
3 minute read
Stefan Sagmeister
from Research + Publish
This time, I made an efort to broaden my knowledge as an illustration-based graphic designer and came across the works of Stefan Sagmeister. I was surprised to fnd that I didn’t know much about this famous graphic designer, and felt somewhat ashamed that I hadn’t heard of him before. In an article for Critical Daily, Ester Nemcová describes Sagmeister as a Graphic Design Superstar, stating that you can’t call yourself a proper designer if you’ve never heard of him before.
One of the videos that caught my attention was Stefan Sagmeister: 7 Rules for Making More Happiness, which he delivered as a TED Talk. In the video, Sagmeister shares his latest thoughts on happiness, both conscious and unconscious, using simple and fun illustrations. What’s interesting is that he made the illustration videos in his studio in Bali, Indonesia.
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The seven rules that Sagmeister mentions in the video are simple yet efective. They include thinking about ideas and content freely, traveling to new places, using a variety of tools and techniques, working on projects that are important to him, ensuring that things returned from the printer are well done, getting feedback from people who view his work.
Sagmeister is a prominent Austrian-born contemporary graphic designer and typist who is now based in the USA. He is the co-founder of the renowned design frm Sagmeister & Walsh, which he co-founded in partnership with Jessica Walsh. His eye-catching and provocative designs are redefning the status of graphic designers.

One of my all-time favorite pieces by Sagmeister is Deitch Projects’ Banana Wall (2008). This piece featured 10,000 bananas thrown against a wall, with green bananas creating a pattern against a background of yellow bananas spelling out the sentiment
Self-Confdence Produces Fine Results
After several days, the green bananas turned yellow too, and the type disappeared. When the yellow background bananas turned brown, the type (and the self-confdence) appeared again, only to go away when all the bananas turned brown. Sagmeister’s art walks an excellent line between contemporary art and graphic design and, at times, looks more like it belongs in a gallery than in a meeting with a client.
Stefan Sagmeister is very famous for his highly innovative and provocative graphic design work, which often challenges traditional design conventions and pushes boundaries. He is known for his unique and highly creative approach to typography, with a focus on experimentation and a willingness to take risks. Sagmeister has created designs for a wide range of clients, including the Rolling Stones, HBO, and the Guggenheim Museum. He has won numerous awards for his work, including Grammy Awards for his album cover designs and the National Design Award from the Cooper-Hewitt Smithsonian Design Museum. His work has been exhibited in galleries and museums around the world, including the Museum of Modern Art in New York and the Venice Biennale.
In addition to his design work, Sagmeister is also a highly sought-after speaker and lecturer, sharing his ideas and insights on creativity with audiences around the world.
Stefan Sagmeister’s work is often very provocative and boundary-pushing, but one of his most controversial pieces is the cover he designed for a 1999 album by the band The Mechanicals. The cover featured a photograph of Sagmeister with the phrase Everyone’s a Fucking Expert carved into his skin with a razor blade. The image was highly controversial and caused signifcant backlash, with many critics accusing Sagmeister of promoting self-harm and glorifying violence. The controversy surrounding the album cover led to it being banned in several countries, including Germany, and it remains one of Sagmeister’s most controversial works to date.
Stefan Sagmeister is a private person, and he doesn’t share much about his personal life publicly. However, he has spoken in interviews about his experiences growing up in Austria and his decision to move to the United States to pursue a career in graphic design. Sagmeister has also talked about his creative process and the inspiration he draws from his travels and experiences. In his TED Talk, he shared some insights into his personal philosophy on happiness and how it infuences his work. In addition, Sagmeister has been open about his struggles with depression and the ways in which he has sought to address these challenges through his work and personal life. While Sagmeister’s personal life is not widely known, his creative work and public speaking engagements ofer some glimpses into his perspectives and experiences.