ARLINGTON WEB DESIGNER Website review deck
How to Assess a Business Website Before Redesign A practical Arlington web designer checklist: mobile layout, navigation, service clarity, performance and contact paths.
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Five areas to review before you redesign
Mobile layout
Navigation
Service clarity
Performance
Contact paths
Does it work well on a phone?
Can visitors find pages fast?
Is it obvious what you offer?
Do pages load quickly?
Is it easy to reach you?
Score each area first. The results show whether you need a full redesign or targeted fixes. arlingtonwebdesigner.com
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1. Mobile layout What to check • Text is readable without zooming • Buttons and links are easy to tap • No sideways scrolling on any page
Quick test Open the site on your phone and try to request a quote in under 30 seconds.
• Phone number taps to call Red flag Tiny text, crowded menus, or a desktop layout shrunk onto a phone screen.
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2. Navigation What to check Quick test Ask someone new to find your main service page. Time them.
• Main menu has about 5 to 7 items • Services are reachable in 1 to 2 clicks • Same menu appears on every page • Page names say exactly what they cover
Red flag Vague labels like “Solutions” and long dropdowns that hide key pages.
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3. Service clarity What to check • Homepage states what you do and where • Each service has its own page • Plain language, not industry jargon
Quick test Show the homepage for 5 seconds. Can a stranger say what you sell and who it is for?
• Projects, reviews or proof support claims Red flag A generic headline and one catch-all services page.
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4. Performance What to check Quick test Run Google PageSpeed Insights on the homepage and one service page.
• Pages load quickly on mobile data • Images are compressed and sized right • No broken links or error pages • HTTPS is active site-wide
Red flag Huge uncompressed images, heavy sliders and slow-loading plugins.
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5. Contact paths What to check • Phone number and button sit in the header • Forms ask only for what you need
Quick test Count the clicks from the homepage to sending a message. Aim for two or fewer.
• Contact details appear on every page • Visitors see a clear confirmation after sending
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Red flag Contact details on one page only, or a long form that stalls visitors.
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Website review scorecard Area
Pass looks like
Mobile layout
Readable, tappable, no sideways scroll
Navigation
Key pages in 1 to 2 clicks, clear labels
Service clarity
Each service explained on its own page
Performance
Fast load, compressed images, HTTPS
Contact paths
Call and form buttons on every page
Score 1–5
Score 4 to 5: keep. Score 2 to 3: improve. Score 1: rebuild. arlingtonwebdesigner.com
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Improve what you have, or redesign? Improve the current site if…
Redesign the site if…
• Layout works well on phones
• The site is not mobile-friendly
• Menu and pages are logical
• Visitors cannot find services
• Gaps are content, speed or calls to action
• Three or more areas score 1 to 2
• You can edit the site yourself
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• The platform limits every update
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Ready to review your business website? Get a clear, practical review of your mobile layout, navigation, service pages, speed and contact paths from an Arlington web designer.
arlingtonwebdesigner.com