side of the business.
In 1999, Sumitomo Rubber Industries (SRI), the parent company of Falken Tire Corp. (FTC), entered a global alliance with Goodyear Tire & Rubber Co. Tis alliance prevented the Falken brand from having all of the necessary assets to grow unabated in North America.
Today, Falken’s total market share for replacement passenger tires is 3%, with a 5.5% share for high performance tires and an 8% share for ultra-high performance tires. Now, 30 years afer its introduction, the brand Richard Smallwood, president of Falken Tire Corp. (FTC), and Kenji Onga, FTC’s is entering a new era. CEO and President Richard chairman, joined Falken dealers at the Kansas City Royal’s Hall of Fame prior Smallwood calls it “Falken 2.0.” Puting it bluntly, to Game One of this year’s World Series. Falken has signed a multi-year deal Smallwood said, “Te handcufs are of.” to be the offcial tire of Major League Baseball.
At the October 2015 Falken Dealer Meeting in Kansas City, Falken are proftability for its customers, competitive fll rates, Mo., customers were told to expect 12 new tire lines in the next 18 compelling products and being easy to do business with. months, with four lines coming on the TBR side of the business. “Falken is the only brand of SRI that can be sold worldwide,”
In addition, Falken is “aggressively going afer the OE business. said Smallwood. For that reason, he said the company has Our plan is to have 5% market share at OE by 2019-20,” said Rick launched a global marketing department to allow SRI to “pour Brennan, executive director of marketing. a lot of energy into the brand.”
Falken is already OE on some of the Chrysler 200 and Jeep Kenji Onga, senior executive director of SRI and chairman of Compass vehicles being exported to Europe. Canadian and U.S. FTC, said SRI is commited to the success of the Falken brand. “It ftments will follow. must be the global brand for our company.” He said dealers will soon be seeing changes in sales and marketing to help the brand. Four Cornerstones Onga pointed to the establishment of R&D in the U.S. along
Smallwood emphasized the company’s four cornerstones with a complete tech center for SRI. “You have our commitment during the meeting. “We will do whatever possible to build and to provide beter fll rates and strengthen the brand awareness to secure the loyalty of our customers.” Te four cornerstones for make it easier for you to sell our brand.”
Falken 2.0: the next step
U.S. plant Proving grounds OE ftments MLB Motorsports Quality products Highly proftable High fll rates Ease of business Falken Falken 2.0 • • • • • •• •• •• • Built in the U.S.
Te plans also include the manufacturing of Falken-branded tires in the U.S. at SRI’s Bufalo, N.Y., plant beginning in October of 2016. Tat is when the company will phase out production of Goodyear brands and begin producing tires for itself.
Te plant, built in 1923, currently is producing 5,000 consumer tires, 2,700 truck tires and 4,700 motorcycle tires per day. Te motorcycle tires will continue to be produced under the Dunlop name.
Another big change for Falken is the “building of a truck tire department at FTC. We are going to go afer the medium truck business in North America,” said Smallwood. He said the company had sold truck tires in the past, but now is making a major commitment to that segment.
Andrew Hoit, vice president of sales, said the company has increased the number of account managers in the feld as well as division managers in the feld. He continues to recruit talented
individuals from around the industry to create the new truck tire department.
In terms of marketing, the company plans to use its Major League Baseball (MLB) marketing agreement to help the brand grow in consumer awareness. Tis is the frst sports marketing agreement by Falken outside of previous motorsports activities.
Smallwood summed up the agreement this way, “We are doing this to help you (tire dealers) sell more tires. If you don’t make money selling our tires, you don’t need us.”
Te company is aware that MLB’s demographics aren’t as youth oriented as what Falken’s image is. But the company wants to expand its following and believes the MLB agreement will do just that.
Coming atractions
Te four new Falken tires, which will be available in the frst quarter of 2016, are as follows.
1. WildPeak M/T. The off-road traction tire, “built for the toughest terrain,” according to Falken, will be available in 25
LT sizes ranging from 15 inches to 20 inches. Popular ftments for the tire include the Jeep Wrangler, Chevrolet Silverado,
Ford F-Series, Nissan Titan and Toyota Tundra. 2. WildPeak A/T3W. Te all-terrain tire is engineered “for adventure, any time and in any weather.” It will be available in 54 LT and P-metric sizes, also ranging from 15 inches to 20 inches. Falken says it covers 70% of its targeted market. 3. Sincera SN250 A/S. Te high mileage, all-season performance touring tire will be available in 54 P-metric sizes. It is designed to compete against the Michelin Defender, Continental
ProContact, Yokohama Avid Ascend and Toyo Versado Noir. 4. Azenis FK450 A/S. Te all-season ultra-high performance tire has a 50,000-mile limited tread wear warranty. It will be available in 48 sizes ranging from 16 inches to 20 inches.
On the commercial side, Falken is introducing four tires next year. Te BI 850, an open shoulder regional drive tire in March; the RI 130, a long-haul steer axle tire in June; the RI 150 regional all-position tire in June; and the BI 830, a line haul closed shoulder drive tire due in August.
Te company currently has 7,200 points of sale in the U.S. and is looking to expand that number. “We’re looking to grow our points of sale, yes, but we also want to grow our in-store sales with our current customers,” said Smallwood. FTC currently has 200 full-time employees and another 45 temps. By 2020, the company hopes to have a total of 300 to 310 people working for it.
When asked if Sumitomo Rubber was looking to buy retail distribution, Onga said, “Now, we have no plans.” Smallwood immediately followed up by saying, “When you look at what’s happening in the marketplace, you have to look at it (especially) with the retail consolidation of dealers. But it is a big step for somebody our size to swallow this.”
When asked if Falken planned to sell tires directly online, Smallwood had a quick response: “No!”
Smallwood may have best summed up the company’s current position with one comment. “We’re not just a brand anymore, we are a manufacturer.” ■
Chesapeake Automotive Business Association Executive Director Jim Donohue. Friends and competitors alike also were on hand, including Admiral Tire and Auto Centers President Bob Wilson and Brooks-Huf Tire & Auto Centers President Jay Huf.
He cited a Harvard Business Review article from years ago for coming up with the three rules of success he still follows.
Rule No. 1: Beter before cheaper. “In other words, compete on diferentiators rather than price.” Rule No. 2: Revenue before cost. “That is, prioritize increasing revenue over reducing cost.” Rule No. 3: Tere is no Rule No 3. Arch said you have to do whatever it takes to follow Rules 1 and 2. in the Cayman Islands, and afer hearing the comments of our customers and seeing the results of our sales and absolute customer delight, I knew it was the wave of the future.”
A visit to the mall in Las Vegas during the Specialty Equipment Market Association (SEMA) Show a few years ago — he was tagging along while White shopped — also gave him plenty of ideas. A trip to Victoria’s Secret was particularly fruitful.
“As I viewed how all the stylish brands in Las Vegas go to market, with state-of-the-art showrooms, TV walls instead of displays and a streamlined, comfortable customer lounge, it was then I knew what I had to do. Tis is what put into motion our entire showroom upgrade.
Out in the open “And that is exactly what we believe in creating the vision for A number of open-area counters replace the traditional sales our showroom of the future.” counter in the new showroom. Salespeople and customers can
Arch designed the showroom himself, based on a number of look at the computer terminals together, making the interaction eclectic infuences. Tat includes the showroom furniture, which more communal. Te overall look is very modern and transparent, was custom built. with only glass doors and walls separating the ofces and the
“My desire to create the showroom of the future was reinforced showroom. Customers also can watch their vehicles being worked when I became an Audi dealer in the Cayman Islands,” said Arch. on in one of the eight service bays through the glass window. There are six televisions Clockwise from left: Craig Arch (center), owner of Bay Area Tire displayed on the walls; four and Arch Automotive, talks with of them are made up of mulGoodyear’s Rich Kramer (left), tiple screens. Tere is also a chairman and CEO, and Andy single-screen television in the Traicoff, vice president of North American consumer sales and customer consultation area. customer development; Bay Te showroom includes a Area Tire’s Brad Perry, area sales “Wi-Fi bar” for people wantmanager, and Gerry White, general ing to work while they wait. manager, talk about the “ShowOn the same wall, Goodyear room of the Future” while Jason Siemer flms the mock interview tires are on display. On the for posterity; Arch, White and Tim other side of the room is the Nester, store manager, hosted the “Goodyear Café,” complete event in Severna Park, Md. with a cappuccino machine and a refrigerator flled with botled water. Arch also worked with design students from nearby Anne Arundel Community College. “He was trying to come up with a new kind of vision of what a tire showroom should be, not just a nicer version of what already existed,” said Michael Ryan, chairman of (Tat’s where the architecture and interior design department. he does busiAccording to Ryan, White came to the fnal presentation and ness as Arch reviewed the students’ project and incorporated some of the ideas. Automotive International.) “I reviewed their concept at Audi Te Internet bar, open glass ofces, open seating “were some of in Berlin in Germany during an Audi meeting a few years ago. I the things the students thought a place like this should have.” then knew that a similar concept was what was needed to take Early results have been encouraging. Even while the store was us into the future. being renovated, business didn’t slack of, said Nester, who has
“I remodeled our Goodyear showroom and service center been with Arch since day one. ■
Global Retread Symposium
U.S. retreaders are not alone in dealing with Tier 4 imports
By Ann Neal
Retread industry leaders and professionals from around the world gathered at the 2015 Global Tire Expo’s frst Global Retread Symposium to discuss retread issues that cross international boundaries and impact the industry as a whole.
A central issue for retreaders in the U.S., Europe and some Latin American countries is the import of Tier 4 Asian-made truck tires.
Te symposium was put on by the Tire Industry Association (TIA) and the Tire Retread & Repair Information Bureau (TRIB) on Nov. 4 in Las Vegas during Automotive Afermarket Industry Week. Te symposium opened with overviews of the North American, European and Latin American markets, respectively, presented by: • David Stevens, managing director, TRIB; • Ruud Spuijbroek, secretary, Bipaver, the European retread industry’s trade association representing national retreading associations and leading suppliers to the retreading industry from 10 member states; and • Aldo Bastos, director of international business for Borrachas Vipal S/A of Brazil, which manufactures tire retread and tire retreaders, including the requirement for tire measures to certify the quality of the tires produced by retread shops and to promote the environmental benefts of retreading.
Stevens, Spuijbroek and Bastos devoted a portion of their presentations to Tier 4 imports from China. Spuijbroek told atendees the impact of Tier 4 imports became signifcant afer the Russian-led Eurasion Economic Union imposed antidumping measures for its member countries. Te result was a“tsunami of containers” fowing into European markets.
“Having these anti-dumping measures all over the world creates
inner tube repair materials. Brian Hayes of Purcell Tire & Rubber Co., Salvadore Perez Lucena of
Grupo Soledad/Insa Turbo in Spain, and Dario Andreani of Insamar in
Each discussed a variety of conditions and Chile participated in a panel discussion at the Global Retread Sympoconcerns specifc to their markets. Spuijbroek sium. The moderator was Bob Hendry of 31 Inc. Andreani said low-quality tires aren’t that cheap, and the only way to compete is to focus on the covered several issues faced by European retreaded tires’ quality and the environmental benefts of retreading. a change of fow into Europe. It’s a very serious one,” he said. labels that convey safety and environmental information “Te second thing about anti-dumping is that when you about the tire. have a look at the legal aspects of anti-dumping, it means that
Bipaver was able to obtain a short-term exemption from you are comparing new tires to new tires. Legislators are not the labeling requirement for retreaded tires. Te association is used to creating legislation for anti-dumping in comparing developing a Web-based tool that predicts the rolling resistance, new Chinese tires to retreaded tires. And today the price of wet grip, and rolling noise emission values, enabling retreaders a Chinese tire equals a retreaded tire. And if you had as an to comply with the labeling regulations. operator the choice between a new tire at $140 or a retread at
Bastos discussed the eforts of Alarneu, a trade association $140, the operator makes his choice and chooses non-European established two years ago, to boost the retread business in Latin brands, cheap brands.” America. For example, Chile is planning to regulate the fnal Te Tier 4 import situation varies among Latin American disposal of a tire casing. Te extended producer responsibility countries. Duties protect local retread producers in countries program aims to reduce waste disposal, conserve resources, such as Argentina and Brazil. With the anti-dumping tax, the increase recycling and encourage more environmentally price of low-quality tires is about the same as premium quality friendly product design. Producers and importers will have tires produced in Brazil, according to Bastos. But in Chile, to show a system for managing the disposal of tires. which is a partner in the Transpacifc Partnership Agreement
Bastos discussed programs in other Latin American countries and does not tax imports, more and more Tier 4 Chinese to increase retreading. He also covered Alarneu’s eforts to develop truck tires are “taking the place of the local producers.” ■
GMC Sierra and Yukon series, 2007-13
Tire pressure monitoring system sensor no longer needs to be spun to remove it from the OFF mode
SUBJECT VEHICLES: 2007-2013 GMC Sierra and Yukon. RELEARN PROCEDURE? Yes. SPECIAL TOOLS NEEDED? A TPMS Sensor Activation Tool (EL-46079 or EL-50448) may be used.
The tire pressure monitoring system (TPMS) on the 2007-2013 GMC Sierra and Yukon alerts the driver when any one or all four of the vehicle’s tire pressures have become signifcantly under-infated.
Te system also will display individual tire pressures and their locations on the driver information center (DIC). Te TPMS uses the powertrain control module (PCM) or body control module (BCM), instrument panel cluster (IPC), DIC, remote control door lock receiver (RCDLR), a radio frequency (RF) transmiting pressure sensor in each wheel/ tire assembly, and the serial data circuit to perform the system functions. When the vehicle is stationary, the sensors go into stationary mode.
In this mode, the sensors transmit once every 60 minutes to minimize sensor batery consumption. As vehicle speed increases to 20 mph (32 km/h), the sensors go into drive mode, in which they transmit once every 60 seconds.
NOTE: Te sensor’s pressure accuracy is about 2 psi (14 kPa) at temperatures from 14 to 158 degrees Fahrenheit (-10 to 70 degrees Celsius). Te RCDLR receives and translates the data contained in each sensor transmission, then sends the tire pressure and tire location data to DIC for display. When the TPMS detects a signifcantly under-infated tire pressure, a “CHECK TIRE PRESSURE” message is displayed on the DIC and the low tire pressure indicator is displayed on the IPC. Tis DIC message will also set if a spare tire is in use. Te RCDLR has the ability to detect malfunctions within the TPMS. Any malfunctions detected will cause the DIC to display a “SERVICE TIRE MONITOR” warning message. Tire pressure monitor warning indicators
When the TPMS detects a signifcant loss of tire pressure, the “CHECK TIRE PRESSURE” message is displayed on the DIC and the low tire pressure indicator is displayed on the instrument panel. Both the message and indicator can be cleared by adjusting the tires to their recommended pressures. Te DIC will display the “SERVICE TIRE MONITOR” message if one or more of the tire pressure sensors has malfunctioned or if all of the sensors have not been programmed successfully. If warning indicators are still on afer a completed relearn procedure, there is a problem in the TPMS. Reset procedures
NOTE: When the wheels have been rotated, or a tire pressure sensor or RCDLR has been replaced, retrain the tire pressure sensor. When the TPMS detects a signifcant loss of tire pressure, the “CHECK TIRE PRESSURE” message is displayed on the DIC and the low tire pressure indicator is displayed on the instrument panel. Both the message and indicator can be cleared by adjusting the tires to their recommended pressures. Tire pressure sensor relearn
NOTE: Once the learn mode has been enabled, each of the sensor’s unique Identifcation (ID) codes can be learned into the RCDLR’s memory. When a sensor’s ID has been learned, the RCDLR sends a serial data message to the BCM to sound a horn chirp. Tis verifes the sensor has transmited its ID, and the RCDLR has received and learned it.
NOTE: Each sensor takes a pressure measurement sample once every 30 seconds while in stationary mode. If the tire pressure increases or decreases by more than 1.6 psi (11 kPa) from the last pressure measurement, another measurement will occur immediately to verify the change in pressure. If a pressure change has indeed occurred, the sensor transmits in learn mode. When the RCDLR receives a learn mode transmission while in learn mode, it will assign that sensor ID to the location on the vehicle relative to the order in which it was learned. Te RCDLR must learn the sensor ID codes in the proper sequence in order to determine sensor location. Te frst learned ID is assigned to lef front, the second to right front, the third to right rear and fourth to lef rear.
NOTE: Te TPMS will cancel the learn mode if more than two minutes have passed and no sensors have been learned, or if the system has been in learn mode for more than fve minutes. If the learn mode is canceled before any sensor has been learned, the RCDLR will remember all current sensor IDs and their locations. As soon as the frst sensor ID code is learned, all other IDs are erased from the RCDLR’s memory. Te updated tire pressures will not be displayed on the DIC until RCDLR receives two more valid transmissions from each sensor.
Afer performing the procedure below, always test drive the vehicle above 25 mph for at least two minutes before viewing tire pressures on the DIC.
NOTE: In the following procedure, a TPMS Sensor Activation Tool (EL-46079 or EL-50448) may be used in place of increasing/decreasing pressures to enable the sensor. To use, place the activator antenna against the tire sidewall close to the wheel rim at the valve stem location, then press and release the ACTIVATE buton.
NOTE: If a TPMS Sensor Activation Tool (EL-46079 or EL-50448) is used, and the vehicle is having trouble entering the relearn mode, check the bateries in the activation tool. Low bateries may allow some functions to work, but not allow the vehicle to perform the learn function. When the internal
batery is fresh (fully charged), the indicator is “full” or is all dark. When the batery is depleted, the indicator shows “empty” or is all light.
Tere are three ways to enable the learn mode; using a scan tool, using the keyless entry transmiters (if equipped) or using the DIC. Afer the learn mode has been enabled there are two diferent methods of activating the transmiters in the tires; utilizing the J-46079 tire pressure monitor diagnostic tool at each tire or increase/decrease tire pressure for eight to 10 seconds in each tire. If a scan tool has been used to enable the learn mode, the J-46079 must be used to activate the transmiters.
NOTE: Before proceeding with the following steps, ensure that no other sensor learn procedure is being performed simultaneously, or that tire pressures are not being adjusted on a TPMS-equipped vehicle within close proximity.
Preferred scan tool method
IMPORTANT: In the event a particular sensor’s information is displayed on the special tool upon activation but the horn does not chirp, it may be necessary to rotate the wheel valve stem to a diferent position because the sensor signal is being blocked by another component. 1) Using a scan tool, initiate the TPMS learn mode. A double horn chirp will sound indicating the learn mode has been enabled. Te lef front turn signal also will be illuminated. 2) Starting with the lef front tire, active the sensor by holding the antenna of the Sensor Activation Tool aimed upward against the tire sidewall close to the wheel rim at the valve stem location. Press and release the Activate buton and wait for a horn chirp. Once the horn chirp has sounded, the sensor information is learned and the turn signal in the next location to be learned will illuminate. 3) Afer the horn chirp has sounded and the right front turn signal is illuminated, repeat the procedure for the remaining three sensors in this order: right front, right rear, lef rear. 4) When the lef rear sensor has been learned and a double horn chirp has sounded, the learn process is complete and the RCDLR exits the learn mode. 5) Turn ignition OFF, adjust all tires to the recommended pressures.
Alternate keyless entry transmiter or DIC method
NOTE: If the learn mode cannot be enabled, the TPMS is not enabled in RCDLR. See appropriate service information. 1) With the ignition ON, initiate the TPMS learGMCn mode using one of the following procedures:
• On vehicles equipped with keyless entry, simultaneously press the keyless entry transmiter’s lock and unlock buttons until a double horn chirp sounds indicating the learn mode has been enabled. Te lef front turn signal also will be illuminated. • On vehicles not equipped with keyless entry, press and release the DIC INFO buton until the TIRE LEARN message appears on the DIC display. Press and hold the
NOTE: If a horn chirp does not sound afer 35 seconds for any of the four sensors, turn the ignition switch to the OFF position to exit the learn mode. Repeat the procedure from the frst step. 2) If using the Sensor Activation Tool, go to Step 2 of the Preferred procedure above. If using the increase/decrease tire pressure method, go to the next step. 3) Starting with the lef front tire, increase or decrease the pressure for eight to 10 seconds, or until a horn chirp sounds. Te horn chirp may occur before the eight to 10 second pressure increase/decrease time period has been reached, or up to 30 seconds afer the eight to 10 second pressure increase/ decrease time period has been reached. Once the horn chirp has sounded, the sensor information is learned and the turn signal in the next location to be learned will illuminate. 4) Afer the horn chirp has sounded, repeat the procedure for the next three sensors in the following order: right front, right rear, lef rear. 5) Afer the lef rear sensor has been learned, a double horn chirp will sound. Turn the ignition switch to the OFF position to exit the relearn procedure. Adjust all tire pressures to specifcation. If the double horn chirp did not occur, repeat the procedure from the frst step.
Demounting/mounting procedures
CAUTION: Te tire should be demounted from the wheel using the tire changer manufacturer’s instructions. Use the following information to avoid damage during the demounting/ mounting procedures.
NOTE: If the vehicle’s tires are replaced with those not having a TPC Spec number, the TPMS may give an inaccurate low pressure warning. Non-TPC Spec tires may give a low pressure warning that is higher or lower than the proper warning level achieved by TPC Spec numbered tires.
NOTE: When the wheels have been rotated, or a tire pressure sensor or RCDLR has been replaced, retrain tire pressure sensor. See Reset procedures.
Tire pressure sensor
CAUTION: Do not inject any tire liquid or aerosol tire sealant into the tires, as this may cause a malfunction of the tire pressure sensors. If any tire sealant is noted upon tire demounting, replace the sensor. Also remove all residual liquid sealant from the inside the tire and wheel surfaces.
Tere are currently two diferent kinds of TPMS sensors in use on the vehicles covered in this article. Identifcation of which sensor is in use can easily be made afer the tire has been removed from the wheel by referring to Figures 1 and 2.
Removal and installation 1) Raise the vehicle on a suitable support. Remove the tire/ wheel assembly from the vehicle. 2) Demount the tire from the wheel following the tire changer manufacturer’s instructions while paying special atention to the following to avoid damaging the tire pressure sensor:
Figure1: View of a clamp-in style tire pressure sensor.
All art courtesy of General Motors Corp.
• Place the sensor’s cap and valve on a dry, clean surface afer removal. Te cap is aluminum and the valve is nickel-plated to prevent corrosion. DO NOT substitute a cap or valve made of any other material. • Position the bead breaking fxture 90 degrees from the valve stem when separating the tire bead from the wheel. • Position the mounting/demounting head so the tire iron (or pry bar) can be inserted slightly clockwise of the sensor body when prying the tire bead up and over the mounting/ demounting head. • Using the tire machine, rotate the tire/wheel assembly clockwise when transferring the tire bead to the outside of the wheel rim. • Repeat the steps for the inner bead.
3) If the TPMS sensor is the clamp-in style (see Figure 1), follow clamp-in style removal as follows. If it is a snap-in style (see Figure 2), follow the snap-in style removal below.
Clamp-in style sensor removal
1) Remove the tire pressure sensor nut (see Figure 1). 2) Remove the sensor from the wheel hole. 3) Remove the sensor grommet from the valve stem. 4) Follow the clamp-in sensor installation below, to replace the sensor.
Snap-in style sensor removal
1) Remove the TORX screw (3) from the tire pressure sensor (2) and pull it straight of the tire pressure valve stem (1) (see Figure 2). 2) Remove the tire pressure valve stem by pulling it through the rim. 3) Follow snap-in style sensor installation below, to replace the sensor.
Clamp-in sensor installation
1) Clean any dirt or debris from the grommet sealing areas. Install the grommet on the sensor valve stem.
2) Insert the sensor in the wheel hole with the air passage facing away from the wheel. 3) Install the sensor nut, and position the sensor body parallel to the inside wheel surface while tightening the nut to 62 in.-lbs. (7 N.m). 4) Before installing the tire on the wheel, note the following items to avoid tire pressure sensor damage upon tire mounting:
• Position the mounting/demounting head 180 degrees from the valve stem. • Position the bead transition area 45 degrees counterclockwise of the valve stem. • Using the tire machine, rotate the tire/wheel assembly clockwise when transferring the tire bead to the inside of the wheel rim. • Repeat the steps for the outer bead.
5) Install the tire on the wheel. Install the tire/wheel assembly on the vehicle. Retrain the tire pressure sensor. See Reset procedures.
NOTE: A service replacement tire pressure sensor is shipped in the OFF mode. In this mode, the sensor’s unique identifcation code cannot be learned into the RCDLR’s memory.
Te sensor must be taken out of the OFF mode by spinning the tire/wheel assembly above 20 mph (32 km/h) for at least 10 seconds in order to close the sensor’s internal roll switch.
Snap-in style sensor installation
1) Assemble the tire pressure sensor (2) to the valve stem and install the new TORX screw (3) — see Figure 2. 2) Apply tire soap to the rubber portion of the valve stem. 3) Using a tire valve stem mounting tool, pull the valve stem through in a direction parallel to the valve hole on the rim (see Figure 3). 4) Before installing the tire on the wheel, note the following items to avoid tire pressure sensor damage upon tire mounting: • Position the mounting/ from the valve stem. • Position the bead transition area 45 degrees counterclockwise of the valve stem. • Using the tire machine, rotate the tire and wheel assembly clockwise when transferring the tire bead to the inside of the wheel rim. • Repeat these steps for the outer bead. 5) Install the tire on the wheel. Install the tire/wheel assembly on the vehicle. Retrain the tire pressure sensor. See Reset procedures. NOTE: Snap Fit TPMS sensors are still shipped in the OFF mode. However, the TPMS sensor no longer needs to be spun to remove it from the OFF mode. Te sensor will exit its OFF state when the tire is infated. Te technician can then program the vehicle as normal. ■
TORQUE SPECIFICATIONS
Component
Ft.-lbs. (N.m) Spare tire hoist retaining bolt 30 (40) Wheel nut 140 (190)
In.-lbs. (N.m) Clamp-in sensor nut 62 (7) Snap-in sensor TORX screw 11.5 (1.3)
Information for this column comes fom Mitchell 1’s “Tire Pressure Monitoring Systems Guide” for domestic and import vehicles.
Headquartered in Poway, Calif., Mitchell 1 has provided quality repair information solutions to the automotive industry for more than 80 years.
For more information, visit www.mitchell1.com.
demounting head 180 degrees For archived TPMS articles, visit www.moderntiredealer.com.
Figure 2: Here’s an exploded view of a snap-in style tire pressure sensor.
Figure 3: This illustration shows the installation of a snap-in sensor/valve assembly.
New Grabber HTS60 has longer tread life
The Grabber HTS60 is the newest General all-season, highway terrain tire for light trucks, SUVs and CUVs from Continental Tire the Americas. The company says the Grabber HTS60 offers extremely well balanced product performance with 25% improvement in tread wear over its predecessor. The Grabber HTS60 has a 65,000-mile limited mileage warranty. The HTS60 will be available in 50 metric sizes with wheel diameters from 15 to 22 inches and 12 LT-metric and fotation sizes with wheel diameters from 15 to 18 inches. CONTINENTAL TIRE THE AMERICAS LLC Quik-Link: (800) 687-1557, ext. 23170 www.mtdquiklink.com/23170
SMP unveils new mass air fow sensor program
Standard Motor Products (SMP) has a new Mass Air Flow (MAF) Sensor program with over 140 SKUs for import and domestic vehicles. The company says the line of 100% new, not remanufactured, MAF sensors delivers industry-leading quality with the broadest, most comprehensive coverage in the aftermarket. SMP says the new Standard MAF sensors are tested and calibrated with sophisticated automated equipment so they match OE output precisely and perform flawlessly. SMP-manufactured units feature many design improvements including thicker walls, upgraded componentry and custom-designed platinum sensors. STANDARD MOTOR PRODUCTS Quik-Link: (800) 687-1557, ext. 23171 www.mtdquiklink.com/23171
Premier hybrid blade from Trico
The Sentry high-performance hybrid wiper blade from Trico Products is engineered with a combination of advanced technologies to maximize visibility and improve safety in unpredictable driving environments. The company says it combines a robust structural design with the latest in advanced wiper innovations, The Trico Sentry hybrid features Dual-Shield hybrid technology, including a spring steel-beam structure and pressure across the entire length of the blade. It also has a pivoting, high-strength polymer shell that protects the blade components from wind damage, road debris and rusting. TRICO PRODUCTS CORP. Quik-Link: (800) 687-1557, ext. 23172 www.mtdquiklink.com/23172
Wagner OEX premium brake pads
Federal-Mogul Motorparts says its new Wagner OEX premium replacement brake pads help consumers stop up to 50 feet sooner when driving light trucks, sport utility vehicles and crossovers. The Wagner OEX line includes 114 custom-shaped, application-specifc pad designs covering 95% of utility-focused passenger vehicles registered in North America. These pad shapes, combined with precisely engineered slots and cuts, improve performance by increasing turbulent airfow, allowing for cooler operation and improved stopping power. FEDERAL-MOGUL MOTORPARTS Quik-Link: (800) 687-1557, ext. 23173 www.mtdquiklink.com/23173
Cordless impact wrench kits
Mac Tools has released three cordless impact wrench kits. The new impacts offer reliable power, comfort for more productive
use and varying speeds and torque values for maximum user control. The new products are BWP025-D2: 1/4-inch 12V Impact Wrench Kit with 55 ft.-lbs. break-away torque; BWP138-Z2: 3/8-inch 20V Impact Wrench Kit with 325 ft.-lbs. break-away torque; and BWP150-Z2: 1/2-inch 20V Impact Wrench Kit with 375 ft.-lbs. break-away torque. MAC TOOLS Quik-Link: (800) 687-1557, ext. 23174 www.mtdquiklink.com/23174
Clamp-in VDO Redi-Sensor TPMS sensor
Continental Commercial Vehicles & Aftermarket’s new Clamp-in VDO Redi-Sensor TPMS Sensor, Part No. SE10002A, delivers the same coverage as the popular VDO Redi-Sensor SE10002, plus provides new coverage for over 3 million additional vehicles through model year 2016 with even more coverage pre-stored for future model years. The company says VDO Redi-Sensors work with all major TPMS scan tools and no new training is required. With extensive coverage for domestic, European and Asian vehicles, only four VDO REDI-Sensor SKUs are needed to replace over 250 OE sensors. CONTINENTAL COMMERCIAL VEHICLES & AFTERMARKET Quik-Link: (800) 687-1557, ext. 23175 www.mtdquiklink.com/23175
OTC hydraulic fow meters, blocks and kits
Bosch Automotive Service Solutions has introduced a line of OTC brand hydraulic fow meters, fow blocks and kits featuring increased fow capacity and more accurate measurements for technicians. The company says the equipment is designed to handle more testing needs and eliminate spillage in over-pressure situations for applications such as industrial, construction and agricultural machinery. Each OTC fow meter is backed with a fve-year warranty from date of purchase. BOSCH AUTOMOTIVE SERVICE SOLUTIONS Quik-Link: (800) 687-1557, ext. 23176 www.mtdquiklink.com/23176
Mohawk A-7 asymmetric two-post lift
Mohawk’s A-7 model is an asymmetric two-post lift with a 7,000-pound lifting capacity. The asymmetric design allows the A-7 lift to fit in narrow 10-foot bays while all vehicle doors are fully opened. The company says the A-7 offers height adjustable overhead steel hydraulic lines to easily ft a shop’s ceiling height or optional underground lines. Standard features include low 3 1/2-inch swing arms and 3-inch and 6-inch truck frame adaptors. Mohawk’s A-7 lift is ALI/ETL certifed. All Mohawk lifts are designed and manufactured in the U.S.A. by Mohawk Resources Ltd. MOHAWK RESOURCES LTD. Quik-Link: (800) 687-1557, ext. 23177 www.mtdquiklink.com/23177
Gabriel Guardian struts and ReadyMounts help provide a plus, comfortable ride
Gabriel (Ride Control LLC) has released its Guardian line of struts and ReadyMounts to complement the Guardian shock family. Introductory product line coverage includes more than 250 SKUs between struts and ReadyMounts and the company says the line will complement Gabriel’s Ultra series by servicing the entry price points with an affordable and quality product that will provide a plush, comfortable ride to family vehicles under normal driving conditions. GABRIEL (RIDE CONTROL LLC) Quik-Link: (800) 687-1557, ext. 23178 www.mtdquiklink.com/23178
SKF adds to universal joint product line
SKF USA has updated its U-joint product line to offer broader coverage and an expanded range of its high performance Brute Force line. The company says SKF universal joints meet or exceed original equipment specifcations. All SKF U-joints are pre-lubricated with a premium, high temperature grease that performs well in a wide temperature range and provides a long service life. Greasable versions feature a pre-installed grease ftting in the cross that saves time, prevents installation damage and allows for easy U-joint maintenance. SKF USA INC. Quik-Link: (800) 687-1557, ext. 23179 www.mtdquiklink.com/23179
Discoverer STT Pro
Premium light truck tire
Cooper Tire & Rubber has added a premium light truck tire to its Discoverer line. The Discoverer STT Pro replaces the Discoverer STT. The new tire features threeply construction and a distinctive tread design. The company says the Discoverer STT Pro delivers superior grip, traction, handling and performance in all off-road conditions. Cut-and-chip additives help reduce damage to the tread by rocks and other debris. The Discoverer STT PRO is launching with 41 sizes, Q and R speed ratings and C, D and E load ranges. COOPER TIRE & RUBBER CO. Quik-Link: (800) 687-1557, ext. 23180 www.mtdquiklink.com/23180
Brake cleaning wipes
The Permatex division of Illinois Tool Works has introduced Permatex Brake Cleaning Wipes for use in brake service repair and maintenance applications. The wipes can also be used for cleaning brake drums, abutment clips, slide pins, calipers, and brake hardware as well as other parts and tools. The water-based cleansing wipe is designed to remove oil residue and contaminants from the rotor surface. The company says the formula helps to promote proper pad wear-in, and contains no VOCs. The wipe also leaves a corrosion protection coating that prolongs rotor life and helps prevent brake squeal. PERMATEX Quik-Link: (800) 687-1557, ext. 23181 www.mtdquiklink.com/23181
To request free product information by phone, call 800-687-1557, enter the extension number listed below, and you will be immediately transferred to the company you want to talk with — it takes only seconds.
To request information online, log on to www. mtdquiklink.com/ plus the corresponding Quik-Link number. You’re just a click away from receiving free information on the new products that interest you.
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ADVICS North America Inc.
Aftermarket Auto Parts Alliance Inc.
Alliance Tire Group
American Omni Trading Company
American Tire Distributors
Apollo Vredestein Tires Inc.
Atturo Tire Corporation
Bartec USA
Big O Tires
BKT Tires USA Inc.
Blackburn OEM Wheel Solutions
Continental Tire, Commercial Vehicle Tires
Dealer Strategic Planning Inc.
Falken Tire Corporation
Gaither Tool Company Inc.
Horizon Tire Inc.
Huf Group
Kenda Tire USA
Kumho Tire USA Inc.
Mahle Aftermarket Inc.
Marangoni Tread North America Inc.
Mighty Auto Parts
MOOG Steering & Suspension
Nexen Tire USA
Nitto Tire U.S.A. Inc.
Robert Bosch LLC
Sentury Tire Americas
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What’s up with consumer tire prices?
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Tis month we asked, “How have the tarifs on Chinese consumer tire imports afected pricing in your area?” Here are some of their responses. 1. Te prices in our market on Chinese tires have now dropped.
With every program we have goten over the last month, the price has gone down. Tere is no botom. 2. I have seen no impact. Prices are fat or decreasing. Te
Chinese market is sof, as there is excess capacity in Indonesia. 3. We are seeing at the front counter that the gap between ofshore retail pricing vs. tires produced here in North
America continues to close. Tarifs have helped make contiguously sourced tires more afordable. We believe it’s also helped, particularly in the Palmeto State, that a number of tire manufacturers are returning their production to North America with new tire plant construction. 4. I have not seen a signifcant change. Te manufacturers with high tarifs are still selling at close to the same prices. 5. With the anticipation of the tarifs, many wholesale distributors stocked up and thus with the bulging inventories, prices have been aggressive.
Last month we asked our NAC members,” Are you a member of your state tire dealer association? If so, what benefts do you get out of your membership?” Here are some of their responses. 1. We are no longer active in our state association. I am not really sure if it even exists at this point. 2. I am a member of the New Jersey State Tire Dealers
Association. We meet about four times per year. Tere are no benefts. It is social only. 3. Yes. I am a member of the Georgia Tire Dealers & Retreaders
Association. Some benefts include dealers sharing best practices and discussing challenges in the marketplace.
It is a valuable resource for independent dealers, such as ofering human resource information and advice. Members meet monthly as well as at an annual getaway — usually at a beach location. Atendance is decent, but could be beter.
What’s on your mind?
We also asked our NAC what was on their mind. They responded with:
Here we’re looking at food recovery and what it will mean short-, near- and long-term for the Midlands of South Carolina.
We anticipate providing feet sales solutions for both public and private providers who will be making permanent repairs to roads and infrastructure well into 2016.
Also, health insurance renewals are upon us. Many insurance “co-ops” set up under Obamacare are failing across our Photo courtesy of Keith Gedamke/The Sumter Daily Item.
Devastating foods in October damaged roads in MTD’s
NAC member Tripp Lee’s hometown of Sumter, S.C. Repair and cleanup will continue well into next year.
region and the country. Tey just aren’t solvent due to lack of participation. Defnition(s) of a “small group” and a “large group” continue to be legislatively modifed. Te only winners in the current healthcare model are the insurers. Consumers and small business, who these very laws were supposedly designed to help, continue to come out on the short end. Tripp Lee, General Manager Frasier Tire Service Inc.
Sumter, S.C.
I’m still upset with Goodyear and Michelin trying to sell tires direct to consumers. In line with this goes how the tire manufacturers infuenced the tire registration legislation. Bill Ziegler, President Ziegler Tire & Supply Co. Massillon, Ohio
It looks like the major manufacturers Bridgestone, Michelin, and Goodyear are moving toward controlling their tires from manufacturing to sellout. Bridgestone looks like they are leading the way with over 2,500 retail sites, TWW local wholesale sites, an online presence and manufacturer-direct shipping. Independent tire dealers are being pushed aside.
With tire distribution now being controlled by large, nationwide distributors, tire business excitement is almost non-existent. Jef Cohen, Co-owner Traction Wholesale Center Bensalem, Pa.
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