The FA Magazine - Christmas Spree Edition

DECEMBER 2019

CHRISTMAS KEEXS SOUK TRIBE SPREE

THE FASHION

WHY YOU

NEED A

MENTOR

10

NIGHTLIFE

AWARDS

NICOLE & GIOVANNI

AFRICAN COUNTRIES

FOR TOURISM

The Seed Collection

Africa’s No. 1 Fashion Magazine

www.thefashionistar.africa

GARISSA

D S 16 C O L L E C T I O N

Rotimi & Bola ILUFOYE ABUJA

INDEX

D

ecember is here with all the joys of Christmas.

Is Christmas really about gi s under the tree, the lights in the windows, the cards in the mail, turkey dinners with family and friends, and shouts of "Merry Christmas".

It is indeed an exci ng moment that the second edi on of The Fashionistar Magazine is out!. This isn’t only a fashion magazine, it is uniquely the first of its kind in Nigeria that focuses exclusively on fashion entrepreneurs. As the name denotes or insinuates, The Fashionistar Magazine is all about fashion.

EDITOR’S GROOVE 1 KEEXS TRIBE 2 About Keexs / Going to Mars 3 Keexs Lite / Ah-Free-Can 5 Wyte 6 Dress Socks / Snapback Cap

9 SHOPPING SPREE WHY YOU NEED A MENTOR 7 12 13 14 15 16 17 18 21 23 25

Christmas wouldn’t be complete without donning our glitzy garb and the survival of this magazine depends on your support as a reader, we call upon everybody to support us. This is an ini a ve of young Nigerians. Our dream can only reach the sky when our partners and fashionpreneurs are there for us.

So fashionistas, welcome to our world! Now get to reading as you deal with the Christmas.

11 | 20 | 28

NICOLE & GIOVANNI N&G Story D16 Collec ons D15 Collec ons Kids Socks D14 Collec ons Shoe Laces Neck Ties Cufflinks Underwear Scarves

THE FASHIONPRENEURS

NIGHTLIFE AWARDS 27 10 AFRICAN COUNTRIES FOR TOURISM THE FASHION SOUK - IRE CLOTHINGS 19

Un l next year! #TheFAAfrica #TheFashionistar #TheFAMagazine #ChristmasSpree #TheFashionistarAfrica #TheFashionistarMagazine

FIND YOUR

WAY

The Fashionistar Magazine SPOT December 2019 FOUNDERS Taiwo Afolayan Kehinde Afolayan

Taiwo Afolayan

PUBLISHED BY Argitech Limited +234 812 532 3031

Editor-in-Chief The Fashionistar Magazine thefamagazine www.thefashionistar.africa The Fashionistar Magazine does not assume responsibility for unsolicited manuscripts, photographs or illustrations. Copyright worldwide of all editorial content is held by the publisher, Argitech. The name “The Fashionistar” is a registered trademark owned by Argitech Limited and cannot be used without its express written consent.

EDITOR-IN-CHIEF Taiwo Afolayan +234 803 333 6607 +234 903 777 5288 EDITORS Amarachi Udechukwu Ifeoluwa Sonaike

1 Editor’s Groove

GRAPHIC DESIGN Taiwo Afolayan Doyinsola Oyeniyi CONTRIBUTORS Olanrewaju Bello Hassan Akinfolarin Kabir Afolayan Lanre Sonola INTERNS Mubarak Balogun Arafat Balogun PHOTOGRAPHY Argitech Studios CG Pixels PARTNERSHIP & ADVERT editor@thefashionistar.africa thefamagazine@gmail.com +234 807 132 4744

Babajide Ipaye – Co- Founder, KEEXS Born in Nigeria, Jide has a BSc in Microbiology from the University of Lagos, and has 14 years of experience in technology and Strategy having worked in Mul na onals such as Guinness and Total and then running his own IT company in his home country. With a shoe size to match his accomplishments, Jide struggled to find shoes to fit his size 48 feet. This is how Keexs was born; Jide decided to make his own shoes!

In order to achieve this, Jide recognized the importance of acquiring the necessary skills and knowledge to do so. He subsequently travelled to the Netherlands where he a ended SLEM, an interna onal innova on and training ins tute for footwear and leather industries, where he learned how to make sneakers from scratch.

Jide then teamed up with friend, Moyosore Olowo to raise funds for this new venture, through a global online crowdfunding campaign where they raised enough money to help bring this project to life.

BABAJIDE IPAYE

Following this success, KEEXS has been featured on numerous pla orms such as Origin Africa (Madagascar), The African Fashion Week Nigeria, Heineken Lagos Fashion Week, Thomson Reuters, eNCA news, TV5Monde, Ebony Life TV, South African Fashion Week and CNN African Voices. KEEXS is posi oned as the First Innova ve and Social Footwear Brand in Africa.

KEEXS Footwear Limited– 1st Floor, B Wing, Pentagon Plaza, 23 Opebi Road Ikeja, Lagos Nigeria. jide.ipaye@keexs.com www.keexs.com

The First Innovative and Social Footwear Brand in Africa

www.keexs.com

3 Keexs Tribe

4 Keexs Tribe

WYTE

5 Keexs Tribe

6 Keexs Tribe

10 REASONS WHY A MENTOR IS A MUST FROM NOT MAKING CERTAIN BUSINESS DECISIONS TO FOSTERING CERTAIN PARTNERSHIPS, A MENTOR CAN HELP GUIDE YOU THROUGH YOUR ENTREPRENEURIAL JOURNEY.

A

s an entrepreneur, it's exci ng to do it alone and create something on your own. However, the reality is that, while you have a great idea,

you may not know exactly what you should be doing with your business at which mes to develop it into a sustainable business.

I've had several mentors over the years and learned a large amount of valuable lessons from each and every one of them. From not making certain business decisions to fostering certain partnerships, a mentor can help guide you through your entrepreneurial journey.

HERE ARE TEN OTHER REASONS WHY YOU NEED SOMEONE LIKE A MENTOR: 1. Mentors provide informa on and knowledge. As Benjamin Franklin said, "Tell me and I forget, teach me and I may remember, involve me and I learn." When I was star ng out, I had no idea what was involved in running a business, including making a business plan, budge ng, handling daily opera ons, making strategic decisions or running a marke ng campaign. With a mentor there from the start, I tapped into a wealth of knowledge that got me up to speed faster and shortened that learning curve.

2. Mentors can see where we need to improve where we o en cannot. Movie maker George Lucas noted, "Mentors have a way of seeing more of our faults that we would like. It's the only way we grow." They will always be brutally honest with you and tell you exactly how it is rather than downplay any weaknesses they see in you.

This construc ve cri cism that my mentor offered helped me to see things in myself that I could not recognize. I appreciated that insight because I didn't want someone to pad my ego. (Well, I did want someone to pad my ego, but I had to decide that the business was more important.) Instead, I wanted to know exactly where I was lacking so I could improve those areas.

3. Mentors find ways to s mulate our personal and professional growth. Another famous movie director explained, "The delicate balance of mentoring someone is not crea ng them in your own image, but giving them the opportunity to create themselves." My mentor would o en pose ques ons for me to think about and ask me to come back with answers later.

He would also set various goals for me and let me loose to

see if I could accomplish them on my own, all the while watching from a distance to see how these projects helped me to develop. He then made a point to sit down and tell me what he'd observed about me through the project process, what he thought was worth keeping - and definitely what he would immediately throw out. He also focused on character and values, which nurtured my personal growth as well as my leadership abili es.

4. Mentors offer encouragement and help keep us going.

Inspira onal entrepreneur Oprah Winfrey stated, "A mentor is someone who allows you to see the hope inside yourself."

They are there no ma er what and offer moral support sprinkled heavily with cheerleading. There were mes that, if there wasn't a mentor there for me, I could have easily, "caved-in," emo onally, or given up on the business.

However, I had a mentor and each one I had wouldn't let me stop but provided the encouragement and guidance that gave me hope and confidence that I could do whatever was asked of me.

L-R: Mr. Kunle Afolayan (CEO, Golden Effects Pictures & Crea ve Director, Ire Clothings) with Taiwo Afolayan (Editor-in-Chief, The Fashionistar Magazine) during one-month compulsory mentorship program for The Young African Leaders Ini a ve (YALI) Regional Leadership in Business and Entrepreneurship

5. Mentors are disciplinarians that create necessary boundaries that we cannot set for ourselves. I experienced a lot of tough love from my mentor. He did this because he understood that being an entrepreneur can be challenging when it comes to self-mo va on and self-discipline. He took on this role of parent to teach me good work habits and provided the boundaries for me to work within. This solidified my work ethic, sharpened my focus, (I really missed some important essen als), and clarified my priori es in a way that I could not do on my own.

6. Mentors are sounding boards so we can bounce ideas off

7 Mentorship

them for an unfiltered opinion. When I started, I had numerous ideas for all types of business ventures and products. I relayed all of these to my mentor who then helped me see which ones had poten al and why others were be er le alone. I appreciated his candour because I might have otherwise pursued a business idea that had no legs.

7. Mentors are trusted advisers. In the world of business, it can be hard to know who to trust - and that you can trust someone, especially with proprietary informa on or intellectual property. Since he was an objec ve thirdparty with no stake in any idea or venture, he was happy to let me know what he thought. In return, I knew that he would keep everything I told him confiden al rather than sell it to someone else or steal an idea from me.

8. Mentors can be connectors. Playing a dual role of teacher and connector, a mentor can provide access to those within your industry that are willing to invest in your company, offer their skills and exper se, introduce you to talent that can fuel your business and help you get closer to your target audience. My mentor willingly shared his network with me, taking me to events and making introduc ons that led to many opportuni es I would not have otherwise had.

prevent making the same mistakes beginners make. Star ng a business is challenging enough, so if you can skip doing things the hard way, why wouldn't you? A mentor has been there, right where you are, and has made numerous mistakes that they can now use as a basis for helping others to skip the devasta ng effects of not knowing.

I am all about doing things smarter, so my mentor shared many stories about the mistakes he made along the way that became learning lessons for me minus the pain and lost resources that come from making those mistakes.

10. Mentors are free, which makes them priceless in more ways than one. Typically, a mentoring rela onship will grow organically through connec ons within your industry and network. A mentor does not do it for the money. Instead, they are driven by the sa sfac on of helping another entrepreneur, paying it forward from a similar experience they had when star ng their own business.

I feel fortunate enough to have had this experience and am now in a posi on to return the favour to others that are just star ng out. Not only is the price right, but your mentor is also providing priceless access to everything noted on this list and more. Having a mentor is not a sign of weakness; it shows you are smart enough and are driven enough to succeed.

Culled from Inc.com

9. Mentors have the experiences you can learn from to

The KEEXS footwear brand is for people who are expressive and unapologe c of their style choices.

TheKEEXS name originates from two words KICKS which means casual footwear, sneakers, shoes with rubber related soles and KEEK, which means to peep.

Wearing KEEXS will make you feel good in 3 ways: 1. Our designs will make you cool and stand out from the crowd 2. Each purchase also contributes to driving our social projects in Africa 3. Each product has a story that will inspire you.

10

OF THE SAFEST PLACES TO VISIT IN AFRICA IN

2020

1- RWANDA

2- BOTSWANA

Rwanda is arguably the safest country in Africa, which is immediately apparent upon a r r i v a l i n t h e r e l a xe d a n d sophis cated capital Kigali.

Though there’s a lot of security around, this doesn’t add tension; rather, the opposite.

When to visit Rwanda: June to September is the dry season, though you can travel to tropical Rwanda at any me.

3- NAMIBIA A country of vast deserts, Namibia is popular for epic road trips, stargazing, wild safaris and adrenaline experiences from sky diving to quad biking around the adventure capital Swakopmund. The crime rate is low throughout Namibia, and few tourists experience any issues, which makes it ideal for those seeking safe places to travel in Africa.

When to visit Namibia: The weather is fairly consistent all year and there’s nowhere near as much rain as in other Southern African countries. For Etosha wildlife viewing, visit in the dry winter season from July to October.

5- SEYCHELLES An idyllic cluster of biodiverse islands in the Indian Ocean, the Seychelles has always been considered a very safe des na on for travelers and one of the safest countries in Africa. There is li le crime experienced by travelers, especially away from the main islands. Be wary of rip des when swimming in the sea.

When to visit Seychelles: April/May and October/November are best, outside the rainy seasons and when underwater visibility is best.

7- MOROCCO Morocco has a good safety record, with few tourists falling vic m to serious crime. It has been unaffected by the turbulence seen in many other North African countries and has benefi ed from a stable poli cal system. Travelers may, however, experience pe y crime such as pick-pocke ng and scams in major ci es such as Marrakesh, so vigilance is required.

When to visit Morocco: Morocco gets blazing hot over the summer, so visit in April/May or September/October for some relief from the heat.

I t ’s r a r e f o r t o u r i s t s t o experience crime in Botswana, largely due to the poli cal stability of the country. Maun – the gateway to the Okavango Delta – experiences low levels of crime. Safaris are well-managed and highly experienced guides keep guests safe in poten al wildlife encounters.

When to visit the Okavango Delta: Wildlife viewing in the Okavango Delta and Chobe Na onal Park is during the dry months of May to October. You can witness the zebra migra on in the Makgadikgadi Pans during the green season of December to March.

4- MAURITIUS One of the safest places to visit in Africa, this island na on is perfect for relaxed holidays where security is of minimal concern. It’s a mul cultural country where people live happily side by side. Families love Mauri us and the many beach resorts also help nervous tourists to feel safe.

When to visit: May to November are the driest and coolest months.

December to April is hot and humid, with most rain falling between January and March.

6- ETHIOPIA For tourists, Ethiopia is one of the safest places to visit in Africa. Serious crime is rare and pe y crime rates are low, especially outside the capital Addis Ababa. Although it was associated with famine for years, Ethiopia is now stable and has established much be er levels of food security (though it is s ll one of the least developed countries in the world).

When to visit Ethiopia: The driest months of October to April are best, though the rains that fall from May to September do not par cularly hinder travel.

8- LESOTHO This li le, mountainous country is land-locked within South Africa. Travelers in Lesotho usually spend most of their me in the rural areas where crime is unusual, making this a des na on that will appeal to those specifically looking for safe places to travel in Africa.

When to visit Lesotho: March/April is cool but pleasant for hiking; June to August is best for skiing.

9- ZAMBIA When to visit Zambia: Wildlife viewing is best from May to October. Visit Victoria Falls from June to September when the water volume is lower, allowing be er visibility.

10 African Countries for Tourism

10- KENYA When to visit Kenya: Wildlife is best viewed July to October when it ’s dry, which also coincides with the wildebeest migra on arriving in the Masai Mara.

Culled from Safaribookings.com

THE

FASHIONPRENEURS SILK BY VIKKI 3/4b, Lock-up Shop Bar Beach Market Jakande Estate, Lekki, Lagos, Nigeria +234 905 713 6162 silk_by_vikki vickieum@gmail.com CACHE Ikota Shopping Complex Suite I 305/306, Road 5 Lekki, Lagos, Nigeria +234 812 274 5552 bollacouture@hotmail.com OZOZA LIFESTYLE P. O. Box CT 5681 / Cantonments Accra, Ghana +233 553 282 406 info@ozozolifestyle.com www.ozozolifestyle.com TERRE LAGOS Shop 30, No 36, Agungi Ajiran Road Agungi Divine Place Plaza, Lagos, NG +234 805 599 4135 terrelagos terremessi@gmail.com

OVERALLS PREMIUM BRANDS Plot 45, No 2, Niyi Okunubi Street Off Bisola Durosinmi E Street Lekki Phase 1, Lagos, Nigeria +234 909 683 7255 overallspremiumbrands www.overallsbrands.com ASO ASIKO FABRICS 28B, Oju-Olobun Close, off Bishop Oluwole Street, Victoria Island, Lagos +234 703 417 5584 morayoasoasiko asoasiko@gmail.com bollacouture@hotmail.com ARM CANDY Block 15, Plot 28, Admiralty Way Lekki Phase I, Lagos, Nigeria +234 809 517 7669 armcandi2014@gmail.com www.armcandy.com.ng

KEEXS (PTY), LTD. 347, Surrey Avenue, Ferndale Randburg Gauteng, 2194 South Africa +234 803 303 9339 keexstribe keexs www.keexs.com SALLY BAWA Oniru Estate, Victoria Island, Lagos, Nigeria +234 703 417 0518 mysallybawa sjbawa@sallybawa.com www.shopsallybawa.com IRE CLOTHINGS 4, Ladipo Kuku Street, Allen Lagos, Nigeria +234 909 302 2647 ireclothings kunleskembe@gmail.com www.ireclothings.com

NITAS 44, Opebi Road, Ikeja Lagos, Nigeria +234 908 015 2777 nitaikeja@nitaonline.com www.nitasonline.com

ITEUN BASI WORLD 215, E m Inyang Crescent, Victoria Island, Lagos, Nigeria +234 812 259 7952 ituenbasi ask@ituenbasi.com www.ituenbasi.com

LA X NIGERIA 76A Isale Eko Avenue, Dolphin Estate, Ikoyi, Lagos, Nigeria +234 909 529 3127 laxng www.laxnigeria.com

SENATOR WEARS 29, Isaac John Street , Opp. Renaissance Hotel, GRA, Ikeja, Lagos, Nigeria +234 708 857 2173 senatorswear_ senatorswears www.senatorswear.com

AISHA FALKE 31, Blantyre Street, Adetokunbo Ademola Crescent, Wuse 2, Abuja, Nigeria +234 908 199 9847 aisha_falke www.aishafalke.com

HOUSE OF DIVAS 7b, Illu Drive, Off Ilabere, Off Queen’s Drive, Ikoyi, Lagos, Nigeria +234 902 303 5544 hodlagos houseofdivaslagos

KIJIPA STUDIO 1, Ogunlana Street, Ikosi-Ketu Lagos, Nigeria +234 802 337 9105 kijipacouture www.kijipacouture.com kijipacouture@gmail.com

CORNUCOPIA 58a, Isaac John Street, GRA Ikeja Laos, Nigeria +234 802 301 9872 cornucopiaadorn www.cornucopiang.com

ENEMAYA 28, Admiralty Way, Lekki Phase I Lagos, Nigeria +234 807 333 3387 enemaya_stores enemaya@gmail.com www.enemaya.com.ng

HOUSE OF IRAWO 24, Idejo Street, Victoria Island Lagos, Nigeria +234 808 898 8825 houseofirawo www.houseofirawo.com

ODEVA 6, Obalodu Street, Off Coker Roundabout Ilupeju, Lagos, Nigeria +234 1 453 2510 odevaspiv www.odevaspiv.com

BLING SHIKI 1d, Pascal Offiah Close, Off Tony Azuya Igbokusu, Lekki, Lagos, Nigeria +234 902 223 3428 blingshiki www.blingshiki.com

XCLAMATIONS 42b, Fola Osibo, Lekki Phase I, Lagos, Nigeria +234 803 303 0291 xclama ons laxnaija@yahoo.com NIKE ART GALLERY LIMITED 2, Nike Art Gallery, 3rd Roundabout

By Legacy Place, Lekki Phase I, Victoria Island, Lagos, Nigeria +234 803 409 6656, 0803 303 6969 art@nikeart.com www.nikeart.com

11 The Fashionpreneurs

I

n the beginning, it was just a divine instruc on - a whisper into my ears. Origina ng from our li le box room in West London, the idea became flesh and established in Nigeria a er series of brooding sessions with my wife.

Today, we share the N&G experience, telling the true African story one product at a me. From just 10 sock designs in 2014, we have grown to over 100 SKUs leveraging on our cra smanship, crea vity and team work.

THE FOUNDERS

THESEEDCOLLECTION In January 2018, we received a word to diversify into other products but we weren't fully convinced at the me because it didn't seem feasible neither was the market ready. A few months later, the word developed into a seed and we are experiencing it germinate into big fruits. Ma hew 13 : 8, 11 - 12 (NLT) .

It is with so much excitement that we exhibit the power that lies in running a business led by God N&G was born out of a desire for unique and well-designed bespoke accessories. We are innova ve, deliberate about our designs and mo vated by our customers.

As N&G con nues to grow, our vision and mission for the brand is s ll the same – helping our customers actualize their dreams.

Thank you for embarking on this life changing journey with

NICOLE & GIOVANNI 12 Nicole & Giovanni

SEGUN & RONKE

ABIONA ngsocks nicoleandgiovannisocks

+234-810-340-2235 info@nicoleandgiovanni.com www.nicoleandgiovanni.com

N&G STORY

With my experience in Finance and Ronke’s background in Engineering, we le our perceived comfort zone for our ideal comfort zone. We trusted in our capacity to do the “impossible”.

We got married 2008 in Nigeria with big ambi ons and are blessed with two beau ful, smart and amazing children (Nicole and Giovanni). We find it pre y cool when both of us stay up late, spending our me talking Strategy, Innova on and the future.

N I C O L E & G I O VA N N I D S 1 6 C O L L E C T I O N

TRIBAL

AKELLO Price: N12,000

KGOSI Price: N12,000

MAKENA Price: N12,000

MIREMBE Price: N12,000

OLANREWAJU Price: N12,000

UCHECHI Price: N12,000

13 Nicole & Giovanni

N I C O L E & G I O VA N N I

NO SHOW

DS15 COLLECTION

ACHI Price: N3000

BOATENG Price: N3000

CHACHA Price: N3000

DAGE Price: N3,000

DROGBA Price: N3,000

IKEMBA Price: N3,000

INOTU Price: N3,000

KANI Price: N3,000

LAMAR Price: N3,000

LUPITA Price: N3,000

OTEKA Price: N3,000

TOBENA NS Price: N3,000

14 Nicole & Giovanni

N&G KIDS SOCKS BABY SOCKS - GIRLS (3 - 12 MONTHS)

Price: N3,000

Fareed M. Gobir Lekki, Lagos.

BABY SOCKS - BOYS (3 - 12 MONTHS)

Price: N3,000

KIDS SOCKS - GIRLS (1 - 3 YEARS)

Price: N3,000

D S 15 COLLECTION

KIDS SOCKS - BOYS (1 - 3 YEARS)

Price: N3,000

KIDS SOCKS - GIRLS (3 - 5 YEARS)

Price: N3,000

KIDS SOCKS - BOYS

13

15 Nicole & Giovanni

(3 - 5 YEARS)

Price: N3,000

KIDS 6 - 8 YEARS Price: N3,000

N I C O L E & G I O VA N N I D S 1 4 C O L L E C T I O N

CLASSIC

ABASS Price: N4000

CHEWA Price: N4000

EMIR Price: N4000

FOLI Price: N4000

JABALI Price: N4000

JAMAL Price: N4000

KENYA Price: N4000

KOFI Price: N4000

NKOLE Price: N4000

OMARI Price: N4000

ROTI Price: N4000

TOBENA Price: N4000

LIMITED EDITION

MUNA Price: N5000

NAETO Price: N5000

16 Nicole & Giovanni

ZUBERI Price: N5000

AKIN - GREY Price: N4,700

Shoe Laces

KESIENA - RED Price: N4,700

SOLAPE - PURPLE Price: N4,700

KELECHI - ORANGE Price: N4,700

TANKO - BLACK Price: N4,700

UDOKA - LIGHT BROWN Price: N4,700

EBUKA - LIGHT GREY Price: N4,700

Lace: KELECHI - ORANGE Socks: ISINGOMA

SNEAKER LACE AMARA - LEMON Price: 5000

ZIKORA - YELLOW Price: N4,700

SNEAKER LACE ADEOLA - WHITE Price: N5000 17 Nicole & Giovanni

Neck Ties

N I C O L E & G I O VA N N I

ACCESSORIES

THE SEED COLLECTION

BALOGUN Price: N25,000

IKPEA Price: N25,000

AMANGBO Price: N28,000

OWOTUGA Price: N30,000

SADIQ Price: N30,000

OLUGBOHUNGBE Price: N30,000

DAKOLO Price: N30,000

AZUIKE Price: N30,000

ONITIJU Price: N30,000

18 Nicole & Giovanni

THE

FASHIONPRENEURS DAMOLA JUMO +234 902 297 9488 Damola.Jumo hi@damolajumo.com www.damolajumo.com AFRIVIBE CRAFT +234 812 564 5651, (0)810 511 9103 afrivibe_cra _by_haffy hafsa brahim789@gmail.com PURPLE LAGOS purplelagos. +234 803 484 6488 info@purplelagos.com www.purplelagos.com MAYBRANDS Shop L89, Ikeja City Mall, Kaffi Street Alausa, Lagos, Nigeria +234 810 600 4084 maybrands maybrandsnigeria www.maybrands.com.ng ILEKEDI LUXURY WAISTBEADS Lagos, Nigeria +234 807 258 2400 ilekedi.waistbeads ilekedibeads@gmail.com FAWENZO [SHOWKOTO X BUUBAR] +234 803 599 8628 showkotoxbuubar fawenzo@gmail.com

BETHAN ACCESSORIES +234 806 622 7481 bethanaccessories MY SHOES +234 805 802 5065, (0)808 437 1176 elvi@myshoes.ng www.myshoes.ng.com SISIMI +234 809 044 8272 sisimi.lagos asksisimi@gmail.com DELABIQUE +234 703 402 7373 delabique info@delabique.com www.delabique.com RIGGA 27, Tejuosho Road, Yaba Lagos, Nigeria +234 906 943 1598 mannequins_nigeria fabrics_by_rigga www.riggalagos.com TANNKCO FOR KIDS 40B, Adebayo Doherty, Lekki Phase 1 Lagos, Nigeria +234 810 872 3230 tannkco info@tannkco.com www.tannkco.com

SALUBATA +234 706 223 0959 Salubata Official contact@salubataofficial.com www.salubataofficial.com

MANKAVE CLOTHINGS +234 816 650 3661 mankave.clothing man kave clothing egbunike.isioma@icloud.com www.makave.clothing

FC ACCESSORIES +234 705 250 6906 fcaccessories_ fcaccessories www.fcaccessories.com info@fcaccessories.com

XAMOD FOOTWEARS +234 706 395 8225, (0)701 710 1386 xamod1 xamodfootwear xamod alao xamodent1212@yahoo.com

JEWELRY BY OBABI +234 808 898 8825 jewelrybyobabi jewelry_by_o styleme@jewelrybyobabi.com www.jewelrybyobabi.com

OMOTOLA ASSORTED FABRIC BAGS Shop 14, Adebola Shopping Mall 53, Isaac John Street, GRA, Ikeja, Lagos, NG +234 803 301 9259, (0)807 529 0999 omotolafabricssouvenirs www.omotolafabricsbags.com 20 The Fashionpreneurs

AFROPRIDE ART Plot 3, Oroki Housing Estate, Osogbo Osun, Nigeria +234 803 347 0574, (0)812 777 7712 a.f.r.o.p.r.i.d.e afropride3@gmail.com www.afroprideart.com MDFC RETAILS 4, Layi Yusuf Crescent, Off Admiralty Way, Lekki Phase 1, Lagos, Nigeria +234 903 069 5033 mdfcstore mdfcretails@gmail.com www.mdfcretails.com ARIKE Shop B3, Adeniran Ogunsanya Shopping (AOS) Mall, Surulere, Lagos, Nigeria +234 803 719 4819, (0)1 844 6414 ireclothings sumbo@arikesignature.com www.arikesignature.com THE BUTTERFLY MARCHE Plot 1059, Abagbon Close, Off Ologun Agbaye Street, VI, Lagos, Nigeria +234 802 359 5801, (0)706 625 9303 thebu erflymarche thebu erflymarche@gmail.com NEEDLE POINT 59, Awolowo Road, S/W Ikoyi, Lagos Nigeria +234 708 857 2173 needlepointwoman dneedlepoint info@needlepointwoman.com www.needlepointwoman.com MOBOS FASHION 148, Awolowo Road, Ikoyi, Lagos Nigeria +234 817 202 6749 mobosfashion www.mobosfashion.com WE ARE SASSY Oba Yekini Elegushi Road, Lekki, Lagos Nigeria +234 802 094 9061, (0)703 829 2411 sassyfashionhouse www.sassy.com.ng SOSMITH +234 816 651 3730 sosmith1 info@sosmithltd.com www.sosmithltd.com

Bug

Cufflinks SEED COLLECTION

ENAREGHA MUYIWA ADEDEJI Lagos

N I C O L E & G I O VA N N I

A C C E S S O R I E S

CUFFLINKS

OBIKANYE Price: N20,000

AYOTUNDE Price: N20,000

ENAREGHA Price: N20,000

22 Nicole & Giovanni

AMAJIE Price: N20,000

N I C O L E & G I O VA N N I

UNDERWEAR

A C C E S S O R I E S

Non-binding Waistband

Unique N&G Design

Brushed inside to ensure no mark is left behind

You can finally match your underwear with your other N&G premium designs

Easy Access H-Fly No more awkward bathroom breaks. Quick Access - Reach in, pull out and replace.

Airy Cool Feel Draws moisture from the body for breathability. Fabric is 95% cotton and 5% spandex

Trunk Cut

Perfect for shorts and pants

Soft in-seams

Rounded Contour Pouch Keeps the boys well supported, Smooth and well hidden

23 Nicole & Giovanni

Stretches to fit your thighs

N I C O L E & G I O VA N N I

A C C E S S O R I E S

UNDERWEAR

DOLAPO Price:N15,000

NWAKPA Price:N12,000

OLUYEMI Price:N15,000

UFUOMA Price:N12,000

KARIM Price:N12,000

ADENEYE Price:N15,000

24 Nicole & Giovanni

Scarves SEED COLLECTION

TOYIN Price:N25,000

JHEEL Price:N25,000

DUMEBI Price:N25,000

MOJI Price:N25,000

ADEOLA Price:N25,000

AIZE Price:N25,000 25 Nicole & Giovanni

UTCHAY Price:N25,000

DESIGN THINKING

INNOVATION CUSTOMER EXPERIENCE

A

t Nicole & Giovanni, the design process engages a high degree of crea vity in ways that are controlled and channelled towards producing a viable, prac cal solu on to any design problem.

While crea vity in design is important, our serves produc on process is an ac vity that economic as well as crea ve goals. The process helps ensure that our designs sa sfy all such considera ons. Throughout the design processes, we are very conscious of our target audience and consider how our design ideas resonate with them. We are focused on the message not just the taste or crea vity of the designer.

In order to judge how our target clients will respond to our output, we solicit the opinions of selected members of that group where possible and include them in the idea on process.

Our desire is to create products that inspire, engage and ul mately give the shopper a feeling of inclusivity and emo onal connec on rather than just images. The branding team make it a habit to look up from the desktop several mes and see the world through the eyes of the customer.

The next disciplinary shi in our branding is customer building loyalty and lifelong rela onships at each point of contact.experience where we are The vast amount of purchasingexperience and retain customers. Every customer contact provides an choices inspire us to enhance our brand opportunity to enhance that emo onal connec on. We believe a good experience generates posi ve buzz; a bad experience becomes a lost opportunity sabotaging the brand.

A major reason why every of our products carry the name of our most consistent client and advocates, we know the right name captures the imagina on and connects with the people we desire to reach.

N I C O L E & G I O VA N N I

L O YA LT Y S C H E M E At Nicole and Giovanni, it’s a known fact that we never go on sale.

The best me to get a bargain is during the pre-order phase when we are about to launch a new product or design.

We however hold our customers in high esteem and to appreciate them, we name our products a er our most frequent customers and advocates.

Our customers are classified into 3 categories a) Newbie – Customers who have placed orders worth N3,000 to N100,000. b) Repeat Customer – Customers who have placed orders worth N100,000 to N300,000. c) Advocate – Customers who have placed orders over N300,000 and referred us to family and friends who have gone ahead to shop.

Our advocates are rewarded with annual loyalty cards that include personalized coupon codes. These coupon codes can be extended to their families and friends.

26 Nicole & Giovanni

NICOLE & GIOVANNI ESTD 2014

This is not a GIFT CARD It’s a LOYALTY CARD It earns you discounts on all our products.

TM

www.nicoleandgiovanni.com

THE

FASHIONPRENEURS FORSTYLESAKE +234 817 292 9292 shop_fss forstylesakeng@gmail.com www.forstylesake.net/shop

OCHA +234 908 290 9837 theochaofficial info@theochaofficial.com www.theochaofficial.com

THE POTTERS SIGNATURE +234 708 405 4748 TPS_bags order@thepo erssignature.com www.thepo erssignature.com

THE NINIE COMPANY +234 812 044 4499 ninieofficial info@ninieofficial.com www.ninieofficial.com

LADY BIBA +234 813 112 7106 shopladybiba ORDERS@ladybiba.com www.ladybiba.com

X-FLAIR +234 802 222 5873 xflairNG officialxflair@gmail.com www.xflairng.com

TELE LAGOS +234 802 870 8365 telelagos telelagos@gmail.com

TOHXTILE FABRICS +234 909 117 9602 tohx le_fabrics www.tohx lefabrics.com

KUNBIWORKS +234 815 437 7157 kunbiworks kunbiwork NG kunbiworks@gmail.com

RODA STATEMENT LEATHERWARES +234 808 200 0482 roda.sl RODA rodaorders@gmail.com

MO’PRETTY WEALTH ORNAMENT +234 706 930 1812 mopre ywealth_ornament Mopre y Wealth Ornament mopre ywealth@gmail.com

AHME COUTURE +234 805 202 2621 ahmedcouture ahme ahmecouture.com

ARGITECH MARKET +234 812 532 3031 argitechmarket shop@argitech.com.ng argitechmarket@gmail.com

IFEYINWA THE TAILOR +234 808 758 3296 ifyumunna_ifeyinwathetailor ifyinwathetailor Ify Umunna joyumunna@gmail.com

GHANE OYE INTERNATIONAL +234 803 688 2307 ghaneoye_i ghaneoye odunlamiganiyat@gmail.com

EMISARA +234 812 901 1299 e.m.i.s.a.r.a www.emisara.com bunmigeorge@emisara.com

CICYOGIE JEWELRY +234 803 796 2168 cycyogie cycyogie@gmail.com www.cycyogie.com

COTTON EDGE CLOTHINGS +234 803 796 2168 co on_edge co onedge@gmail.com

PICOLANDA & FLEUR +234 803 579 3858 picolanda_and_fleur www.picolanda.com

MTPOPE LEATHER WORKS 16, Ojo Ogundana Crescent, Akowonjo Egbeda, Lagos, Nigeria +234 802 284 5411 mtpopeleatherworks

MDEE CLOTHINGS 1, Arowoyabuna Street, Orile Iganmu Surulere, Lagos, Nigeria +234 802 328 5116 mdeeclothings

ANIOLA’S 6, Ibiyinka Olorunimbe Close, Off Amodu Ojikutu Street, Victoria Island, Lagos, NG +234 803 316 0701 info@aniolas.com www.aniolas.com

OUCHLETS House 69, Admiralty Way Lekki Phase 1 Lagos, Nigeria +234 809 578 4180 ouchaholics www.ouchonline.com

AUD MAJESTY 27, Emma Abimbola Cole, Adjacent Fola Osibo Street, Lekki Phase 1, Lagos, Nigeria +234 802 071 5961 oudmajes c www.oudmajes c.com

KENE RAPU NIGERIA Kene Rapu Showroom, Cenrtro Lekki Mall. Lekki Phase I, Lagos, Nigeria +234 816 157 5159 kenerapu www.kenerapu.com

ELESHO FINE JEWELRY +234 809 210 3788 eleshojewelry eleshofinejewelry info@eleshofinejewelry www.eleshofinejewelry.com PATRICK AYANSKI patrickayanski ayanskifabrics www.patrickayanski.com

28 The Fashionpreneurs

NICOLE & GIOVANNI

ngsocks nicoleandgiovannisocks +234-810-340-2235 info@nicoleandgiovanni.com www.nicoleandgiovanni.com VERSATILE BAY +234 810 586 4311 versa lebay www.versa lebay.com ARRA BASIL FASHESSENCE +234 813 566 2857 arra.basil arrabasil.fash@gmail.com

IONSE T I B I EXH RENC

E C N E R E F N CO

COFAVSHION SH R

FAS

A N I M SE

D

PAARWTARDS

CONHION SHOW

S ITIONNCE B I H EX FERE S

S HOW S N IO FASH

LAUBIRTHDAAGE ER OWS S ARTIE S

S WARD A G CHIN LAUN

WE ION FASH IES

ERED V O C S E CONHFION SHOW OT YOU FAS EG WE’V NCHING Y

P ING VERE WEDTDYOU CO PHY E GO WE’V OGRA PHOT

S W O H S N O I H S FA DDINGS

S D R A W A

We’ve Got You

COVERED

EXCLUSIVE COVERAGE ON ALL OCCASIONS AND EVENTS

CALL +23471324744, +2348125323031, +2348033336607 editor@thefashionistar.africa | thefamagazine@gmail.com thefamagazine

www.thefashionistar.africa