01.BRANDING
02. EDITORIAL
03.GRAPHIC DESIGN
PARSONS SCHOOL OF DESIGN CLASS OF 2026
Raina Khalid BRANDING PORTFOLIO LinkedIn: www.linkedin.com/in/rainakhalid Email: connectwithraina@gmail.com
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Table of Contents
1. Noorionettes A branding and packaging thesis project based on four characters from a Fictional Universe
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2. Anais Mae An editorial Lookbook for a Fashion Label expanded into marketing collaterals
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3. The Peckham Pelicans Brand identity, album design, and market presence for a Garage Rock Band
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4. Link to Full Creative Portfolio https://issuu.com/artandraina.com/docs/full_length_design_portfolio_raina_khalid
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Branding
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Noorionettes Noorionettes: Fusion of “Urdu” word Nur (written in Urdu script “ )”ﻧﻮرmeaning ‘Light’ and the English word “Marionettes”
This is a world building project inspired by the culture and Craftsmanship of the “Kashmir Valley” (Northern State of India situated in the heart of the Himalayas) that is translated into a Brand Identity through a collection of figurines, environment designs, packaging, and merchandise.
Zun
Hafa
Sheen
Orin
The project spotlights a Venerable culture through a collectible product such as clay figurines. Noorionettes integrates Indian heritage into the mainstream market by introducing Kashmiri motifs across packaging and brand collateral to Grow and Connect Consumers.
Branding: Character Design
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Box packaging for Hafa, inspired by her visual appearance-- “Noon chai”
Box packaging for Sheen, inspired by her visual appearance-- “Shikara”
Box packaging for Orin, inspired by her visual appearance-- “Chinar leaves”
Box packaging for Zun, inspired by her visual appearance-- “Marble Shrines”
Branding: Packaging
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Shopping Bag Design and mockup that introduces the consumer to sceneries of the “Kashmir Valley” while encouraging brand recognition
Branding: Retail and Stationary
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A ESG-friendly cloth tote bag featuring an illustration of ‘Sheen’, meant for everyday use.
Character Tote Bag
A Branded Paper Bag A branded paper bag designed for retail use in stores to elevate purchase experience. Additionally created as low-cost, recyclable packaging encouraging, incentivizing eco-friendly NGOs and low-income communities to participate.
*ESG: Environment, Social and Governance
Branding Retail and Stationary
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An official letterhead (premium uncoated paper) with a decorative border to connect with the reader through eye-catching visuals aligned with the brand identity. Communicating the messaging in a creative and pleasant manner.
An official envelope in cardstock paper with its roots in Kashmiri floral motifs (art has historically been a component of written communication in ancient India) to provide a classic touch and feel to the receivers
Branding: Retail and Stationary
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Character-Led Brand Differentiation: Customize each notebook around distinct characters and environments, creating recognizable and ownable brand identities. Craftsmanship as a Retail Signature: Use premium detailing, thoughtful design, and unique illustrations to elevate merchandise from functional products into collectible brand experiences. Cultural Storytelling & Connection: Embed culturally relevant narratives and visual cues to build emotional connection, strengthen brand recall, and create differentiation across retail touch points.
Wooden cover notebook with character-specific environment illustrations
Branding: Retail and Stationary
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Distinctive Visual Identity: Uses character-led illustrations, a recognizable color palette, and consistent graphic elements to create a memorable brand language that stands out across advertising and retail touchpoints. Storytelling Through Advertising: Transforms the notebook from a functional product into a storytelling platform, using culturally inspired characters and environments to build emotional connection, brand recall, and stronger audience engagement.
Branding: Advertising
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User-Centered Design: Created intuitive and accessible digital experiences by aligning user needs with clear brand objectives across key touchpoint Consistent Brand Experience: Translated brand identity into cohesive UI systems through typography, color, imagery, iconography, and reusable design components. Intuitive Interaction & Navigation: Designed clear information hierarchies and seamless user journeys that improve usability, engagement, and overall experience. Scalable Design Systems: Developed flexible UI patterns and design standards that maintain brand consistency while supporting growth across platforms, devices, and experiences.
Branding: UI/UX
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Main landing page for the official Noorionettes website,
Character bio page for ‘Zun’ showing 2d illustration, environment design and 3d figurine
Branding: UI/UX
Shopping page for the purchase of individual figurines
Character bio page for ‘Zun’ showing 2d illustration, environment design and 3d figurine
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Branding
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Anais Mae Distinctive Brand Positioning Positioned Anais Mae as a contemporary luxury concept, combining playful kitsch aesthetics with urban street culture to differentiate the brand. Cross-Industry Audience Strategy Integrated fashion, fine art, and design to broaden cultural relevance and engage audiences beyond traditional luxury fashion. Experiential Brand Storytelling Used scent notes as an unconventional storytelling device, transforming the collection into a distinctive multisensory brand experience. Marketing and Brand Value Demonstrated how experiential design can strengthen brand recall, deepen consumer engagement, and create a differentiated market presence.
Editorial
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Inside spread leveraging stylized collage, textured typography, and scent cues to reinforce brand identity, elevate product storytelling, and create a distinctive multi-sensory consumer experience.
Inside spread combining digital 2D fashion illustration and textured calligraphy to elevate visual storytelling, reinforce brand expression, and create a distinctive editorial experience.
Inside spread leveraging a cut-and-paste collage aesthetic to showcase streetwear design details, strengthen brand storytelling, and drive audience engagement through a distinctive fine-art direction.
Editorial: Inside Spreads
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Strategically designed promotional touch points including premium packaging, branded wrapping, and invitations to build event anticipation, amplify brand visibility, and convert audience engagement into attendance.
Editorial: Brand Collaterals
Strategically designed brand hangtags as a key brand communication touchpoint, reinforcing core messaging while elevating the customer experience, product perception, and premium brand value at the point of purchase.
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Graphic Design
The Peckham Pelicans Developed a cohesive album and merchandise identity for The Peckham Pelicans, a conceptual garage-rock band inspired by London’s iconic bohemian café-bar culture, translating its local character and underground music aesthetic into a distinctive, culturally relevant brand experience.
Developed album cover, jacket, CD, and liner-note designs as integrated brand touchpoints, strengthening the artist’s visual identity while driving audience engagement, storytelling, and recognition across music and entertainment.
Graphic Design: Album Cover and CD
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Concert Ticket (Front)
Wearable Brand Media: Transformed concert wristbands into mobile brand touch points, extending visibility beyond the event experience. Audience Engagement: Designed branded wristbands to deepen fan connection and strengthen recognition through memorable physical interactions. Organic Brand Reach: Leveraged fans as brand ambassadors, generating continued exposure across locations and social settings.
Concert Wristbands
Market positioning through outdoor poster advertising, storytelling through brand language Concert Ticket (Back)
Graphic Design: Merch and Advertising
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Bus-wrap Advertisement Mobile Brand Visibility: Leveraged bus advertising as a high-reach outdoor media channel to increase brand awareness across key London locations. Targeted Audience Reach: Positioned the campaign within high-traffic urban environments to drive audience exposure and connect with relevant consumer segments. Urban Brand Presence : Used bold visual storytelling to strengthen brand recognition, enhance cultural relevance, and create a memorable citywide presence.
Graphic Design: Outdoor Advertising
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Developed music lyric booklets as strategic print collateral to strengthen brand storytelling, deepen consumer engagement, and build cultural relevance through music and contemporary expression.
Graphic Design: Lyric Booklet
Brand Communication: Designed lyric booklet spreads using strategic typography and editorial design to reinforce brand identity and communicate the band’s creative positioning. Audience Engagement: Structured lyrical content and visual hierarchy to enhance content accessibility, deepen product understanding, and strengthen the listener experience.
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Raina Khalid Bachelor of Fine Arts Parsons School of Design 2026 www.linkedin.com/in/rainakhalid Full Portfolio link: https://issuu.com/artandraina.com/docs/raina_khalid_full_creative_portfolio
Thank you
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