Ol2014 program

The 66th Officers & Leaders Conference

7/21–22/14 | Springdale

“Boldness has genius, power, and magic in it.

Only engage, and then the mind grows heated.

Begin, and then the work will be completed.�

John Anster

MONDAY, JULY 21 SCHEDULE OF EVENTS 10:30 a.m. Registration | Holiday Inn Lobby

12:30 p.m. General Session | NWA Convention Center, Hammons Hall

Presiding: Randy Veach, ArFB president

Presentation of Colors 142nd Fire Brigade, Springdale

Pledge of Allegiance Josh Cureton, vice chairman, ArFB State Young Farmers & Ranchers Committee

National Anthem Dean Gammill, board member, Stone County Farm Bureau

Invocation

Janice Marsh, chairwoman,

ArFB State Women’s Committee 12:45 p.m. Lunch | NWA Convention Center, Hammons Hall

University of Arkansas Division of Agriculture Update Dr. Mark Cochran, Vice President for Agriculture, University of Arkansas Division of Agriculture

Special Presentations YF&R Achievement Award Finalists Arkansas Farm Bureau Foundation Scholarship Recipients Romeo E. Short Scholarship Recipients Marvin Vines Memorial Scholarship Recipient

Introduction of President Rich Hillman, ArFB vice president

President’s Address Randy Veach

Speaker: Food Morality Kevin Murphy, owner & founder, Food-Chain Communications, LLC

3 p.m.

Adjourn

Workshops & Technology Expo The O&L workshops and technology exposition will take place in the Holiday Inn’s Arkansas Ballroom. The expo will be in Ballroom D & E. The workshops will take place in the rooms indicated below: 3:15 p.m. Session 1 A. Understanding Generational Differences Johnna Miller, American Farm Bureau Ballroom A, B & C

B. Engaging the Future Panel discussion See workshop description for details.

Ballroom F, G & H

C. Mini-Sessions

1. Aerial Drones 2. Farm Bill Decision Tool Ballroom D & E 4 p.m.

Break

4:15 p.m. Session 2 A. Policy Development: Nuts and Bolts Michelle Kitchens, ArFB Public Policy staff Ballroom A, B & C B. Parliamentary Procedure/Mock Board Meeting Bobby Hall, UofA Division of Agriculture Ballroom F, G & H

C. Mini-Sessions 1. Farm Bureau Apps 2. Gate Crasher Ballroom D & E 5 p.m.

Adjourn

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S TO O H On Monday, county group photos will be

taken in the Holiday Inn lobby from 10:30 a.m.–12:30 p.m. & 4:30–5:30 p.m.

TUESDAY, JULY 22 SCHEDULE OF EVENTS 7 a.m.

Early-Bird Demonstrations Aerial Drones ECO Drum Composter Boar Buster Hog Trap Location: Tent in parking lot

7:45 a.m.

Registration/ Holiday Inn Lobby

8 a.m.

Session 3 A. Social Media • Unveiling of ArFB’s New “Agvocacy” Program • Telling Your Story Through Social Media Steve Eddington, ArFB; Dr. Jeff Miller, UofA

Ballroom A, B & C B. Engaging the Future Panel discussion. See workshop description for details.

Ballroom F, G & H C. Mini-Sessions 1. Eco Drum Composter 2. Boar Buster Hog Trap Ballroom D & E 9 a.m.

Session 4 A. Estate Planning: Creating Your Legacy

Sam Arnett & Quinton Smith, AFBIC estate planners Ballroom A, B & C B. Parliamentary Procedure/Mock Board Meeting Bobby Hall, UofA Division of Agriculture Ballroom F, G & H C. Mini-Sessions 1. Aflatoxin Detection 2. Poultry House Technology Ballroom D & E 9:45 a.m.

Break

10 a.m.

Gubernatorial Candidates Forum NWA Convention Center, Hammons Hall

11 a.m.

Adjourn

ABOUT THE SPEAKERS Dr. Mark Cochran has been Vice President for Agriculture and head of the UofA Division of Agriculture since November 2010. With more than 1,700 employees, the Division of Agriculture has faculty and facilities located on five university campuses, at five regional research and extension centers, eight branch stations and other locations across the state.

Kevin Murphy is the owner and founder of Food-Chain Communications, LLC, a marketing organization devoted to helping foodchain stakeholders communicate more effectively within our modern food system. Murphy began Food-Chain Communications after a 14-year tenure at Vance Publishing Corporation Randy Veach is serving his sixth term as ArFB president. He is Arkansas Farm Bureau’s 10th president since its creation in 1935. Veach farms cotton, soybeans, rice, wheat, corn and milo in and around the community of Lost Cane near Manila. He is a third-generation farmer and farms with his wife Thelma and son Brandon.

Gubernatorial Candidates Mike Ross is the Demo-

cratic candidate for governor.

Ross, of Prescott, who now resides in Little Rock, is a former small business owner, state senator and six-term U.S. congressman.

Asa Hutchinson is the

Republican candidate for governor. Hutchinson, who was raised near Gravette, is a former attorney, state Republican party chairman, U.S. congressman and U.S. DEA director.

WORKSHOP DESCRIPTIONS

Understanding Generational Differences

Presenter: Johnna Miller, director of media & advocacy training, American Farm Bureau Federation This workshop will help you better understand generational differences that affect how people approach life, work, and volunteering. Learn to understand what motivates different generations of members to better equip your Farm Bureau to appreciate and use the diversity of talents each generation brings.

Policy Development: Nuts and Bolts

Presenter: Michelle Kitchens, ArFB Public Policy Join this workshop for a refresher on policy development. We’ll discuss how the process works and give you ideas for bringing in new points of view. We’ll also give you tips for writing resolutions. Policy is the foundation of the Farm Bureau organization. This workshop will help you get organized to host your county policy development meeting and write great policy.

Parliamentary Procedure/ Mock Board Meeting Presenter: Bobby Hall, Program Associate - Leadership Development, Parliamentarian, Community & Economic Development Department, University of Arkansas Cooperative Extension Service The goal of this workshop is to provide county leaders with the necessary parliamentary skills to conduct meetings and activities at the county level. This workshop will enhance abilities to recognize and implement parliamentary procedure on how to properly conduct a meeting as well as dealing with any challenges or issues that may arise. Through a mock board meeting and instruction, leaders will take away a more comprehensive knowledge of parliamentary procedure skills.

Engaging the Future

Presenters: Joe Christian, Secretary/Treasurer, Arkansas Farm Bureau; Matt Shekels, Collegiate Farm Bureau Advisor, North Arkansas College; Josh Cureton, Vice Chair State YF&R Committee and Chair of the Craighead County YF&R Committee; Grant and Heather Keenen, Co -Chairs, of the Washington County YF&R Committee and State YF&R Committee members.

This session will provide four aspects of recruiting and engaging younger members. Christian will discuss how Craighead County is integrating young members into the Farm Bureau organization. Shekels, a professor, will discuss NAC Collegiate Farm Bureau’s successful strategies for increasing student participation. Cureton will discuss his efforts in advocating Farm Bureau and agriculture through speaking to local high school students.

The Keenens will discuss how county YF&R committees can attract new members based on Washington County’s successes.

Social Media

Presenters: Dr. Jeff Miller, professor of agricultural communications, UofA; Steve Eddington, ArFB vice president of public relations.

In this workshop, we’ll unveil Arkansas Farm Bureau’s new “Arkansas Agvocates” program. This program will give farmers and ranchers the tools they need to tell their stories over social media. Dr. Miller will also talk about the dynamics of social media and how its changing the way people communicate.

Estate Planning: Creating Your Legacy

Presenters: Sam Arnett & Quinton Smith, estate planning specialists, Arkansas Farm Bureau insurance companies Farming is a family business and, because of this, an important part of that business is preparing it for the next generation. Planning is essential to ensure your heirs can carry on the family farm. Join Farm Bureau estate planning specialists Sam Arnett and Quinton Smith in this workshop to learn how to create your legacy.

Mini -Sessions

• Farm Bureau Apps • Farm Bill Decision Tool • Boar Buster Hog Traps • ECO Drum Composter

• Poultry House Technology • Aerial Drones • Gate Crasher

Acknowledgements An enormous thanks to our conference cosponsors: • Southern Farm Bureau Casualty Insurance Company • Southern Farm Bureau Life Insurance Company • Farm Bureau Mutual Insurance Company of Arkansas, Inc.

Upcoming FB Meetings Make plans now to attend Arkansas Farm Bureau’s 80th State Convention, Dec. 3–5 in Hot Springs.

ArFB is offering travel packages to AFBF’s 96th Annual Meeting, Jan. 11–14, 2015 in San Diego. For more information, pick up a flier at the registration desk!

Hashtag #OandL

Scan this code or visit http://bit.ly/OandL14 for a digital agenda.

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