THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
TABLE OF CONTENTS
CREATIVE DESIGN PAGE 1
TABLE OF CONTENTS INTRODUCTION
02
LOGOS
04
BRAND ASSETS
07
PACKAGING & MERCHANDISE
15
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
INTRODUCTION
1
INTRODUCTION
CREATIVE DESIGN PAGE 2
THE SLEEPY ORANGE
BRAND GUIDELINES
CREATIVE DESIGN
GLUTEN-FREE BAKERY
INTRODUCTION
INTRODUCTION
Transformation can be a wonderful experience. The Sleepy Orange is a local neighborhood bakery in the middle of the urban bustle. The Sleepy Orange is a welcome oasis throughout your day from sunrise to sunset. We are also transforming fresh baked goods to be enjoyed by all, including those who have gluten-free dietary restrictions and preferences.
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All of our delicious food is made from scratch daily with locally sourced ingredients. Our bakers are up early in our kitchen creating the amazing fresh-baked smells that great you at the door. Our baked goods are hand-crafted in small batches using a variety of gluten-free flours. Our chefs are equally passionate in providing you an amazing and delightful dining experience throughout the day. The Sleepy Orange is where you will find your nectar for the day!
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
INTRODUCTION
2
LOGOS
CREATIVE DESIGN PAGE 4
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
LOGO
PRIMARY LOGO
The Sleepy Orange logo features the Sleepy Orange butterfly capturing the transformative nature of the brand. The butterfly is detailed with a fresh orange slice representing the freshness and vibrancy of the bakery/café. The logomark uses the fresh orange slice that uses a shape that can evoke flower petals and/or butterfly wings. The wordmark includes the font, Nectar, created specifically for the brand.
IMPROPER USE Do not use colors other than the primary palette or black & white. Do not rotate logo. Do not distort in any way. Do not resize any element within the logo.
CREATIVE DESIGN PAGE 5
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
LOGO
COLOR VARIATIONS
The logo can be used as white on black background as well as black on white background. The wordmark can also be used as a solid color of Butterfly Blue or Sleepy Orange.
IMPROPER USE Do not use colors other than the primary palette or black & white. Do not rotate logo. Do not distort in any way. Do not resize any element within the logo.
CREATIVE DESIGN PAGE 6
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
INTRODUCTION
3
BRAND ASSETS
CREATIVE DESIGN PAGE 7
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
TYPOGRAPHY
TYPOGRAPHY
Creattion Demo Regular
P rimary TypeFace
Aa Bb Cc 123
A BCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%^&*!?()[]/,.'":;
CREATIVE DESIGN PAGE 8
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
TYPOGRAPHY
TYPOGRAPHY
Nuetraface 2 Text Demi,
Light
Secondary TypeFace
Aa Bb Cc 123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%^&*!?()[]/,.'":;
CREATIVE DESIGN PAGE 9
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
TYPOGRAPHY
TYPOGRAPHY
NECTAR
Regular
Custom TypeFace
Aa Bb Cc 123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%^&*!?()[]/,.'":;
CREATIVE DESIGN PAGE 10
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
COLORS
CREATIVE DESIGN PAGE 11
BRAND COLORS The Sleepy Orange’s brand colors consist of 6 shades (primary and secondary), to be used at the discretion of the designer. The palette consists of bright contrasting colors paired with dull pastels to add a whimsical nature feeling to the brand.
Butterfly Blue #cfe5df
Sleepy Orange #f8971d
Midnight Black # 060605
Dreamy Blue #546377
Dusty Petal #583c3b
Leaf Green #6d7c62
SHADES Butterfly Blue
CMYK: 18, 2, 12, 0 | RGB: 207, 229, 223
Sleepy Orange
CMYK: 0, 48, 100, 0 | RGB: 248, 151, 29
Midnight Black
CMYK: 74, 67, 67, 87 | RGB: 8, 9, 8
Dreamy Blue
CMYK: 71, 56, 38, 15 | RGB: 84, 99, 119
Dusty Petal
CMYK: 51, 69, 62, 46 | RGB: 88, 60, 59
Leaf Green
CMYK: 58, 38, 65, 15 | RGB: 109, 124, 98
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
STATIONERY SET The stationery set includes standard business cards measuring 3.5 x 2 inches; Double-sided with the logo graphic on the back and the wordmark on the front. Set also includes single-sided stationery with matching envelopes that incorporate the brand pattern and wordmark. Buttons are included with the logomark.
CREATIVE DESIGN PAGE 12
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
STOREFRONT
CREATIVE DESIGN PAGE 13
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
INTERIOR MOOD Moodboard of The Sleepy Orange’s interior. Use of hanging and ambient light to recreate the feeling of stars. Black backdrop with the brand colors to add vibrancy and depth. Branded wall mural will also be featured.
CREATIVE DESIGN PAGE 14
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
INTRODUCTION
4
PACKAGING & MERCHANDISE
CREATIVE DESIGN PAGE 15
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
MENUS Menus include the wordmark and distinctive Nectar font. The brand pattern provides a colorful and playful backdrop on the table tents.
CREATIVE DESIGN PAGE 16
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
COFFEE CUPS Disposable cups for your favorite Sleepy Orange beverage on the go. Small, Medium, and Large sizes are offered, each with a distinctive brand pattern.
CREATIVE DESIGN PAGE 17
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
PACKAGING Three sizes of bakery boxes for your favorite treats, each with a distinctive brand pattern. Packaging can be used for any food item and to-go order.
CREATIVE DESIGN PAGE 18
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
PACKAGING Paper muffin cups and donut holders for your favorite treats, each with a distinctive brand pattern. Pair with box packaging for to-go orders.
CREATIVE DESIGN PAGE 19
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
TAKEOUT BAGS Takeout bag for customer purchases. Double-sided design in two options, one with the brand logo, one with the brandmark, each with a distinctive brand pattern.
CREATIVE DESIGN PAGE 20
THE SLEEPY ORANGE
BRAND GUIDELINES
CREATIVE DESIGN
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
APRONS
Branded merchandise and employee uniform. Sold to keep the Sleepy Orange vibe with you at home, each with a distinctive brand pattern.
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THE SLEEPY ORANGE
BRAND GUIDELINES
CREATIVE DESIGN
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
SWEATSHIRTS
Branded merchandise to keep the Sleepy Orange vibe with you at home, each with a distinctive brand pattern. Patterns sold in the various brand colors.
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THE SLEEPY ORANGE
BRAND GUIDELINES
CREATIVE DESIGN
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
MUGS
Branded and instore mug set. Sold separately and as a part of The Sleepy Orange dining set. Used for instore dining. Mix and match to create your perfect dining set combination.
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THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
PLATES Branded and instore plate set. Sold separately and as a part of The Sleepy Orange dining set. Used for instore dining. Mix and match to create your perfect dining set combination.
CREATIVE DESIGN PAGE 24
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
THERMOS Thermos bottles for customer purchases. Two options in brand colors butterfly blue and sleepy orange. One with the brand logo, one with a butterfly pattern. Sold separately and as a set.
CREATIVE DESIGN PAGE 25
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
WALL MURAL
CREATIVE DESIGN PAGE 26
THE SLEEPY ORANGE
BRAND GUIDELINES
GLUTEN-FREE BAKERY
PACKAGING & MERCHANDISE
POSTERS
Paula Scher inspired posters. Highlight brand typography and vibrant colors.
CREATIVE DESIGN PAGE 27
DESIGNED BY ARLEIGH CURRY