The Dutch Home Company is the result of the successful integration and cooperation of the companies Luxform Global B.V., Hemsson, Arli Group. By merging these companies, we have joined forces in sales, customer service, marketing, purchasing, logistics, distribution and product development.
Next level living
Explore Luxform’s latest collection, be amazed by the new Fairybell developments or indulge in Ted Sparks’ home fragrances. Discover stylish kitchen accessories from DDDDD and Seahorse’s exclusive bath textiles. And don’t miss our luxurious bed textiles from Cinderella and Damai!
Sustainability in every detail
We believe in a sustainable future. That’s why our products and concepts always follow a focused approach when it comes to their environmental impact without compromising on style, quality, and functionality. Don’t miss this opportunity to discover new collections, unique concepts, and sustainable solutions from the Dutch Home Company. We look forward working together towards an inspiring and sustainable future.
One stop shopping
With us, you’ll find everything you need in one place. Our extensive selection of home & living brands offers a wide range of products for every season of the year, allowing you to easily and efficiently replenish your stock.
Step into the magical world of Fairybell®
Experience the enchantment of our LED Christmas trees, which bring a festive glow to both indoor and outdoor spaces. Crafted in the Netherlands and manufactured across Europe, our Fairybell® trees not only offer superior quality but also contribute to reduced CO2 emissions.
Ideal for the Christmas season and beyond, Fairybell® trees enhance a variety of celebrations-from anniversaries and weddings to festivals and national holidays. The quick setup and easy dismounting of our flagpole trees allow you to create a stunning atmosphere in minutes. With models featuring anywhere from 60 to 8,000 energy-efficient lights, you can transform any setting, whether it’s a front yard, backyard, balcony, terrace, or indoors.
Our systems are designed for user-friendly assembly and storage, making it effortless to transition from one celebration to the next. Discover the magic of Fairybell® and prepare for an unforgettable festive journey.
Fairybell® An Unforgettable Experience for Life
A Fairybell® is more than just an instant Christmas tree. Its energyefficient LED lights create a magical ambiance, establishing Fairybell® as a unique investment infused with the perfect Christmas spirit.
What makes a Fairybell® so unique?
Fairybell® Christmas trees are designed with replaceable parts, meaning you don’t need to replace the entire tree if a LED light fails. Simply order a replacement webbing and easily switch out the faulty part. This practical design renders your Fairybell® a sustainable choice.
The advantages of a Fairybell®:
Durable: The modular design allows for the replacement of individual parts, ensuring the tree lasts for years.
Exclusive: Fairybell® offers globally patented flagpole Christmas trees, unmatched by any other.
High Quality Service: Our excellent support guarantees you are always provided with the best assistance when you need it.
Energy Efficient: All Fairybell® LED Christmas trees are remarkably energy-efficient. Thanks to the high-quality LED technology, they are up to 90% more energy-efficient and last up to 20 times longer than traditional lights.
With Fairybell®, you’ll enjoy an instant Christmas tree that not only enhances the festive atmosphere but is also a sustainable option. When you purchase a Fairybell®, you invest in a lifetime full of Christmas memories.
To conclude, you buy a Fairybell® for life!
World's number one flagpole Christmas tree
Developed in the Netherlands
Produced in Europe
Patented worldwide
All parts are replaceable
Highly energy efficient
3 years of warranty
Easy to set up and store
Premium customer service
Unique Smart & Luminous Switch technology
Distinctive design for a magical ambience
Fairybell®
LED Tree Smart Magic
These intelligent Fairybell® LED trees are a magical blend of our unique design and the latest technology. Easily control Fairybell® Smart Magic models through an intuitive app on your smartphone.
Fairybell® Smart Magic. These intelligent Fairybell® LED trees are a magical blend of our unique design and advanced technology. Control Fairybell® Smart Magic models effortlessly through an intuitive app on your smartphone. With a spectrum of colours to choose from, you can transform your space to reflect your festive vision. Whether you opt for a warm traditional red or a trendy ice-blue hue, the Fairybell® Smart Magic offers a colour palette as versatile as your imagination!
With its broad range of colours, the Fairybell® Smart Magic is more than just a Christmas tree. For instance, use it for a gender reveal party, to decorate the neighbourhood for a special event, or to display a preprogrammed scene at a wedding. The possibilities are truly endless!
Fairybell® LED Tree Smart Magic
1. Download the App: Install the Tuya app from the App Store or Google Play Store.
2. Create or Log In to Your Account: Open the app and either sign up for a new account or log in to an existing one.
3. Add Your Fairybell® LED Tree Smart Magic: Tap the ‘+’ icon in the top right corner of the app’s main screen.
Ensure you have completed the above steps, are connected to a 2.4 GHz or 5 GHz network, and that your Fairybell® LED Tree Smart Magic is powered on.
4. Activate Pairing Mode: Press and hold the button on the transformer until your Fairybell® LED Tree Smart Magic begins to blink.
5. Complete the Connection: Follow the on-screen instructions in the Tuya app to finish setting up your Fairybell® LED Tree Smart Magic.
watch the instruction video
Fairybell® LED Tree Luminous Switch
“Luminous” means ‘radiant’ or ‘giving off light,’ and “switch” represents both a toggle and a change. This magical Fairybell® LED Tree Luminous Switch is unlike anything you’ve seen before.
“Luminous” signifies radiance or emitting light, while “switch” indicates a change or toggle. The Fairybell® Luminous Switch integrates these concepts into a straightforward yet innovative feature. This device allows you to alter the tree’s lighting from warm white to multicolour and back again with just a flick of the wrist.
With the Luminous Switch, you benefit from two bestsellers in one. The transition between the classic warm white and the fashionable multicolour setting is analog, requiring no additional technology or setup.
Warm White
Rotate the connector
Multicolour
Switch colour by rotating the connector
Switch between warm white and multicolour
watch the instruction video
“I was looking for a LED Christmas tree that is easy to set up and radiates a festive feeling. With Fairybell®, I found a sustainable choice that we can enjoy year after year!”
GARETH BARKER – CUSTOMER SINCE 2018
Fairybell® LED Tree Classic
The original Fairybell® models in warm white, twinkle, and multicolour are now designated as Classic. These models have demonstrated their reliability and popularity on the shop floor over the years. By branding them as Classic, we aim to highlight their enduring success.
scan to watch our brand video
3 years warranty
Available in various variants & heights
Fairybell® LED Tree
All-Surface
The Fairybell® All-Surface collection consists of 3 different models, with heights of 150 cm, 200 cm and 300 cm in the colours warm white and warm white twinkle. The All-Surface Christmas tree can easily be placed on a hard surface such as a balcony or (roof) terrace.
Easily placed on a hard surface
Available in three variants & heights
Smart Magic
400 cm including pole & 600-1000 cm for existing flagpoles
Fairybell® Smart Magic
Christmas tree
400 cm - 864 LED
Fairybell® Smart Magic
Christmas tree
600 cm - 1152 LED
Fairybell® Smart Magic
Christmas tree
800 cm - 1536 LED
Fairybell® Smart Magic
Christmas tree
1000 cm - 4032 LED
FANL-600-1152-14-EU
FANL-800-1536-14-EU
FANL-1000-4032-14-EU
FANL-400-864-14-EU
Fairybell® Luminous
Switch Christmas tree
400 cm - 1500 LED
Fairybell® Luminous
Switch Christmas tree
600 cm - 2000 LED
Fairybell® Luminous
Switch Christmas tree
800 cm - 3000 LED
Fairybell® Luminous
Switch Christmas tree
1000 cm - 8000 LED
Fairybell® Outdoor
Christmas tree
200 cm - 300 LED
Fairybell® Outdoor
Christmas tree
300 cm - 480 LED
Fairybell® Outdoor
Christmas tree
300 cm - 480 LED
White Twinkle
Fairybell® Outdoor
Christmas tree
400 cm - 640 LED
FANL-200-300-02-EU
FANL-300-480-02-EU
FANL-300-480-03-EU
FANL-400-640-02-EU
Fairybell® Outdoor
Christmas tree
400 cm - 640 LED
Fairybell® Outdoor
Christmas tree
400 cm - 640 LED
FANL-400-640-03-EU
FANL-400-640-04-EU
Classic Trees
Fairybell® Flagpole
Christmas tree
600 cm - 900 LED
White
excl. pole
Fairybell® Flagpole
Christmas tree
600 cm - 1200 LED
Fairybell® Flagpole
Christmas tree
600 cm - 1200 LED
Fairybell® Flagpole
Christmas tree
600 cm - 1200 LED
White
excl. pole
excl. pole
excl. pole
FANL-600-900-02-EU
FANL-600-1200-02-EU
FANL-600-1200-03-EU
FANL-600-1200-04-EU
Fairybell® Flagpole
Christmas tree
600 cm - 2000 LED
Fairybell® Flagpole
Christmas tree 700 cm - 1500 LED
Fairybell® Flagpole
Christmas tree
800 cm - 1500 LED
Fairybell® Flagpole
Christmas tree
800 cm - 1500 LED
FANL-700-1500-02-EU
FANL-800-1500-02-EU
FANL-800-1500-03-EU
Fairybell® Duffle Bag + cable
FANL-600-2000-02-EU
Fairybell® Flagpole
Christmas tree
800 cm - 1500 LED
Fairybell® Flagpole
Christmas tree
1000 cm - 2000 LED
FANL-1000-2000-02-EU
Fairybell® Flagpole
Christmas tree
1000 cm - 4000 LED
FANL-1000-4000-02-EU
Fairybell® Flagpole
Christmas tree
1000 cm - 8000 LED
FANL-800-1500-04-EU
FANL-1000-8000-02-EU
Fairybell® Flagpole
Classic Trees
Fairybell® All-Surface
Christmas tree
150 cm - 240 LED
Fairybell® All-Surface
Christmas tree
150 cm - 240 LED
Fairybell® All-Surface
Christmas tree
200 cm - 240 LED
Fairybell® All-Surface
Christmas tree
200 cm - 240 LED
FANL-AS150-240-02-EU
FANL-AS150-240-03-EU
FANL-AS200-240-02-EU
FANL-AS200-240-03-EU
Fairybell® All-Surface
Christmas tree
300 cm - 320 LED
Fairybell® All-Surface
Christmas tree
300 cm - 320 LED
FANL-W125-60-02-EU
Fairybell® Door
FANL-D210-120-02-EU
ACCESSORIES
Fairybell®
Sectional Alu Pole
600 cm
Equipped with ground tube (50 cm / 2 ft)
Fairybell®
Sectional Alu Pole
Equipped with ground tube (50 cm / 2 ft)
Fairybell®
Sectional Alu Pole
700 cm
Equipped with ground tube (50 cm / 2 ft)
Fairybell®
Sectional Alu Pole
800 cm
Equipped with ground tube (50 cm / 2 ft)
ACCESSORIES
Fairybell® Extension cable 10 metres | 31V
1000 cm
Fairybell® Flight Case
1000 cm
Fairybell® Timer
IP44 230V 50Hz TIMER
30m/1h/3h/6h
Fairybell® Flex Bottom Cross 6/8/10 metre*
*not for the 10 metre 8000 LED
Fairybell® Smart Plug EU WiFi
Fairybell® Duffle Bag IP44
FAIRYBELL® SALES SUPPORT
Successful sales starts with the right support on point of sale. This year we are focusing on a rich consumer experience on in-store presence. Such to enhance your sales out at POS. Please ask your Fairybell® contact to advise in the numerous possibilities.
FADIS01
FADIS02
FANL-AS150-240-02-EU
FANL-AS300-320-02-EU
FADIS07
AS 300CM-320LED Warm White 8 6
FANL-AS150-240-03-EU Fairybell AS 150CM-240LED Warm White Twinkle 8 6
FANL-AS200-240-03-EU Fairybell AS 200CM-240LED Warm White Twinkle 8 6
