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2020 MEDIA KIT


MER

SUM

2018

TE R

WIN

TER

WIN

2019

MER

SUM

1

Artful Living

2019

6

201


COVER PHOTOGRAPHY PROVIDED BY TRUNK ARCHIVE

PRODUCED in the

NORTH with

NATIONAL APPEAL Bringing the best of the North and beyond to an affluent audience with impeccable taste, this elegant, intelligent publication features beautiful design and engaging original content, highlighting culture, food, home, style, travel, profiles and more. Founded in 2008, the Artful Living lifestyle brand is headquartered in Minneapolis.

artfu

llivin

gma

gazin

e

.com

r | Winte

L I A E C S P

MN

U AUT

2016

1

M C O

M

E M

E I V A T O R

E S U I S

2018

Media Kit 2020

2


#1 READER-RANKED MAGAZINE in the

NORTH

57

%

18

%

13

%

4

%

Mpls.St.Paul

Minnesota Monthly

4

%

Midwest Home

3

%

Star Tribune Magazine

1

%

Spaces

Other

Studies show that Artful Living is the most preferred publication among readers in the region.

Most Compared To

3

Artful Living

Source 2019 Organizational Effectiveness Research Group Readership Study


AWARDS + ACCOLADES Nominated for two 2019 James Beard Media Awards Winner of the 2019 M.F.K. Fisher Distinguished Writing Award

Selected for the 2019 Inc. 5000, honoring the fastest growing private companies

PHOTOGRAPHY BY 2ND TRUTH

Recognition in Notable National + Global Media Outlets

Media Kit 2020

4


DEMOGRAPHICS GENDER Female 70% Male 30%

AGE 18–34 14% 35–44 10% 45–54 23% 55+ 53%

HOUSEHOLD INCOME AVERAGE $284,000 <$99,999

23%

$100,000–$199,999

34%

$200,000–$299,999

18%

$300,000+

25%

Average Age

5

Artful Living

52 years

College Degree+

88%

Second Home Ownership

31%

Owner/Partner/President of Their Business

34%

Source 2019 Organizational Effectiveness Research Group Readership Study


BY THE NUMBERS

70% of readers are constantly looking for ways to improve their home.

30%

25%

PHOTOGRAPHY PROVIDED BY TRUNK ARCHIVE

plan to remodel their home in the next year.

are currently considering

purchasing a new home .

88%

90%

buy clothing, accessories and cosmetics on a monthly basis .

plan to take a vacation in the next year.

83% consider Artful Living a trusted resource.

96% think it is important to

support local businesses.

61% have recently purchased items or used services seen in Artful Living.

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DISTRIBUTION Total Audience

Rate Base

290,000+

56,000

Paid Mail 41,000

News + Distribution 15,000 H OT E L S

N E W S S TA N D S

C LU B S

S A LO N S

R E TA I L E R S

AU T O D E A L E R S H I P S

7

Artful Living


TESTIMONIALS

“Our ads in Artful Living have proven to generate new customers and new projects for our firm. Artful Living is the best magazine in town on many levels and is uniquely targeted to our desired clientele.”

“The only place we advertise is in Artful Living magazine. We do it because it works. If you have a leading restaurant and want to stand out from the pack, I recommend you give Artful Living a try.”

“Artful Living’s print publication is an exceptional resource for reinforcing our brand positioning.”

WINT

ER 20 17

SPRING 2013

17 ER 20

SUMM

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THE ARTFUL LIVING PORTFOLIO Magazine

Website

Our glossy, oversize coffee table publication is the only of its kind in the market.

Our digital platform, ArtfulLiving.com, features from-thepages favorites, onlineexclusive content and more.

Newsletter

9

Artful Living

Our highly engaged bimonthly e-newsletter, the Artful Note, delivers curated content, special promotions and more right to readersâ&#x20AC;&#x2122; inboxes.


Our studio wing offers everything from creative design services to guerrilla marketing to event planning and execution.

Curated Events

PHOTOGRAPHY BY CAMILLE LIZAMA

Artful Co. Our exclusive one-ofa-kind experiences and activations are the canâ&#x20AC;&#x2122;t-miss happenings of the season and result in sharable content.

Social Media

Our network of tastemakers and influencers, centered around how to #liveartfully.

Media Kit 2020

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11

Artful Living


EDITORIAL CONTENT Culture Curated lifestyle coverage from arts and culture to food and drink

Style The latest in beauty, fashion, wellness and the like

Compass Desirable destinations across the North, the country and the globe

Feature In-depth original content

Home All things abode, from design and décor to remodeling and real estate

PHOTOGRAPHY PROVIDED BY RANDALL SLAVIN, ROY SON, FREDERICK M. BROWN/ STRINGER, 2ND TRUTH, KURT ISWARIENKO/ TRUNK ARCHIVE, PARK HYATT ST. KITTS, MICHAEL OCHS ARCHIVE/STRINGER, SJP SHOES, PAUL CROSBY, BRANDON WERTH, CAMILLE LIZAMA, JOE ROBBINS/GETTY IMAGES, CLIVE MASON/GETTY IMAGES

Adventure An ode to the outdoor enthusiast, encompassing leisure pursuits of all kinds

Intel An array of intriguing coverage, including analysis, essays and interviews

Media Kit 2020

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EDITORIAL CALENDAR Winter

Spring

The Travel Issue

The Food + Wine Issue

In Homes: January

In Homes: March

AD CLOSE

AD CLOSE

November 12, 2019

January 28, 2020

PHOTOGRAPHY BY COREY GAFFER

13

Artful Living


READER ENGAGEMENT

Summer The Home Issue

Autumn + Holiday The Style Issue

In Homes: May

In Homes: October

AD CLOSE

AD CLOSE

April 7, 2020

August 18, 2020

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PRINT ADVERTISING

15

Artful Living


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BRANDED CONTENT Appearing in all copies, custom branded editorial content brings awareness to your brand while helping you achieve your specific marketing goals and objectives.

17

Artful Living


North Notables This promotional content highlights prominent individuals and businesses across the Northern region, telling your story to our audience.

Branded content pricing available upon request Media Kit 2020

18


SPECIAL UNITS We offer exclusive custom advertising options to showcase your brand in unique, attentiongrabbing ways. Opportunities are limited and available on a first-come, first-served basis.

Bellyband A wraparound promotional piece that appears on select or all mailed copies. Can be printed on both sides in full color.

MIN NEA POL IS’ FIR ST MAS S TIM BER RES IDE NC ES

COM PLET ION 100 N. 3rd Ave. Bellyband_TMBR.indd

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COMP LETIO N 100 N. 3rd Ave. Bellyband_TMBR.indd

EARLY 2021

North Loop

Minn eapo lis

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EARLY 2021

North Loop Minne apolis TMBR North Loop. com

5/7/19 10:26 AM

MIN N MAS S TI

1

COM

100 N. 3rd Ave 5/7/19 10:26 AM Bellyband_TMBR.indd

TMB 1

Polybag Item A standalone card or booklet packaged with select or all mailed copies.

19

Artful Living


CUSTO

Promotional Card A standalone promotional piece that is blown or tipped into select or all copies.

MIZE

YOUR

IDEAL

LAKE

OME LIFE H

T O D AY

’s ay za ta ow n W y D ow nt Lu xu r ut iq ue iv e Bo Ex cl us s m in iu Co nd om 12 94-21 952-2 UR Y TO CALL P E RT A P RO DULE

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, SS ST YLE S. D TIM ELE E SPA CE WS AN UN IQU TH E VIE S AN D EN JOY EN ITIE SS AM YZA TA EN DLE 3 IN WA T TH E #20 OU EET AB E STR LEA RN W. LAK AT 101 AY ER ND CE NT Y & SU UR DA R SAL ES 5PM , SAT VIS IT OU 12P M –

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RO E WO L F E top PUMPZ clutch, necklace FREE PEOPLE necklace

Gatefold A foldout unit printed on both sides that appears in all copies. Available in four pages, eight pages or an eight-page barn-door format.

Additional special unit capabilities and pricing available upon request Media Kit 2020

20


PRINT RATES Rate Base

Frequency

56,000

4x/year

     

1X

2X

4X

HALF PAGE

$4,800        

$3,750

$2,995

FULL PAGE SPREAD

$8,900        

$7,100

$5,950

$14,750 $11,750 $9,900

Custom ad placement packages available upon request. Spreads receive premium placement. Print ads are also published online with hyperlink to advertiser’s website.

Advertising Questions Emma Cutler Velez, Vice President of Sales evelez@artfulliving.com 612-803-1910

Creative Services We can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.

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Artful Living


Media Kit 2020

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PHOTOGRAPHY BY MARY JO HOFFMAN


DIGITAL Our suite of online offerings for those in the pursuit of living their best lives.

Reach 1,553,000+ per month Demographics GENDER

AGE

Female 60%

25–34 34%

Male 40%

35–54 37% 55+ 29%

PHOTOGRAPHY BY 2ND TRUTH

23

Artful Living


Display Advertising

Newsletter Sponsorship

Showcase your brand to our vast digital audience with targeted website advertising.

Sponsor the highly engaged bimonthly Artful Note e-newsletter, including a Note banner ad, a featured website article and social media coverage.

Native Content

21,000+ Subscribers

Promote your brand with custom, curated content designed to support your marketing goals and objectives. Drive traffic to your website and tell your brandâ&#x20AC;&#x2122;s story.

22%

16.4%

Open rate

Industry average

Social Media Promotion Leverage our strong network of influencers and tastemakers across a variety of platforms.

/ArtfulLivingMag

Media Kit 2020

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ARTFUL CO. Our studio wing offers creative services to our advertising and marketing partners. Let us put our proven talents to use to build and bolster your brand.

Branding + Design We can help you launch or grow your business with brand positioning and identity, logo and iconography design, content strategy, website design, and collateral creation.

Copywriting + Editing Let us tell your story with clear, concise messaging. We can provide copywriting and editing to address all your needs, from press releases to website copy to marketing materials and more.

Photography + Videography We can successfully envision and execute your photo or video shoot, including market research, art direction, talent sourcing, prop and wardrobe styling, and handling of production and post-production logistics.

Promotions + Gifting We can create attention-grabbing guerilla marketing campaigns, such as custom mailings, digital promotions and client appreciation gifts.

Social Media Management We can plan and execute your brandâ&#x20AC;&#x2122;s social media profiles to grow your developing or established companyâ&#x20AC;&#x2122;s digital footprint.

25

Artful Living


Media Kit 2020

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PHOTOGRAPHY BY 2ND TRUTH AND ROY SON


PHOTOGRAPHY BY CAMILLE LIZAMA

Artful Living

27


EVENTS From intimate affairs to festive fetes, we know how to throw a party. We can plan and execute thoughtful, unique events that reflect your brand and help you achieve your marketing goals.

Signature Events Sponsorship packages of varying levels are available for our exclusive signature events, putting your brand front and center before an affluent, engaged audience.

Custom Events We collaborate with our advertisers and marketing partners to plan and execute custom events and initiatives to achieve specific objectives.

Media Sponsorships We offer a select number of media sponsorships for premier advertiser events. Considerations are made on an ongoing basis.

Our Partners

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READER PROFILE

CONTACT US Vice President of Sales Emma Cutler Velez evelez@artfulliving.com 612-803-1910

Publisher + Editor-at-Large Frank Roffers froffers@artfulliving.com 952-237-1100

Headquarters 218 Washington Avenue North, Suite 220 Minneapolis, MN 55401 952-230-3133 ArtfulLiving.com

PHOTOGRAPHY BY 2ND TRUTH

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Artful Living


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Profile for Artful Living Magazine

Artful Living Magazine | Media Kit 2020  

Artful Living, the Magazine of the North, is an elegant, intelligent publication highlighting art, culture, travel, fashion, home, food, win...

Artful Living Magazine | Media Kit 2020  

Artful Living, the Magazine of the North, is an elegant, intelligent publication highlighting art, culture, travel, fashion, home, food, win...