Skip to main content

Arkansas Publisher Weekly: April 20, 2023

Page 1

3 6

Times-Echo returns to print after 18 years Guest Column: On writing better By Brenda Looper

Arkansas Press Association

Publisher Weekly Vol.18 | No. 16 | Thursday, April 20, 2023 | Serving Press and State Since 1873

Tireless Arkansas Business advertising exec Bonnie Jacoby continues to thrive in Arkansas news industry after 32 years By Wesley Brown

publications in its roster.

Arkansas Business Publishing Group (ABPG), parent company of Arkansas Business, the state’s business news standard founded at the beginning of the burgeoning Internet Age, will celebrate its 40th anniversary in the upcoming year.

The company produces a variety of annual, biannual, monthly and weekly publications for varied audiences across the state. Besides its flagship Arkansas Business and ArkansasBusiness.com, the magazine and newspaper publisher’s portfolio include such well-known titles as Little Rock Family, Little Rock Soirée, Arkansas Bride, Arkansas Next and Metro Little Rock Guide. The Little Rock publishing group’s list of titles also includes six special-interest magazines, including the popular Book of Lists and Greenhead.

Bonnie Jacoby, vice president sales and training at Arkansas Business, has managed the publication’s online and print advertising operations for nearly 33 of those 40 years. Founded by retired CEO and 2020 Arkansas Business Hall of Fame inductee Olivia Farrell, the Little Rock publishing group has grown from its start as a single weekly business newspaper to a statewide niche publishing company with over 30

From her perch, Jacoby oversees the advertising and sales teams for the company’s business publications. Jacoby started her career with ABPG as an

account manager for the weekly business journal. Since then, she has had the opportunity of learning every advertising and sales role in the company and has played a major role in building the familiar “AB brand” that is now synonymous with high-level and influential business leaders and executives. Ahead of the publication’s 40th anniversary, Jacoby said she has had time to reminisce on the company’s growth, as well as her own personal journey. She noted that in the early years after Farrell launched the company, the flagship weekly print publication had not yet garnered a stellar standing in the business community. Continued on page 2

Register now for next week’s APA Advertising Conference Plan now to attend the 2023 APA Advertising Conference next week on April 28. This year’s conference at the Red & Blue Events Venue in Little Rock will be the first time meeting in person in three years. The conference was cut short in March 2020 and held via Zoom in 2021 and 2022 due to the ongoing pandemic. Marianne Grogan, president of Coda Ventures in Nashville, Tennessee will present the morning session, “Data-Driven Revenue”. In it, she will take participants through the results of the statewide study commissioned by APA in 2022 and demonstrate how that data can be used by newspapers for successful sales Continued on page 3


Turn static files into dynamic content formats.

Create a flipbook
Arkansas Publisher Weekly: April 20, 2023 by Arkansas Press Association - Issuu