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WELCOME TIMES CENTER ITINERARY


day one

8:00 a.m. – 9:00 a.m. Breakfast TheHall | Downstairs

Innovation & Optimization Officer, Next After TheStage

9:00 a.m. – 10:00 a.m. (Session Title) Flint McGlaughlin, Managing Director, MECLABS TheStage

1:45 p.m. – 2:15 p.m. E-commerce | Featured Case Study The Nuts and Bolts: 2 testing methodologies an e-commerce company used to increase total conversion rates by 12% Ryan Hutchings, Director of Marketing, VacationRoost TheStage

10:00 a.m. – 11:30 a.m. Featured Speaker (Session Title) Flint McGlaughlin, Managing Director, MECLABS TheStage 11:30 a.m. – 1:00 p.m. Lunch TheHall | Downstairs 1:00 p.m. – 1:45 p.m. Featured Speaker Selling the Intangible: How e-commerce and subscriptionbased companies can learn to sell intangible value like a nonprofit organization Tim Kachuriak, Founder and Chief

2:15 p.m. – 2:45 p.m. Roundtables Sign up at MarketingSherpa.com/ SignUp TheHall | Downstairs 2:45 p.m. – 3:15 p.m. Networking Break TheGallery 3:15 p.m. – 3:45 p.m. E-commerce Mobile Optimization: How a B2B e-commerce company used responsive design to increase


revenue by 180% David Ciccarelli, CEO & Founder, Voices.com TheHall | Downstairs 3:15 p.m. – 3:45 p.m. Subscription Managing Optimization: How a subscription company applies the conversion heuristic throughout the customer journey Jacob Baldwin, Digital Marketing Manager, One Call Now TheStage 3:50 p.m. – 4:20 p.m. E-commerce Science of Significance: How an e-commerce company went from Wild West testing rules to wildly successful results through variance testing Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage TheHall | Downstairs *3:50 p.m. – 4:20 p.m. Subscription

How to Personalize the Online Experience and Increase User Engagement Michael Zane, Senior Director of Online Marketing, Publishers Clearing House TheStage 4:25 p.m. – 5:25 p.m. Featured Speaker Trust Through Transparency Michael Norton, Associate Professor, Harvard Business School TheStage 5:30 p.m. – 7:30 p.m. Cocktails TheGallery *Alternate Course


8:00 a.m. – 9:00 a.m. Breakfast TheHall | Downstairs 9:00 a.m. – 10:30 a.m. (Session Title) Flint McGlaughlin, Managing Director, MECLABS TheStage

day two

10:30 a.m. – 11:00 a.m. Networking Break TheGallery 11:00 a.m. – 11:30 a.m. E-commerce Testing and Optimization for Complex Product Lines Cindy Lu, Senior Marketing Manager, Digital Marketing Strategy, VMware TheHall | Downstairs *11:00 a.m. – 11:30 a.m. Subscription (Session Title) Peter Doucette, Vice President, Consumer Sales & Marketing, The Boston Globe TheStage

11:35 a.m. – 12:05 p.m. E-commerce Radical Redesign: How American Express’ customer-centric approach resulted in a 40% conversion rate Sabrina Pasini, Senior Manager, Digital Acquisition, American Express TheStage *11:35 a.m. – 12:05 p.m. Subscription (Session Title) Ben Eva, Global Head of Conversion Management, Euromoney Institutional Investor TheHall | Downstairs 12:10 p.m. – 1:00 p.m. Featured Speaker How, When and Why Minor Changes Have a Major Impact on Conversions Michael Aagaard, Founder, ContentVerve.com TheStage 1:00 p.m. – 2:30 p.m. Lunch TheHall | Downstairs


2:30 p.m. – 3:00 p.m. Panel Discussion What Do Customers Want? 3 experts share lessons learned on the road to customer discovery Lauren Pitchford, Senior Optimization Manager, MECLABS Peep Laja, Founder and Chief Conversion Architect, Markitekt/ ConversionXL Zee Aganovic, Founder & CEO, HiConversion TheStage 3:00 p.m. – 3:30 p.m. Subscription | Featured Case Study Offer Page Transformation: From one-size-fits-all to customized experience Emily Titcomb, Senior Manager, Product Marketing, Ancestry.com Julia Babiarz, Senior Interactive Art Director, Ancestry.com TheStage 3:30 p.m. – 4:00 p.m. Roundtables Sign up at MarketingSherpa.com/ SignUp

TheHall | Downstairs 4:00 p.m. – 4:30 p.m. Networking Break TheGallery 4:30 p.m. – 5:30 p.m. (Session Title) (Speakers) TheStage *Alternate Course


of interest

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Meclab nyc event prog 3*