Arghavan.H_Design Portfolio

Arghavan Hatamabadi

DESIGN PO RTFOL IO

Arghavan Hatamabadi

Interior & Product Designer

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U.A.E, Dubai, Jumeirah 2, 16th St., Villa 110 P.O.Box: 28902 Dubai

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Arghavan.hatamabadi@hotmail.com

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Mobile: +97150 - 2938587

C urriculum V itae

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Academic Qualification

Design Proficiency

Dubai National School The Winchester School American University of Sharjah

Drawing Color Theory Light Theory

2001 to 2005 2005 to 2011 2011 to 2015

Professional Practice Furniture & Furnishings Design and Art History

Environmental & Control Systems Global & Regional Issues Materials & Constructions

Te c h n i c a l

Abilities

Personal

Attitudes

AutoCAD Adobe Photoshop Adobe InDesign Adobe Illustrator Miscrosoft Office

Team worker Risk taker Hard worker Motivated

Modelling Software: Rhinoceros 4.0 and 5.0 Basic Sketchup 7.0 & 8.0 Basic 3ds Max

Researching skills Pianist Language Proficiency in: English, Farsi & Arabic

Inter-Curricular

Experiences

Job & Internships a t

- Emirates Critical Care Conferences in Dubai , The 3rd Asia Africa Conference | 2011-2016 Volunteered and Participated in: - Al Noor Training centre for children with special needs | 2010 - Emirates Environmental Group - Downtown Design Week | 2016 - Active support for the Clean-up UAE |2010

- Al Hawra Engineering Consultant Interior Designer position | 2013 - Sketches Interior Interior Designer position | 2014 - Splyce Interior Design Interior Designer position | 10/2015-05/2016 - JuxtaPiece Product Designer | 03/2017 - 07/2018

Critical Thinking

Awards & Achievements

Physical Model Making Hand drafting Sketching

Hand Rendering Water coloring Basic Photography Pottery

- Recipient of the Interior Design MAD Award (Motivation, Attitude and Dedication) - Recipient of consecutive Deans Awards - Recipient of the Chancellor’s List Bronze Medal

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P r o j e c t s 08 23

[Undergrad.]

C o n c e p tu a l P r o j e c t s The Parasite The American Air strea m e r The ‘Third Place’

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D e s i g n D eve l o p m e n t S e t Lobby

Pod Room

Restaurant

Ter race

Hal lway

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Design- Built Projects The Brick Wal l The Reclaimed Wal l Southern Implants Dent al St an d

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60 77

J u x ta P i e c e Sheraa Personalized Portrait Maraya Art Centre Invest In Sharjah Bee’ah Smart Dubai Sharjah L adies Club

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P u b l i c a ti o n s List of Publications

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[Section A]

Medium Course Professor

Digital IDE 301 and 302 Juan Roldan and Maria Mortera

Objective The intention behind the conceptual projects is to allow students to bring up new ideas that might cross the reality boundaries in order to make the impossible possible. However, there are some restraints that are considered in the projects to give them a sense of reality. The project assigned for IDE 301 semester is to design a Parasite that is temporarily placed on a platform.

The main motive of the project is to propose various possibilities of transforming the given space into different spaces that accommodate several activities. In addition to that, the project assigned for IDE 302 semester composes of two parts. Firstly, it’s a small project of designing an American Air streamer that is very compact and small in size with an assigned client.

Secondly, the main part of the semester was to design a ‘Third Space’; a space that is neither a working space nor a home.

Approach The challenge faced in designing the American Air streamer was the size of the air streamer. It is small in size therefore it needed to be compact while providing the basic need of the users. Every space in the Air streamer has to be carefully thought of in order to wisely zone the space so that it’s multifunctional. On the other hand, the ‘Third Place’ is reasonable in size, however the challenge is to provide various experiences to the users of the space that allow them to perform different activities that suit their preference. The ambience of the space needs to be multifunctional to all types of users with certain needs.

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THE PARASITE | IDE 301

THE AMERICAN AIR STREAMER | IDE 302

THE ‘THIRD PLACE’ | IDE 302

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Parasite Multi- Functional Activity Space Medium Digital Course IDE 301 Professor Juan Roldan Objective In this project, a parasite has been designed to accommodate several activities in the same place at different times in the day.

The program of this space is an activity space; the activities include aerobics, kickboxing, Zumba, yoga, gymnastic, socializing and etc.

Approach Transformation has been the main element that has been focused on, in this project. Therefore, I have designed a floating magnetic partition that levitates and moves through the space. The design of the partition has been achieved using magnets and superconductors.

The partition opens and closes according to three different layouts that occur in the morning, afternoon and evening. The magnetic partition gives a high degree of flexibility to the system in which standard partitions cannot achieve. The Parasite is cantilevered to the main plaza of the existing site, in order to integrate and interact with the existing condition. The colors chosen for the partitions have been take from the existing colors in the surrounding of the site in order to camouflage with the exterior condition.

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. . . . . .

P A R A S I T E . . . . . .

1 | SECTION AA

2 | SECTION AA

3 | PRIMARY STRUCTURE

4 | SECONDARY STRUCTURE

5 | TERTIARY STRUCTURE

6 | TRACK AND LIGHTING SYSTEM

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. . . . . .

E X P L O D E D A X O N . . . . . .

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. . . .

D I A G R A M S R E N D E R S . . . . . .

7 | ARRANGEMENT 01

8 | ARRANGEMENT 02

9 | ARRANGEMENT 03

10 | ARRANGEMENT 04

PARTITION SYSTEM Legend: Units: 25 u.

13 u.

2 u.

5 u.

1 u.

2 u.

x x x x x x

Length (m) : 3 m.

4 m.

1.5 m.

5 m.

2.5 m.

3.5 m.

11 | PARTITION 01

12 | PARTITION 02

13 | PARTITION 03

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The American Air streamer Medium Digital Course IDE 302 Professor Maria Mortera Objective A Renovation of an American Air streamer is assigned for this project.

The renovation is based on the client ad their required zones ad activities in the space. The client for this project is a two band twin brother and sister that play the violin, Banjo and Harmonica.

Therefore, it should be taken into consideration the appropriate type of space suitable for such client.

Approach The main concern in this project was the lack of space and the required needs and wants of two individuals.

The space has to be as compact as possible in order to accommodate the activities needed and the living/ working environment suitable for the siblings. Hidden storages and foldable furniture have been used to maintain their needs while to save up on the existing space. In addition to that, the use of materiality was primarily used to convey a sense of cosiness and comfort. The combination of wood planks and steel finish are portrayed in a contemporary way. The grain of the wood plank is in the longitudinal direction of the air streamer, in order to convey continuity and motion in response to the moving trailer.

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. . . . . .

A I R S T R E A M E R . . . . .

[ LEGEND ] 1 BATHROOM / TOILET

5 SEATING SPACE

2 STORAGE SPACE

6 TV CONSOLE / FILM STORAGE

3 GALLERY SPACE / STORAGE

7 SLEEPING SPACE

4 KITCHEN SPACE

1 | RENDERED FLOOR PLAN

2 | RENDERED SECTION AA

4 | UNROLLED ELEVATION

3 | SIDE SECTION BB

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E X P L O D E D V I E W . . . . . .

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Client: Two person band

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B

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A

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3

2

5

1. Bathroom/Toilet 2. Storage Space 3. Gallery Space / Storage 4. Kitchen Space 5. Seating space 6. Tv Console/ Film Storage 7. Sleeping Space

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1 4 B

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B’

Plan View | Scale 1:25 A’

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1. Bathroom/Toilet 2. Storage Space 3. Gallery Space / Storage 4. Kitchen Space 5. Seating space 6. Tv Console/ Film Storage 7. Sleeping Space

B’

Section AA’ | Scale 1:25

Serial Section | Scale: 1:30

S P E C I F I C A T I Section BB’ | Scale 1:25 O N S . . . . . .

Section BB’ | Scale 1:25 Foldable Chair by Monstrans

5 | AXONOMETRIC VIEW

1

2

3

5

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Serial Section | Scale: 1:30

4 6 | SERIAL SECTION

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The ‘Third’ Place Medium Digital Course IDE 302 Professor Maria Mortera Objective The project assigned is to design a ‘Third Place’ where several activities occur simultaneously in a space. A place that accommodates activities such as working, eating, resting and socializing. It’s a place where it’s away from home and work, a place to gather and work with friends. It’s important to keep into consideration the needs of all individuals that streamline to either one of the activities.

Approach The concept of a ‘Third Place’ helps individuals to meet their needs such as eating, working and socializing in one place. Therefore, the ‘Third place’ has been designed according to several zones that provide the users of the space with various activities. There are several zones such as Hoteling/conference zone, Intermediate zone, Computer zone, socializing/ serving zone and lounging zone. The spaces are dividing mainly through the bamboo partition that has its unique shape and form according to the activities that occur underneath the form. In addition to that, the zones are distinguished through the different types of furniture pieces that hint to the type of activities appropriate for the zone.

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. . . . . .

T H I R D S P A C E . . . . . .

[KEY PLAN] A COUNTER / BEVERAGE B

DINNING SPACE

C COMPUTER ZONE

F

TRANSITIONAL ZONES

G BOOKSTORE

D CONFERENCE ZONE E

1 | FLOOR PLAN - GROUND FLOOR

LOUNGING ZONE

2 | SITE PLAN - GROUND FLOOR

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S P E C I F I C A T I O N . . . . .

3 | SECTION AA

4 | RENDERED SECTION BB

5| BAMBOO DIVIDER

6 | PARTITION DIAGRAM

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E X P L O D E D A X O N . . . . . .

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Site Plan

[ SPACE PLANNING DIAGRAMS ]

Initial Space Planning Technique | 7Sq.Ft. per person | Iterations

C

Dinning Space / Socializing Space Measurement: 11m * 7.7m

Kitchen / Cashier Measurement: 8.5m * 5.7 m

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Site Plan Initial Space Planning Technique | 7Sq.Ft. per person | Iterations

Information Zone / Laptop Station Measurement: 9m * 5.5 m Lounging / Sleeping Measurements: 8.9m * 4.2m Quiet Zone Measurements: 7.1m * 5.1m Hotelling Zone / Conference Measurements: 8m * 5.6m

D I A G R A M S F U R N I T U R E . . .

Dinning Space / Socializing Space Measurement: 11m * 7.7m

Current Space Planning

Bamboo Research South America

China

Kitchen / Cashier Measurement: 8.5m * 5.7 m

Information Zone / Laptop Station Measurement: 9m * 5.5 m Lounging / Sleeping Measurements: 8.9m * 4.2m Quiet Zone Measurements: 7.1m * 5.1m

M

Guadua Diameter : 9-13 , Max 25 cm

15-30 Meters

[ FURNITURE SELECTION]

Hotelling Zone / Conference Measurements: 8m * 5.6m

Bamboo Research South America

Guadua Diameter : 9-13 , Max 25 cm

15-30 Meters

China

Moso: Phyllostachys Edulis Diameter : 17.8 cm Maximum

22 Meters Maximum

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[Section B]

The Pod Hotel Medium Digital Course IDE 401 Professor Camilo Cerro Objective The project assigned to this semester, is to design a Pod Hotel that consists of several floors that can accommodate several functions in every floor.The Pod Hotel consists of several floors that accommodate several functions.They include, Lobby, Restaurant, Pod Floor and a Terrace. The idea of a Pod Hotel is a short-term stay for the visitors as they will be staying in a pod room that is relatively small in size and provides the essential needs of living. However, the areas in the hotel are designed and considered according to the ADA rules, in order to provide a comfortable space for all types of people.

Approach The approach used in designing every floor and space is mainly to provide a different experience for the visitors.

The hotel is named ‘Bijou’; it is a French term that refers to a compact/small space to reside in that brings together different experiences in every floor to the visitors. Every floor accommodates various design mythologies and approaches that resemble different design strategies and tastes. There have been hints to the heritage of its location such as the use of mashrabiyas, along with a modern taste and simplicity borrowed from different styles.

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The Lobby/Reception Medium Digital Course IDE 401 Professor Camilo Cerro Objective The lobby of the hotel should provide a welcoming feeling to the visitors through the use of materials and colors. Moreover, there should be aspects in the space that grab the attention of the visitors and distinguishes the space amongst other places. The entrance of the space should help in leading the visitors into the space.

It’s important to consider natural lighting and make the best use of it.

Approach The lobby of the ‘Bijou Hotel’ provides a welcoming atmosphere through the use of wood as the primary material. Wood has been used in the drop ceiling, the reception counter, and wall panels.

This helps in enhancing the coziness of the space. Also, the design of the reception counter helps in directing the visitors to the space through the use of a sharp angle. A contemporary feel to the space is visible in the lighting fixtures used for the ceiling and the LED recessed lighting in between the panel strips. Moreover, the heritage of the location is enhanced through the use of modern mashrabiya panels that filter natural sunlight through the space.

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1 | CONSTRUCTION FLOOR PLAN

2 | REFLECTED CEILING PLAN

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3 | DETAIL PLAN

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4 | ELEVATION 01

5 | ELEVATION 02

6 | ELEVATION 03

7 | ELEVATION 04

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The Restaurant Medium Digital Course IDE 401 Professor Camilo Cerro Objective The restaurant of the hotel is considered to be the meeting ground for the members of the Pod Hotel.

The design of the restaurant can provide a different experience to the visitors since every floor adapts a different design strategy into the interior space. Due to the socialization function of the restaurant, an open space with a cosy atmosphere can be a successful interior space for the members of the hotel.

Approach The ‘Wasabi’ Restaurant is a Japanese restaurant that brings the traditional ambience of Japanese restaurants into the ‘Bijou Hotel’. It introduces another style and experience to the visitors and enhances the socializing aspect of the ‘meeting ground’ to the users of the pod hotel. It creates a cozy atmosphere for the people through the use of warm material while integrating contemporary materials such as plastic and lighting into the space. A low communal table have been designed to increase the intimate interactions between people. However, booth dinning spaces are provided for those who seek intimate privacy.

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8 | CONSTRUCTION FLOOR PLAN

9 | REFLECTED CEILING PLAN

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26

ELEVATION 1 SCALE 1:75

ELEVATION 2 27 ELEVATION 1 26 SCALE 1:75 10 | DETAIL PLAN SCALE 1:75

11 | ELEVATION 01

28 27

ELEVATION 3 ELEVATION 2 SCALE 1:75 SCALE 1:75

ELEVATION 4

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SCALE 1:75

12 | ELEVATION 02

26

13 | ELEVATION 03

ELEVATION 1 SCALE 1:75

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The Pod Hallway Medium Digital Course IDE 401 Professor Camilo Cerro Objective The Pod Hallway is not only used as a means of transition for the users of the hotel to enter and exit their Pod rooms. However, it can also serve as a means of socialization for the members of the hotel. The screenings help in zoning the hallway into socializing spaces such as reading spaces, vending machines for providing amenities and other socializing activities. The hallway should not only serve as a means of circulation rather it should be more than just two walls facing each other.

Approach The Hallway of the pod hotel serves as a socializing space as well as circulation. The wooden mashrabiya screenings lead the visitors into the space through the use of angles that point inward and outward into the space. The traditional mashrabiya patterns are enhanced through the use of LED panels that are illuminated.

The panels facing the rooms provide a space to accommodate several activities and also provide a seating space for socializing.

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14 | CONSTRUCTION FLOOR PLAN

15 | REFLECTED CEILING PLAN

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16 | DETAIL SECTION

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17 | DETAIL ELEVATION

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The Pod Room Medium Course Professor

Digital Studio V Camilo Cerro

Objective The Pod room had to be compact enough for a short term stay. A room that would accommodate the basic amenities and needs of a short term stay. However, ADA rules were always maintained and considered.

Also, due to its compact space, the use of hidden storages is necessary to compensate for the small area of the space. Moreover, the use of windows and glass can help in providing natural sunlight into the space and provide a view to the space.

Approach This room has a Japanese aesthetics, with low built-in bed, and a very neutral color palette. However, a contemporary touch of glass and LED lights has enhanced the experience of the space into a more modern feel. The space accommodates a lot of storage for basic amenities of the users. Moreover, the use of full height glass and natural sunlight helps in perceiving the space to be larger. Certain elements such as plants and water attract the users of the space and provides a cosy feeling to the space.

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18 | CONSTRUCTION PLAN

19 | RCP PLAN

20 | FINISHED FLOOR PLAN

21 | INTERIOR ELEVATION A

22 | INTERIOR ELEVATION B

23 | INTERIOR ELEVATION C

24 | INTERIOR ELEVATION D

25 | INTERIOR ELEVATION E

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C O L O R

P O D

WHITE PAINTED GLASS

HERMAN MILLER FURNITURE EAMES MOLDED SHELL SIDE CHAIR

MAROON COLOR FABRIC | CHAIR UPHOLSETRY

P A L E T T E

R O O M F I X T U R E S A N D M A T E R I A L S

1000 LED-REM BY PHYLIPS LIGHOLIER CONTACT: (508) 579-8131

WHITE WOODEN PARQUET FLOORING

OAK WOOD | BED AND CUPBOARD FINISH

12mm RECESSED LED STRIP LIGHT

B A T H R O O M F I X T U R E S A N D M A T E R I A L S

VICTORIA MODEL BY ROCA CONTACT: (+971)43804000

Product ID: 874640581 BLUE GLASS MOSAIC GLASS WALL TILE

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HIDE AND SEAT MODEL BY ROCA CONATCT: (+971)43804000

WASH BASIN AND MIRROR BY ROCA CONATCT: (+971)43804000

. . . .

S P E C I F I C A T I O N S . . . .

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The Terrace Medium Course Professor

Digital Studio V Camilo Cerro

Objective A terrace of a ‘Pod Hotel’ is similar to any terrace of a hotel. However, there are certain rules that need to be maintained. One-third of the terrace floor needs to be occupied with certain necessities for heating/ cooling, electricity and etc. Also, only a small segment of the terrace can be open-roof since the climate of the location isn’t suitable to open door spaces. It’s important to create a relaxing and socializing atmosphere as it has the potential of both.

Approach The terrace of the ‘Bijou Hotel’ follows the certain rules required to maintain the basic needs of the hotel according to its location. There is an extension of the restaurant in the top floor terrace that provides drinks for the visitors both indoor and outdoor. The wooden strips allow visibility to the exterior view as it’s a necessary aspect of a terrace. In the exterior space, there is a fountain in between the pathway that divides the seating spaces and acts as a focal point to the space. The interior and exterior space is linked with the bar table that is enclosed using a glass door in order to allow visibility all the way through the space.

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26 | CONSTRUCTION FLOOR PLAN

27 | REFLECTED CEILING PLAN

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28 | DETAIL PLAN

29 | ELEVATION 01

30 | ELEVATION 02

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31 | ELEVATION 03

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32 | LONGITUDINAL SECTION A | ALL FLOORS

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33 | LONGITUDINAL SECTION B | ALL FLOORS

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[Section C]

Medium Course Professor

Digital and Physical IDE 202 + ARC 202 and IDE 402 George Newlands and Daniel Chavez

Objective The intention behind the design-built projects is to produce a work that is collaboratively done amongst a group of students.

Every student contributes in different segments of the work that are collectively produced into a single project. It’s important for students to not only learn the conceptual aspects of design stages but rather the construction aspect. It helps in understanding the practicality of a design and comprehending the working environment that we will deal with in the professional world.

Approach There have been two projects that has taken place as for the design-built projects. The first is the ‘Brick Wall’ project that was a collaborated project between the second year interior design and architecture students. Along with the brick wall, another group of students worked on the bench that was placed next to the wall. It was made using metal framing for the structure of the bench and wooden strips placed on top of the struture to provide a seating space. The brick wall and the bench worked successfully side by side and is currently placed on the campus of the American University of Sharjah. In addition to that, the fourth year interior design students worked on another design built project for their final semester.

The project is referred to as the ‘Reclaimed Wall’. The wall is designed and built from recycled wood that were sponsored by the ‘Bee’ah’ firm.

Medium Company

Digital and Physical Splyce Interior Design (L.L.C.)

The Southern Implants project has been part of a corporate experience in an Interior Design company. The notion of this project was to design and build a smaller scale real life project to understand the real challenges that come across the profession.

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THE BRICK WALL | IDE + ARC 202

THE RECLAIMED WALL | IDE 402

SOUTHERN IMPLANTS STAND | SPLYCE

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The Brick Wall Medium Course Professor Newlands

Digital and Physical IDE 202 + ARC 202 George

Objective Design-built projects allows students to experiment while building. A group of students worked together on several aspects of the brick wall. It’s important to first design through different forms of digital medium and initially build using the available materials. The brick wall design was selected from an architecture student ‘Yasmin Hamad’. Furthermore, the brick wall was built in a period of one week.

Approach The idea of building a ‘Brick Wall’ evolved from the previous semester of collaborated design studio between architecture and interior design students. It’s fascinating to be able to use a traditional material such as brick to transform spaces into contemporary interiors and architecture. The students went through every stage of building the brick wall. Starting with the foundation, mixing the cement, creating mortar for laying down the bricks and building the entire wall. It was a great experience for students to understand how elements are put together in reality and the practicality level that needs to maintain throughout the design stage.

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The Reclaimed Wall Medium Course Professor

Digital IDE 402 Daniel Chavez

Design Team: Abrar Albaba , Aisha Bin Nassar Albert Kolambel, Amal Taryam Arghavan Hatamabadi, Carmen Sibai Hafsa Tameez , Hanin Hazeem Haya Salama, Lujain Rizk Maryanne Owais, Nada Salem Reem Helal, Zainab Zayed Objective Interior Design- Build studio senior project is an installation piece built of waste wood provided by Bee’ah.

The challenge was to redesign and build the Dean’s reception area at CAAD-AUS. It is a very high profile area as the leaders of this school are located there.

Approach As a group we decided to use recy-cled material as the primary component. Bee’ah kindly provided us with recycled wood that was available i their facilities and essentially this became the basis of our project. Through careful construction and design on our part, this resulted in ‘The Reclaimed Wall’.

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. . . . . .

R E C L A I M E D . . . . .

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[ BEFORE ]

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W A L L . . . . .

01 | SITE PLAN, DEANS OFFICE

02 | WALL ELEVATION WITH LIGHTS

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R E C L A I M E D . . . . .

04 | LIGHT INSTALLATION - CONSTRUCTION DETAIL

03 | PENDENT CONSTRUCTION DETAIL

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05 | LIGHTING DIAGRAM - VOID SYSTEM

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06 | EXPLODED AXON

W A L L . . . . .

07 | ELEVATION 01

08 | WALL SECTION DETAIL

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PLEASE NOTE THAT THESE DRAWINGS ARE FINAL, HOWEVER, MANUFACTURER SHOULD TAKE MEASUREMENTS ON SITE AND REPORT TO DESIGNER ANY DISCREPENCIES IN MEASUREMENTS SO AS TO MODIFY DESIGN IF MORE THAN A FEW CENTIMETERS OR MILLIMETERS THAT AFFECT OVERALL DESIGN. ALL WOOD IS 22MM THICK MDF WOOD W/ SEMI- MATT FINISH.

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WHITE PLYWOOD 6MM 70X150 MS PROFILE 3 WHITE PAINTED

420

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ALL INTERIOR WOODEN SHELVES ARE MADE OF MDF WITH FORMICA (LAMINATE) LAYERING AS A FINISH SURFACE. ALL EDGES ARE FINISHED WITH 2-3MM PVC LINING.

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2267

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SAMPLES WILL HAVE TO BE PROVIDED TO DESIGNER FOR APPROVAL. ALL ACCESSORIES ARE TO BE PROVIDED

BY MANUFACTURER, AS FOR PULLS OR KNOBS THEY ARE PROVIDED BY CLIENT/ DESIGNER TO BE INSTALLED ON SITE. PLEASE ALLOW FOR ELECTRICAL SOCKETS TO BE INSTALLED INSIDE CABINET WHERE INDICATED OR ON SITE.

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WHITE MATTE PAINT FIN.

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KEYPLAN:

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COMPASS: 3140

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2100

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RECEPTION COUNTER

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NOTES: PLEASE NOTE THAT THESE DRAWINGS

ARE FINAL, HOWEVER, MANUFACTURER Retail unit no: ON SHOULD TAKE MEASUREMENTS SITE B C

A 12

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interior design

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PROJECT: SOUTHERN IMPLANTS EXHIBITION

AND REPORT TO DESIGNER ANY DISCREPENCIES IN MEASUREMENTS SO AS TO MODIFY DESIGN IF MORE THAN A FEW CENTIMETERS OR MILLIMETERS THAT AFFECT OVERALL DESIGN. ALL WOOD IS 22MM THICK MDF WOOD W/ SEMI- MATT FINISH.

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CLIENT: DR. COSTA

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SCALE: NTS

CEILING PLAN

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DESIGNED BY: AH

1 THE CONTRACTOR SHALL CHECK AND VERIFY ALL70X150 DIMENSIONS ON SITE AND REPORT MS PROFILE

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ALL ACCESSORIES ARE TO BE PROVIDED

BY MANUFACTURER, AS FOR PULLS OR KNOBS THEY ARE PROVIDED BY CLIENT/ DESIGNER TO BE INSTALLED ON SITE. PLEASE ALLOW FOR ELECTRICAL SOCKETS TO BE INSTALLED INSIDE CABINET WHERE INDICATED OR ON SITE.

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SAMPLES WILL HAVE TO BE PROVIDED TO DESIGNER FOR APPROVAL.

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R ALL INTERIOR WOODEN SHELVES ARE S MADE OF MDF WITH FORMICA (LAMINATE) LAYERING AS A FINISH SURFACE. A B

ALL EDGES ARE FINISHED WITH 2-3MM PVC LINING. JOB : 127-000

PO BOX 234824 - TEL: 04 3806560 - FAX: 04 3806506

ANY DISCREPENCIES TO THE DESIGNER BEFORE PROCEEDING WITH THE WORK. ALL WHITE PAINTED DRAWINGS ARE PROPERTY OF THE DESIGNER AND MUST BE RETURNED UPON THE 100COMPLETION 100 100 DO NOT, IN ANY WAY, SCALE DRAWINGS. OF THE PROJECT. 370 370 420 METAL WIRE SUPPORT

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PROJECT: SOUTHERN IMPLANTS EXHIBITION

SCALE: SHEET NTS

PHASE: SUBMISSION

DWTC

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LOCATION:

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PO BOX 234824 - TEL: 04 3806560 - FAX: 04 3806506

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DATE: 12.10.2015

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LEGEND:

7

The main concept of the stall emerged from the initial idea of a dental implant. The form of a dental implant has been abstracted and creates the rood structure of the stall. Every panel is illuminated using LED strips and each panel gradually descends in height. This gives the viewers an impression that they are wrapped within the space.

Moreover, as they proceed into the space. The roof structure opens up.

In addition to that, the reception counter is designed as per the screw form used for dental implants, similar to the rood structure.

NE

N

7

SE

3000

6

11

5

6

C

The Stall represents the main objectives of a dental clinic called ‘Southern Implants’. The dental clinic mainly focuses on manufacturing and providing dental implants services.

The stall will be exhibited in the AEEDC Dubai Exhibition hosted in Dubai Trade Centre. It’s an exclusive exhibition that showcases the latest technology, products and services of all dental clinics in the region.

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R

NOTES:

LOGO BACK LIT

Approach

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G

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3000

(L.L.C.)

Digital & Physical Splyce Interior Design

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3

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[Section D]

Medium Digital and Physical Company Juxtapiece Objective As every entrepreneur, we tend to find solutions to the most common methods of practice. JuxtaPiece’s purpose is to bring budget-effective customization to everyone. Our products are handcrafted and highly adaptable, in size and context. The products include, ‘Personalized Portraits’, Bespoke Corporate Giveaways, Limited Edition keepsakes and Exclusive Wall Features. JuxtaPiece was created with its primary vision to transform ordinary to extraordinary.

Approach JuxtaPiece provides an all in one design and execution solution that is created using a system that is made to order, budget considerate and maintains the spirit of handcrafting. The products are designed and created using the latest machineries and designing software in order to enhance product aesthetics and transform sketches and ideas into tangible products. This section outlines various projects that utilize and integrate modern concepts using different types of natural wood juxtaposed to create outstanding products.

THE SHEIKHS’ PORTRAITS

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SHERAAS’ TROP

PHIES

PERSONALIZED PORTRAIT

INVEST IN SHARJAH’S TROPHIES

SMART DUBAI’S WALL FEATURE

SHEIKH SULTAN’S PORTRAIT

BEE’AH’S CORPORATE GIFTS

SHARJAH LADIES CLUB’S EXCLUSIVE GIFTS

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The Sheikhs Portrait Medium Course

Professor

Digital and Physical IDE 402 | Arghavan Hatamabadi & Hanin Hazeem Daniel Chavez

Objective The idea behind producing his highnesses portraits, the ruler of UAE , Sheikh Khalifa bin Zayed Al Nahyan , and the ruler of Sharjah, Sheikh Sultan bin Mohammad Al Qasimi was to primarily re-create the existing ruler portraits that are placed commonly in almost all locations.

The portraits are produced using a system that can be used to produce varying artworks in various contexts.

[ BEFORE ]

Approach Every portraits consists of more than 2000 wood pieces that are meticulously put together to form the portraits. The portraits consists of four different types of wood types and there have been different sizes in wood pieces with varying depths to provide a 3D effect to the normal 2D portraits. The portraits were successfully produced using two other students’ help in the final finishes of the portrait. The portrait of his highness Sheikh Dr. Sultan Bin Mohammad Al Qasimi, has been gifted to him. A prize of 100,000 dirham has been gifted by him as a token of appreciation to the students who worked of the portrait.

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[ AFTER ]

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Sheraa’s Corporate Giveaway Medium Company Client

Digital & Physical JuxtaPiece Sheraa

Objective The goal of this project is to develop the existing system into a more advanced product line that is adaptable to different size and context. Moreover, we have decided to experiment with wooden pieces as the primary material and transform the cliché off-theshelf crystal trophies into a more customized and unique design.

Approach The bespoke giveaways are designed using different types of wooden pieces juxtaposed to create a boat shape structure that relates to the client’s brand. Moreover, the boat structure provides a place for the bottle invitation to be placed.

In this product line, the notion of interactivity was considered in order to provide the users with an enjoyable experience.

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Personalized Portrait Medium Company Client

Digital & Physical JuxtaPiece Shaima

Objective This product is intended to be used as a personalized gift. The client was looking for a bespoke product to gift to her mentor who have supported her throughout her career. The design of the product is inspired by the mentor’s photograph provided by the client along with the unique system of juxtaposing wooden pieces. It’s important to consider and portray all details related to facial expressions, light and shadow to achieve a realistic yet abstract final product.

Approach The natural wooden pieces are juxtaposed to create a pictorial representation of the portrait.

The overall view of the portrait is created using different software and methods of illustration.

Throughout this process, different types of wood are handpicked to achieve a realistic representation of colors. Moreover, different types of wood are cut in various sizes and lengths to achieve a detailed 3-dimensional portrait. Lastly, the pieces are hand assembled piece by piece within the provided structure.

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Sheikh Sultan’s Portrait Medium Company Client

Digital & Physical JuxtaPiece Maraya Art Centre

Objective This product is designed to transform and replace the printed portraits of the rulers using a unique approach.

The design of the product utilizes the juxtaposition system and creates a 3-dimensional personalized portrait of the ruler of Sharjah, his highness Sheikh Sultan bin Muhammad AlQassimi. The artwork is inspired by the abstract art using the pixilation method. The portrait is created using a hand-crafted assembly to revive back the spirit of handcrafting.

Approach The product utilizes four different types of wood. These include Maple, Beech, Mahogany and Walnut.

Moreover, the pieces are cut in various sizes with different heights to accentuate on the 3D aspect of the product. The background of the portrait uses walnut wood veneer to enhance the luxury aesthetics. The product will then be hand assembled in the final stage.

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Invest In Sharjah’s Corporate Gifts Medium Digital & Physical Company JuxtaPiece Client Invest In Sharjah Objective This product is designed for ‘Invest in Sharjah’, an investment promotion agency that facilitate and promote investment opportunities in Sharjah.

The corporate giveaway is designed and customized as per the brands attributes and core values. Moreover, the goal is to create a modern product while using a traditional material.

The product becomes a unique customized giveaway in replacement to cliché crystal trophies.

Approach The design of the product is inspired by the actual brand logo of the company. It uses a logo focused approach whereby it utilizes three different types of materials. The most prominent material is wood integrated with modern materials such as acrylic and stainless steel.

Moreover, the floating effect is accentuated using the transparent acrylic. The product is then placed in a customized wooden box with a blue velvet interior finish that matches the brand character.

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Bee’ah’s Corporate Gifts Medium Company Client

Digital & Physical JuxtaPiece Bee’ah

Objective This product is designed for ‘Bee’ah’, a waste management company that is based in Sharjah. Our main objective is to portray and design a product that follows their brand objectives along with promoting Environmentalism. The product is used as a VVIP Invite for their exclusive ceremony. Therefore, it needs to accommodate an invitation for the attendees and exclusive guests.

Approach The design of the product is inspired by the most identified form of nature which is the ‘leaf droplet’. It is surrounded with lateral wooden structure that becomes a planting pot for plants. The product is entirely made from solid wood.

Moreover, it encourages every user to be part of the community and take care of our environment.

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Smart Dubai’s Wall Feature Medium Company Client

Digital & Physical JuxtaPiece Smart Dubai

Objective These products are designed for ‘Smart Dubai’s Office’, a semigovernmental entity that aims to create an impactful experience for people. The client has requested for local artworks that would be placed in their reception and board room. The products aim to be unique, authentic and modern.

Approach The products are created using the juxtaposition system to assemble a hand-crafted wall feature.

There are two products, the first product transforms the ordinary representation of the protocol portraits into a wall feature. On the other hand, the boardroom artwork represents Dubai’s skyline.

The products enhance the cozy atmosphere and blends in with the interior space.

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Sharjah Ladies Club’s Exclusive Gifts Medium Company Client

Digital & Physical JuxtaPiece Sharjah Ladies Club

Objective This product is designed for ‘Sharjah Ladies Club’, a governmental organization that primarily focus on providing leisure and educational facilities for women and children.

The product is intended to be a desk organizer that is created using their brand logo. The product accommodates various functions while it serves as a promotional gift for VVIP sponsors.

Approach The ‘Desk Organizer’ is created using wood to reflect a combination of a modern design integrated with a traditional material. Moreover, due to the characteristics of the natural material, the wood wastage has been carefully examined and reduced to its minimum. Furthermore, the design is considered to be amongst a multifunctional product category. This has been achieved by providing a pen/pencil, notepad, mobile and file holder.

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[Section E]

UAE BARQ News

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Sharjah Media Office

Kul Al Usra Magazine

Sharjah TV

AUS Blog

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Arabian Business Magazine Feature

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Design Middle East Magazine Feature

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Thank You

ARGHAVAN HATAMABADI