Asha Ram Brochure

ASHA RAM AND SONS 79 Years of ARS Legacy

preferred Make your product the superhero in the market.

It's all about the INGREDIENTS.

ARS Group | Who We Are

already

ARS is a part of

your everyday life 7 out of 10 Cakes consumed across India are made with our ingredients!

Our annual volume of Wheat Guten

produces 194 Crore loaves of Bread.

1 in 5 Chocolate Bars consumed in India uses our Cocoa Powder

Each month, our supplied Culture

yields 5,32,149+ cups of Yogurt

Our yearly MPC supply is enough to produce around

1.6 million bottles of High Protein Beverages Every year, our Supplies contribute to crafting

2.5 billion bowls of Noodle servings in India

Our annual supplies of Bakery Ingredients

can result in 29 crore+ delicious Biscuits 1

79 years

Celebrating ARS Legacy of with pride & care

We are the perfect guide for all our Ingredients customers, providing them with future-ready solutions in less than 60 seconds!

We are always available to the community, sharing our 79 years of knowledge and experience.

Our focus is consistently on the 'Flexible Offerings' we provide and how we can

contribute more and more to our Customer's Growth.

Shiv Gupta

Shiv Gupta

A Visionary. A Pioneer.

ARS Group | Happy to Serve

Innovative Solutions for

Dairy

Bakery

Confectionery

Yogurt Curd Cheese/Paneer Ice Creams Lassi & Buttermilk Flavoured Milk Butter/Ghee

Breads Biscuits Cookies Rusks Cake Premix Muffins & Cakes Flour Mills Pani Poori/Golgappa

Chocolates Wafer & Ice Cream Corn Sweets Fruit Crushes Jams Glazes Chewing Gum Toffee/Candy

Savoury

Meat & Mock-Meat

Beverages

Ketchups Mayonnaise Sauces Dressings Ready to Eat Namkeens Wafers Pickle

3

Meat Soya Chaap Mock-Meat Spices & Seasonings

Tea & Coffee Premix Milk Shakes Soup Mixes Distillery Energy Drink Flavoured Water Fruit Juice Smoothies

63+ applications

Health & Nutrition

Animal Nutrition

Agro Chemical Pesticides

Rice

Other Industries

Fortified Rice (FRK)

Cosmetic Frozen Chapati Kattha Muesli

Protein Powders High Protein Water Protein Bars Peanut Butter Breakfast Cereals Pharma Baby Food

Fertilizers Farming Pesticides

Pet Food Aqua Poultry Cattle Feed

Non-Dairy Whipping Cream Cooking Cream

Scan QR to learn more.

4 asharam.com/asharam

ARS Group | Journey Unfolds

ARS

The Legacy: From

Pulses to Prosperity 1945 Begins in Khari Baoli (Sadar Bazar)

Lt. Sh. Asha Ram Gupta and Lt. Sh. Ram Swaroop Gupta started a small shop of 10ftx10ft in Khari Baoli, Delhi.

"Dal ka vyapaar shuru kiya" a humble beginning in the world of pulses.

1966-1975 Expansion and Diversification

The business grows, adding Molasses trading.

Influenced by the British era, we ventured into Bakery Ingredients, adapting to changing tastes.

5

5

1975 Moving to Paharganj

Lt. Sh. Ram Avatar Gupta moves to a larger space in Paharganj, near the railway station.

Embracing the mantra, "Grahak ki suvidha, humari unnati ka raasta."

1988 A Strategic Business Split

The business splits; we started focusing more on Ingredient trading, while my uncle managed the bread factory.

1976 Embraced Modernization with Bio Foods Pvt. Ltd. (Yeast Manufacture)

A distributorship with Bio Foods Pvt. Ltd. introduced us to Yeast, a step towards Bakery industry.

1978 Visionary Insights into the Bakery Industry

Observing the bakery industry's growth, we foresee a high demand for bread - a visionary move.

1982 Pioneered with India's First Diesel Rotary Rack Oven

We established our own bread factory, introducing the first diesel rotary rack oven in India - a pioneering step.

Scan QR to learn more.

6 asharam.com/our-milestones

ARS Group | Journey Unfolds

Inspiring

From Tradition to Innovation: The Journey of Shiv Gupta

Chairman & Managing Director

2005

1982

Started his journey in the Food Manufacturing business with the establishment of a Bread Factory producing Shakti Bread.

1995

Moved the office to a new location: D-Mall, New Delhi. Increased customer database while introducing cell-phones for better connection.

Worked towards growth by collaborating with Sonic Biochem. Organised the business with respect to compliances and process optimisation.

1988 Began a new phase in business with a small shop in Paharganj.

1992

Imported his 1st container of Wheat Gluten, marking the beginning of his venture into international business.

Academic expertise: Completed B.COM.

Have 42 years of experience in Bakery Industry.

Skilled in Business Planning, Sales, Marketing, and Strategic Planning.

7

7

2001

Established distribution and sales channels. Onboarded new brands like General Mills, Del Monte under ARS Food Ingredients Pvt. Ltd.

"My vision for Asha Ram And Sons is to innovate while honouring legacy, expand globally, maintain premium quality, and make a positive community impact. I aim to not sell ingredients, but share strategy for a better solutions."

- Shiv Gupta, Chairman & M.D., Asha Ram And Sons Pvt. Ltd. “In past 43 years of my experience, I've nurtured a family legacy and worked upon....”

Sasta hai! ya Sahi hai!

2011

Contribution at ARS:

Increased warehouses across the country. Enhance manufacturing capacity in Delhi.

2023

Enhanced team size and brought bakery and dairy technologists on board. Set up in-house Application Lab.

3rd generation Chairman & M.D. of Asha Ram & Sons.

Elevated the company to a leader in the Food & Beverages Industry.

Imported 1 to 60 Containers

Expanded from a single shop to a large warehouse network across India.

Increased customer base from 10 to 10000+.

Social Involvement: Trustee at Maharaja Agrasen International Hospital, Rohini.

Active in Religious/Social Organizations, including ISKCON and Akhil Bhartiya Aggarwal Samelan.

Role in Divya Jyoti Niwas, Mangolpuri, Delhi.

Involved in various Charitable Trusts for religious and cultural preservation.

President of Rotary Club Of Delhi Ashoka, 2023-2024.

Scan QR to learn more.

8 www.Shiv-Gupta.com

ARS Group | Journey Unfolds

2012

Enter

The ARS Legacy: Akshit Gupta into business

A result-driven professional with over 13 years of experience in formulating actionable strategies.

2014

2021

A Leap into Bakery Science in the USA

Recognition from a US Professor

Akshit delved into dairy science to upgrade skills.

Focussed on enhancing the functional experience of Dairy Products.

Akshit moved to the USA to pursue Bachelor’s in Bakery Science & Technology from AIB.

2020

2019 Expansion and Global Partnerships

Akshit added more Warehouses, Global Partnerships, and Team Growth. A journey of transition from learner to leader in the Industry.

9

Diving into Dairy Science

In 2020, Akshit's achievements in the Bakery Industry were acknowledged globally.

2023

Akshit is writing Future

Launched his First Book: Safeguard your F&B Empire Safeguarding your Interests: The Significance of Contracts Cost-saving Business Secrets Importance of Researching Food Ingredient Sources Learn Money Maths: The Hidden Costs of High Dosages Case Studies and Expert Business Advice

Establishes an in-house Advanced Food Ingredients Application Lab. Joins Cocoa Association of Asia and participated in a reputed course.

2024 #New Launch Advanced Profitable Guidebook for Beginners & Professionals Basic to advanced techniques to improve baking abilities Helps professionals stay updated and improve their skills Highlights eggless baking trends and innovative substitutes Advanced techniques that help improve cake texture, flavour, and appearance Reveals how choosing the right ingredients enhances baking quality

Scan QR to learn more.

10 www.Akshit-Gupta.com

ARS INSI

IDE OUT

ARS Group | Presence

About

Let’s know ARS Longest industry exposure with over

79+ years

10600+ happy customers

Happily delivering 55000+kg ingredients

every 24 hrs

Fastest in bringing global innovations from

12+ countries to your doorstep

Advanced centralised data traceability with over 58+ integrations

Widest range of products with over

780+ SKUs

Expert team of 158+ trained professionals

Largest range of food ingredients supplier to 69+ industries 13

Bhiwandi (Mumbai)

................

Maharashtra

................

Our Warehouses

Delhi Lawrence Road

Gujarat Mundra Port

Bakoli (GT Karnal Road)

Haryana Taj Nagar Jhajjar

................

Paharganj

Uttar Pradesh Greater Noida

Coming Soon!

Bangalore

Kolkata

Gurugram

Hyderabad

14

ARS Group | Our Contribution

Our Line of Verticals

Food Ingredients Import

Real Estate

Food Service

Agriculture

Our Contribution to

People and Planet ARS is a proud contributor for:

15

Manav Kalyan Foundation

Socio–Legal Research & Education Foundation

Rotary Ashoka Charitable Trust

School Fees for ARS Employees’ Children

Be Kind

Pink Toilet Project in Association with PVR

ARS Group | Global Presence

Ingredient

You deserve an company that understands:

Customer's Market Behaviour

Product Knowledge and Innovation

Supply Chain Reliability

Importance of Proactive Support

Russia

Netherlands Denmark Germany

Korea Poland

China Noida (U.P.) Malaysia

France

Singapore

U.S.A

Indonesia

Imports Sale Office

Gujarat

Head Office

13+ Countries

|

Mumbai

New Delhi Bangalore

4+ Offices

|

Australia

New Zealand

6+ Warehouses

16

ARS Group | Application Lab

Confused while choosing Test. Experience. Launch at Visit our Lab for: Comparing Alternate Options

New Product Development

Market Feasability Check

Save 80% Time On R&D

Cost Reduction Solutions

Ingredient Compatibility & Stability Test

Performance Testing

Creating a Market Ready Sample

Meet Our Food Technologist, Chef, Dairy Scientist!

Our Team is ready to test all Product's Performance with Advanced technology before Market release.

17

perfect

the right Ingredient?

ARS Application Lab. Test via Advanced Equipments Gel Strength and Texture Analyser

Gluten Index Machine

Centrifuge

Proofer

pH Meter

Thermomixer

Digital Scales

Advanced Baking Oven

Double Boiler

Bread Slicer

Various Applications:

Cake Premixes & Concentrate

Chocolate

Cookies & Biscuits

Whipping Cream

Cheese

Tea & Coffee Premix

Breads & Rusk

Chocolate Drink Powder

Protein Bars

High Protein Peanut Butter

High Protein Cookies

Eggless Mayonnaise

Protein Powders Blend

Cake & Muffin

Book your Appointment Now 18

ARS Group | Whey Protein Concentrate

Eggless

28% more volume for softer Cakes with Whey Protein Concentrate Create egg-free recipes with our highly functional variety of WPC.

Deliciously Soft

Generate 8% Additional Profits

100% Crack-Proof

Maintain Freshness for 2-3 Extra Days

7/10 Cakes Baked across India are baked with ARS WPC.

ARS is an Authorised & Exclusive Reselling Partner in India of 19

Various Applications:

Cake Premixes

Bar Cakes

Peanut Butter

Layer Cakes

Eggless Mayonnaise

Cake Concentrates

Reformed Meat

Poultry Fish

Protein Bars

Yogurt

Variants Available: Whey Protein Concentrate 132

Whey Protein Concentrate 7009

Whey Protein Concentrate 322

Whey Protein Concentrate 472

Here's Why You Should Add WPC in your Recipes: High Demand for Veg. Cake in India

Hassle-Free Baking

Extended Freshness

Consistent Quality Innovative Baking

Experience ARS Difference Scan QR to learn more.

20 asharam.com/whey-protein-concentrate

ARS Group | Dairy Ingredients

Profitable

Plan your Dairy WPC (Whey Protein Concentrate 80%) WPI (Whey Protein Isolate 90%) WPH (Whey Protein Hydrolysate) MPC (Milk Protein Concentrate 85%) MPI (Milk Protein Isolate) Lactic, Mineral, Rennet Casein & Acid Casein Sodium Caseinate/Calcium Caseinate Fat Filled Milk Powder (For Tea Coffee Premix)

Lactose Powder (100, 200, Mesh) WPC Instant

S.M.P (Skimmed Milk Powder) W.M.P (Whole Milk Powder) Dairy Whitener Condensed Milk Whey Powder

21

AMF (Anhydrous Milk Fat) Lactose S.M.P (Skimmed Milk Powder) W.M.P (Whole Milk Powder) Butter Oil Salted/Unsalted Butter Sweet Whey Powder

and Non-Dairy

THE DOW CHEMICAL COMPANY

Methocel A4C (For Non Dairy Cream) Methocel F-50 (For Non Dairy Cream, Cakes & Truffles) Methocel K 4 M (For Non Dairy Cream & Truffle) Methocel A 40 M (For Crushes, Non Dairy Cream & Beverages) Methocel A4 M (For Ice Cream, Cheese & Whipping Cream) Methocel MX (For Meat Binding) CMC Walocel 50,000 (Replacer of Gaur Gum & Xanthan Gum) Yo Mix® Range of Dairy Cultures Choozit Range Yo Mix® Pro Probiotic Yogurt Cultures Curd Culture Cremadon® Sampoorna Range (Emulsifier & Stablizer System) Grindsted® Carrageenan CS Recodan® Emulsifier & Stabiliser Systems Supro 620 (Isolated Soya Protein) Supro Nuggets 570 (Isolated Soya Protein) Supro 670 (Isolated Soya Protein) Fruits (Orchard, Berries, Tropical) Savory Tonalities (Chicken, Beef, Cheese) Sweet Browns (Caramel, Chocolate and Coffee) Seasoning Blends

Sodium Meta Bi-Sulphate (SMBS) Sodium Tri-Poly Phosphate (STPP) Sodium Aluminium Phosphate (SALP) SAPP (28,40) MACP TCP (Tri-Calcium Phosphate)

22

ARS Group | Health & Nutrition

high

Develop protein beverages with

Milk Protein Concentrate Smooth Flavour Profile

High Heat Stability

100% NutritionFriendly Solution

Easily Soluble

High Protein

Preserve the Taste

Controls the Sedimentation

Experience the Power of Protein

Get excellent dispersibility with

Whey Protein Concentrate Instant Smooth Flavour Profile Preserve the Taste Easily Soluble Make an Exceptionally Nutritious Drink

ARS is an Authorised & Exclusive Reselling Partner in India of 23

ARS Group | Casein & Caseinates

Cheese

Say more with Casein Stronger Casein Binding Upto 20% More Output

30% Better Volume

Experience Longer Stabilisation

Creamier Whipped Creams with

Caseinates

Get Perfect Formulation Longer Visible Experience

30% Extended Holding

Get Excellent Foam Stability

Scan QR to learn more.

24

asharam.com/casein-caseinate

ARS Group | Wheat Gluten

Wheat Gluten that gives 30% better strength

Tired of baking an averagely Spongy Bread?

Give your Breads the ultimate ability to be soft.

Upto 31% More Volume Maintain Softness for 2-3 days Extra

Save 50% Cost on Atta Bread

Reduce Makeup Holes 2x Better Elasticity

Grades Available: European

Chinese

Bake like a Pro with Genuine Gluten

India’s oldest and largest Gluten Importer.

Manufacturer of Gluten Booster ™

GOLD FARM

Scan QR to learn more.

25 asharam.com/vital-wheat-gluten

ARS Group | Calcium Propionate

Shelf

5X Increased Life of Bakery Products with Calcium Propionate Want to increase your Bakery’s market share?

Preserve and Grow 5-6 Days Delay in Fungus Deposits 3X Market Share

10% Additional Savings on Return Material

60% Less Material Rejections

Give your Baked Goods Power to Sustain

Leading Manufacturer of

Scan QR to learn more.

26 asharam.com/calcium-propionate

ARS Group | Multigrain Mix

Healthy Multigrains Mix Save 80% time with our 12-Step Sorting Process

Receiving grains Manual check for taste and smell

Disinfecting grains Fumigation

Vaccum packing finished products Automatic Packing Machine

Cleaning grains Destoner Machine

Metal detection Metal Detector Machine

Remove dust Aspirator Machine

Weighing bags Electronic Weighing Scale

Sieving ground grains Vibro Sifter

Manual cleaning CCP

27

Mixing grains Ribbon Blender

11

Bag sealing Heat Sealing Machine

12

Cold Storage & Dispatch

Healthy

for Super Bakes & Beverages Hassle-free Healthy Multigrains 100% Customised & Blended Formulation

70% Longer Shelf-Life 19+ Grains to Choose

100% Error-Proof Cleaning Process

Scan QR to learn more.

28 asharam.com/multigrain-mix

ARS Group | Cocoa Powder

Secret Formula to make your customer Cocoa addicted! x profit

=3 PC + PF + PA Perfect Aroma-PA Perfect Color-PC

Perfect Flavour-PF

2 out of 5 Chocolate Bars consumed globally use our Cocoa Powder.

We’re Exclusive Distributor of 29

“JB-800 is my best friend !

Thank you for making my ice cream everyone’s favourite successfully for 18 years in a row” - Leading Ice Cream Manufacturer

Various Applications:

Chocolate Bars

Chocolate Syrups

Beverage

Cookies & Biscuits

Non-Dairy Truffle Bases

Cake Premixes & Concentrates

Health & Nutrition

Ice Cream

Breakfast cereals

Cake Muffin

Variants Available:

5.0 - 6.0 5.0 - 6.0 Natural

7.8 - 8.2 Alkalised Dark

JB - 800 LA

5.5 - 6.3

Black

Get upto 80% repeat orders for your product.

Scan QR to learn more.

30 asharam.com/cocoa-powder

ARS Group | Manufacturing & Distribution Range

Manufacturing & KHOTHARI FERMENTATION & BIOCHEM LTD

SONIC BIOCHEM EXTRACTIONS LTD (INDORE)

Four Seasons Dry Yeast Compressed Yeast

Soya Bonus Full-fat Soya Flour (Enzyme Active) Defatted Soya Flour Toasted Soya Lecithin Liquid Soya Textured Vegetable Protein (Soya TVP & Soya Nuggets) Quick Tofu Soya Protein Concentrate (65-70%) Defatted Soya Four Untoasted Soya Protein Isolate (Instant) Sodium Carbonate

Gold Farm Dry Yeast (High Sugar)

Sugar Sachet White/Brown Breakfast Sugar Icing Sugar Sugar Cube Economy Glow Sugar Caster Sugar Demerera Brown Sugar Sugar Cube Standard

31

Distribution Range Calcium Propionate Powder & Liquid Acetic Acid (Food Grade) Annoto Colour Beta Carotene Baking Powder Bread Improver (Gold A-40, A-60, A-100, A-150, A-300) CMC (Sodium Carboxymethyl Cellulose) Sodium Propionate

Sodium Propionate Vanilla Flavour DMG (Victory 471) Instant Dry Yeast/Inactive Dry Yeast P.G.P.R Paneer Improver Vitamin Premix Wafer Improver

Calcium Carbonate Caustic Soda Citric Acid Glucose Powder Potassium Carbonate Propylene Glycol Sodium Benzoate Sodium Bicarbonate Tapioca Starch Vitamin A & Vitamin D Lactic Acid Ammonium Chloride Benzoyl Peroxide Powder Corn Flour Dicalcium Phosphate Fat Powder/Non-Dairy Creamer (36% & 75%) GMS 40 (Flakes & Powder) Graphite (25 kg) Flavours Malto Dextrine Powder Potato Flakes Potato Starch

Yeast Extract Agar Agar Powder Antioxidants (TBHQ, BHA) Ethul Vanillin Powder Glycerin I+G Mono Sodium Glutamate (M.S.G) Potassium Sorbate Silica Powder - Fumed - Kunsil FS 200 SMS Sucralose Sorbic Acid Soya Sauce Spray Dried Powder Sucralose Tri Sodium Citrate Coconut Powder Condensed Cream Corn Flakes Egg Powder Hydrolysed Vegetable Protein (HVP) High Fructose Syrup Potassium Meta Bi-Sulphite (KMS)

32

ARS Group | Happy Baker’s Journey

Baker’s

Happy journey !

Vital Wheat Gluten Calcium Propionate Food Grade Acetic acid Victory Acid Powder Breads & Rusk Improver Soya Lecithin Powder & Liquid

Malt Extract Liquid Multi Grains Vitamin D Powder Tutty Fruity Skimmed Milk Powder

Datem Powder & Liquid Dry Yeast Cake Gel Burn Sugar Custard Powder Ammonium Bi-Carbonate

Invert Sugar Syrup Xanthan Gum D.M.G Ammonium Chloride Whey Powder

Wheat Fiber Soya Fiber Ascorbic Acid Flavoured Cardamom Bamboo Fiber

™

GOLD FARM 33

Sorbic Acid Potassium Sorbate Lactic Acid Cookies Improver Magic Masti

Guar Gum SSL Soya Flour Soya Magic

PGPR Stevia Wheat Starch Baking Powder Vanilla Powder

ARS Group | Food Service

time

Save 70% with Ready to use Solutions for Food Service.

Egg Free Premixes

Chocolate Compounds

Tomato Sauce

Brownie Mixes

Chocolate Chips

Pastas

Egg Based Premixes Breads Premixes Wraps Donut

Flavour Crush

Mayonnaise

Chocolate Topping

Cocoa Products

Canned Fruit

Jams & Syrups

Icing Sugar

Non Dairy Whipping Cream

Chocolate Couventure

Fillings & Coated Nuts

Sugar Cubes

Juices

Glazing Gel

Bread Crumbs

Liquid Sugar

34

ASHA RAM AND SONS Integrated Solutions, Concepts and Formulation for Innovative & Customised F&B.

Customer Care:

: 011-43999999 (100 Lines) : info@asharam.in : www.asharam.com : asharamandsonsofficial : asharamandsonsofficial