Revolutionizing Performing Arts Venues with Hotel Experience

Revolutionizing Performing Arts Venues with Hotel Experience H Y B R I D S PA C E I N H O S P I TA L I T Y

UNLV SoA | HD STUDIO College of Fine Arts University of Nevada, Las Vegas 4505 S Maryland Parkway Las Vegas, NV 89145 TBD Website of Books HDSTUDIO.com

Forward Las Vegas is often referred to as the entertainment capital of the world.

While the pandemic caused nearly all live performances to cease production, it is anticipated that pent-up demand for the world-renowned shows will translate into new challenges inv the design of venues to support the arts. With passion for and experience in designing performance spaces, David Paz sees this as an opportunity to do more than just adapt existing concert halls, theatres, or arenas to accommodate current COVID-19 protocols. The design developments explored through the HD Studio have led to radical reconceptualizations of integrating shows with the rest of the hotel-resort experience.

A historical survey of the evolutions of entertainment along The Strip reveals a pattern of inventiveness, and David’s analysis of precedents in other parts of the world leads to experimentation with redesigning the integrated resort. Many building programs nearly match the number of hotel keys with the seating capacity of their auditoria. In the design simulations that unfold, this work illustrates the possibilities of safely bringing more art and entertainment experiences directly to guests in the comfort of their rooms. Additional changes to overall building configuration along with use of indoor/outdoor space create new opportunities for the consumption of art… perhaps most interesting is the alternative architecture’s invitation for new kinds of art to emerge.

Las Vegas, April 2021.

Proffesor Glenn NP Nowak, AIA, NCARB Hospitality Design (HD) Lab - Founder

Book

I

Research

Architecture is the will of an epoch translated into space

UNLV SoA | HD STUDIO College of Fine Arts University of Nevada, Las Vegas 4505 S Maryland Parkway Las Vegas, NV 89145 TBD Website of Books HDSTUDIO.com

contents T h e si s + A b st ra ct

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I nt rod u c t i on

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Con ce pt

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Context

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Once Upon a Time...in LAS VEGAS

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M i xe d u se s i n h o s p ital ity

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Ca se st u d i e s

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Creation of attendance environments

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I

II

in performance art shows

III

S h a p e s st u d y

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Ro o m s L ayo u t

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Hote l ro o m w i t h s t a g e v iew

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Con c l u si o n + b i b l io g ra p hy

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PART I

Rese 8

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Approach and general topics of the investigation. The basis and understanding for the development of the research will be established

a rch study

Thesis The creation of a hybrid performing arts venue through the combination of theater space and guest rooms, which will mitigate the risks associated with public gatherings and creates an engaging user experience that will continue the evolution of performing arts to ensure that Las Vegas remains the entertainment capital of the world.

+ Hotel

Concert Hall

Abstract

The economic model in the Las Vegas hospitality sector is determined by its main source of income, gambling. But due to the change in consumer preferences, this paradigm is changing as gaming revenue declines each year (Schwartz, Center for Gaming Research, University of Nevada, Las Vegas, 2020), and non-gaming revenue increases. Part of this new growing sector is the entertainment industry.

This research, observing the current trend and the new consumer habits, proposes not only to support the entertainment integrated into the hotel concept, but to go further by creating a new mixed-space formed by the equitable union between Hotel and Entertainment.

In other words, facing the future, the reinvention of Las Vegas from, the city of gambling to the city of entertainment.

Along the research analyzes current trends in hospitality consumers, proposing a new mixed space model, the show - hotel room. It will be studying its viability, characteristics, and the interaction between these different spaces designed for maximization.

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Introduction In the hotel industry, the city of Las Vegas is the benchmark for excellence worldwide.

The large hotels (6 of the 10 largest in the world) are located in this city of Nevada and serve as an example for other large hotel centers such as Macau, Monaco. and the sector in general.

The city has iron health that breaks the record for visits every year, with a 2.3% increase in 2019 (Las Vegas Convention and Visitors Authority). The economic model is that of the large hotel complexes with a casino from which the sector receives its highest income, gambling. But this paradigm is changing as gaming revenue declines each year (Schwartz, Center for Gaming Research, University of Nevada Las Vegas, 2020), and indeed, since 1999, non-gaming revenue has exceeded revenue per games (Nevada Gaming Control Board), increasing the difference each year. A member of this non-gaming income group is the burgeoning entertainment industry.

The use of the combination of spaces with different uses, creating synergies, with the same purpose in architecture (Schwanke, 2003) finding ingenious solutions, is already a reality.

In fact, this mixed-use concept is beginning to be applied experimentally in the hospitality industry, finding new forms of development (Creative Hotel, K. Murakami 2016).

The current global circumstance due to COVID-19 makes it mandatory in the hospitality industry to reflect and search for effective measures to deal with it. Taking this into account, this research will propose a model of interaction between hotel room and show attendance, trying to add a new definition in hospitality Due to the special nature of the city of sin, I propose to study this model in Las Vegas as a large test laboratory (Venturi, Izenour & Scott Brown, 1972), draw the conclusions, and suggest its application to other sites in future research.

Welcome to The Definitive Entertainment Hotel Resort.

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Concept The hotel, conceived as a place for shows, consists of different stages surrounded by rooms where the public attends to the shows from the balcony of their room, or in other words, the concert hall boxes are rooms.

Room unit

audience

Show stage

Some stages could have a swimming pool or restaurants open to shows.

The experience offered is 24 hours, so between shows, the time would be filled with projection mapping shows, e-sports, movies, sports, or small shows.

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All hotel rooms have access to at least one stage/show. Different rooms could have access to more than one stage.

Show stage 3

$ $$ $$$ $$ $$$

Show stage 1 Show stage 2

Depending on the type of show, the patio can have

different heights, thus creating stages with rooms-box by levels. Lower price for more modest shows or large stages with important shows surrounded by numerous rooms-box.

This type of design hotel/attending shows offers an answer to the problem of the new reality created by the COVID virus, since attending shows would be totally safe.

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Context The development of the Las Vegas Strip is totally focused on the trend of the last twenty years of income not related to games, in fact the last two major constructions have been entertainment and sports, the T-Mobile Arena and Allegiant Stadium.

1984 ~1993

1984 ~1993

gambling revenue in Strip casino

food, drink & entertainment revenue in Strip casino

57%

24%

2019

2019

gambling revenue in Strip casino

food, drink & entertainment revenue in Strip casino

34.8%

37%

In 1999 gaming fell below 50 % of total Strip casino revenue for the first time. The way forward was clear: restaurants, bars, nightclubs, shows, and live music options were just as important as the fun in the casino.

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1999

Following the arrival of the COVID-19 epidemic, although resorts, and additional venues, have reopened since September and created new entertainment programming to accommodate current restrictions, no one Strip resort is designed to be successful in the current environment, and of course to stay long term.

The next two major openings in las vegas are clearly geared towards entertainment:

Re sort s Wo rld scheduled to open next summer Officials from the $ 4.3 billion resort project recently reconfirmed their commitment to creating great non-gaming experiences, including the 5,000-seat theater at Resorts World, a 65,000-square-foot day and nightlife venue and an entertainment zone. 17,000 square feet.

C i rca scheduled to open Oct. 28 Designed to create experiences that combine games with other activities, it will feature an exciting variety of bars and restaurants on the corner of Main and Fremont, and a large rooftop pool amphitheater.

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PART I I

The Sho 16

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History and study of the show business in Las Vegas. The possible interactions and opportunities between the world of entertainment and the hospitality industry are explored.

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Once Upon a Time...

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LAS VEGAS The history of entertainment in Sin City shows that it is an exceptional place in the world where any type of show has a place, and more importantly, any type of setting or way of consuming the spectacle.

The cancellation of the shows due to the pandemic has not only had a colossal negative impact on the economy of the city but also damage its essence. Facts like this must be taken into account and planned for the future to cushion their damage.

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Mixed uses in hospitality Or how to resolve a non-architectural problem with architecture

[top] Hotel capsule [left] Hotel, book and bed, Tokyo

Hotel Anteroom, Kyoto Art gallery + Hotel

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Hotel Onomichi U2, Onimichi Warehouse + Hotel

Hotel Kanra, Kyoto Japanese garden + Hotel

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Case studies How to make it profitable? attractive? viable?

Main hall: 1,000 seats = 500 rooms

Main hall: 2,000 seats = 1000 rooms

10 levels = 50 rooms/level

10 levels = 100 rooms/level

or 8 levels = 65 rooms/level

or 8 levels = 125 rooms/level

or 5 levels = 100 rooms/level

or 5 levels = 200 rooms/level

Theatre

Hotel

Show

Seats

Note

David Copperfield Theatre

MGM

David Copperfield

743

V2 Theatre

Planet Hollywood

The Mentalist

198

Saxe Theatre.

Planet Hollywood

Nathan Burton Comedy Magic show

423

Club Z, V Theatre

Planet Hollywood

Zombie Burlesque

199 Quarantine VIP

Thunder From Down Under

Excalibur Resort and Casino

Thunder from Down Under

400

The Mirage, the Love Theatre

The Mirage Resort and Casino

The Beatles, Cirque du Soleil

The Blue Man Theater

Luxor Hotel & Casino

The Blue Man

830

Criss Angel Theatre

Luxor Hotel & Casino

Mindfreak Live

1200

Sands Showroom

The Venetian

The Human Nature Jukebox

727

KÀ Theatre

MGM Grand Hotel

Ka, Cirque du Soleil

1950

The enigmatic Club The Hard Rock Domina Hotel 24 UNLV SoA | HD STUDIO

Magic Like Live

2013 360, 4D

436

The Mat Franco Theater

LINQ Hotel

The Mat Franco Show

Mystère

Treasure Island Hotel & Casino

Cirque du Soleil’s whimsical Mystère

1541

The state-of-the-art O Theatre

The Bellagio

O, Circque du Soleil

1800

Anthony Cools Showroom

Paris Las Vegas Hotel and Casino

Varios

The Zumanity Theatre

New York - New Zumanity York Hotel & Casino

575

216 1261

The Michael Jackson Mandalay Bay ONE Theatre Resort & Casino

Michael Jackson: One

Spiegelworld

Caesars Palace

Absinthe

The Colosseum

Caesars Palace

Varios

Jabbawockeez Theater

MGM Grand Hotel & Casino

Jabbawockeez

Club Domina

The Hard Rock Hotel

The X Burlesque Theatre

Flamingo Las Vegas Hotel & Casino

X Burlesque Show

Le Reve Theater

Wynn Las Vegas casino resort

Le Rêve

1600

Penn & Teller Theater

Rio Las Vegas Hotel & Casino

Penn & Teller's Las Vegas show

1475

Terry Fator Theatre

The Mirage Las Vegas Hotel & Casino

Terry Fator & His Cast of Thousands

1250

The Venetian Theatre

The Venetian Las Vegas

Varios

1815

The Magic Attic

Bally's Las Vegas Hotel & Casino

Varios

300

1805 600 4100 Concert Hall 338 436 Remodelation 180 Theatre in the round. Aquatic

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PART I II

Architec 36

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In this section the architecture associated with this type of proposal is studied. What architecture maximizes the experience and solutions to different questions

cture studio Guangzhou Opera House in China. Zaha Hadid

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Conclusion The incomparable frame of the city of Las Vegas offers the possibility of developing new proposals in the industries of hospitality and entertainment.

This makes the proposal of this research viable and offers success in its execution.

At the same time, this type of new proposal in hospitality offers architectural solutions such as those exposed that make the experience of lodging and enjoying a show more intense.

These architectural solutions will be developed in the spring semester of 2021.

Bibliography •

Mixed-use

Schwanke, D., & Urban Land Institute. Urban Development/Mixed-Use Council. Executive Group. (2003). Mixed-use development handbook (2nd ed.). ULI. https://www.archdaily.com/category/mixed-use-architecture K. Murakami, Creative Hotel, 2016 •

Shows (and stages) and entertainment in Las vegas

Neufert. Architects’ Data. 1995 Schittich, C. (2009). Exhibitions and Displays. In Exhibitions and Displays. Walter de Gruyter GmbH.

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www.vegas.com/shows/ | www.lasvegas.com/shows/ | lasvegas.showtickets.com/ https://gaming.unlv.edu/ The Las Vegas Metamorphosis – From Gaming to Enterteinment Destination: https://www.newyorklife.com/assets/docs/pdfs/rei/The-Las-Vegas-Metamorphosis-From-Gaming-to-Entertainment-Destination.pdf More and more, Vegas relies on shows, concerts — anything but gambling. Chicago needs to learn this lesson now: https://www.chicagotribune.com/entertainment/theater/chris-jones/ct-ent-chicago-casinos-jones-0728-20190723-gncuhxob2ndefa7cdfudd5cqvy-story.html Vegas was all about nongaming revenue until the pandemic arrived. Now what?: https://lasvegasweekly.com/ae/2020/aug/06/vegas-was-all-about-nongaming-revenuenow-what/ Theaters capacity: https://blog.headout.com/david-copperfield-seating-chart/#:~:text=The%20theatre%20has%20 743%20seats,is%20divided%20into%20two%20sections.

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Other

Robert Venturi, Steven Izenour, Denise Scott Brown. Learning from Las Vegas.

Stefan Al. The Strip : Las Vegas and the architecture of the American dream. 2017 Aksamija, A. (2016). Integrating innovation in architecture : design, methods and technology for progressive practice and research. John Wiley & Sons, Ltd.

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Book

II Design

UNLV SoA | HD STUDIO College of Fine Arts University of Nevada, Las Vegas 4505 S Maryland Parkway Las Vegas, NV 89145 TBD Website of Books HDSTUDIO.com

Contents of Work JAN 21 - MAY 21

56 The Path of the Concept 57 First steps 58 Principles of assistance 60 Distribution approach 64 Evolution... to the Revolution 66 Zoning concept 70 Design Development 71 Complex design 72 General structure 73 Zoning 74 Vertical Construction 76 Elements 88 Zones 100 Information 102 Context + 107 Final Thoughts 109 Quotes of Critics

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The Path of the Concept First steps In this part we will analyze the first steps that lead to the creation of the concept of the complex

After a first part of analysis and conceptualization of the project, outlining the objectives to be achieved and seeing the possibilities offered by the space, I came to the conclusion that a reinvention of the approach about how the public attends shows is necessary, and this integration in the idea of hospitality. This is how I mark what has been the evolution of the architecture of performing arts venues and imagine what the next step in its design will be.

[Left] Initial sketches

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Design Development Complex design Part dedicated to the development of the design of the hotel with the specific areas for performances and the conceptualization of the interaction of the public with the shows through architecture With the clear idea of the spatial distribution, flow of the assistants, and the diagrams of the complex, we face this section like the one that will definitively shape the design of the project. The challenge is to create a varied space, mixed in functions and a structurally complicated design, but as allies, we account with the imagination and the power of design on our part.

In this section of the book, the different structural elements will be shown that through architecture will extol the concept and the purpose pursued as well as different areas will be outlined with different purposes where the detail of the architecture-oriented to it will be appreciated.

[Left] Conceptual art

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Final Thoughts The current crisis due to the pandemic has revealed the lack of versatility in the world of entertainment and how the same schemes have been applied for too many years.

The incomparable frame of the city of Las Vegas offers the possibility of developing new proposals in the hospitality and entertainment industries.

This makes the experimental proposal of this project viable and offers a new approach to the entertainment + hospitality experience.

This new proposal in hospitality offers architectural solutions that make the experience of staying and enjoying a show more intense and poses new challenges for the future.

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Proposals for future studies Taking into account the feedback from the critics, the knowledge acquired in this study, and knowing how far the project has been carried, I propose for future research in which it would like to continue this concept, the development in the following aspects: - The study of the necessary minimum size of a hotel, number of rooms as well as number of seats for attendance public, so that the idea is feasible.

- The study and the creation of the debate, reform of an existing construction (to the transformation of this concept) vs new construction (as the proposed project).

- As the latest version of Circo, the design and development of a minimal mixed hospitality + entertainment space, that can be transported.

- The creation of different hotel prototypes of this style depending on the size. Let’s assume that this building presented is large size, then, the creation of another medium and a third, of an even smaller size (the minimum necessary).

- In line with the previous point, the creation of a larger mega space even where urbanism, housing, transport, hospitality and entertainment are integrated, let’s call it, city of entertainment.

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Quotes of Critics “Recalling Absinthe (outdoor/tent show) at Caesars was among the first performances to come back after the shutdown… this project has similar characteristics but at a grander scale and integrated into the overall resort design.

Each ‘platform’ functions like the “urban hooks” that resorts have used in the past: volcano, pirate ships, fountains… But like the Wynn has moved those to the interior to draw people into the resort… this would require people to be guests of the hotel, further integrating the performing arts venue with the guestrooms.”

Glenn Nowak, HD Studio Coordinator

“This is a proposal of impressive magnitude and complexity, in which architecture ceases to be an immobile entity and becomes the stage for human activity adapting its needs and giving people a high sense of presence in the events. I think that every major city needs a building like this. “ Omar Casado, Pelli Clarke Pelli Architects Japan

“I think it’s great the starting point of the great influential Cedric Price, who have conditioned works such as the Center Pompidou, in this time giving solutions to problems that he raised, in fact, I had never seen a vertical development of this concept. It would be very interesting to continue the project making it somehow modular and to be able to transport the building all over the world. “ Steffen Lehmann, Mentor and Former Director of School of Architecture, University of Nevada, Las Vegas UNLV SoA | HD STUDIO

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Revolutionizing Performing Arts Venues with Hotel Experience Master’s thesis in architecture by David Paz Casado davidpazc@gmail.com