Trade show vendors share expertise with convention attendees

The Trade Show at the 2023 APA Convention is an opportunity to make contact with industry professionals who can be great sources for stories on a variety of topics. Twelve vendors were set up in Salon D at the DoubleTree by Hilton Little Rock this Friday, July 21, ready to talk to publishers, editors and reporters about their individual areas of expertise.

The 2023 APA Trade Show vendors are: Booth #1: Mirabel Technologies

Publishing tools and marketing solutions. Mirabel Technologies is a privately owned, international tech company that provides all-in-one software solutions for businesses. President Mark McCormick founded Mirabel Technologies in 2003 with the vision to help publishers streamline operations in an ever-changing media environment. After launching over a dozen successful magazines in South Florida, McCormick introduced Mirabel’s flagship product, “The Magazine Manager”. As the first web-based CRM made for publishers, it now serves more than 17,000+ media properties worldwide.

Since then, other publishing products followed suit, including “The Newspaper Manager”, a CRM specific to newspapers, and “Mirabel’s Magazine Central”, a library-like platform to display digital editions. In 2019, Mirabel Technologies expanded into marketing automation and email verification with “Mirabel’s Marketing Manager” and “Clean Your Lists”, respectively.

Booth #2: Black Hills Energy

Black Hills Energy traces its roots to 1883 and the organization of the Black Hills Electric Light Company of Deadwood. Now, Black Hills is a diversified electric and gas utility company selling power in South Dakota, Montana, Wyoming, Colorado, Arkansas, Kansas, Nebraska, and Iowa and is committed to creating a cleaner energy future that builds upon a responsibility to provide the safe, reliable and cost-effective energy that improves customers’ lives.

Booth #3: AT&T Arkansas

The communications experts at AT&T Arkansas create connection to what people need to thrive in their everyday lives – connection to friends, family, work, commerce, education, health, entertainment and more. AT&T’s efforts to narrow the digital divide focus on expanding networks, providing affordable high-speed internet and demonstrating how internet connectivity changes lives.

Booth #4: Little Rock Convention & Visitors Bureau

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the city of Little Rock. LRCVB is a full-service bureau, with more than 120 full-time professionals covering disciplines in Finance and Administration, Facility Operations, Sales & Services, and Marketing, Communications & Community Engagement, providing support in planning meetings, conventions or visits to the city, including information on hotels, dining, attractions, transportation and much more. The organization also manages the Statehouse Convention Center, Robinson Center, the River Market and multiple parking facilities.

See Trade show page 7