AMBER MURPHY, ZAC PRICE ASSUME NEW ROLES AT FIRST FINANCIAL BANK

First Financial Bank recently announced the promotion of Amber Murphy as Vice-President of Marketing for the bank. Murphy will succeed Beth Weldon, who recently retired after 15 years as VP of Marketing.

“I’m really excited to lead our marketing team as we promote the FFB brand in our local communities and across the nation,” said Murphy. “We are growing as a department and as a bank and I look forward to working with our team and leaders in our community to bring our brand to life.”

Murphy has been with First Financial for nine years, serving in various roles within the marketing department.

“Amber has a great array of professional experience within our marketing team and can put that experience to work for those she serves,” said Chris Hegi, CEO of First Financial Bank. “We are fortunate to have someone with her experience and skill set to make the transition seamless for our employees and our customers,” he said.

Zac Price was recently announced as Retail Market President for First Financial Bank in Harrisburg. Price has been a VP of Commercial Lending for FFB since 2020 in Harrisburg, and will succeed Bill Elliott in his role as Retail Market President.

Price received his BS in Finance from Arkansas State University in 2013. Additionally, he graduated from the LSU Graduate School of Banking in 2019.

“I’m really excited to lead our Harrisburg team in providing amazing products and services to our wonderful customers,” said Price. “Bill has been a wonderful mentor to me and many others, and I’m honored to follow in his footsteps.”

“Zac has played a key role in our growth and success, joining the Harrisburg team while still in college,” said Sean Williams, EVP and Chief Retail Officer for FFB. “His commitment to service and to people are significant and we are thrilled to have him lead the Harrisburg team. As Zac assumes market leadership, we appreciate Bill Elliott’s continued involvement as he transitions to less time inside the bank.”