SELECTED WORKS
2019-2024
Ari Pandu Graphic Designer
I am an experimental graphic designer with a passion for creating bold and distinctive visual identities. With 6+ years of experience in logo design, visual identity, and branding, I create designs that resonate with audiences and elevate brands.
My approach combines artistic exploration with strategic thinking, ensuring every project looks stunning and aligns with the brand's core message and goals. Whether it's crafting a new logo, refreshing an existing brand, or developing a comprehensive visual identity system, I am dedicated to create impactful designs that stand out.
Let's connect and bring your brand's vision to life. Feel free to reach me via DM or email at aripandu.studio@gmail.com
Experiences
Freelance Graphic Designer
Freelance Graphic Designer
Graphic
Graphic
Freelance
Creative
Freelance
Creative
Portfolios
FROM A LONG JOURNEY, I HAVE COMPLETED MANY FUN, REMARKABLE, AND MEMORABLE PROJECTS.
TAKE A LOOK INSIDE TO SEE MY PORTFOLIOS SHOWCASE
Branding VisualIdentity &
HGL Modest
Industry Fashion
Discipline Brand Strategy, Brand Communication, Visual IDentity
HGL Modest is a new business unit of HGL (Happy-Go-Lucky) that focuses on providing more hijab-friendly products or, in general, more modest fashion.
"The Finest Journey" is the main spirit we designed as the DNA of the HGL Modest brand, where HGL acts as a bridge connecting the modest fashion nodes that can inspire each other, and accompanies the journey towards a better direction for every individual within it.
The HGL Modest logo was designed using a custom typeface, where the letter M in Modest is designed to form a “bridge.” We also designed the entire visual identity, from brand colors and typefaces to brand collaterals and packaging, and collaborated with interior designers in the process of designing HGL Modest Store.
Vintage House
Industry Fashion
Discipline Brand Strategy, Brand Communication, Visual IDentity
Vintage House offers a variety of products that are comfortable to use, featuring unique designs that remain easily accepted by various fashion enthusiasts, especially women.
In 2022 Vintage House underwent rebranding, aimed at strengthening its brand positioning and visual identity in the women's fashion product market.
We designed the brand essence "Wear to Sense," a message that brings a positive spirit of happiness to every Vintage House user. This is manifested through a series of creative brand activations, forming an ecosystem that can inspire one another.
This essence is then conveyed in the design of the visual identity, from the logo to the packaging, incorporating visual keywords that build an impression of being versatile, dynamic, and cheerful, representing the DNA of the Vintage House brand itself.
Reka Bags
Industry Fashion
Discipline Brand Strategy, Brand Communication, Visual IDentity
Reka was established in 2018, focusing on selling bags and accessories that support daily activities with fun product design characteristics.
The year 2023 marks a new period for Reka Bags, as Reka aims to be closer to its users. The challenge is to find standpoints amidst the increasingly competitive market of similar products.
We designed the concept “Live it Lite,” a message encouraging Reka users to be more enthusiastic in carrying out their daily productive activities, to inspire each other, and to spread happiness to their surroundings.
This inspired us to design a visual identity using an attention-grabbing color palette, featuring energetic yellow paired with other colors that can evoke enthusiasm and confidence.
Kasyalia
Industry Fashion
Discipline Brand Strategy, Brand Communication, Visual IDentity
Kasyalia is a modest brand designed to represent the modern lifestyle of modern women, emphasizing versatile product designs created as essential selections to fulfill appearances for various occasions.
The brand positioning “The Radiance of Being” is designed to reflect the Kasyalia brand, manifesting itself as someone who embraces every individual in enjoying the process of becoming a valuable person in every step they take.
The values of modernity and simplicity are the key words in designing Kasyalia's visual identity. These values are applied to every visual output, representing the characteristics of Kasyalia's products that are modern and versatile.
The Kasyalia logotype symbolizes the meaning of "Radiance of Being," with curved corner shapes as a symbol representing Kasyalia as an open brand that grows alongside its users in the process of becoming a complete individual.
Photography Credit by Syncrocreative
Industry Fashion
Discipline Visual IDentity
KREM is a baby apparel brand that offers a variety of products for babies and kids.
KREM offers products with a timeless and simplicity concept, where all KREM products are designed using high-quality materials and feature simple designs, ensuring they remain relevant with the
Atterra
Industry Fashion
Discipline Brand Strategy, Brand Communication, Visual IDentity
Attera is a fashion brand born in 2019 in Bandung. In 2022, Attera underwent rebranding to respond to the changing business positioning, shifting to become a brand increasingly concerned with environmental issues.
The rebranding process began with changes to the logo, visual elements, and the brand message, embracing the big idea #BlendWithEarth.
#BlendWithEarth is the spirit carried by Attera to participate in the mission of raising awareness for their audiences about environmental and sustainability issues in the fashion industry, specifically regarding wildlife sustainability or the survival of animals in their habitats.
For visual identity, we designed a visual identity that emphasizes the use of earthy colors combined with illustration styles derived from earth elements. This visual style has become the main strength of Attera's visual identity.
Delegasi
Industry Technology - Finance
Discipline Visual IDentity
Delegasi is a technology-based company that provides accounting and financial calculation services for SMEs (UMKM) in Indonesia.
The data obtained can help partner companies improve the effectiveness of financial management, cash flow, and various other financial reporting functions.
To build a strong identity, we designed a visual identity that utilizes all visual elements, including the logo, brand colors, brand typefaces, and the use of supergraphics. This visual strategy is expected to represent the values upheld by Delegasi, align with the business direction, and suit the target market.
Lucu Fest by Idea Fest
Industry Entertainment
Discipline Visual IDentity, Brand Collaterals
LUCU FEST is a comedy stage experience and one of the activation units of the main event IDEA FEST, organized through a collaboration with Majelis Lucu Indonesia.
LUCU FEST features prominent comedians and more than 50 other performers across 5 different stages. The comedy experience at LUCU FEST includes Stand Up Comedy Shows, Podcast Rooms, Heart-Pouring Spaces, and much more.
Together with Maika Collective, we had the opportunity to translate the spirit of the LUCU FEST event into its branding identity. The use of a colorful color palette combined with versatile graphic elements was designed to represent the joyful experience of attending LUCU FEST.
Trademark Market
Industry Event Tourism
Discipline Visual IDentity, Brand Collaterals
TRADEMARK Market is one of the pioneering fashion events in Bandung City. After a hiatus of 2 years due to the COVID-19 pandemic, Trademark returned in 2022 to celebrate its 10−year anniversary with the grand theme "Subway: A Trip to Decade".
The branding and identity of the London Underground subway system served as our main inspiration in designing the key visual for this year's Trademark visual identity. This visual style was then applied across all brand collaterals such as billboards, megatrons, and various other applications, which were distributed throughout different corners of Bandung City.
Following the COVID-19 pandemic, TRADEMARK Market 2022
Bandung Modest Fashion Week
Industry Event Tourism
Discipline Brand Strategy, Brand Communication, Visual IDentity
BMFW, or Bandung Modest Fashion Week, is an event showcasing a series of fashion shows, exhibitions, pop-up markets, workshops, and seminars revolving around the world of modest fashion in Indonesia. It is scheduled to be held at the end of 2023.
BMFW aims to serve as a platform that provides mutual value and inspiration, promoting inclusivity in modest fashion within the fashion industry at large. It strives to make modest and fashionable dressing accessible to everyone, regardless of cultural and religious backgrounds. For the visual identity design, we have crafted a visual identity that emphasizes the role of typography, complemented by a color palette of black and sky blue. This decision forms a visual identity that conveys boldness, elegance, while maintaining simplicity.
BANDUNG MODEST FASHION WEEK
Matte Coffee
Industry Food & Beverages
Discipline Visual IDentity
Matte Coffee is a coffee shop located above a car paint workshop in Ciwastra, Bandung. The building's location inspired the coffee shop owner to choose the name Matte Coffee, derived from a car paint finishing technique.
We designed the entire brand identity for Matte Coffee around the brand message "Be Bold Be Aggressive." This brand message was translated into the visual identity design, starting from the logo to its various applications.
We opted for a bold visual style to reflect the essence of Matte Coffee itself. Our aim was for this identity to serve as a stimulus for the audience to take risks, be confident, aggressive, and have a high determination to face the day, starting with a cup of coffee.
Terra Space
Industry Food & Beverages
Discipline Brand Strategy, Brand Communication, Visual IDentity
Terra is a coffee shop/restaurant that embraces an open space concept.
Designed with a spacious open layout, it's crafted for community activities, creating comfort and flexible space functionality.
We developed Terra's identity around the brand message "Space to Connect," a phrase communicating Terra as a place that provides an environment where individuals are invited to connect, share, inspire each other, and discover new opportunities.
The logogram of Terra symbolizes Human Connection, representing Terra's role as a facilitator for people to connect and build relationships within a community.
The Terra logotype is designed with a personal touch using a brush style to depict natural, organic, and contemporary values while maintaining a modern impression, which is also applied across all brand collaterals.
Sisi Barat
Industry Food & Beverages
Discipline Brand Strategy, Brand Communication, Visual IDentity
Sisi Barat was established in 2021, a co ee shop located in a secluded and hidden area on the western part of Bogor City. Its character and uniqueness stem from its robust industrial architecture built on leveled ground by the riverbank, seamlessly blending into the serene environment surrounded by lush trees. In response to its location and building structure, we crafted the brand strategy, communication, and visual identity of Sisi Barat.
Today, Sisi Barat has grown into a co ee shop with a strong identity, o ering urban dwellers a refuge from the hustle and bustle of city life to enjoy the experience of drinking co ee in a
Aethra
Industry Creative - Production House
Discipline Brand Strategy, Brand Communication, Visual IDentity
Aethra is a production house based in Bandung, offering photography and videography services ranging from maternity shoots to pre-wedding and wedding documentation.
In early 2021, we had the opportunity to be directly involved in Aethra's rebranding process. We designed the entire visual identity, starting from the logo to collaterals, digital assets, and collateral designs, drawing inspiration heavily from Greek graphic design styles, reflecting the essence of the name of Aethra itself.
Social Production Media Content
Wardah
Discipline:
Social Media Content
Industry: Beauty Skin Care
Treatment:
Digital Imaging, Layouting
Client: PT Paragon
Kartika Sari
Discipline:
Social Media Content
Industry: Food & Beverages
Treatment:
Digital Imaging, Layouting, Motion Graphics
Client:
Kartika Sari
Luxme
Client:
Discipline:
Social Media Content
Industry:
Fashion Golf Apparel
Treatment:
Photography, Digital Imaging, Layouting, Motion Graphics
Luxme
Conture Concrete
Client:
Conture Concrete Lab
Discipline:
Social Media Content
Industry:
Creative - Product Design
Treatment:
Photography, Videography, Digital Imaging, Layouting, Motion Graphics
Navara
Discipline:
Social Media Content
Industry: Fashion Product
Treatment:
Digital Imaging, Layouting, Motion Graphics
Client:
Navara Footwear
Asanka
Client:
Asanka
Discipline:
Social Media Content
Industry:
Product Design - Furniture
Treatment:
Digital Imaging, Layouting, Motion Graphics
Don’t Tell Mama
Client:
Don’t Tell Mama
Discipline:
Social Media Content
Industry:
Food & Beverages
Treatment:
Digital Imaging, Layouting, Motion Graphics, Illustration
LUCU FEST
Client:
Majelis Lucu Indonesia & Ideafest
Discipline: Social Media Content
Industry: Beauty Clinic
Treatment:
Digital Imaging, Layouting, Motion Graphics
Trademark Market
Client:
Bandung Skin Centre
Discipline:
Social Media Content
Industry:
Beauty Clinic
Treatment:
Photography, Videography, Digital Imaging, Layouting, Motion Graphics
Other Projects
Gofood Jabar
Discipline:
Campaign - Brand Collaterals
Industry:
Technology Treatment:
Digital Imaging, Layouting
Client:
PT Aplikasi Anak Bangsa
Semua Murid Semua Guru
Client:
Discipline:
Editorial - Company Profile
Industry:
Education Treatment:
Digital Imaging, Layouting, Illustration
Semua Murid Semua Guru
It’s Nice to Meat You
Client:
Nice to Meat You Resto
Discipline:
Editorial - Menu Book
Industry:
Food & Beverages
Treatment:
Digital Imaging, Layouting
Thankyou
You’ve come! how For Far
Are you looking for a talented and creative brand designer to bring your vision to life? Look no further!
I’m so excited about the opportunity to contribute my talents and passion to your brand.
