SearchEngineOptimization(SEO)isacriticalcomponentofdigital marketing.Itistheprocessofoptimizingyourwebsiteanditscontent torankhigherinsearchengineresultspages(SERPs)forrelevant searchqueries.SEOhelpsbusinessestoattractmoreorganictraffic totheirwebsites,increasebrandawareness,anddriveconversions.
