Composite Organization

COMPOSITE ORGANIZATION

Forrester created a composite organization to be representative of the seven decision-makers’ organizations that had experience with Arria NLG. Forrester then applied the TEI f ramework and constructed an ROI analysis for the composite organization, which is representative of the financial impact of Arria NLG and is presented asthe aggregate financial analysis in the next section. The composite organization has the following characteristics:

Description of composite. The composite organization is a large B2B services enterprise with 20,000 global employees and $5 billion in annual revenue. The organization providesregular reports f or internal and external clients, ranging from clientf acing financial reporting to internal research and insight summaries and explanations. The organization usesa BI platform to supply decisionmakers across the organization with BI dashboards that are supplemented with narrative commentary by Arria.

Deployment characteristics. The composite organization initially deployed Arria for automated reporting and the generation of dashboard narratives in one analytics-heavy business unit that supports other areas of the organization. The organization chose to deploy Arria with a private cloud hosted by Arria. Arria’s backend API connects to the existing BI platf orm used by the composite organization and to other data sources used for the narrative generation.

The business unit utilizing NLG has 100 employees but supports another 500 decision-makers and $750 million in annual revenue across the organization. The organization expands their deployment of Arria throughout the three modeled years, starting with deployment to three-fifthsof the business unit’s employees and equivalent workin Year 1. In Year 2, Arria’s reporting and BI narratives support four-fifths of the business unit, reaching 100% in Year 3.

Key assumptions

• Total revenue: $5 billion • Business unit employees:

100

• Supported revenue: $750

million

• Supported employees: 500 • Profit margin:10%