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Paul Mitchell
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Matrix 2 lb. Lighteners




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Color Wow Root Coverup
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#mydentity Lighteners







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25%


5 TIPS FOR RETAILING


Choose kits from brands you believe in so you can speak to them with genuine passion.
2. CREATE A DISPLAY






Make it easy for clients to see and access. Keep shelves clean & organized, and add a little holiday décor to keep the mood festive.









35%* SAVE OR MORE

3. TALK ABOUT THEM
Start talking about products while your clients are at the shampoo bowl or in the chair, educating on why you love them.
4. PROMOTE ON SOCIAL
Create unboxing videos, describing how you use the products & what they are best for. Make them sensorial by talking about scents & showing texture.
ANTIOXIDANT HAIR SERUM INSTANTLY NO.6 LEAVE-IN STYLING TREATMENT SMOOTHS, CONDITIONS & FIGHTS FRIZZ FOR UP TO




5. OFFER DEALS
Consider offering promotions to boost sales. For example, “Book a color appointment in November & save 10% on a color protecting hair kit.”












































































































































ARMSTRONG MCCALL® EXCLUSIVE FREE

Wella Koleston Xpress Shade 6/ - 6/N with purchase of 6 Shinefinity shades








ARMSTRONG MCCALL® EXCLUSIVE $50


ROOTS: Koleston Xpress 6/ - 6/N + 7/37 - 7/GW + Welloxon 20V Developer
SHINEFINITY GLAZE: 09/36 + 09/81 + Bottle Activator
“A beautiful color palette full of tonalities that you would see in a sunset or sunrise that are gradient & blend seamlessly.” @brianacisneros golden hour bronze
SHINEFINITY GLAZE: 09/05 beforeafter
ARMSTRONG MCCALL® EXCLUSIVE FREE

Wella Koleston Perfect Shade 5/05 with purchase of 6 Koleston Perfect shades
BASE: Koleston Perfect 5/05 + 6%
BLEND: Koleston Perfect 7/05 + 9%
LIGHTEN: Koleston Perfect 9/05 + 12%





Wella Bundle Bundle includes Shinefinity XL Clear Glaze Liter, 2 Shinefinity Flash shades & 1 Activator Liter FREE
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Kenra Simply Blonde Shades, Creatives, Rapid Toners & Monochrome






























































































































































