Technology Conference

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Technology Conference!

2015 TECHNOLOGY CONFERENCE NOVEMBER 18-19, 2015 | CROWNE PLAZA, LITTLE ROCK Evolving With Our Business!

WEDNESDAY, NOVEMBER 18 8:00 a.m. Registration / Continental Breakfast 8:45 a.m. ABA Welcome & Announcements 9:00 a.m. The Next Evolution of ISP - Continuous Improvement and Measurement Dr. Kevin Streff, Secure Banking Solutions “Maturity” has been a term thrown around lately, particularly with the release of the FFIEC Cybersecurity Assessment Tool. How does maturity relate to evolving your current ISP to handle new technologies and new threats? What are some of the new technologies community banks are looking to implement, and how do we mitigate the risk? 10:00 a.m. Understanding (and Connecting with) Today’s Digital Consumer Eric Cook, WSI Digital Marketing The way consumers get their information, share opinions and interact with brands has changed significantly over the years thanks to the rise of social media and mobile devices. For community banks to remain relevant and visible to the “next gen” consumer, they need to figure out the right balance between engagement and compliance, while providing interesting and helpful information to keep customers interested in what they have to say. 11:00 a.m. Trade Show / Networking Break 11:30 a.m. The Pulse of Cybersecurity Jerry McClurg, Secure Banking Solutions Over the past few years, cyber-attacks at Sony, the OPM, Target and Ashley Madison have captured headlines. During this session, we’ll discuss what we’ve learned from this breach, what we can do to better protect ourselves and why cybersecurity professionals are saying it’s “a game changer.” 12:00 p.m. Lunch 1:00 p.m. Breakout Session #1 2:10 p.m. Breakout Session #2

Breakout Sessions

EVERYTHING STARTS WITH YOUR RISK ASSESSMENT Dr. Kevin Streff, Secure Banking Solutions Learn how to transform your risk assessment process into a value added process to your bank, which makes decisions on where to spend your next security dollar or invest your next available hour of time.

MUCH ADO ABOUT VENDOR MANAGEMENT Jeff Spann, Secure Banking Solutions It’s 10:00 p.m. … do you know where your data is? In this ever-changing world of technology, it’s imperative that we know and understand WHERE our data is being stored, transmitted, and processed.

ALWAYS UP Roger Thomas, Telecomp Learn strategies to keep your LAN and / or WAN Bandwidth redundant!

THURSDAY, NOVEMBER 19 8:30 a.m. Continental Breakfast 9:00 a.m. Making your Information Security Program Your Best Friend Dr. Kevin Streff, Secure Banking Solutions It is no longer acceptable for IT Compliance to be a simple 41-point inspection “checklist” of your controls in place at the bank. Regulatory guidance and GLBA statements have always required a risk based Information Security Program to be compliant. Learn how to implement a risk-based IT compliance program that not only meets regulatory and GLBA requirements, but does good “security things” and provides value to your institution. 10:00 a.m. Empowering Your Employees as “Social Advocates” to Remain Relevant and Stay Engaged Online Eric Cook, WSI Digital Marketing Did you know that according to Facebook’s own metrics, less than 10% of the fans of your page will ever see another post you make (unless you’re spending advertising dollars to “boost” them and get more exposure). Or, did you realize employees are 3x more believable than even the CEO of an organization? When it comes to your social media activities, most community banks are leaving their most valuable assets on the table – their staff. While it takes training and careful oversight, a properly trained and social-engaged workforce can provide a tremendous lift to a community bank by helping to get the word out about all that’s going on in the organization (and long-term can be a less expensive method of reaching your social audience). 11:00 a.m. Trade Show / Networking Break 11:15 a.m. Keys to a Successful Managed Services Relationship Tom Allen, Mainstream Technologies Sponsored by: Celerit Learn the best practices to manage and leverage a managed services relationship! 12:00 p.m. Lunch 1:00 p.m. You Can’t Manage What You Can’t Measure - A Primer on Digital Analytics Eric Cook, WSI Digital Marketing With so much of our customers’ activity now taking place “digitally” the electronic breadcrumbs they leave behind reveal an awful lot about what they are doing (or not doing) with us online. While to a certain extent the marketing and retail side of the bank needs to know this information, as IT professionals, however, you may be called upon to help build reports, install tracking code or pull information off the core system to help measure customer activity. This session will provide an overview of the various ways that information (and activity) can be tracked and put to use in your bank to make your services and brand message more relevant. 2:00 p.m. 10 Questions about Cybersecurity that all Directors and Senior Managers Need to Know Jeff Spann, Secure Banking Solutions You might not be a Director or even a member of Senior Management, but we do know that your life becomes a lot easier once that level of your organization is bought into Information and Cybersecurity. Here are 10 questions that you can take back home and share with your Directors and Senior Managers, as well as explain, in order to help them understand the importance of Cybersecurity in today’s technology age. 3:00 p.m. Adjourn

FOR MORE INFORMATION For details and registration information, please log on to www.arkbankers.org, or contact the ABA Professional Development Department at 501.376.3741.

TOM ALLEN Tom Allen is an IT industry veteran with 32 years of experience in the IT industry. As Director of IT Business Development with Mainstream, he is responsible for assisting new clients in developing a multi-year IT plan that includes developing Managed Services for on premise IT, and an offsite backup solution. Featured Speakers

ERIC COOK Eric Cook, a former community bank executive, now considers himself a “digital strategist” and works with clients to help them better understand and leverage the power of the Internet as a strategic business tool. He serves as a faculty member Graduate School of Banking at the University of Wisconsin-Madison on the topics of social technology.

JERRY MCCLURG Jerry McClurg is an IT Consultant for Secure Banking Solutions and adjunct faculty member at the University of Arkansas Fort Smith. Using real-world cyber-attack techniques, Jerry has successfully compromised hundreds of corporate networks and provided education to them. Jerry holds certifications in CISSP, CISA, and CEH.

JEFF SPANN Jeff Spann is an Information Security Consultant with Secure Banking Solutions. He has worked for IBM in Knoxville; as a Technology Sales Manager; and served as the Senior Vice President-Chief Information Officer-Information Security Officer at a mid-sized Community Bank in Central Arkansas for ten years.

DR. KEVIN STREFF Dr. Kevin Streff is the founder and managing partner of Secure Banking Solutions, a security consulting firm focused on improving security in financial institutions across the country. He is also Founder of InfraGard – South Dakota, a partnership program between private industry and the U.S. government (represented by the FBI).

ROGER THOMAS Roger Thomas leads TeleComp’s overall business strategy, focusing on bandwidth circuits with across the nation and internationally serviced by TeleComp hardware. He previously worked for Allied (became Alltel, then Windstream) from ‘83 - 85, MCI from ‘86 - ‘92, and then LDDS and BellSouth until he started his own business in 1994.