Portfolio 2018

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port folio 2018

Arshad asaaf

P O R T

industrial

design

FOLIO

Hello!

I’m Arshad Asaaf, 22 I Product design student and a Mechanical Engineer

Looking for a

6-8 month internship

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content

1 co nt en t

lUA

2

ADIDAS

3

wHIRLPURE

4

PEEK-A-BOO

Proje cts

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lUA

1

LUA

( 2 Week project )

To design a compact bluetooth speaker which is inspired from the night sky.

aESTHETICS

the story

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The dark side of the moon Getting inspired from the lesser known and dark part of the moon to create an aesthetically pleasing form and bringing it to the tables.

I’m my inspiration My keen interest in night skies made me push my limits to take out a new passion for photography.

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Sketchboard

Explorations Sketch exploration to get a balance between aesthetics and function using the dark side of the moon.

Introduction

A mini portable speaker inspired from the moon, which balances between aesthtics and function.

details

The fabric A tangible fabric interface on top of a screen, which gives the feel of a crater while interacting.

Details

The wireless charger A wireless charger which lights up to indicate the status when lua is put for charging.

Details

Cresent lighting

Magnetic

The cresent lighting in the charger gives a pleasent ambient lighting effect and also indicates the charging.

The magnetic charger base makes the job easier to place lua on top of it.

details

Ambient glow The top, glows depending on the sensitivity of the light in the environment.

Working

Easy turn on Tap the dedicated bluetooth button to pair lua to your device.

working

Tangible interaction Control your music using easy swipe interactions .

OFF

ON

Connected

portability

Portable At the size of your phone, Lua is portable and compact to fit in a single hand.

In the environment

Key learnings - Rapid idea generation and concept explorations.

-Prioritizing the work and taking quick decisions in a short interval of time.

-Getting inspiration from my own work.

Blend Lua can blend in any environment to serve its function and can also be as an visual element.

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cLI MACLE AN

2

ADIDAS

( 4 Week project )

To redesign a conventional pollution mask for China by bringing in sustainability and high performance.

Sustai nabi li ty

who and where?

Daily commuter

Marathon runner

China

High performance Sports players

-A country which is active and fitness focused with vibrant communities.

-China is also one of the key market place for adidas to cover the Asian market.

Problem overviews

-Low quality -No air flow regulator

-Good quality -Does not seal properly

-Heavy and not portable enough -Not sustainable

Air pollution

Pollution masks

Waste disposal

-China is the most air polluted country in the world.

-Most of the masks are of surgical, which are not meant to protect from pollution.

-Most of the pollution masks are temporary and short lived.

-Main sources are from vehicles and factories.

-Hard to use it while playing a sport.

-Average life of a mask is just 1 week.

-Does not have other functionalities

-Some people use one mask a day.

Biggest threat to mankind

-Average AQI in China is way above the standards.

Solution with problems

of pollution masks

Getting in detail Million years

Time taken

5 years

5 months

Plastic

Nylon

Cotton

Time to degrade

Disposal After a marathon or any sport, people throw their masks in a large scale, which leads to the pile up in mask waste.

Check before leaving Unawareness People use masks depending on their activity and need but forget about safety.

Unhygienic Rag pickers won’t pick up the polluted masks, since it is considered unhygienic.

Kg/ million people/ day

Since it is hard to find the difference between Pollution and mist. Checking the AQI and temperature becomes necessary.

getting inspired

Adapts to Moisture

Heat

Bio-mimicry in smart materials Smart materials and textiles have started using this techniques to create sustainable solutions for the problems that we face these days.

How could it help?

Since sweat and heat is generated from the body during a high performance activity, these can be taken as a catalyst for the reactions.

Adaptivity in nature Nature is always adaptive to its surroundings.

Translating the same to the product.

Material study

Final Material concept After studying the material and blending it with my ideas to bring in a final concept.

How it works

1. Closed initially

2. Comes in contact with moisture and heat

3. Opens up the flaps

form and function

Final form Ideating with the smart material concept to come up with a final tangible form.

Introduction

adidas x

clima clean

Teardown and working

Usage 1. Pull down.

Bio-steel A fabric woven using artificial spider silk which is stronger and flexible than other fabrics but also 100% degradable.

Breathable clearance Small clearance allowing the user to breathe freely while doing any activity.

2. Tighten

Adaptivity

The flaps They open in both the directions allowing the air to flow inside and also to let it out.

Casual mode

Performance mode

Thermal + Filter

Semi thermal + filter + air flow regulator

Acts as a thermal mask till it reaches a critical temperature.

Opens up the flaps at the areas where the temperature is high.

how it is different

After life?

It can degrade the whole fabric in less than 40 hrs depending on the environmental changes.

Rock and run No need to check for AQI or weather, It adapts to all the conditions.

YOur take

Join the movement Don’t just run for a cause.

Prevent it.

Walk to shorter distances Take a walk to shorter distances to earn points and rewards

Adidas ECO App for a sustainable fitness.

what after

Fashion statement? Not looking sick anymore Adidas has a huge market and audience in China, Where people wants to wear a mask as protection but also want them fashionable.

Key learnings -In-depth research about the country and their culture.

-Tackling a global issue -Adding sustainability to the product without compromising on the brand’s tone.

Colour ways Three colour ways that represents China.

Collaborations?

As people in China are following a trend of converting popular sneakers into masks to create an awareness about the pollution.

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whi r l P UR E

3

WHIRLPURE

( 4 Week project )

To design a water purifier which enhances the experience of the user .

e XPERI ENCE

the story

Mood board

The form Two similar and unique forms in nature are tornado and whirlpool. By blending these two forms to provide a strong aesthetic to the product.

The force Nature always has two sides, constructive and destructive. Translating the powerful values of water and air to the water purifier.

Idea generation

Chosen form Selecting a form after some ideations

Final concept

Form Iterations

Refinement Further simplification of the form

Introduction

Whirlpure

Manual interactions

Controller

1. Levitation

The light Different light colours to indicate the status of the glass

2. Spin

details

Water inlet The inlet for the water is situated at the top back of the purifier.

details

Indicator Light indicates the user about the levitation. White when OFF and orange when ON.

details

The whirl The whirl is activated when the user pushes the glass to dispense. It is a simultaneous process.

Usage and proportions

2. Seamless integration of the outlet

3. Push to reveal

1. Magical experience

4. Enjoy the spin while drinking

Taking the levitating glass feels magical every single time.

The visual and sound of the whirl gives user a refreshing feel of getting purified.

In the environment

Key learnings -Building a story between the product and its form.

-Breaking the monotonous experience of the user.

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P E E K - A - B O O

4

PEEK-A-BOO

( Team project ) ( 4 Months )

To design a modular room divider inspired from traditional mashrabiyas for the Gulf region.

mODULARITY

who and where?

Nationals + Expats Total population of UAE.

48% Our mentors

Nationals

Michel vandamme Marion misquitta Head of design Home centre, UAE

Industrial designer Home centre, UAE

Our team 52% Expats

Equally distributed So, it has to satisfy both.

user study

In their shoes

Inacting ourselves to get some key insights and to come up with the directions.

Understanding their culture

Rejuvenation cocoon

Nomadic island

Went on a field research to understand their ritual and culture.

Praying

Rituals

Interviewing

t

Seamless workspo

Magical aura

Diverge space

My territory

Knit

Reflect me

Decorative partitions Using stairs as dividers

Outdoor partition

Creativity

From sketches to 3D Ideating on those directions to finalise concepts

Seamless workspot Knit

My territory

Diverge space

Rejuvenation cocoon

Activity Assistant

Diverge space

GIVING Life to the product

my part

CONFIDENTIAL Prototype in the making...

Selection of materials, finishing, painting and several other process were involved in this process

My contribution

Key learnings

-Digital Sketches and renders.

-Mock-up and prototype building

-1:1 mock-up making.

-Learnt ethnography research

-Quick ideation and analog sketching.

-Coordinating with other team members

Clients feedback (Marion) It’ has been a lovely experience working alongside with you guys. I would like to say that both Michel and I were pleased with the outcome of the project. You’ll did follow through with the brief and arrived at a product which fit the brief description. You’ll aced the process. I think all you guys have done a very good job at the project and we are happy with it!

Arshad Asaaf AK

Product design student and Engineer

”I am currently looking for 6-8 months internship starting from july 2018” E-Mail Contact D.O.B

: arshadasaaf@gmail.com : +91 8248476632 : 03-03-1996

Summary

Partnership projects

Analog skills

My understanding and analysis of user needs, help me to define the product vision and strategy.

Home centre, UAE

2D

My engineering studies helps me, work better with engineers to build and launch new features and can easily understand the technical limitations.

Education ISD Rubika (Institut Supérieur de Design), Pune, India.

Course: Product design Management. (3rd yr student)

RMK Engineering college (Chennai) Course: Mechanical Engineering.

To design a modular room divider inspired from traditional mashrabiyas for the people of Gulf.

3D

Therefore designs, Pune (On going)

To develop a range of applications for honeycomb cardboard by using its properties.

Masterclasses Altran

To create an autonomous service around the user.

BIC

Languages known English Tamil Hindi Urdu

-Rapid idea generation through sketching and marker rendering

Future of writing in India

Ethnography

User persona and User journey mapping

-Mock-up and prototyping using thermocol

Digital skills 2D

-Adobe photoshop, illustrator, Indesign, Lightroom, Sketchbook pro, Auto CAD

3D

-Rhino, Maya, Solidworks, CREO, Keyshot

Thank you Phone : +91 8248476632 Mail ID: arshad.khadar@dskisd.com Skype : Arshad asaaf