Quebecers’ travel plans for summer 2023

With Amélie Racine Tourism Intelligence Network,Transat Chair in Tourism

While Quebecers are eager to travel, they are less interested in Quebec than in 2022. These are the findings of a survey of 1 006 Quebecers conducted by the Transat Chair in Tourism for the Ministère du Tourisme in late April 2023.

The respondents do want to travel. While Quebec is their destination of choice, many also have a desire to spend the summer holidays outside the province. Quebec tops the list of travel destinations for 60% of those surveyed, followed by Ontario (21%), and Europe (21%). The United States accounted for a total of

26% of travel intentions, if including the north-east region and the rest of the country.

While Quebecers are still the primary market intending to travel in the province in the summer of 2023, they are less enthusiastic about Quebec as a destination than they were in 2022 (60% vs. 74%).

PRICE-SENSITIVE CUSTOMERS

Many Quebec respondents said that the costs associated with travelling within Quebec are too high for them. When compared with the province’s other priority markets (Ontarians, Canadians from the Maritime provinces, Americans from the north-east United States, and the French), Quebecers turn out to be one of the most price-sensitive.

The Most Popular Destinations For Quebecers

Of the regions Quebecers considered visiting during summer 2023, Quebec City (31%), Charlevoix (24%), the Eastern Townships (21%), Bas-Saint-Laurent (21%), and the Laurentides (16%) rank in the top five.

July (30%) and August (33%) remain the most popular periods for major vacation travel.