39 minute read
Commercially viable
Ivo Recap opens the largest retreading shop in Latin America Group Ivo, part of the Vipal Authorized Network, has opened what it says is the largest retreading facility in Latin America. Te shop is capable of producing 20,000 retreads per month and is located in Campina Grande do Sul in Panama. Group Ivo is composed of the companies Robercap Recauchutagem de Pneus Ltd., A M Moreno Ltd., and GVT Reformas e Reciclagem de Pneus Ltd. Besides the shop in Campina Grande
do Sul, Ivo Recap, in partnership with Vipal since 1997, runs three more plants in Paranavaí (PR), Dourados (MS), and Sorocaba (SP). Te Group also maintains Service Stations in Paranavaí, Maringá, Campo Mourão, Dourados, Curitiba, Joinville and São Paulo.
Parmenter Tire celebrates 40 years in the commercial tire business
Parmenter Tire, Auto and Truck Service, based in Odessa, N.Y., celebrated 40 years in business in September. For the past eight years, Parmenter has been an authorized Marangoni RingTread dealer. President Ron Parmenter started the business in 1974 in Montour Falls, N.Y. Today the operation includes six locations serving upstate New York and operates a full service retread plant along with other services including commercial roadside assistance, diesel engine service, commercial and passenger vehicle service, wheel powder coating, pick-up and delivery and a mounted wheel program.
Goodyear introduces new fuel-effcient long-haul drive tire
Goodyear Tire & Rubber Co. has launched its new Fuel Max LHD G505D long-haul truck tire that the company claims will provide feets fuel savings over its main competitors. “Goodyear’s exclusive Fuel Max Technology incorporates innovative fuel-effcient compounds, tire constructions and tread designs to lower the rolling resistance of our tires, which reduces truck fuel consumption,” says Brian Buckham, general manager, product marketing, Goodyear Commercial Tire Systems. The tire features a highly siped center rib with lateral grooves and interlocking micro-grooves with a wide tread to stabilize the tread for long life. It also has penetration protectors to help resist stone drilling, says the company. GOODYEAR COMMERCIAL TIRE SYSTEMS Quik-Link: (800) 687-1557, ext. 21160 www.mtdquiklink.com/21160
High Torque Pistol Impact Wrench
Chicago Pneumatic Tool Co. has announced a new addition to its 1-inch impact wrench lineup for truck and heavy-duty vehicle maintenance, the CP7776 1” High Torque Pistol Impact Wrench. Also available with an extended 6-inch anvil, these pistol grip impact wrenches provide the operator with the power to handle tough applications such as off-road equipment and heavy-duty maintenance and tire repair work. Featuring 1,770 ft.-lbs. of torque, the CP7776 also incorporates three power settings in both forward and reverse to increase operator control. CHICAGO PNEUMATIC TOOL CO. Quik-Link: (800) 687-1557, ext. 21161 www.mtdquiklink.com/21161
BFG redesigns commercial website
BFGoodrich Commercial Truck Tires has redesigned its website, www.BFGoodrichtrucktires.com. The new site provides quick access to a tire selector and dealer selector, according to the company. A product lineup option gives a quick glance at the company’s entire product portfolio, including recommended and acceptable applications along with an image of the tread pattern of each tire. The dealer locator includes both dealer information and a map location at the same time. The new site is also formatted for mobile devices. MICHELIN NORTH AMERICA Quik-Link: (800) 687-1557, ext. 21162 www.mtdquiklink.com/21162
Trelleborg Wheel Systems now has an app for mobile devices that allows users to download and interact with up to 21 issues of the company’s aTtraction magazine. The app is available in eight languages and is designed for farming professionals to view the latest industry trends and information about the Trelleborg product lines. Trelleborg also has other apps available, such as a dealer locator and load calculator. TRELLEBORG WHEEL SYSTEMS Quik-Link: (800) 687-1557, ext. 21163 www.mtdquiklink.com/21163
Managing customer expectations
Negotiating with unhappy customers takes skill
It’s not unusual for me to have ideas. I’ve (rarely), they were going to get all their money ofen said, “I have good ideas I haven’t even back, period, plus whatever it took to make the thought of yet.” However, every once in a customer happy. As a store manager, it behooved while, I’m fooded with a tsunami of thoughts or you to do the work up front so the customer ideas related to a particular subject. I’ve learned didn’t get in touch with the home ofce. It was to write them down because as fast as they come, time to cut your losses and make the customer they go. happy. As a result of Parnelli’s commitment to
I’m always thinking about customer service. 100% customer satisfaction, the counter staf Several weeks ago the idea tsunami hit me and was beter than most at resolving diferences; it here’s a few of the results. By Wayne Williams became part of the DNA of the company. You • You either win or you discount. • People want to help people. • Don’t just convince me; show me... over and over. • It takes more than good intentions. • It takes good intentions done well. have to have a personal DNA that’s commited to resolving the challenges of the retail sales counter. Excuses are lame — you beter get beter, then beter again. I’ve worked in an environment that required high levels of customer satisfaction. It takes a commitment. • If you’re average, you’re toast. • Everything about change is changing. • How you sell what you sell maters. • Success and survival is the same thing today. • Good conversations lead to good customers. • Every conversation is part of a larger conversation. • Lack of genuine concern has consequences. • Crisis as a management style is not sustainable. AAA service Let me relay a story about commitment to customer satisfaction. We are all aware of the AAA Roadside Assistance Program. AAA is commited to assisting their members during difcult times, and they have worked hard over the years to build and retain a reputation for excellence. Tey have millions of members and many have been a part of the AAA network for decades, including me
Every one of these ideas/statements is woven into the for nearly 40 years. larger idea of excellent customer service, counter intelRecently a close friend of mine had a run of bad luck ligence, if you will. with fat tires, and as a result, had exceeded his AAA covTe art and science of service he decided to call AAA. A very well-intended service To achieve high levels of customer satisfacrepresentative was not giving my friend the special courtesy tion requires both giving and receiving. As he was expecting and the conversation turned difcult. My a front-line, customer service sales agent, as friend is an easy-going guy, but the answers and the tone a counter intelligent agent, you must give were not to his liking. yourself over to the craf, to the art and sciTwo hours afer the unsuccessful phone call, another ence of servicing both cars and customers. AAA representative phoned to thank him for his many Cars don’t fx themselves and customers don’t years of continued membership (a simple technique to just go away happy; this is the real work of acknowledge his value to AAA) and asked how he may be of the counter individual. You must submit assistance. Te original phone call had been recorded, and yourself to the craf. It’s not for everybody. several key words triggered their system (based on a desire
I don’t have to tell you that customers will threaten you for customer satisfaction) to recognize the unsatisfactory with negative posts on social media. You can be doing your exchange and make the follow-up call. My friend was so best and all of a sudden it gets ugly; it feels as though you impressed he called me right away. Teir commitment have actually been set up to fail. You and your company lead to a system being put in place that leads to genuine cannot aford negative comments hanging around the digital customer satisfaction. It goes back to my list of ideas at world, posts that may be undeserved, but yet end up on the start of this article. the Internet nonetheless. Tis requires more skill than in Chances are the commitment to excellence is going to the past; it requires more skill in managing expectations take more than you want to give. and in negotiating with unhappy customers. Do it anyway! ■
When I worked for Parnelli Jones, the world famous
erage limits. Afer receiving a bill for additional services, race car driver (Google him, an amazing man), his name Wayne Williams is president of ExSell Marketing Inc., a was on the building and he demanded customer satisfac“counter intelligence” frm based in La Habra, Calif. He can tion in his stores. If he received a call from a customer be reached at exsellmkting@gmail.com.
Green tire technology
Europe and Japan are the most advanced in this area
When tire labeling legislation came into contribution to helping the global environment. force around two years ago in Europe, Te report also mentions that fting green tires it was viewed by many people in the to a vehicle has the potential to increase mileage industry as a signal to move forward and make performance by as much as 40% and also extend future tires as “green” and fuel efcient as possible. vehicle servicing intervals.
It would be fair to say that the concept of tire labeling in Europe has received a “mixed bag” of Green ingredients approval and disapproval, but as time goes by more At the same time I have noticed that tire manuand more tire industry members are appreciating facturers (many of whom are based in Europe) are the long-term signifcance of this ground-breaking By John Stone also playing an important role in this green tire development in the industry. revolution by trying to source alternative products Looking at the facts for a moment, the green tire to implement into the mixing process when producing market is confdentially expected to increase energy-efcient tires for the future. at a compound annual growth rate of For example, Continental is currently researching the 9.82% up to 2016, and this forecast interesting option of using dandelion fower oil as a future is supported by a general tighteningredient in their production process. At the same time I ing of fuel economy standards am aware that Goodyear is also endeavouring to incorporate and a growing demand for tires soybean oil into its manufacturing process. that are increasingly environIt seems the idea of using soybean oil is a very appealmentally friendly from many ing prospect as it would efectively reduce the amount of countries around the world petroleum-based oil required when manufacturing tires including Brazil, Russia, and increase tread life by around 10%. Goodyear confrms India, China and South that soybean oil blends efciently with the silica used in Africa. the process and also reduces factory energy consumption. Te combination also has the potential to decrease the Worldwide growth amount of oil used by a staggering seven million gallons The ever-growing a year while also improving mixing capabilities. It is also worldwide green tire very signifcant to mention that within present-day rolling market accounted for resistance technique terms. around 28% of total tire Alongside Japan, Europe is at the most advanced level market sales in 2012, and in this important technology process and more advanced in three years’ time (2017) than Asia or the United States. So on the face of it, Europe it can be expected to reach has everything in place to be considered a market-leading a 35% market share. continent in the green tire industry. In Europe, green tires However, as with many potential success stories there is are sometimes described always a black cloud of doubt on the horizon. In this case as “energy tires” where the it is the continuing fnancial uncertainty (some would say main advantage of going green crisis) concerning the future stability of the Euro currency is promoted as lower rolling which has, to a certain degree, decreased the overall sales resistance. They are therefore performance in cars in many European countries which in viewed to be an important growth turn has afected the future growth of the green tire industry. market in terms of business to all EuHaving said that, I am a frm believer that positive techropean tire-related companies. nology will always fnd a way around economic hurdles, so As with all innovative developments in business, I am sure that in Europe and on a global basis, green tire there is an ongoing series of reports and studies shadowing technology will increase its popularity in due course. ■ their success. One recent study on green tires and mobility that specifcally caught my atention was published in John Stone has been working within the global tire industry Germany by the Technical University in Munich which for the past 20 years. In 2004 he launched his own company, makes a number of signifcant revelations. Sapphire Media Services, as a business media consultant
One such was as tires are a product specially suitable for with clients around the globe. Stone also writes for tire and reducing CO 2 emissions by 4.7kg (automatic transmission automotive-related publications in Europe, South Afica vehicles - 3.1kg), all drivers are able to make their own and Asia.
Same terrain, new KO tire
Te all-season KO2 is designed for better traction and durability in all terrains, plus it’s a snow tire
By Ann Neal
The terrain is the same, but the new BFGoodrich AllTerrain T/A KO2 light truck tire is diferent from its predecessor. By comparison, it has tougher sidewalls, longer tread life and improved traction for of-road and highway driving.
Michelin North America Inc. says the All-Terrain T/A KO2 will appeal to light truck and SUV drivers who use their vehicles on the highway, on the work site and in of-road conditions. Te KO2 is an all-season tire that has earned the three-peak mountain snowfake designation for snow traction.
The KO2 is positioned between light truck tires made primarily for the road and tires designed for heavy of-road use. Te company says the KO2 is signifcantly improved over its predecessor in areas its research identifed as important to consumers: sidewall strength, puncture resistance, traction and durability.
“We see the trends over time where vehicles are heavier and stronger with more horsepower, and consumers want to be more versatile with their products,” says Kevin Reim, senior product concept designer. “We built this tire specifcally in response for those demands.”
In comparison to the KO tire it replaces, the KO2 has:
The KO2 is 20% more resistant to sidewall splitting, according to a proprietary test developed to simulate sidewall failures.
• twice the tread life on gravel; • 15% longer tread life on asphalt; • 10% beter traction in mud; • 19% improved traction in snow; and • 20% more resistance to sidewall spliting.
The improvements add up to a beter performing, more durable tire, according to the company. The company ’s motorsports program develops new technologies that feed into mass market products. For example, the new tire’s 20% increase in sidewall strength is due to the use of proprietary CoreGard technology developed for the Baja T/A KR2 competition of-road tire. “Te KO2 is the frst BFGoodrich consumer tire to use CoreGard technology to resist sidewall spliting,” says Reim.
Te KO2 is the fourth generation of the KO, which was introduced in 1977. Te KO2 was used last year in the international Baja 1000 of-road race that takes place on Mexico’s Baja California Peninsula. Reim says the tire’s performance on the car that won the Baja Champion class “helped to prove the The KO2 will be released Nov. 1. toughness” of the KO2. Several sizes are new to the line:
Changes to the shoulder 35X12.50R18LT 123R LRE contributed to beter traction LT265/70R18 124/121R LRE and helped expand the tire’s of-road capability, according LT275/55R20 115/112S LRD to Reim. “Before the KO2, we LT275/55R20 115/112S LRD didn’t have a whole lot going LT275/60R20 119/116S LRD on in the shoulder. It’s good because it doesn’t compromise The KO2 eventually will be availthe contact patch that meets the able in 61 sizes. The following road for on-road performance.” sizes will be new to the line: Diferences include a serrated 34X10.50R17 LT 120R LRD shoulder versus the straight 35X12.50R17 LT 121R LRE shoulder of the KO and side biter lugs that “stick out to grab onto 34X12.50R18LT 121R LRE things when you are of-roading.” LT255/70R17 121/118S LRE
Reim says the KO2 is the LT255/70R18 117/114S LRD toughest tire the company has LT265/60R18 119/116S LRE ever built. “Consumers will be purchasing a well-rounded LT215/65R16 103/100S LRD tire that performs very well on LT225/65R17 107/103S LRD the road, is relatively quiet and LT245/65R17 111/108S LRD comfortable, has good handling response and is excellent for LT255/55R18 109/105R LRD wet conditions as well as dry LT285/60R18 118/115S LRD conditions with long wear on the highway. Yet it has the versatility and capability to go of road when needed.”
Te KO2 has an obvious appeal for the serious of-road enthusiast, according to Dan Newsome, U.S. country operations manager, BFG LT tires. “It’s also expected to appeal to anyone who regularly faces challenging gravel, dirt or snow-covered roads. Te KO2’s toughness, durability and traction, as well as its improved tread life and great road manners, deliver strong benefts, whether for work, play or just to get home.”
Te KO2 launches Nov. 1 in 12 sizes as well as plus ftments. Additional sizes will be introduced in 2015. Te KO2 will be available in more sizes than the KO. Te company plans to ofer 61 sizes in North America, up from the current 53 sizes. Te
Improvements to the KO2 include thicker shoulder rubber extending down the sidewall to better resist splitting and a serrated shoulder design for better traction.
new sizes include a 34-inch tire that will allow enthusiasts to avoid suspension adjustments for popular vehicles such as the Jeep Wrangler Rubicon, according to Reim.
Te KO2 is improved in every respect compared to the KO, according to Andrew Comrie-Picard, North American Rally Cup champion, fve-time X Games competitor and medalist and member of the BFGoodrich Tires Performance Team.
“You get double the tread life on gravel. Te toughness is improved by 20%. In racing that’s extremely important but it’s also important in work sites such as oil felds. Tat is a 20% improvement on an already great tire. BFGoodrich takes toughness very seriously. Another area of improvement is 19% greater traction in snow due to new compounding. It’s hard to update an icon but this is worthy.”
Te KO2 is produced in Tuscaloosa, Ala., and Ft. Wayne, Ind. Te manufacturer’s suggested retail price for the tire starts at $222.
A product to ‘pull people in’
Newsome says the KO2 tire has broad applications for recreational, commercial and highway uses. “It’s not a push product; it’s something that will pull people in.” Te company says major improvements on the KO2 versus the KO are:
• tougher sidewalls through the use of CoreGard technology, a thicker, extended shoulder and computer modeling to predict object paths and create a sidewall design most likely to defect protruding objects; • longer treadlife through optimally blended tread rubber to reduce chips and tears on gravel, a new footprint shape and interlocking tread design to provide more uniform wear and stone ejectors that reduce drilling into the tire by pushing objects out of the tread; and • aggressive traction through side biter lugs in the sidewall that improve traction in mud, snow and rocks, raised bars in the shoulder to help release compacted mud for beter traction in sof soil and 3-D sipes that create biting edges for beter traction in snow. ■
The interlocking tread of the KO2 is designed to improve tread block stability for more regular wear. A major social media campaign is planned to support the marketing of the tire.
Learn from the experts
Automotive Aftermarket Industry Week to ofer a multitude of seminars on a wide variety of subjects
By Lori L. Mavrigian
With more than 2,000 new products on display, more than 2,300 exhibiting companies flling over one million square feet of the Las Vegas Convention Center, the 2014 Specialty Equipment Market Association (SEMA) Show is shaping up to be the biggest yet as industry optimism continues to build, according to Chris Kersting, SEMA president and CEO. Te show will be held Nov. 4-7.
Kersting says atendance is trending upward, and you will see more exhibitors and products than ever on the show foor.
AAPEX and the SEMA Show combined will offer more than 7,300 exhibitors with thousands of new products.
Te Tire Industry Association’s (TIA) Global Tire Expo makes up one section of the exhibits (see TIA’s show schedule in the September issue of MTD).
Te SEMA Show is part of the Automotive Afermarket Industry Week (AAIW), which also includes the Automotive Afermarket Products Expo (AAPEX), that runs from Nov. 3 -6.
AAPEX will have more than 5,000 exhibitors at the Sands Expo Center and will be holding its seminars at the Venetian Hotel.
Plus, Steve Forbes, chairman and editor-in-chief of Forbes Media, will speak at the AAPEX general session on Wednesday, Nov. 5. His topic is “Te next four years: Navigating the economy for business growth and success.”
Here is a sampling of seminars available for those registered for the SEMA Show and AAPEX during AAIW. For times and dates, see the complete schedules at www.semashow.com and www.aapexshow.com. A sampling of SEMA seminars
SEMA Show Education Days will offer dozens of free seminars on a wide variety of subjects. All seminars will be held in the Las Vegas Convention Center.
Hiring Millennials: How to fnd, train and retain young people in today’s job market
Presented by: John Rosanbalm, Conklin Co. ; Karl Klimek, Square One Education Network; Amy Hirsh Robinson, Interchange Group; Wade Kawasaki, Coker Tire
Tis seminar tackles the challenges an employer faces when hiring and dealing with Millennials and provides insight into what makes them happy, productive and stable long-term
employees.
Healthcare reform law: What you need to know!
Moderated by: Stuart Gosswein, SEMA senior director of government afairs
Presented by: Gene Marks, Te Marks Group
How will the Affordable Care Act affect you and your employees? What do you need to know now to prepare? What changes will be coming over the next few years? Marks’ business management columns in the New York Times, Forbes, Inc.com and Te Hufngton Post are read weekly by thousands of small- and medium-sized business people around the country. His presentation will sum up the key health care issues afecting business people.
Presented by: Jennifer Cario, SugarSpun Marketing
Tis session will take a practical, step-by-step approach to building a social media strategy founded on actual business goals.
10 economic, political and tech trends that will afect your business tomorrow
Presented by: Gene Marks, Te Marks Group
Marks will explain what today’s winning companies are doing to make sure they’re earning big profts tomorrow.
Fueling a high performance culture — driving business growth
Presented by: Christine Corelli, Christine Corelli & Associates
This presentation will tell you how to stay on top and keep your customers coming back for more. Topics include treating customers as your personal friend, creating the right frst impressions, defning your purpose, using the best measurements for success, implementing powerful customer retention techniques, learning ways to create delighted customers, eliminating internal competition, follow-up tactics, defning who are your real customers and competition, and incorporating the “Disney” model.
Quik-Link: 800-687-1557 ext. 21134
Beyond the paycheck: Creating a culture of recognition in your workplace
Speaker: Dr. Bob Nelson, Nelson Motivation
Recognition represents the single most validated principle for driving desired behavior and performance. Te primary reason why managers don’t use recognition is because they aren’t sure how to do it well. Tis presentation will expand your thinking of what recognition really means and what you can do to build it into your culture. Learn practical ways for managers All the latest auto service tools to treat employees in will be featured on the trade a way that maximizes show foors of the SEMA Show an environment that and AAPEX during Automotive produces more focused, Aftermarket Industry Week. competitive employees.
Creating a world-class service organization
Speaker: Dennis Snow, Snow & Associates, Inc.
Atendees will learn the key points of contact that make or break the customer experience, how to elevate the customer experience from ordinary to extraordinary, and customer service processes that make service excellence “business as usual.” How to build an online marketing machine
Speaker: Bob DeStefano, SVM E-Marketing Solutions
Are you turning enough website visitors into customers? At this seminar, you will learn how to make sure your website is customer-focused, how to drive targeted visitors to your website, and how to nurture relationships with customers and prospects.
Performance excellence: Te employee factor
Speaker: Dennis Snow, Snow & Associates Inc.
At this seminar, atendees will learn that the number one reason customers become disenchanted with a company is because of employees’ atitudes of indiference.
Tis program is designed to change that. Seminar atendees will learn ways to identify employee behaviors that align with the company’s mission; employee selection, training and communication processes that refect the company’s values; and internal processes that support and instill customer service-oriented behaviors.
Coaching the sale: How to become the greatest sales manager in the world
Speaker: Noah Rickun, ETE Reman
A sales manager’s role is vitally important because it is key in building a successful organization. Here atendees will learn what it takes to lead a sales team to victory, how to create a game plan for sales success, and why sales stats are a vital part of becoming an all-star. ■
Soft sell, hard facts
Discount Tire gives its customers the tools to buy
By Bob Ulrich
Discount Tire is famous for offering free tire repairs at each of its 891 stores nationwide. Tat has been a staple of the organization since 1970.
It also performs thousands of free air checks every day. And in areas where million(!) free tire repairs over the last 44 years not be newsworthy? But the services are more than just promotional gimmicks. Tey are part of a Discount Tire philosophy designed by founder Bruce Halle to turn every visitor into a loyal customer.
Chief Customer Ofcer Steve Fournier insists the store managers and assistant store managers are taught not to hard sell tires and wheels. “Customers have more information today thanks to the Web. They go to the store and know more about tires than the tire person! “We look to create that same experience for customers. We give them unbiased, transparent information — good, factual data — to help them make their decisions.” Tire and w heel displays are a given, although they are just part of the showroom decor. Each store features a “Good, Beter, Best” tire display that defnes the diferences in tire quality, according to Discount Tire.
• “Good” tires have simpler designs with minimal features. RubApprentice technician Eric Gruler is one of 20 part-time ber compounds and employees at Discount Tire’s East Frank Lloyd Wright other materials are Blvd. store in Scottsdale, Ariz. Customers can watch more basic. their vehicles being worked on from outside the bays or • “Beter” tires are inside the showroom. Only tire-related services are done. most ofen built with cold weather is a concern, the company new technologies and components than changes winter tires at no cost to the car “Good” tires. Teir rubber compounds owner, whether they are going on the and designs are also more advanced. Tese vehicle or coming of. contribute to a longer, more comfortable
Tose are the sexy services that receive and beter performing tire than those in all the press. How can more than 10 the “Good” category.
• “Best” tires are built to the highest standards using the most state-of-theart equipment. Teir more advanced tread designs, construction and rubber compounds are designed to deliver the highest level of performance.
The definitions are supported by a cutaway illustration that showcases tire technology.
Te stores don’t shy away from hotbuton issues. For example, a consumer advisory addressing tire aging is placed squarely on the main counter. Discount Tire recommends replacing the tire between six and 10 years of age, and taking any tire more than 10 years old out of service.
Low-cost radial pricing and price specials are sometimes emphasized, although every store will meet or beat pricing on comparative tires. Tire prices, good-beterbest suggestions and customer reviews are displayed on the company’s website, www.discountire.com. ■
A showroom display asks drivers to think about tread depth. Discount Tire considers 3/32-inch or less to be “unsafe.” Store managers and assistant managers strongly recommend replacing the tires at that point.
2005-11 Volvo V Series TPMS service
One-piece or two-piece “snap-ft” type sensors are used
SUBJECT VEHICLE: 2005-11 Volvo V Series. RELEARN PROCEDURE? Yes. SPECIAL TOOLS NEEDED? Yes. A Low Frequency Initiator (sensor activation tool) can be used.
Te tire pressure monitor system (TPMS) on the 2005-11 Volvo V Series uses sensors mounted in the tire valves to check infation pressure levels. When the vehicle is moving at a speed of 25 mph or faster, these sensors transmit infation pressure data to a receiver located in the vehicle. Tere are programmed tables in the control module containing the recommended air pressure for the vehicle. Te information about the air pressure in the tires transmited from the sensors is compared with the programmed values in the control module. If the tire pressure deviates too much from the recommended value a warning message is displayed in the driver information module (DIM) NOTE: Tis system may not function properly if the vehicle is equipped with wheels that do not have an appropriate tire pressure sensor.
Tire pressure monitor warning indicators
When low infation pressure is detected, the TPMS will illuminate the tire pressure warning light in the instrument panel, and will display a message in the text window. Te wording of this message is determined by the degree of infation pressure loss. If wheels without TPMS sensors are mounted on the vehicle, TIRE PRESS S Y ST S E RV I C E REQUIRED will be displayed each time the vehicle is driven above 25 mph for 10 minutes or more.
When the tire pressure warning message has been displayed and the warning light comes on, immediately check the air pressure of all tires and adjust to the specifed pressure listed on the tire label. In certain cases, it may be necessary to drive the vehicle for 10 minutes or more at 25 mph or faster.
Make sure the warning light goes of. If the warning light stays on, there is a malfunction in the TPMS. See appropriate manufacturer service information.
When the system detects a malfunction, the telltale will fash for approximately one minute and then remain continuously illuminated.
Tis sequence will continue upon subsequent vehicle startups as long as the malfunction exists.
Reset procedures
NOTE: Volvo vehicles do not require a formal reset procedure for any of the TPMS functions. Tire pressure sensor IDs are automatically programmed while driving.
When the tire pressure warning message has been displayed and the warning light comes on, immediately check the air pressure of all tires and adjust to the specifed pressure listed on the tire label. In certain cases, it may be necessary to drive the vehicle for 10 minutes or more at 25 mph or faster. Tis will erase the warning text and the warning light will go out.
Tire pressure sensor learn
NOTE: When installing TPMS sensors, the vehicle must be parked for at least 15 minutes with the ignition of. If the vehicle is driven before 15 minutes has elapsed, a TPMS error message will be displayed.
Afer replacing tire pressure sensors, the control module does not need programming. Te control module automatically contacts the sensor itself afer driving the vehicle at least 25 mph for 10 minutes or more. Te TPMS indicator light will go out when all sensor IDs are learned.
NOTE: A Low Frequency Initiator (sensor activation tool) can be used instead of driving.
Demounting/mounting procedures
CAUTION: Te tire should be demounted from the wheel using the tire changer manufacturer’s instructions. Use of their specifc information will avoid damage during the demounting/mounting procedures.
CAUTION: Only factory-mounted wheels are equipped with TPMS sensors in the valves. NOTE: If the vehicle is equipped with a temporary spare tire, this tire does not have a TPMS sensor.
Tire pressure sensor
IMPORTANT: Always make sure the correct sensor is being
used and be sure to replace the sensor with the correct part number. Te vehicle may be equipped with either a one-piece type sensor or a two-piece “snap-ft” type sensor. Replace with matching sensor-type, or see manufacturer service information to determine appropriate application.
CAUTION: When infating tires with TPMS valves, press the pump’s mouthpiece straight onto the valve to help avoid bending or otherwise damaging the valve. One-piece sensor removal 1) Remove the wheel. CAUTION: Do not use tools within the marked area (see Figure 1). CAUTION: Always start outside the marked area and continue in the direction from the valve. CAUTION: Release the tire bead from the wheel rim diagonally opposite to the valve. 2) Remove the tire from the rim. 3) Remove the sensor nut, then remove the sensor (see Figure 1). One-piece sensor installation 1) Install the sensor and tighten nut to 44 in.-lbs. (5 N.m.). CAUTION: Do not use tools within the marked area (see Figure 1). CAUTION: Always start outside the marked area and continue in the direction from the valve. 2) Fit the tire and balance the wheel. 3) Install the wheel. 4) Afer replacing sensors, the control module does not need programming. Te control module automatically contacts the sensor itself afer a few minutes driving. LF Initiator can be used instead of driving. Tire Pressure Sensor
IMPORTANT: Always make sure the correct sensor is being used and be sure to replace the sensor with the correct part number.
CAUTION: When infating tires with TPMS valves, press the pump’s mouthpiece straight onto the valve to help avoid bending or otherwise damaging the valve. Two-piece sensor removal 1) Remove the wheel. CAUTION: Do not use tools within the marked area (see Figure 2). CAUTION: Always start outside the marked area and continue in the direction from the valve. CAUTION: Release the tire bead from the wheel rim diagonally opposite to the valve. 2) Remove the tire from the rim. 3) Remove the sensor from the valve (see Figure 3). 4) Remove the valve (see Figure 3).
Hercules Terra Trac Cross-V
The game-changing Hercules Terra Trac Cross-V offers a unique mix of wear resistance, all-weather traction, low rolling resistance and outstanding value, says the company. Comfortable on crossovers, SUVs and light trucks, an advanced silica-infused compound gives the versatile Cross-V all-road capability. The Hercules Terra Trac Cross-V is available in 32 SUV/CUV and LT-designated sizes with 16- to 20-inch rim diameters. The CrossV features a 70,000-mile/112,000-km limited warranty (65,000 mile/105,000 km on LT), road hazard protection and the 30-day Trust Our Ride test drive. HERCULES TIRE & RUBBER CO. Quik-Link: (800) 687-1557, ext. 21170 www.mtdquiklink.com/21170
DistancePlus oil flters
Bosch DistancePlus oil flters are high effciency/high capacity oil flters designed to keep oil clean longer and protect a vehicle’s engine. It goes the distance to remove more dirt and is designed with greater capacity to hold more dirt. Plus, it features greater burst resistance strength than conventional oil flters. DistancePlus performs with any formulation of motor oil — synthetic, semi-synthetic or conventional. A silicone anti-drainback valve protects against dry starts and the PTFE-coated gasket seal lasts the lifetime of the flter and provides easy installation and removal. ROBERT BOSCH LLC Quik-Link: (800) 687-1557, ext. 21171 www.mtdquiklink.com/21171
Evolution wiper blades
Bosch Evolution Wiper Blades offer exceptional all-weather visibility. They are designed with patented beam technology that applies uniform wiper arm pressure along the entire length of the wiper blade; and they employ an exclusive rubber blend that yields clean, quiet performance. An integrated, symmetrical wind spoiler also helps hold the blade to the windshield for consistent, clear wipes. The Bosch Evolution program now includes 13- and 15-inch lengths, providing comprehensive coverage for all makes/models. An exciting new look to Bosch Evolution packaging features vibrant color appeal and dramatic imagery to create an impactful presence. ROBERT BOSCH LLC Quik-Link: (800) 687-1557, ext. 21172 www.mtdquiklink.com/21172
Premium tire cart
Martins Industries has added the Premium tire cart to its line of tire handling equipment. The Premium Tire Cart reduces handling and numbers of trips your tire service techs need to make, and helps avoid work stoppages, workplace accidents and injuries, particularly back injuries. The company says the cart enables users to move up to eight 38 1/2-inch tires. The cart can be adjusted to 45-degree and 90-degree angles to ease movement of the cart and access to the tires. MARTINS INDUSTRIES Quik-Link: (800) 687-1557, ext. 21173 www.mtdquiklink.com/21173
Yokohama iceGuard iG52c
Yokohama Tire Corp.’s iceGuard iG52c tire is now available in 39 sizes. The iceGuard iG52c’s tread compound offers aggressive grip and confdent handling on both slick roads and dry pavement so drivers can feel assured in any winter situation. The iceGUARD iG52c features a triple-action compound that absorbs water and drains excess moisture for a more assured grip. Other highlights of the tire include an extra-wide center rib and large control blocks that maximize road contact for stability in wet, dry and icy conditions; and triple 3D sipes that enhance tread block rigidity for optimum stability while creating more biting edges for traction on snowy and icy roads. YOKOHAMA TIRE CORP. Quik-Link: (800) 687-1557, ext. 21174 www.mtdquiklink.com/21174
Giti Champiro Radial UHP AS
Giti Tire Group has added a UHP tire to its Champiro line for drivers of performance coupes, sedans and SUVs. The GT Radial Champiro UHP AS features an advanced allseason compound and tread design. The special silica compound helps reduce rolling resistance while the all-new tread design with its four wide circumferential grooves helps reduce hydroplaning. Multi-depth sipes enhance wet grip and all-season performance throughout the life of the tire. V-shape directional grooves and sipes also contribute to improved water evacuation, while larger shoulder blocks provide increased rigidity for precise handling. The GT Radial Champiro UHP AS will be available in 38 V, W and Y speed-rated sizes for 15- to 20-inch size rims. GITI TIRE GROUP Quik-Link: (800) 687-1557, ext. 21175 www.mtdquiklink.com/21175
To request free product information by phone, call 800-687-1557, enter the extension number listed below, and you will be immediately transferred to the company you want to talk with — it takes only seconds.
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Dealers speak out on the efects of another possible tarif on imported Chinese tires
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Tis month we asked, “Tere is talk that another tarif might be levied on tires imported fom China. How do you feel about this? Have you prebought any tires in anticipation that this legislation might become a reality?” Here are some of their comments.
1. We have purchased tires in advance of the anticipated tarifs. Initially the tarifs improve margins, however, the consumer is hurt and perhaps the image of our industry as well as the general public is usually not aware of issues such as this. What is the real beneft to those pressing for the tarif? Te targeted product is rarely produced domestically, thus jobs or employment concerns are really muted. 2. We have increased our Chinese inventory slightly. I have no idea how much or when, there will be something, maybe a small countervailing duty or a much larger anti-dumping fee. How can you react to something that isn’t currently defned? 3. I have been absolutely against it. Te last round only opened the door for all tires to increase in price and the loser is the buying public. Te winners are the unions and the U.S. government. Afer all, who gets the money from the tarifs? As a manufacturing nation, we beter get our act together to compete with the rest of the world and stop crying when things are “not fair.” We need to work smarter, not get into protection mode for they, too, will do the same. Te Chinese government subsidizes their product, what is wrong with the U.S. doing the same? Tat way the consumer wins! Hallelujah! 4. If the Chinese government is subsidizing manufacturers and brokers, tire pricing on units being imported to the U.S., and creating unfair competition, we should have a tarif, or we should have the diplomatic will to insist that these practices be stopped. We don’t have any diplomatic willpower available in this administration, so I assume we will get the tarifs. Problem is, the consumer pays the bill, and every tire company on Earth gets to have price increases again. I’m buying extra tires because the price certainly isn’t coming down. 5. I am extremely happy that the tarif is coming. Te Chinese have pilfered technology from so many diferent industries to fuel their rise as an industrial super power. Te fact that we as a country have been forced (because of low-priced competition) to contribute to their unethical methods infuriates me. I am not naive in thinking this will move all the jobs back to the U.S.A. Te fact that it will punish the Chinese in at least one sector of their subsidized manufacturing assault on the U.S. is enough to warrant the tarif. Te importers/brokers who rely completely on the Chinese for their products are geting what they deserve. 6. I feel bad for the consumer. During the last tarif retail tire prices went up about 25%. I feel our government can’t ask for a tax increase because of the economy, so they institute a tarif for more hidden revenue. Shame on us! 7. Historically, tarifs have been disruptive to the market and, if tarifs are imposed again, they are again likely to be disruptive. Tarifs are felt in the market where applied and ofen afect other markets. We have not pre-bought any tires in anticipation to this legislation but are ever-mindful of pending legislation as we make our purchasing decisions. 8. I can understand the clamor for the tarif, but the result will be increased pricing for the consumer. I believe the U.S. manufacturers will only use this to increase prices and the net efect will not change the amount of imports.
Online players have price advantage
Dear Editor:
Great article on “Mastering the fne art of pricing” by Wayne Williams in the July issue.
One additional point on pricing concerns the pressure on independent tire dealers to have competitive prices vs. online players. As you know, more and more consumers are looking at buying or geting information online, including prices.
When talking to independent tire dealers, I have found it seems very challenging for them to tune their prices at the same speed and accuracy of online players.
Eric Chaniot, CEO Tire Intelligence Charlote, N.C.
See Williams’ 50th column writen for Modern Tire Dealer in our November issue. -Ed. ■
Join Modern Tire Dealer’s National Advisory Council Each month, Modern Tire Dealer is guided and infuenced by a select group of readers — members of our National Advisory Council. Tese members’ opinions are the heart of the monthly Your Marketplace column, compiled by industry analyst Nick Mitchell. If you’d like to join this prestigious group, please let us know. We’d love to hear from you. Contact Editor Bob Ulrich at Bob.Ulrich@bobit.com or call (330) 899-2200, ext. 11.
