Frank GEHRY
MINIMAL SETTINGS
2026
New WOO-HOO DUBAI
NO. 1 I JANUARY–MARCH 2026
COLOUR OF THE YEAR 2026 CLOUD DANCER
As we step into 2026, we are redefining the boundaries of design through art and engineering. In this issue, we share our latest visions shaping modern life, from the excitement of global exhibitions to the architectural genius of Frank Gehry.
VISION AND STRATEGY
04 CONTENTS
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2025 Summary and Future Vision: Turquality and Global Growth Power. Istanbul Furniture Fair 2026: The Future of Design Takes Centre Stage in Istanbul.
DANCING IN THE CLOUDS X BİBENDUM The Bibendum Collection and Pantone’s 2026 Colour of the Year.
COLORIUM SERIES
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The Art of Living: Sculptural Aesthetics and Timeless Comfort. Fluidity and Comfort: Mechanical Artistry and Flawless Ergonomics. Complementary Arts: Functional and Stylish Storage Solutions.
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GAMA DAY SYSTEM
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GLOBAL SIGNATURES AND PROJECTS
Modular Character: Smart layouts that add order and aesthetics to living spaces.
Contract solutions: Prestigious Saloni Signature in Global Projects.
DESIGN AND ARCHITECTURE
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Master of Fluidity: Frank Gehry and Architectural Inspiration. Beyond Furniture: Artistic Touches that Resonate with the Spirit of the Space.
NEWS FROM A SUCCESSFUL YEAR GLOBAL GROWTH WITH TURQUALITY
THREE AWARDS IN DESIGN
Saloni has entered a new era on the international stage by joining Turkiye’s prestigious Turquality programme.
STAR PERFORMANCE IN EXPORT At a ceremony organised by the Inegol Chamber of Commerce and Industry, we were honoured with the ‘Stars of Export’ award for achieving $17 million in furniture exports in 2024. Our award was presented to our Vice Chairman of the Board of Directors, Ismail Ozbek, by TOBB President M. Rifat Hisarciklioglu.
We won the European Product Design Award with the Leo Armchair, the European Product Design Award (EPDA) with the Orion Sofa and Beta Dressing Room, and the Good Design Award with the Orion Sofa and Pentagon Table. Our design excellence continues to be recognised worldwide.
GROWTH CONTINUES: WE HAVE REACHED 41 STORES
GROWTH CONTINUES IN EUROPE At the beginning of September, we opened our new 1,000-squaremetre store in Sofia, followed by our store in Georgia at the end of the month. We continue to strengthen our presence across Europe.
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Over the past nine months, we have opened 14 new stores domestically, reaching a total of 41 stores. We continue to grow with a target of 60 corporate stores by the end of 2025. We are also strengthening our global presence with plans to open 10 new stores abroad.
INTERNATIONAL FAIRS INTERNATIONAL ISTANBUL FURNITURE FAIR
FERIA HÁBITAT VALENCIA FAIR
21–25 January 2025 / Istanbul, Turkiye
We presented our modern designs and latest collections to an international audience in the city of Valencia, Spain.
We presented our aesthetic and modular solutions for modern living spaces at the International Istanbul Furniture Fair. We would like to thank all our guests and business partners who visited our stand.
29 September - 2 October 2025 / Valencia, Spain
DOWNTOWN DESIGN FAIR 6 November 2025 / Dubai, UAE
FDI – FURNITURE AND DESIGN ISTANBUL FAIR 25–27 September 2025 / Istanbul, Turkiye
We participated in Downtown Design Dubai, one of the key events of Dubai Design Week. We showcased our collections that redefine living spaces at the region’s leading design events.
At FDI 2025, we showcased our solutions for modern, functional and elegant living spaces, offering an inspiring experience for furniture and design enthusiasts.
DESTINATION DESIGN 2026 18–20 January 2026 / Eindhoven, Netherlands We showcased our latest collections to the design world at the Klokgebouw in Eindhoven for the Netherlands’ leading design fair, Destination Design 2026.
ISTANBUL FURNITURE FAIR 2026 EXCITEMENT IIFF 2026 - A JOURNEY TO THE HEART OF DESIGN 27 January - 1 February 2026 / Istanbul, Turkiye We will be taking our place at the International Istanbul Furniture Fair (IIFF), where Saloni will showcase its design vision and new collections featuring the ‘Cloud Dancer’ concept that will leave its mark on 2026. 5
The Organic Rhythm of Design
Redefining the boundaries of modern design with organic forms, this collection offers a new definition of comfort in every curve.
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A SEATING EXPERIENCE THAT MAKES YOU FEEL LIKE YOU’RE FLOATING ON CLOUDS, WITH REFINED TEXTURES THAT BLEND TOGETHER FLAWLESSLY. Combining aesthetics and functionality, Bibendum is positioned as a living work of art in your home.
PANTONE
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2026
The Pure Touch of the Sky
Pantone 2026
The New Definition of Serenity and Pure Aesthetics.
A timeless texture inspired by the lightness of clouds. An endless sense of spaciousness that blends with the play of light. A sanctuary of pure tranquillity within modern life.
A VISION THAT BRINGS THE INFINITY OF THE SKY AND THE ELEGANCE OF THE CLOUDS INTO YOUR LIVING SPACES.
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COLORIUM SERIES
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Bon Bon Valente
A cup of coffee, the softness of Bon Bon Valente and moments spent in joy. A collection that accompanies those unique moments when you savour life.
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It looks sweet and feels luxurious.
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Le Mans Comfort Eclipse
Eclipse, the “you decide” manifesto of modular design. Shaped by the fluid aesthetics of Organic Modernism. A long sofa for film nights, a social seating arrangement for brunches, a solitary refuge for Monday mornings. However you wish. 12
Fluid lines, infinite configurations.
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Air Orion Petra Petra has taken the Bauhaus manifesto of “form follows function” and transformed it into a soft embrace. Its organic lines envelop you during your morning meditations and accompany you during your evening coffees. Its warm tones whisper: ‘This is your haven of peace.’
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A gentle rebellion, a sculptural silence.
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Loft Floral Reverıe Floral patterns tell stories, olive green calms, burgundy details warm. Loft Floral Reverie evokes the feeling of sipping tea on the veranda of an British country house. A corner for writers, poets, dreamers.
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The pages turn automatically here.
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Lugano Crimson Bloom 18
The bold extravagance of maximalist design meets a soft texture. Lugano, the piece everyone wants to sit on at family gatherings, where you can lose yourself in intimate conversations.
Those who say ‘more, better’ are right.
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Lugano Victoria
Should your bedroom be transformed into a boutique hotel? Victoria says “absolutely”. The geometric splendour of Art Deco meets contemporary textile art. Patterned fabrics and rich textures create an atmosphere you won’t want to wake up from. The morning alarm is no longer the enemy, just a delayed farewell.
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Your dreams deserve a luxurious decor.
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Orion Aqua Coastal Chic’s tranquil tones drown out the city’s noise. Orion Aqua brings the serenity of beach houses to your balcony. Watch the sunset with the reclining mechanism, lose yourself in deep thoughts, and simply be.
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A water-blue therapy, a deep escape.
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New Castle Soft Citrine New Castle combines the energy of citrine with modern lines, transforming comfort into a way of life with its deep seating area and modular design. This design builds a modern aesthetic fortress that invites the freshness of the sun into your space.
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Soft touch, timeless form.
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Tonfo Maze Tonfo Maze brings an unwavering character and tranquillity to your bedroom with the hypnotic depth of its ‘Maze’ pattern.
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A work of art at the heart of your room.
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Combining ancient grandeur with modern lightness, Aspendos Velora is a silky manifesto of freedom that removes the boundaries in your home. Redefining your living space with its fluid form, it offers you a canvas of flawless comfort on which you can write new stories every day.
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Modular intelligence, aesthetic spirit. 29
Bibendum Fractus
Bibendum Fractus transforms your living room into an artistic scene straight from a sculptor’s hand, breaking the rigid rules with silky curves. With its fractal depth and fluid lines, it is not just a chair, but an eternal aesthetic manifesto rising at the centre of the space.
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Sculptural form, Fractus depth.
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MINIMAL PRODUCTS
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Le Mans Comfort
Enhanced comfort through mechanism. Thanks to the DSS mechanism, the seat depth increases by 29 cm and the seat angle increases by 10 degrees. Its modular structure easily adapts to different spatial arrangements. The armrest tables offer both aesthetic and functional use. With various modular options, you can create straight or curved arrangements, forming solutions suitable for spacious or compact spaces.
This area is 24.5 m2.
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Stylish design, unlimited comfort.
Air Orion Air Orion offers a comfortable experience with its soft lines and elegant tailoring details. The striking contrasts created by the interplay of light and shadow produce a visually captivating aesthetic. The high polyurethane cast legs emphasise the product’s elegant lines. Thanks to the DSS Mechanism, the seat depth increases by 30 cm and the seat angle by 10 degrees. A modular solution that adapts to any space, with left-arm, right-arm, intermediate module, corner module, and recliner module options.
This area is 32.5 m2.
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Aria
Aria becomes a natural part of modern living with its design that quietly complements the space. Simple aesthetics meet long-lasting comfort.
Calm lines, balanced proportions and comfort that fits in with everyday life.
This area is 23 m2.
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Aston Villa With its modern design and minimalist lines, Aston Villa complements any decor style and offers a comfortable experience with its spacious and deep seating area. Thanks to the DBS Mechanism, the seat depth increases by 21 cm. Its stylish leg design and soft-touch fabric add elegance and practicality to your living spaces.
Modern elegance, intelligent functionality.
This area is 28 m2.
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Cubic
Integrated coffee table, integrated comfort. Cubic adds a modern touch to your living spaces with its aesthetic design and functionality, providing storage and ease of use thanks to its integrated coffee table section. Its soft seating structure and ergonomic design guarantee comfort even during prolonged use. Its modular structure allows you to create the most suitable arrangement for your space with different combinations.
This area is 31.8 m2.
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Da Vinci
This area is 23.7 m2.
Mechanism art, design intelligence.
When opened with the MDSS mechanism, Da Vinci provides an extra 21 cm of depth to the seat, offering maximum comfort. The ceramic arm detail integrated into the seat design provides both a stylish look and practical use. Specially processed metal foot details enhance the aesthetic value of the design while reinforcing its durability. With its modern lines and ergonomic structure, it is ideal for both individual and social use.
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Fox
Modern elegance, classic details. Fox combines elegant lines with classic leg details. Its modular design allows for personalised arrangements. It offers maximum comfort with its spacious seating areas, deep cushions and soft texture. The back cushions provide ergonomic support, while the various fabric and pattern options add a personal touch to your living spaces.
This area is 17.5 m2.
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Heritage The minimalist design line, with metallic details, gives the sofa a unique look and style. With its modular structure, Heritage offers solutions tailored to your living spaces, allowing for different combinations. Fabric options in different textures enhance the sofa's style and personalisation possibilities.
This area is 23 m2.
Minimalism meets metallic touches.
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Icona The ability to create different seating configurations allows for arrangements tailored to every living space and user needs. The coffee table module provides a functional area to meet your daily needs. The spacious seating area and ergonomic design prioritise comfort even during prolonged use. Its minimalist and elegant lines make it compatible with any decor style.
This area is 15 m2.
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Personalised comfort, timeless design.
Kyoto
Kyoto stands out both ergonomically and visually with its cylindrical backrest design. Different module designs allow you to personalise the seating area. Specially designed cast legs provide both durability and aesthetic harmony. The spacious and soft seating area offers a high level of comfort for both individual and social use. With its minimalist lines and various fabric options, it reflects a contemporary and timeless design philosophy.
Cylindrical aesthetics, modular freedom.
This area is 26 m2.
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Morris It combines comfort and elegance with a timeless design philosophy. Its balanced proportions and simple details create a peaceful atmosphere in living spaces.
This area is 45.5 m2.
Elegance meets simplicity.
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Tiffany Thanks to the DBS mechanism, Tiffany adds an extra 20 cm of depth to the seat, adding a sophisticated touch with its simple and elegant design. The leather details used on the interior add contrast to the design, while the soft fabric covering on the exterior offers the ideal combination of aesthetics and comfort. The wide and soft cushions provide high comfort during prolonged use. It blends perfectly with both modern and classic decor styles.
This area is 26 m2.
Flexible design, intelligent mechanism.
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GAMA Day System
GAMA does not merely store your belongings; it reconstructs the architectural identity of the space with a powerful aesthetic. Thanks to its smart modular structure and intricate shelving details, it transforms your walls into the most dynamic and prestigious corner of your home.
Gama for kitchen
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Gama for office
Discover the Spirit of Gama.
GAMA systems, where functionality meets art, meet your organisational needs with a high-level design approach, adding depth to your living space. Each shelf and module is shaped by Saloni’s intelligent engineering vision, creating a completely personalised focal point for you.
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WOO HOO RESTORAN Project Downtown/DUBAI Dubai-based WooHoo Restaurant stands out as a groundbreaking project in the world of gastronomy. Brought to life through KUD Design’s visionary approach, the restaurant combines AI-powered kitchen technology, futuristic architecture and immersive visual experiences.
An architectural dream, an aesthetic fairy tale.
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Managed by Aiman, the world’s first artificial intelligence chef, this unique venue plays a pioneering role not only in gastronomy but also in the integration of technology and design. The restaurant, which houses one of the world’s largest holographic presentation systems, offers visitors a multisensory experience. As Saloni Contract, we undertook the design and production of all the movable furniture in the project. Each piece was specially developed to perfectly complement KUD Design’s architectural concept. Our furniture solutions, combining modernity, aesthetics, comfort and durability, enhanced the venue’s impressive atmosphere.
This collaboration showcases a perfect synthesis of innovation and design, illuminating the future of the gastronomic experience.
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Frank
Gehry Wiggle Side Chair Sources indicate the 1960s or 1970s.
SALONI AND GEHRY: A SHARED VISION COURAGE AND A MATERIAL REVOLUTION “Why should a chair be made only of wood or metal?” Frank Gehry’s exploration of cardboard’s potential, prompted by this question, forms one of the cornerstones of Saloni’s design philosophy. Like Gehry, who taught us that true innovation requires courage, we too pursue the question, “How can we use this material differently?” to discover forms beyond the conventional.
DESIGN PHILOSOPHY AND FORM It breaks traditional moulds to create a fluid and original architectural language. It favours dynamic asymmetry over straight lines in its designs. Its structures evoke the feeling of living organisms beyond static forms. Every detail redefines architecture with the aesthetic power of the unconventional.
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Contour Side Chair / Rocker 1972
Wiggle Stool 1972
THE PERFECT BALANCE OF AESTHETICS AND FUNCTIONALITY The most impressive feature of Gehry’s furniture is that it never sacrifices function for aesthe-tics. Like the Cross Check chair, which looks like a work of art but does not compromise on sea-ting comfort, Saloni’s production is also at the heart of this balance. For us, aesthetics and functionality are not rivals, but two indispensable elements that complement the comfort of everyday life.
TIMELESSNESS AND CREATING ONE’S OWN TIME The secret to the contemporary appeal of Gehry’s Wiggle chair, designed in the 1970s, lies in the fact that it created its own era rather than following fashion. At Saloni, we follow this phi-losophy. Moving away from the noise of temporary trends, we focus on designing emotional and timeless living spaces that will still be considered ‘classic’ ten years from now.
MATERIAL AND EMOTIONAL CONNECTION By giving materials artistic identities, it transforms them into unconventional forms. It constructs their structures like sculptural objects that define architecture as ‘frozen art’. Beyond visual appeal, it focuses on the spirit of the space and the emotional connection established with the user. Its designs are deep experiences that are lived and felt, beyond being mere structures.
A LOOK TO THE FUTURE: OPPORTUNITIES AND INNOVATION Frank Gehry’s legacy is the message he gave to designers: ‘Be bold, push the boundaries.’ In his studio, the word ‘impossible’ has no place; in Saloni’s design process, opportunities are seen instead of limitations. In each new collection, we blend aesthetic boldness with intelligent en-gineering, inspired by Gehry, and build tomorrow’s comfort today.
Rocking Chair 1972 (Developed as part of the Easy Edges series).
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