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port folio 2018
Arshad asaaf
P O R T
industrial
design
FOLIO
Hello! I’m Arshad Asaaf, 22 I Product design student and a Mechanical Engineer
Looking for a
6-8 month internship
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content
1 co nt en t
lUA
2
ADIDAS
3
wHIRLPURE
4
PEEK-A-BOO
Proje cts
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lUA
1
LUA
( 2 Week project )
To design a compact bluetooth speaker which is inspired from the night sky.
aESTHETICS
the story
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The dark side of the moon Getting inspired from the lesser known and dark part of the moon to create an aesthetically pleasing form and bringing it to the tables.
I’m my inspiration My keen interest in night skies made me push my limits to take out a new passion for photography.
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Sketchboard
Explorations Sketch exploration to get a balance between aesthetics and function using the dark side of the moon.
Introduction
A mini portable speaker inspired from the moon, which balances between aesthtics and function.
details
The fabric A tangible fabric interface on top of a screen, which gives the feel of a crater while interacting.
Details
The wireless charger A wireless charger which lights up to indicate the status when lua is put for charging.
Details
Cresent lighting
Magnetic
The cresent lighting in the charger gives a pleasent ambient lighting effect and also indicates the charging.
The magnetic charger base makes the job easier to place lua on top of it.
details
Ambient glow The top, glows depending on the sensitivity of the light in the environment.
Working
Easy turn on Tap the dedicated bluetooth button to pair lua to your device.
working
Tangible interaction Control your music using easy swipe interactions .
OFF
ON
Connected
portability
Portable At the size of your phone, Lua is portable and compact to fit in a single hand.
In the environment
Key learnings - Rapid idea generation and concept explorations. -Prioritizing the work and taking quick decisions in a short interval of time. -Getting inspiration from my own work.
Blend Lua can blend in any environment to serve its function and can also be as an visual element.
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cLI MACLE AN
2
ADIDAS
( 4 Week project )
To redesign a conventional pollution mask for China by bringing in sustainability and high performance.
Sustai nabi li ty
who and where?
Daily commuter
Marathon runner
China
High performance Sports players
-A country which is active and fitness focused with vibrant communities. -China is also one of the key market place for adidas to cover the Asian market.
Problem overviews
-Low quality -No air flow regulator
-Good quality -Does not seal properly
-Heavy and not portable enough -Not sustainable
Air pollution
Pollution masks
Waste disposal
-China is the most air polluted country in the world.
-Most of the masks are of surgical, which are not meant to protect from pollution.
-Most of the pollution masks are temporary and short lived.
-Main sources are from vehicles and factories.
-Hard to use it while playing a sport.
-Average life of a mask is just 1 week.
-Does not have other functionalities
-Some people use one mask a day.
Biggest threat to mankind
-Average AQI in China is way above the standards.
Solution with problems
of pollution masks
Getting in detail Million years
Time taken
5 years
5 months
Plastic
Nylon
Cotton
Time to degrade
Disposal After a marathon or any sport, people throw their masks in a large scale, which leads to the pile up in mask waste.
Check before leaving Unawareness People use masks depending on their activity and need but forget about safety.
Unhygienic Rag pickers won’t pick up the polluted masks, since it is considered unhygienic.
Kg/ million people/ day
Since it is hard to find the difference between Pollution and mist. Checking the AQI and temperature becomes necessary.
getting inspired
Adapts to Moisture
Heat
Bio-mimicry in smart materials Smart materials and textiles have started using this techniques to create sustainable solutions for the problems that we face these days.
How could it help? Since sweat and heat is generated from the body during a high performance activity, these can be taken as a catalyst for the reactions.
Adaptivity in nature Nature is always adaptive to its surroundings. Translating the same to the product.
Material study
Final Material concept After studying the material and blending it with my ideas to bring in a final concept.
How it works
1. Closed initially
2. Comes in contact with moisture and heat
3. Opens up the flaps
form and function
Final form Ideating with the smart material concept to come up with a final tangible form.
Introduction
adidas x
clima clean
Teardown and working
Usage 1. Pull down.
Bio-steel A fabric woven using artificial spider silk which is stronger and flexible than other fabrics but also 100% degradable.
Breathable clearance Small clearance allowing the user to breathe freely while doing any activity.
2. Tighten
Adaptivity
The flaps They open in both the directions allowing the air to flow inside and also to let it out.
Casual mode
Performance mode
Thermal + Filter
Semi thermal + filter + air flow regulator
Acts as a thermal mask till it reaches a critical temperature.
Opens up the flaps at the areas where the temperature is high.
how it is different
After life? It can degrade the whole fabric in less than 40 hrs depending on the environmental changes.
Rock and run No need to check for AQI or weather, It adapts to all the conditions.
YOur take
Join the movement Don’t just run for a cause.
Prevent it.
Walk to shorter distances Take a walk to shorter distances to earn points and rewards
Adidas ECO App for a sustainable fitness.
what after
Fashion statement? Not looking sick anymore Adidas has a huge market and audience in China, Where people wants to wear a mask as protection but also want them fashionable.
Key learnings -In-depth research about the country and their culture. -Tackling a global issue -Adding sustainability to the product without compromising on the brand’s tone.
Colour ways Three colour ways that represents China.
Collaborations? As people in China are following a trend of converting popular sneakers into masks to create an awareness about the pollution.
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whi r l P UR E
3
WHIRLPURE
( 4 Week project )
To design a water purifier which enhances the experience of the user .
e XPERI ENCE
the story
Mood board
The form Two similar and unique forms in nature are tornado and whirlpool. By blending these two forms to provide a strong aesthetic to the product.
The force Nature always has two sides, constructive and destructive. Translating the powerful values of water and air to the water purifier.
Idea generation
Chosen form Selecting a form after some ideations
Final concept
Form Iterations
Refinement Further simplification of the form
Introduction
Whirlpure
Manual interactions
Controller
1. Levitation
The light Different light colours to indicate the status of the glass
2. Spin
details
Water inlet The inlet for the water is situated at the top back of the purifier.
details
Indicator Light indicates the user about the levitation. White when OFF and orange when ON.
details
The whirl The whirl is activated when the user pushes the glass to dispense. It is a simultaneous process.
Usage and proportions
2. Seamless integration of the outlet
3. Push to reveal
1. Magical experience
4. Enjoy the spin while drinking
Taking the levitating glass feels magical every single time.
The visual and sound of the whirl gives user a refreshing feel of getting purified.
In the environment
Key learnings -Building a story between the product and its form. -Breaking the monotonous experience of the user.
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P E E K - A - B O O
4
PEEK-A-BOO
( Team project ) ( 4 Months )
To design a modular room divider inspired from traditional mashrabiyas for the Gulf region.
mODULARITY
who and where?
Nationals + Expats Total population of UAE.
48% Our mentors
Nationals
Michel vandamme Marion misquitta Head of design Home centre, UAE
Industrial designer Home centre, UAE
Our team 52% Expats
Equally distributed So, it has to satisfy both.
user study
In their shoes
Inacting ourselves to get some key insights and to come up with the directions.
Understanding their culture
Rejuvenation cocoon
Nomadic island
Went on a field research to understand their ritual and culture. Praying
Rituals
Interviewing
t
Seamless workspo
Magical aura
Diverge space
My territory
Knit
Reflect me
Decorative partitions Using stairs as dividers
Outdoor partition
Creativity
From sketches to 3D Ideating on those directions to finalise concepts
Seamless workspot Knit
My territory
Diverge space
Rejuvenation cocoon
Activity Assistant
Diverge space
GIVING Life to the product
my part
CONFIDENTIAL Prototype in the making... Selection of materials, finishing, painting and several other process were involved in this process
My contribution
Key learnings
-Digital Sketches and renders.
-Mock-up and prototype building
-1:1 mock-up making.
-Learnt ethnography research
-Quick ideation and analog sketching.
-Coordinating with other team members
Clients feedback (Marion) It’ has been a lovely experience working alongside with you guys. I would like to say that both Michel and I were pleased with the outcome of the project. You’ll did follow through with the brief and arrived at a product which fit the brief description. You’ll aced the process. I think all you guys have done a very good job at the project and we are happy with it!
Arshad Asaaf AK
Product design student and Engineer
”I am currently looking for 6-8 months internship starting from july 2018” E-Mail Contact D.O.B
: arshadasaaf@gmail.com : +91 8248476632 : 03-03-1996
Summary
Partnership projects
Analog skills
My understanding and analysis of user needs, help me to define the product vision and strategy.
Home centre, UAE
2D
My engineering studies helps me, work better with engineers to build and launch new features and can easily understand the technical limitations.
Education ISD Rubika (Institut Supérieur de Design), Pune, India. Course: Product design Management. (3rd yr student)
RMK Engineering college (Chennai) Course: Mechanical Engineering.
To design a modular room divider inspired from traditional mashrabiyas for the people of Gulf.
3D
Therefore designs, Pune (On going)
To develop a range of applications for honeycomb cardboard by using its properties.
Masterclasses Altran
To create an autonomous service around the user.
BIC
Languages known English Tamil Hindi Urdu
-Rapid idea generation through sketching and marker rendering
Future of writing in India
Ethnography
User persona and User journey mapping
-Mock-up and prototyping using thermocol
Digital skills 2D
-Adobe photoshop, illustrator, Indesign, Lightroom, Sketchbook pro, Auto CAD
3D
-Rhino, Maya, Solidworks, CREO, Keyshot
Thank you Phone : +91 8248476632 Mail ID: arshad.khadar@dskisd.com Skype : Arshad asaaf