3 minute read
MARIPOSA RESTAURANT HOLDINGS PARTNERS WITH FRUCOR SUNTORY
from test
by Argonandco
From left: Brent Snaddon – National Business Development Manager (Frucor Suntory), Michael Redman – CEO (Mariposa Restaurant Holdings), Cara Hutson – Marketing Manager (Mariposa Restaurant Holdings), Justin Ramsay – Head of On The Go (Frucor Suntory), Kim Clark – Senior Brand Manager (Frucor Suntory), Nigel Saunders – National Business Manager (Frucor Suntory).
Advertisement
The momentum of Pepsi in the Quick Service Restaurant (QSR) channel continues to accelerate across the New Zealand market. Mariposa Restaurant Holdings which includes flagship brands like Mexicali, Burger Wisconsin and Taco Joint will commence a new partnership with Frucor Suntory in October 2022.
For 17 years Mariposa Restaurant Holdings has developed a thriving franchise network, offering fresh and authentic food to loyal and engaged customers throughout the country, becoming the perfect partner for Frucor Suntory, who have a long history of bringing great tasting beverages for the Oceania market.
Mariposa strives to support its franchise operators as they grow their businesses and they are now able to take them to the next stage of the journey by becoming the latest restaurant chain to collaborate under the #BetterWithPepsi campaign. The Pepsi branding will now lead the beverage offering across the current and future Mariposa Restaurants Holdings sites.
Michael Redman, CEO, Mariposa Restaurant Holdings said Frucor Suntory was appointed after a comprehensive and competitive beverage category review.
“Frucor Suntory responded with a compelling business case that will deliver benefits to our customers and franchisees. Offering our customers a choice of trusted beverage brands and price options matched to our menus is critical to our sustained competitiveness.”
“This partnership goes beyond just product supply, Frucor Suntory is also able to provide marketing, insights and systems support that are aligned with our business needs and brand values,” concluded Redman.
Frucor Suntory continues to strengthen its brands domestically through great partnerships, driving incidence through its fit for purpose portfolio which enables customers to select trusted brands and pack sizes that meet the demands of the changing meal occasion throughout the day.
Justin Ramsay, Head of On the Go, Frucor Suntory, commented on the new partnership and said: “Our ability to leverage and combine local insights, agility and talent, with global expertise, is what sets us apart. When we partner with our customers it’s not just about getting beverages from the warehouse to their stores, it’s about working with them to deeply
“THIS PARTNERSHIP GOES understand their offer, occasion and consumer and offer curated
BEYOND JUST PRODUCT marketing support to drive beverage incidence.
SUPPLY, FRUCOR SUNTORY “We can drive engagement and loyalty across all media
IS ALSO ABLE TO PROVIDE channels such as online, app, and
MARKETING, INSIGHTS AND third-party delivery models all illustrated through eye catching SYSTEMS SUPPORT THAT ARE and engaging path to purchase experiences in-store. ALIGNED WITH OUR BUSINESS “We’re excited to partner with Mariposa Restaurant Holdings.
NEEDS AND BRAND VALUES” They share our passion for great brands, supporting their people and sustainability,” said Ramsay. “Be on the lookout for the #BetterWithPepsi campaign next time you’re eating at Burger Wisconsin or Mexicali from October.”
About Frucor Suntory
Since its beginnings in the early 1960s as part of the New Zealand Apple & Pear Board, Frucor Suntory has evolved from a small local juice business to a significant international beverages company. The company produces more than 20 million cases of drinks a year at its South Auckland manufacturing plant.
Frucor Suntory manufactures, markets and distributes a range of fruit juices, fruit drinks, energy drinks, waters and soft drinks. It is the company behind iconic brands V, h2go, Just Juice, Fresh Up, Maximus and Simply Squeezed. The company currently employs 1,000 people across Australia and New Zealand. Since 2009 Frucor Suntory has been wholly owned by leading Japanese beverage and food company Suntory.
