Goodyear launches

Wingfoot Truck Care Centers, along with Bosselman Boss Truck Shops, are the fi rst two members of Goodyear’s new Uni-Maxx Truck Care network.

Goodyear launches truck service network Wingfoot, Bosselman are Uni-Maxx Truck Care network’s fi rst members

By Bob Bissler Most locations will be at or near travel plazas. Locations will

The Goodyear Tire & Rubber Co. has formed a new which are not typically off ered by traditional tire dealers. on-highway truck service network, Uni-Maxx Truck “Goodyear will add network participants using criteria Care. Wingfoot Commercial Tire Systems LLC, a such as the ability of the potential participant to consisGoodyear subsidiary, and Boss Truck Shops Inc., a subsidtently off er the network’s products and services, and meet iary of Bosselman Inc., are the network’s fi rst two members, the network’s appearance and housekeeping standards,” participating through their on-highway Wingfoot Truck Care Schrock explains. Centers and Boss Shops locations. Th e current Uni-Maxx Truck Care network operates 71

“Goodyear launched the network because many of our on-highway commercial truck maintenance facilities posicustomers have requested a nationwide network of on-highway tioned to provide service to the trucking industry. Many of commercial truck service locations that off ers consistent the network’s shops are located at Pilot Travel Centers and products and services,” says Clint Schrock, director of onFlying J Travel Plazas. highway operations for Goodyear. “Uni-Maxx Truck Care Members of the Uni-Maxx Truck Care network will provide will bring facilities like Wingfoot Truck Care Centers and consistent products and services, a nationwide warranty and Bosselman Boss Truck Shops together into one network that 24/7 roadside assistance. ■ provides the trucking industry with high-quality off er preventive maintenance and light mechanical repairs, preventive maintenance, plus tire-related, light mechanical and emergency roadside service.” Rewards program: MAXXCARE

Th e network will not be limited to Wingfoot MAXXCARE is a card-based loyalty program that rewards drivers for or Boss, and Schrock said that the company will purchases at participating Wingfoot (currently, only Wingfoot Truck recruit its independent dealers to join. Care Centers) and Boss Shop locations.

“I’m sure that if it was something made available The program rewards three points per dollar spent on preventive to us we would see it as an opportunity and I would maintenance services, and one point per dollar for other repairs at think that would be good for our business,” says participating locations. Points can be redeemed for eligible products Charles Wilson, CEO of T&W Tire, a Goodyear and service purchases at all participating locations. commercial tire dealer in Oklahoma City, Okla. “We To sign up for MAXXCARE, drivers can pick up a card at any participatgo prett y much 100% with all of their programs. ing Wingfoot or Boss Shop location, where a sales associate can assist We’re basically the biggest dealer they have of any in card registration, or visit www.maxx-care.net to sign up online. size in Oklahoma. Th ey support us very well and we “We sincerely appreciate our customers and are honored that more try to support them in all of their programs.” drivers are asking us to maintain their trucks, so rewarding them for

Schrock says that because Uni-Maxx is an ontheir loyalty was an easy decision,” said Phillip Kane, Wingfoot’s highway network, access to major roads is required. president and COO.