Artful Living Magazine | Media Kit 2022

2022 MEDIA KIT

12

Artful Living

PRODUCED in the

NORTH with

NATIONAL APPEAL Artful Living is one of the top independent boutique lifestyle magazines across the United States with international reach. Founded in 2008, this award-winning quarterly magazine features engaging original content and beautiful design, bringing the best of the North and beyond to an affluent audience with impeccable taste. This elegant, intelligent publication aims to inspire and entertain, highlighting culture, home, style, travel, food, profiles and more. The Artful Living lifestyle brand is headquartered in Minneapolis.

COVER ILLUSTRATION BY DONALD ROBERTSON

WINTER 2017

Media Kit 2022

1

PHOTOGRAPHY BY VICTORIA CAMPBELL

Artful Living

2

AWARDS + ACCOLADES Nominated for two James Beard Media Awards Winner of the M.F.K. Fisher Distinguished Writing Award

Selected for the Inc. 5000, honoring the fastest growing private companies

Recognition in Notable National + Global Media Outlets

Most Compared To

Media Kit 2022

3

OUR READER GENDER Female 77% Male 23%

AGE 18–34

14.4%

35–44

11.6%

45–54

25.1%

55+

48.8%

AVERAGE HOME VALUE $712,176 HOUSEHOLD INCOME <$99,999

13%

$100,000–$199,999

33%

$200,000–$299,999

16%

$300,000+

25%

Unsure: 13%

Homes Valued at $750,000+ in Minnesota

95%

Second Home Ownership

28%

Average Value of Second Home Owner/Partner/President of Their Business

44%

College Degree+

90%

Source: 2021 University of St. Thomas Readership Study

4

Artful Living

$542,750

Media Kit 2022

5

PHOTOGRAPHY BY SPACECRAFTING

PHOTOGRAPHY BY ALYSSA LEE

Artful Living

6

BY THE NUMBERS

27

68

%

%

keep their copies of Artful Living for more than 1 year

are considering remodeling their home in the next 2 years

36

%

receive cosmetic services monthly or more frequently

42

62

%

%

would consider purchasing a second home in the next year

take vacation at least 3 times per year

65

%

have recently purchased items or used services seen in Artful Living

83

%

88

%

of readers consider Artful Living a trusted resource guide

buy clothing, accessories and cosmetics on a monthly basis

Source: 2021 University of St. Thomas Readership Study

Media Kit 2022

7

DISTRIBUTION Direct Mail 41,000+ Targeted in-home circulation reaches affluent households with an average staying power of more than 1 year.

Newsstand and Distribution Partners 8,500+ Available at select premier retail locations, all 23 Coldwell Banker locations, and signature Artful Living and sponsored events.

H OT E L S

C LU B S

N E W S S TA N D S

S A LO N S

R E TA I L E R S

AU T O D E A L E R S H I P S

8

Artful Living

EVENTS

Media Kit 2022

9

PHOTOGRAPHY BY TROY THIES

PHOTOGRAPHY BY THE NOMADIC PEOPLE

Artful Living

10

EDITORIAL CONTENT Culture Curated lifestyle coverage from arts and culture to food and drink

Style The latest in fashion, beauty, wellness and the like

Compass Desirable destinations across the North, the country and the globe

Feature In-depth original content

Home All things abode, from design and decor to remodeling and real estate

Adventure An ode to the outdoor enthusiast, encompassing leisure pursuits of all kinds

Intel An array of intriguing coverage, including analysis, essays and interviews

Media Kit 2022

11

2022 EDITORIAL CALENDAR Winter

Spring

Summer

Autumn

In Homes: January

In Homes: March

In Homes: May

In Homes: October

AD CLOSE 2/2

AD CLOSE 4/6

AD CLOSE 8/3

Issue

AD CLOSE 11/10

Issue

Issue

Issue

Ad space may still be available after ad close date. Please inquire.

12

Artful Living

Media Kit 2022

13

PHOTOGRAPHY BY KATHLEEN GILDEA

PRINT ADVERTISING

14

Artful Living

BRANDED CONTENT Appearing in all copies, custom branded editorial content brings awareness to your brand while helping you achieve your specific marketing goals and objectives.

NORTH NOTABLES This promotional content highlights prominent individuals, organizations and businesses across the Northern region, telling your story to our audience.

Media Kit 2022

15

PRINT RATES

1X

2X

4X

HALF PAGE

$4,800 $3,750

$2,995

FULL PAGE

SPREAD

$8,900

$5,950

$7,100

$14,750 $11,750 $9,900

Rates are per issue.

Spreads receive premium placement.

Print ads are also published online with hyperlink to advertiser’s website.

AD SPECS SIZE SPREAD

FULL PAGE

HALF PAGE VERTICAL

TRIM

20" W x 12" H

10" W x 12" H

HALF PAGE HORIZONTAL

4.5" W x 10.875" H 8.5" W x 5" H

All files must be submitted in print-ready PDF format with 0.25" bleed and crop marks. Final ad, including all imagery within the ad, must be saved at 300 DPI. To submit artwork, contact Business Manager Mitchell Lambert at artwork@artfulliving.com.

16

Artful Living

Media Kit 2022

17

PHOTOGRAPHY BY VICTORIA CAMPBELL

OUR ONLINE READER Reach 1.1 million+ monthly impressions

Artful Note 29,000+ opt-in subscribers

Demographics

User Experience

AGE

Desktop

41%

Female

58.5%

25–34 34%

Mobile

55%

Male

41.5%

35–54 37%

Tablet

4%

55+ 29%

18

Artful Living

PHOTOGRAPHY PROVIDED BY MANDARINA/HAYES DAVIDSON

GENDER

Media Kit 2022

19

DIGITAL OFFERINGS Our premium digital suite offers highly engaged advertising options to help you achieve your marketing objectives. By presenting your brand across our unparalleled online destinations, you are reaching a loyal audience that considers Artful Living a trusted resource guide and lifestyle content authority.

Premium Display Advertising Showcase your brand with targeted, high-impact website advertising, including limited horizontal and vertical banners, home page placement, section landing page exclusives, native content and custom packages.

Social Media Engage with our interactive, loyal network of tastemakers and influencers across a variety of platforms.

The Artful Note Elevate your brand in our highly popular newsletter sent to our distinguished list of 29,000+ opt-in subscribers.

Custom Dedicated Email Highlight key initiatives and drive traffic to your website with an exclusive bespoke email delivered to the Artful Living network.

Custom Branded Content Enlist our in-house editorial team to produce custom branded content to support your unique marketing goals and objectives.

Custom digital packages available.

Pricing upon request.

20

Artful Living

Media Kit 2022

21

PHOTOGRAPHY BY PIERRE WARE

Artful Living

22

EVENTS From intimate affairs to festive fetes, we know how to throw a party. We can plan and execute thoughtful, unique events that reflect your brand and help you achieve your marketing goals.

Artful Living Events Sponsorship packages of varying levels are available for our exclusive signature events, putting your brand front and center before an affluent, engaged audience.

Custom Events We collaborate with our advertisers and marketing partners to plan and execute custom events and initiatives that achieve specific objectives.

Media Sponsorships We offer a select number of media sponsorships for premier advertiser events. Considerations are made on an ongoing basis.

Our Partners

Media Kit 2022

23

PHOTOGRAPHY PROVIDED BY FITZKE BOATWORKS

Artful Living

24

CONTACT US Publisher

Director of Sales

Emma Cutler Velez evelez@artfulliving.com 612-803-1910

Genevieve Cossette gcossette@artfulliving.com 612-840-1622

Headquarters 218 Washington Avenue North, Suite 220 Minneapolis, MN 55401 952-230-3133 ArtfulLiving.com

Media Kit 2022

25