Quebecers closely watching their budgets

After a year marked by recovery in the tourism sector, what does 2023 hold?

The Transat Chair of Tourism of the UQAM School of Management offers answers in its Cahier Tendances 2023 published at the end of January.

To identify trends for the current year, the Transat Chair of Tourism team collected exclusive data from a panel of Quebec travellers. Just over 1 000 of them were interviewed. The results obtained allow managers to adapt their approaches to prepare for the tourist season.

They can rest assured, explained Marc-Antoine Vachon, co-holder of the Chair: “Quebecers are planning to travel. Modified behaviours can be expected to save money, especially as the prices will increase in the coming months. However, travel for well-being has proven its worth, most notably since the pandemic.” The statistics are unequivocal in this regard: 62% of the Quebec tourists surveyed believe that travel is essential for their mental health.

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