Commercial interior design jan 2013

January Vol.9 Issue 1

An ITP Business Publication

20 IDEAS AND OBJECTS SET TO SHAPE A YEAR OF INTERIOR DESIGN IN 2013

TREND SETTERS

Tall tale INSIDE THE WORLD’S TALLEST HOTEL

ISG CONTRACTOR HAS BIG PLANS FOR FITOUT IN THE REGION

DONE FISHING FROM NETS TO TILES — A SUSTAINABLE JOURNEY OF RECYCLING

HOME SHOW LOCAL TALENT TO PROMOTE EMIRATI DESIGN

SPA DESIGN GET SPECIALISTS INVOLVED FROM THE VERY BEGINNING

OUTDOOR FURNITURE NINE SUPPLIERS YOU SHOULD KNOW

CONTENTS

JANUARY 2013 VOLUME 9 ISSUE 1

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DESIGN UPDATE Studio Bruno Guelaff creates a contemporary showroom for Arteco Ceramics

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DESIGN UPDATE The basic concept of pens and ink was used to refurbish a historical Hanover hotel

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DESIGN UPDATE Interface launches its latest sustainable carpet tile collection — Urban Retreat

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COVER STORY A look at the top 20 design trends that will sweep the interiors industry in 2013

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CASE STUDY Emirates Group works on the striking interiors of the tallest hotel in the world, the JW Marriott Marquis in Dubai

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INTERVIEW CID speaks to Alan McCready and David Lawther from ISG about plans to grow the firm’s regional sales by 200%

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SUPPLIERS YOU SHOULD KNOW An in-depth look at the suppliers you should know in the outdoor furniture industry

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PRODUCTS The hippest and sleekest items on the market, ranging from lighting and flooring, to the latest in bathroom design

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38 www.designmena.com

OPINION Peter Rietveld from Barr + Wray discusses the importance of involving spa designers from the outset of a project

Commercial Interior Design | JANUARY 2013

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DESIGN UPDATE

The Art in Arteco STUDIO BRUNO GUELAFF DESIGNS GALLERYINSPIRED SHOWROOM FOR ARTECO CERAMICS an individual identity. On the other hand, they did expect a more typical individual bathroom mock up design which we strayed away from,” he added.

The studio’s creation involved a showroom design based on the idea of an art gallery, where each piece is displayed as an art work.

“What better way to display products than on a white background complete with a frame? The product is now put in valuable focus,” said Guelaff.

“Tiles and sanitaryware are now either on a singular wall panel system or a singular pedestal as an art piece would be in a gallery.

Experiencing each product in a clutter-free, white environment is bound to highlight its true qualities,” he added.

The showroom, which is 465m2 WITH A CEILING HEIGHT OF jVE METRES

created a challenge, according to Guelaff. He said: “The main challenge of the design was to incorporate 300 sliding panels in a way that did not deter from the overall design idea. We used an integrated panel system from Polcart

Photography by Khaled Termanini

UAE: Arteco Ceramics has commissioned boutique design company, Studio Bruno Guelaff, to create a contemporary ceramic and sanitaryware showroom, located on Sheikh Zayed Road, Dubai, UAE. Describing the design brief, executive director of the studio, Bruno Guelaff, said: “A strict requirement list was provided which included 300 sliding panel systems that displayed tiles as well as a multitude of display spaces.”

He added that typically, when working on creating display areas meant for sanitaryware and tiles, there is always an involvement of mock-up bathrooms.

“Another requirement was to have design stations and a design work island area where clients and Arteco employees could interact in a productive manner,” said Guelaff, adding that the brief also included separate managerial ofjCES A CONFERENCE ROOM A COFFEE area and working bathrooms.

“In regards to the overall design direction requirements, they were not set in stone and the client trusted our ability to give them

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Commercial Interior Design | JANUARY 2013

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DESIGN UPDATE

You demand high standards. The most important consumer goods trade fair in the world meets your expectations – with an internationally unique offer, presented by over 4,500 exhibitors. Come and enjoy an impressive array of ideas, pioneering trends and promising encounters. And discover great prospects for future business success.

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15 – 19. 2. 2013 Frankfurt, Germany

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JANUARY 2013 | Commercial Interior Design

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WHERE THE ONLY VISIBLE PORTION IS THE HANDLE AND THE FRAME WHICH HELPED TO KEEP THE OVERALL SHOWROOM LOOK MINIMAL t (E CONTINUED f/F COURSE HAVING MANY PRODUCTS COMBINED WITH SLIDING PANELS MAY GET CLUTTERED QUITE QUICKLY WHICH JUSTIjES THE DESIGN WORK ETHIC BEHIND INCORPORATING THE 0OLCART WALL SYSTEMS WHICH ELIMINATES THE CLUTTER t 'UELAFF EXPLAINED THAT MANY ELEMENTS IN THE SHOWROOM ARE CUSTOM DESIGNED SUCH AS THE TWO BESPOKE DESIGN STATIONS MANUFACTURED WITH #ORIAN TAKING ADVANTAGE OF THE PLIABLE QUALITIES OF THE MATERIAL WITH ITS SHARP ANGLES AND kEXED LIMBS 4HE FORMS OF THE DESIGN STATIONS ARE REMINISCENT OF SCULPTURE PIECES WHICH ONCE AGAIN LINKS THEM TO THE OVERALL CONCEPT OF AN ART GALLERY THEME

Staying in the same mould, THE jRM USED THE ELEMENT OF ART ITSELF WHICH QUICKLY BECAME A QUINTESSENTIAL AND ICONIC PART OF THE SHOW ROOM DISPLAY 'UELAFF PERSONALLY DESIGNED A CUSTOM GRAPHIC ART MURAL FOR THE SPACE DEPICTING !UDREY (EPBURN THE FAMOUS "RITISH ACTRESS OF THE TWENTIETH CENTURY SPORTING A PAIR OF RED HEADPHONES f4HE INSPIRATION BEHIND THE ART PIECE IS THE IDEA THAT THE @NOISE OF THE MODERN WORLD MAY BE JUST A LITTLE TOO GARISH FOR SUCH A CLASSY LADY THEREFORE SOME NOISE CANCELLATION HEADPHONES MAY EASE AND DISSUADE THE CLATTER t HE EXPLAINED 4O COMPLETE THE GALLERY LOOK

"ARRISOL S CEILING PANELS WERE USED TO SHED THE PERFECT LIGHTING QUALITY TO HIGHLIGHT THE SEA OF COLOURS AS WELL AS !RTECO S WELL RECOGNISED RED SHADE

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