Arkansas Publisher Weekly: January 26, 2023

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Be super careful when accepting, creating bowlrelated advertising

Arkansas Press Association

Guest Column: Big Tech threat to local journalism still exists

Publisher Weekly

By Danielle Coffee

Vol.18 | No. 4 | Thursday, January 26, 2023 | Serving Press and State Since 1873

APA to offer web-based training tool for community journalists; Earn Your Press Pass launches in Feb.

By Wesley Brown

A new online, on-demand journalism accelerator program is launching soon in Arkansas. According to APA Executive Director Ashley Kemp Wimberley, it will provide member newspapers with realworld tools to better serve and cover their local communities.

The Earn Your Press Pass course was developed in September by Kansas Publishing Ventures in conjunction with the Kansas Press Association Besides in Arkansas, it is now being offered by state press associations in Colorado, Florida, Iowa, Montana, Nebraska, North Dakota, Texas, South Dakota and Wisconsin.

“Arkansas has a legacy of great small-town journalism and journalists. This is just the online training we need to continue that tradition, and we are excited to be able to offer it as a benefit to APA members,” said Wimberley.

EYPP aims to provide staff with solid reading and writing skills with basic journalism training. Topics include newspaper basics, industry jargon, interviewing and reporting skills, sourcing considerations, news judgment, headline and cutline writing, AP Style, copy editing and basic photography.

According to KPV Publishers Joey Young and Lindsey Young, the impetus for the widely adopted web- journalism project began with the executive committee of the KPA board of directors. While serving as the KPA board president at the height of the pandemic in 2020, Joey Young said one of the panel’s initiatives was to develop training for rural newspapers in Kansas having difficulty recruiting new talent to

small-town newsrooms.

Kansas is home to two of the nation’s highly regarded journalism schools – Kansas University in Lawrence and Kansas State University in Manhattan. But the local news publisher said the online course was Continued on Page 3

Don’t delay, enter the Better Newspaper Advertising Contest today ARKANSAS

PRESS ASSOCIATION

2023 Better Newspaper Advertising Contest

Congratulations!

President

April 28, 2023

Executive Director

APA member newspapers have just over a month to gather and submit their best

work from the 2022 calendar year to the annual Better Newspaper Advertising Contest. The contest recognizes the best ads from APA member newspapers in a variety of categories.

Complete contest rules and instructions for entering are on the APA Contest website at newspapercontest.com/Contests/ ArkansasPressAssociation.aspx and also on page seven of this week’s Arkansas Publisher Weekly.

Among the many categories are best single ad, best ad campaign, best photo

in advertising, best advertising special section, best use of humor in advertising, most original idea and more.

Members of the Mississippi Press Association will judge the entries this year. Award announcements and firstplace plaques will be presented at the APA Advertising Conference in Little Rock on April 28.

If you have questions about the contest or the online submission process, contact Terri Cobb at (501) 374-1500 or email terri@arkansaspress.org.

APA to offer web-based training tool for community journalists; Earn Your Press Pass launches in Feb. Continued from Page 1

not designed to replace university-level curriculum. Instead, the goal is to assist rural newsrooms in upgrading the skills of budding journalists who already live in and are passionate about the communities the newspaper serves.

“We wanted just some quick-and-dirty ‘we need somebody to cover the city council’ type training,” said Joey Young, owner and co-publisher of four rural Kansas newspapers covering Sedgwick, Reno, Harvey, Marion, and McPherson counties: the Hillsboro Free Press, Harvey County Now, The Clarion and McPherson NewsLedger.

“It is really difficult to recruit traditionallyeducated journalists to places such as western Kansas. Even where we are, it is difficult to recruit from KU or K-State.”

“It’s hard to convince a young kid that just graduated from a journalism school to move out to a little town of 900 people and work out there,” agreed Lindsey Young.

“When I worked at my hometown newspaper in (Newton, Harvey County), there were at least 30 people in the newsroom. It is now down to one,” Joey Young said of the Wichita, Kan., suburb of more than 18,000 residents.

To accomplish the task of designing and implementing a curriculum for the journalism training project, the Kansas publisher first attempted to work with local colleges and universities but was still deciding on a course of action. Joey Young eventually turned to his wife, KPV’s co-publisher, business manager and copyeditor.

“I was complaining about it one day at home, and Lindsey said, ‘I can build that course,’” said Joey Young.

Putting her experience as a former teacher to work, Lindsey Young said she worked on the curriculum for nearly a year before it was unveiled.

“It was really fun, because I was a teacher

for ten years before I came on with the newspapers full-time. It is definitely scratching an itch for me by getting back in the classroom a little,” she said. “I used to teach high school journalism, and I felt most of my (students), once they got out of my class, could have handled covering a city council meeting.”

The course consists of eight lessons and includes over 30 topics. The video-driven course outlines basics like newspaper jargon, interviewing skills, editing, simple photography and other journalism basics.

Lindsey Young said she wanted to make the course applicable to the small-town newsroom and not burdened with rigorous tests and classroom-type instruction.

EYPP is designed as a reference guide for anyone who wants to write for a local paper, although it can be handy for those a few years into their career as well.

“We’ve had newspapers that have said, ‘Man, I know some seasoned journalists who can really use this as a refresher too,’” she said.

The online curriculum was first launched last fall as a KPS member benefit. Since then, ten state press associations have onboarded the training course. Lindsey Young said the couple began reaching out to other state press associations late last year at the behest of KPA Executive Director Emily Bradbury.

“We started it because we felt like it was something Kansas needed,” said Lindsey Young. “The more we talked with our executive director, she thought other people might want to hear about this, too.

So, we just put feelers out. It has been a little surprising how enthusiastic people have been about it.”

Joey Young said feedback from press associations and newspapers where the program has been implemented has been incredible. The Texas Press Association, one of the nation’s largest newspaper trade groups with 429 paid-circulation

Joey and Lindsey Young

members, added the online program to that association’s recognized Texas Center for Community Journalism.

“They were one of the first adopters on this, and easily have the most users that have signed up,” he said. “South Dakota and Wisconsin have also been early adopters and pretty fervent users.”

APA will unveil the program in early February, free of charge to member newspapers. Wimberley said the webbased program will help Arkansas publishers and editors navigate the deficient industry labor pool by providing turnkey training options for novice and early-career journalists.

“This program is a win-win situation for our members who don’t have the budget and resources to send their staff to journalism workshops and conferences,” she said.

To learn more about the program, contact Wimberley at 501-374-1500 or email ashley@arkansaspress.org.

APA is excited to welcome the Little River Journal as a full member of the association.

Arkansas Publisher Weekly

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January 26, 2023

-30Haven Hughes

Award-winning local producer dies A graduate of the Fulbright College of Arts and Science at the University of Arkansas at Fayetteville with a degree in Broadcast Journalism, Scott was a news producer at KLRT Fox 16.

He began his career as an intern at KATV Channel 7 in 1999 and quickly landed a full-time position as an editor in the sports department. He stayed at KATV for 21 years, becoming a news producer and eventually assistant news director. He directed countless special broadcasts and received multiple Emmy Awards for his work over the years. As a producer at Fox 16 he worked closely with the reporters, videographers and production staff.

Haven Hughes

Haven Presley Hughes of Little Rock, a reporter at KARK News 4 and KLRT Fox 16, died on Friday, Jan. 16, 2023 in a motorcycle accident. She was 22.

Hughes was a 2018 graduate of Harmony Grove High School in Haskell, where she was Class Representative and a member of Future Business Leaders of America.

She received a Bachelor’s Degree in Mass Communication and Media Studies from Henderson State University in 2022. As an undergraduate she was a contributing reporter for The Oracle, HSU’s student newspaper, an on-air host at KSWH-LP 102.5 FM “The Pulse” student radio and a news anchor for Henderson Television.

She was also a member of Alpha Xi Delta, a progressive organization dedicated to the personal growth of women.

Haven was preceded in death by her maternal grandmother, Bobbie Lacewell, and her fraternal grandfather, Charles Hughes. She is survived by mother Karen Lacewell Hughes, father Arty Hughes, brothers Arty Hughes Jr., Shane Hughes and Timothy Hughes, sister Natasha Hughes, maternal grandfather Ken Lacewell, fraternal grandmother Sarida Hughes, four uncles, two aunts and two cousins.

Services were Monday, Jan. 23 in Bryant.

Chris Scott

Christopher Robert Scott of Little Rock died Jan. 17 following an illness. He was 45.

Scott is preceded in death by his father, Jerry Scott, his maternal grandparents, Arthur and Linnea Hays and paternal grandmother, Anita Scott. He is survived by his mother, Cindy Scott, sister Robin (Kevin) Nolder of Little Rock, two uncles and two nephews.

The family plans to host a celebration of life in the coming weeks.

Be super careful when accepting, creating bowl-related advertising

As Super Bowl LVII approaches, many advertisers might be mentioning the “the Big Game” and emphasizing football in their advertising. But, it could land your publication in hot water with the National Football League if you refer to the Super Bowl by name in advertising.

The NFL trademarked the terms “Super Bowl” and “Super Sunday” in 1969, and in the past has not hesitated to send cease-and-desist letters to businesses, even churches, that used the name to promote events and services.

The Super Bowl LVII logo, the NFL shield and team names and logos are trademarked as well, and should not be used in ads, unless the advertiser has paid for the right to be an official NFL partner. A bar or restaurant that has a public performance license to show television programs on their premises has the right to show the Super Bowl broadcast to its patrons, but if it uses the words “Super Bowl” in its advertising to attract customers, the league will object.

Advertisers who want to capitalize on the Super Bowl’s popularity should remember to use “the big game”, “game day” (but not “Gameday,” as that term is also trademarked by the NFL) or some other wording.

@ArkansasPressAssociation @ARPressAssoc

Arkansas Publisher Weekly

It is, however, okay to say “Super Bowl” or “Super Sunday” in news coverage.

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January 26, 2023

Building community Whether writing history's first draft, celebrating successes, or standing as the watchdog for truth and integrity, journalists invest their lives making a difference for others and their communities.

We understand.

AT&T has invested more than $650 million in our Arkansas networks in the last 3 years.

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Placed end-to-end, that's enough fiber for more than 2 round-trips to the moon.

Its about connections, and we have proudly been making them in Arkansas for more than 140 years.

© 2022 AT&T Intellectual Property. AT&T and Globe logo are registered trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners.

Guest Column:

Big Tech threat to local journalism still exists

By Danielle Coffey | NEWS/MEDIA ALLIANCE Following the re-introduction of the Journalism Competition and Preservation Act (H.R. 1735 / S. 673) (JCPA) in 2021, the News/Media Alliance and its allies worked to advocate for the bill’s passage during the 117th Congress. The JCPA would allow small and local news publishers to come together to collectively negotiate with Google and Facebook for fair compensation for use of their content. News publishers, magazines and broadcasters currently do not have the ability to negotiate deals on their own, as the dominant tech platforms capture the majority of U.S. digital ad revenue, leaving little to reinvest in the production of highquality journalism.

The Senate Judiciary Committee’s subcommittee on antitrust hosted a hearing for the JCPA in February of 2022, allowing for substantive conversation on the legislation, and garnering further interest from Congressional leaders. The Alliance and its allies followed up on this hearing by meeting with Congressional staffers and organizing grassroots outreach, resulting in over 2,000 touchpoints on Capitol Hill over the summer. These efforts led to a successful Senate Judiciary Committee markup on September 22, where the JCPA was reported favorably to the Senate floor with a committee vote of 15-7.

Policymakers are motivated to stand up for the vital public institution of journalism and push back against anticompetitive business practices. A thriving press performs a critical role in building and engaging local communities and holding government officials accountable. There is broad agreement in the U.S. — on both sides of the aisle, not only on the Hill but among members of the public — that action is needed to protect local

Arkansas Publisher Weekly

journalism. An April 2022 poll of 1,000 U.S. adults conducted by Schoen Cooperman Research for the News/Media Alliance found that 70 percent of Americans support Congress passing the JCPA. In December, nine leading media and journalism organizations, including the Alliance, America’s Newspapers, National Newspaper Association, the American Economic Liberties Project and others sent a joint letter to Congressional leaders calling on Congress to pass the JCPA before the end of 2022. The groups underscored the importance of passing the JCPA as the best solution to ensuring news publishers are compensated fairly for use of their content by the dominant tech platforms.

Over the past few years, Australia and the European Union have witnessed the benefits of their recently enacted laws to protect journalism. The Australian model, which requires the dominant tech platforms to pay publishers for use of their original content, has prompted other countries including Canada, India and the UK to take steps toward adopting similar laws. The results in Australia have been transformative for journalism. As a result of its News Media Bargaining Code adopted in 2021, estimates suggest that the total compensation received by news publishers so far — $140 million, which translates to billions in the U.S. — would cover around 20% of the costs of Australian journalists’ salaries. In addition, Australian newspapers are recruiting more journalists, with journalism professors noting an oversupply of available positions for their students. This is despite the fact that no platform has yet been “designated” under the Code — an official determination requiring the designated platform to

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negotiate with eligible publishers. The mere threat of designation has resulted in successful negotiations between news publishers and the platforms and provides evidence of the value of an Australianstyle model for other countries to follow.

The Alliance and its allies successfully advocated for inclusion of the JCPA in the NDAA in December, only to have it removed after Meta threatened to remove news from its platform and Republicans reversed support and demanded a “clean” bill. Threats like Meta made were attempted before the Australian government passed its Code — they were unsuccessful, and news publishers ultimately got paid. As the tech platforms compensate news publishers around the world, it demonstrates the demand and economic value for news.

In the 117th Congress, the JCPA garnered bipartisan support with 75 co-sponsors in the House and 15 in the Senate. The Alliance continues to hold conversations with the JCPA’s Congressional champions, who intend to reintroduce the bill in the 118th Congress. The congressional champions are eager to move the bill, mobilized after the momentum gained at the end of last year. The abuse of dominance by the tech platforms and threat to local journalism still exists, and leaders in Congress are still committed to fixing that problem. The Alliance remains dedicated to ensuring quality journalism prevails and intends to work alongside our allies to ensure a legislative solution moves forward in this Congress.

Danielle Coffey is executive vice president and general counsel of the News/Media Alliance.

January 26, 2023

94th Arkansas General Assembly

Legislative Report APA is monitoring the following filed bills of interest to our industry and the public: Bill No. / Author

Short Description

APA Position

Current Status

HB 1099 Rep. Collins

An act to expand the Arkansas FOIA - Expands the time a custodian, requester, or the subject of certain public records can seek an opinion from the Attorney General on whether the decision by a public-records custodian to release those records is consistent with FOIA. https://bit.ly/3HcRslh

Supports

Meeting set for 10:00 a.m. - Room 151 — House State Agencies – 1-18-23. Meeting on Jan. 25.

HB 1204 Rep. Wooten

Requires private schools to administer an annual statewide student assessment and to admit each student that applies and intends to use state funds to cover the costs of attending private school. - Any material containing the personally identifiable information, 18 including without limitation identifiable scores, of individual students on any test taken under the provisions of this subchapter shall not be considered a public record within the meaning of the Freedom 21 of Information Act of 1967 https://bit.ly/3wqT4lj

Pending

Introduced and referred to House Education Committee - 1-24-23

SB 87 Sen. Dotson

Amends Arkansas law concerning the creation and implementation of the Code of Arkansas Rules. - In no event shall the Bureau of Legislative Research be required to produce a print version of the Code of Arkansas Rules, including without limitation in response to a request under the FOIA. https://bit.ly/3kLe4Ao

Pending

Introduced and referred to Senate State Agencies - 1-23-23

SB 94 Sen. Hammer

Modifies requirements and authority of the Insurance Commissioner regarding pharmacy benefit managers (PBMs). Will repeal requirement for quarterly reports

by PBMs. - The Insurance Commissioner may examine or audit the books and records of a pharmacy benefits manager providing claims processing services or other prescription drug or device services for a health benefit plan to determine if the pharmacy benefits manager is in compliance with this subchapter. The information or data acquired during an examination under subdivision is considered proprietary and confidential under and not subject to the FOIA. https://bit.ly/3ZXksF7

Pending

Introduced and referred to Senate State Agencies - 1-23-23 Meeting set for Feb. 26.

HJR 1001 Rep. Ray Sen. Gilmore

Proposes a constitutional amendment requiring the General Assembly to determine the salaries for certain elected constitutional officers of the executive and judicial branches instead of The Independent Citizens Commission. https://bit.ly/3DfXPC5

Pending

Introduced and referred to House State Agencies - 1-23-23.

Arkansas Publisher Weekly

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January 26, 2023

2023 Arkansas Press Association Better Newspaper Advertising Contest Rules & Categories 1. ELIGIBILITY: Contest is open to daily and weekly newspaper members in good standing of the Arkansas Press Association. Entries must be submitted by the newspaper, not by an individual.

2. CONTEST PERIOD: All entries must have been published during this period — January 1, 2022 - December 31, 2022.

3. DEADLINE for submitting entries is February 28, 2023.

4. ALL ENTRIES should be uploaded as PDFs. Each entry submitted must be a PDF of the full-page showing name of newspaper and date of issue. Login information and uploading instructions are on the following pages.

5. ENTRY FEE: $25 per newspaper PLUS $ 5.00 per entry.

6. ALL ADS entered MUST BE ORIGINAL with your newspaper. They must be conceived and sold by your newspaper staff.* Clip art is acceptable but no ready-made ads should be submitted, such as those from advertising agencies, and advertiser-produced. All ads must be from your regularly printed newspaper.

Do not submit ads from your other publications (ex. monthly magazines, real estate guides or other niche publications submitted in Category 19).

7. A SINGLE AD should not be entered in more than one category. Exception: a single ad may also be entered as one of a campaign (Category 4); or a color entry may also be entered as one of a campaign (Category 4). The spirit of the contest is to recognize as many clever, creative ideas, people and advertisers as possible. (That translates: don’t take an entry you’ve submitted for a single ad and enter it as a color entry and a most original idea entry. Choose one BEST CATEGORY for each entry.) And please do NOT repeat ads from previous years.

8. “COVERS” are not ads: DO NOT submit special section covers as ads -- they are covers. There is a category (Category 11-12) to recognize special section covers.

9. In order to judge a category there must be at least three (3) entries from three (3) newspapers, otherwise those entries will be judged with the next division.

11. DIVISIONS: Your newspaper has been pre-assigned a division based on your circulation.

Div. 1 - Circulation 500 -10,000 Div. 4 - Circulation less than 2,000 Div. 3 - Circulation Over 10,000 Div. 5 - Circulation 2,000 - 5,000 APA holds the right to re-assign a newspaper’s division to insure a fair number of newspapers are distributed in each division.

With the changes in our industry where larger corporations own several newspapers of various sizes in the association, and new operating alliances, the levelized playing field becomes more difficult to maintain. It is not always evident the extent of help received by the home office or sister papers, and we’ve been told in some cases “no help is received so it is unfair to make us compete with higher circulation papers.” There is no easy solution and we rely to a high degree on the integrity of the newspaper, SO please enter according to the guidelines. *Work done by freelancers or work outsourced may be entered, but the work must have been done exclusively for the newspaper entering the material.

If you have any questions or problems submitting your entries, please call Terri Cobb at 501-374-1500 or 800569-8762.

2023 Arkansas Press Association Better Newspaper Advertising Contest | 1

Categories CATEGORY 1 – Single Ad 10” Inches and Under May submit up to five (5) entries per newspaper. Black and white ads only. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be ROP for a SINGLE ADVERTISER. Judges will consider the basic idea, headline, layout, copy, typography and originality.

CATEGORY 2 – Single Ad Over 10”and Under Half page May submit up to five (5) entries per newspaper. B/W or Color. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be ROP for a SINGLE ADVERTISER. Judges will consider basic idea, headline, layout, copy, typography and originality.

CATEGORY 3 – Single Ad Half page and OVER May submit up to five (5) entries per newspaper. B/W or color ads. NO HOUSE ADS or section covers. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be ROP for a SINGLE ADVERTISER. Judges will consider basic idea, headline, layout, copy, typography and originality. Includes ads over two pages, including double trucks. Please use category 20 for your automotive ads.

CATEGORY 4 – Ad Campaign, Any Size May submit up to five (5) entries per newspaper. Black and white ads OR color. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Include any online ads that are a part of the campaign. Each entry consists of at least three but not more than five ads for a SINGLE ADVERTISER, with a continuing, common theme. May be ROP or classified display campaign. Judges will consider the basic idea, layout, copy, headline, typography, originality and the development of the theme. Ads may vary in size but keep within the same theme and advertiser.

CATEGORY 5 – Multiple Advertiser Ad May submit up to five (5) entries per newspaper. NO HOUSE ADS. Each entry submitted must be a PDF of the fullpage tearsheet. Entry may be any size, including those up to and including double trucks, which features two or more advertisers under a common headline or theme. Judges will consider basic idea, layout, copy, headline, typography and originality.

CATEGORY 6 – SPOT Color Ad (Use of ONE Color, plus Black) May submit up to five (5) entries per newspaper. NO SECTION COVERS OR HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Judges will consider basic idea, copy, layout, headline, type, originality and appropriateness and clarity of color. May be single or multiple advertisers, ROP or classified ads.

CATEGORY 7 – Use of PROCESS Color in an Ad May submit up to five (5) entries per newspaper. NO SECTION COVERS OR HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Judges will consider basic idea, copy, layout, headline, type, originality and appropriateness and clarity of color. May be single or multiple advertisers, ROP or classified display, and may be any size.

CATEGORY 8 – Best Advertising Special Section - GENERAL INTEREST- NEWSPRINT May submit up to five (5) entries per newspaper. For each entry, submit a single PDF of the entire section. See instructions attached for combining multiple pages into one PDF file. This is a separate, pull-out, stand-alone section of GENERAL INTEREST (NON-SPORTS) printed on NEWSPRINT (magazine stock paper, see category 9) inserted into your newspaper.

Judges will consider basic idea, originality of theme used in ads and editorial content, as well as the section cover. Use of color is a bonus.

CATEGORY 9 – Best Advertising Special Section - GENERAL INTEREST- MAGAZINE May submit up to five (5) entries per newspaper. For each entry, submit a single PDF of the entire section. See instructions attached for combining multiple pages into one PDF file. This is a separate, pull-out, stand-alone section of GENERAL INTEREST (NON-SPORTS) printed on MAGAZINE stock paper (not printed on newsprint, see category 8) inserted into your newspaper. Judges will consider basic idea, originality of theme used in ads and editorial content, as well as the section cover.

2023 Arkansas Press Association Better Newspaper Advertising Contest | 2

CATEGORY 10 – Best Advertising Special Section - SPORTS May submit up to five (5) entries per newspaper. For each entry, submit a single PDF of the entire section. See instructions attached for combining multiple pages into one PDF file. This is a separate, pull-out, stand-alone section with a SPORTS theme inserted into your newspaper. Judges will consider basic idea, originality of theme used in ads and editorial content, as well as the section cover. Use of color is a bonus.

CATEGORY 11 – Special Section COVER - NEWSPRINT May submit up to five (5) entries per newspaper. Submit only the cover. Judges will consider design, layout, typography, artwork and use of color. The entry cover must have been from section inserted in the newspaper not the cover of your niche publication.

CATEGORY 12 – Special Section COVER - MAGAZINE May submit up to five (5) entries per newspaper. Submit only the cover. Judges will consider design, layout, typography, artwork and use of color. The entry cover must have been from section inserted in the newspaper not the cover of your niche publication.

CATEGORY 13 – Use of Photo in an Ad May submit up to five (5) entries per newspaper. NO HOUSE ADS OR SECTION COVERS. Each entry submitted must be a PDF of the full-page tearsheet. The ad must feature the original photography of a staff member. Judges will consider originality, quality, appropriateness of ad theme, clarity and appeal. May be ROP OR classified display; single or multiple advertisers and be any size.

CATEGORY 14 – Use of Clip Art in Ad May submit up to five (5) entries per newspaper. NO HOUSE ADS OR SECTION COVERS. Each entry submitted must be a PDF of the full-page tearsheet. May be any size, black and white or color; ROP or classified display; single or multiple advertisers. Entries should show clever and creative use of art supplied by a clip art service. Overall idea or theme of the ad should be original; don’t submit “ready-made” ads. Judges will consider originality, appropriateness of art and other related advertising factors.

CATEGORY 15 – Newspaper Promotions and House Ads, Single ads and/or Campaign HOUSE ADS ONLY. May submit up to five (5) entries per paper. May be any size, black and white or color. Each entry submitted must be a PDF of the full-page tearsheet. The ads may promote the entire newspaper or any of its operations.

For example, did you have subscriptions contests, NIE promotions, readership ads, newspaper contests, etc.? Judges will consider the basic idea, originality, layout, copy, headline, illustrations and other elements which go into the ads that contribute to the overall promotion of the newspaper. Each entry submitted must be a PDF of the full-page tearsheet.

CATEGORY 16 – Most Original Idea May submit up to five (5) entries per newspaper. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad may be any size, black and white or color. This includes not only ads which are particularly unique, fresh, weird, creative and outstanding, but also any ads which just don’t fit any of the other contest categories.

CATEGORY 17 – Use of Humor in Advertising May submit up to five (5) entries per newspaper. NO HOUSE ADS Ad may be any size, black and white or color. Each entry submitted must be a PDF of the full-page tearsheet. Judges will consider all aspects of the ad (basic idea, layout, copy, headline, typography and originality) plus special emphasis on how funny the ad is.

CATEGORY 18 – Special Events & Festivals Ad May submit up to five (5) entries per newspaper. Black and white OR color ads. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be ROP for a SINGLE ADVERTISER. Judges will consider basic idea, headline, layout, copy, typography and originality.

CATEGORY 19 – Single Supplement ad May submit up to five (5) entries per newspaper. Black and white OR color ads. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet from your special section or other advertising supplement. Ads can be from any category or customer. Judges will consider basic idea, headline, layout, copy, typography and originality. Any size ad is acceptable.

2023 Arkansas Press Association Better Newspaper Advertising Contest | 3

Classified Ads CATEGORY 20 – Automotive Ads May submit up to five (5) entries per newspaper. Black and white OR color ads. Any size ad. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be for a SINGLE AUTOMOTIVE (CAR DEALER) ADVERTISER. Judges will consider basic idea, headline, layout, copy, typography and originality.

CATEGORY 21 – Real Estate Ads May submit up to five (5) entries per newspaper. Black and white OR color ads. Any size ad. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be for a SINGLE REAL ESTATE OR PROPERTY ADVERTISER. Judges will consider basic idea, headline, layout, copy, typography and originality.

CATEGORY 22 – Employment Ads May submit up to five (5) entries per newspaper. Black and white OR color ads. Any size ad. NO HOUSE ADS. Each entry submitted must be a PDF of the full-page tearsheet. Ad must be for a SINGLE EMPLOYMENT (HELP WANTED) ADVERTISER. Judges will consider basic idea, headline, layout, copy, typography and originality.

2023 Arkansas Press Association Better Newspaper Advertising Contest | 4

LOGIN, UPLOAD & SUBMISSION INSTRUCTIONS Step 1 – Acquire your login information from APA. Contact Terri Cobb at Terri@arkansaspress.org.

Step 2 – Login at www.newspapercontest.com/arkansas. You will see a page showing any entries you have already submitted. Complete rules for the contest are available above. Some browsers, such as Safari, will open the rules in a new window; others will require you to download the PDF file to your computer.

Step 3 – Click on the “Add New Entry” link.

Step 4 – On this page, select your newspaper name. A lot of information will autofill. If that information is incorrect, please contact APA. Your division will be selected for you based on your circulation. Fill in the preparer’s name. (The preparer is the person uploading the entry into the online contest platform, not the staffer that will be credited for any award.)

Step 5 – Select the Newspaper Group from the drop-down menu for the contest you are entering. You must select Open, All Daily, All Weekly or Contests By Division.

Step 6 – Select the contest category from the drop-down menu. When you select the category, special instructions will appear below it. If you don’t see the category you’re looking to enter, make sure you’ve selected the correct Newspaper Group (See Step 5). This field will clear each time you save an entry, so you must select a category for each new entry.

Step 7 – Enter the title/cutline for your entry. When uploading full-page PDF files, make sure the entry name matches the headline on the page so the judges can find it easily.

Step 8 – Include the name of the person or people who should be credited for any award. This is generally the writer, photographer, graphic artist, cartoonist, etc.

Step 9 – Add your file or files. You can drag and drop files or use the “Add files” button to navigate your files.

Step 10 – IMPORTANT: When you have completed your submission, click the “Save” button. If you click the “Back to list” button, you will lose the entry you just completed. After clicking “Save,” you will be directed back to the list of your entries.

Step 11 – To submit another entry, click “Add New Entry.” As long as you have not logged out of the system, your newspaper name will still be in place and you can simply start at Step 5 again. You may log out and log back in later to continue adding entries. You will need to select your newspaper name each time you log in.

Step 12 – If you are done submitting entries, please review the list. You may not change an entry, but you may delete an entry and resubmit it. When done uploading all your entries, click the “Billing” button on the last page. This will take you to a page where the entry fees are generated. You may click the PayPal Link to pay by credit card or mail your payment to: APA Contest, 411 S. Victory St. Little Rock AR 72201. Once payment is made, we will mark your newspaper paid and complete.

2023 Arkansas Press Association Better Newspaper Advertising Contest | 5