2012%20Rice%20Promotion%20Booklet

A rkAnsAs

2012 r ice P romotion P rogrAm

FOREWARD The Arkansas Farm Bureau Federation, in cooperation with the Rice Council, has conducted a local rice promotion program for many years. The program is designed to stimulate local rice use and to increase the awareness in the community as to the importance of rice.

Rice is very important to Arkansas’ economy. In an effort to bring about a better appreciation of our rice industry locally, we invite you to participate in the 2012 statewide Rice Promotion Program. If we expect people to use more rice, we should provide some impetus through local promotion programs.

This guidebook was prepared to pull together ideas and materials in a convenient form. It contains information and facts that can be used in speaking to local civic clubs, schools, etc.

We urge you to examine the guidebook carefully and then help to initiate a viable Rice Promotion Program in your county.

***PLEASE NOTE*** Each county Farm Bureau Women’s Committee Chairman will receive a packet of promotional brochures to be used in local promotion activities. Additional brochures may be ordered as needed using the form on page 8, or the order form provided in the packet.

National Rice Month is now celebrated in September by declaration of Congress and is planned for September again in 2012.

As you develop your county rice promotion program, you are encouraged to plan for September to be the focus of your efforts. A planning kit for this purpose can be obtained from the USA Rice Council by calling 1-800-888RICE (7423).

Several promotion activities are highlighted in this booklet, but your county promotion program should incorporate new ideas generated by your county planning committee.

Best wishes for a successful 2012 rice promotion program and always feel free to contact Arkansas Farm Bureau for any assistance we can provide.

ARKANSAS AND THE RICE INDUSTRY Rice in Arkansas is principally grown in the eastern section of the state with a heavy concentration of acreage in Arkansas, Jackson, Poinsett, Lonoke, Cross, and other Delta counties. Rice is also grown in smaller amounts in the Arkansas River Valley and in the southwest corner of the state. Farmers in over 40 counties in Arkansas produce rice.

In 2011, 1.155 million acres of rice were harvested in Arkansas with a production of 79,118,000 hundred weight.

Arkansas accounted for about 42 percent of all rice produced in the United States in 2011. Other rice-producing states include Texas, California, Louisiana, Mississippi, and Missouri.

OTHER FACTS

1 cwt. = 2.22 bushels = .617 barrel = .0453 metric ton 1 bushel = .45 cwt. = .277 barrel = .0204 metric ton 1 barrel = 3.6 bushels = 1.62 cwt. = .0734 metric ton 1 metric ton = 48.992 bushels = 13.609 barrels = 22.046 cwt.

1 cwt. rough rice = .032659 metric ton milled 1 metric ton milled = 30.6198 cwt. rough

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CALENDAR OF EVENTS

1.

Appointment of county Rice Promotion Steering Committees by county Farm Bureau boards: February - April

2.

County Steering Committee develops plans: March- August

3.

Entry deadline for Miss Arkansas Rice contestants: April 30, 2012

4.

Order necessary supplies from Arkansas Farm Bureau Federation, P.O. Box 31, Little Rock, Arkansas 72203, or USA Rice Council, 4301 North Fairfax Drive, Suite 425, Arlington, Virginia 22203.

5.

Rice promotion activities throughout the year.

6.

Observance of Rice Month: “September is Rice Month�

7.

Miss Arkansas Rice Contest: Saturday, August 18, 2012. See official rules in the back of the book for more information.

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COUNTY PROCEDURE

1.

The county Farm Bureau should make the decision early in the year to promote rice.

2.

The county president and county Rice Division chairman should appoint a Steering Committee and designate a chairman and co-chairman. The committee should include rice farmers (members of county Farm Bureau Rice Division and others), county Farm Bureau Women’s Committee members, a rice mill or dryer representative, an Extension Family and Consumer Sciences agent, a county agent, a county Extension Home Economist, a school lunch supervisor or manager, and press and radio representatives.

3.

The county Steering Committee should hold a meeting as early as possible in the year.

At this meeting the committee should: 

Review information contained in the handbook;



Elect the secretary;



Select the publicity chairman;



Select projects and activities;



Appoint necessary committees for each project;



Consider a budget;



Set the date and place for county kickoff meeting; and



Order supplies.

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COUNTY KICKOFF MEETING

(All persons serving on a committee should be in attendance)

SUGGESTED AGENDA 1.

Purpose of meeting - Chairman

2.

Explain rice situation and need for promotion. (Local person can use the material in this manual as the basis for discussion. Localize importance of rice in county.)

3.

Present suggested projects developed by Steering Committee - Chairman

4.

Break group into committees and develop plans for each major project.

5.

Have all committees report plans to entire group.

6.

Have publicity chairman explain plans for obtaining publicity.

7.

Have each committee determine the expense to be encountered by their committee.

8.

Determine if it is necessary for the entire group to have another meeting for a progress report on projects planned.

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PROJECTS AND ACTIVITIES 1.

MISS ARKANSAS RICE CONTEST Every county is encouraged to participate in this activity and have a local contest winner to represent their county in the state contest in August. County contests may be patterned after the state contest, or winners may be selected by any manner acceptable to the county Steering Committee. Details of this contest are available in another section of this handbook. Entries for the state contest must be in to the Rice Council office by April 30, 2012. ENTRIES MUST BE SENT BY REGISTERED OR CERTIFIED MAIL.

2.

RICE TASTING FESTIVAL Several different approaches may be utilized in this project. Rice dishes may be presented with recipes and ideas for a complete menu, or the festival may be presented as an opportunity for tasting many different types of recipes. The net result of either approach is the increased use of rice in home cooked meals. Copies of all recipes used might be printed and sold for a nominal fee.

3.

5-K RICE RUN With an increased awareness for physical fitness among the general public, a 5-K race is an excellent activity to increase awareness of the health benefits of including rice in the diet. This activity can include your county Farm Bureau, county Extension Service, and local ag-related businesses as sponsors.

4.

OTHER  Farm Bureau Rice Month Proclamation by county judge and/or mayor - “September is Rice Month”.  Special Rice Month supplement of ads and publicity features in local newspapers.  Special radio or television programs and spots.  Civic Club programs and group meetings (Plans should be made for someone within the county to speak on rice before each Civic Club meeting during Rice Month.)  Cooking workshops for school lunch managers, restaurant operators, and home cooks.  Distribution of promotional material to businesses.  Displays in store windows on rice and its usefulness.  Fair exhibits telling the story of rice.  Demonstrations given to Extension homemaker clubs, 4-H Clubs, Family and Consumer Sciences classes, and others.  Rice recipe contests - youth, adults, and senior citizens.  Rice flower arrangement contests.  Point-of-Purchase promotion.

These are just a few things that can be done to promote rice. Let your imagination be your guide and do something completely new!

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PROCLAMATION

TO ALL TO WHOM THESE PRESENTS SHALL COME--GREETINGS: WHEREAS,

The rice industry is one of the most important industries in the state of Arkansas and is a great factor in our agricultural and economic development; and

WHEREAS,

Rice is not only a plentiful product, but is one of our most valuable foods; and

WHEREAS,

The Congress of the United States of America has declared the month of September as National Rice Month; and

WHEREAS,

The purpose of designating this period is to familiarize ourselves with the healthful benefits to be gained through the consumption of rice, and the many contributions made by the rice growers and rice industry to our economic progress;

NOW, THEREFORE,

I, (names of County Judge or Mayor) of September, 2012, as

, do hereby proclaim the month

“RICE MONTH�

in (name of county or town) , and urge all our citizens to increase their consumption of this product and all restaurants to use rice on their menus during this important time.

IN WITNESS THEREOF, I have hereunto set my hand in this office this day of August, 2012.

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BROCHURE ORDER FORM More recipes: www.usarice.com/consumer Surprisingly Simple – This recipe brochure features seven tasty, easy to prepare awardwinning recipes including, Creamy Rice Pudding Brulee with Gingered Berries, Tilapia with Cheesy Roasted Pepper-Chipotle Rice, Sushi di Italia and more.

Fast & Casual - This recipe brochure features seven delicious recipes including Shrimp and Creamy Spinach-Feta Rice, Southwest Salsa Rice Bites, Curry Chicken Lime Rice Bowl and Praline Pumpkin Rice Pudding.

Simply Sensational – This recipe brochure features seven tasty, easy to prepare awardwinning recipes including, Smoky Mountain Chicken Rice Casserole, Rio-Bravo Rice Stuffed Poblanos, Cremini Mushroom and Roasted Garlic Rice Soup and more.

Rice & Beans: The Perfect Pair Handout: This fact sheet includes nutrition information on rice and beans and four recipes, including Southwest Black Bean and Rice Salad, 3 Bean Chili and more. (Color copies: Limit 25, B&W copies: Limit 50) From MyPlate to your Plate, Rice Fits Handout: This informational fact sheet provides how rice fits the new USDA MyPlate. (Color copies: Limit 25, B&W copies: Limit 50) U.S. Grown in the Classroom: This 12-page educational pamphlet provides rice information- including history, rice types and forms, recipes and fun activities.

For 4th-6th graders (LIMIT 50)

Name: Organization: ____________________________________________________ Street Address: ____________________________________________________ City, State, Zip: ____________________________________________________ Telephone: ____________________________________________________ Email: ____________________________________________________ Up to a total of 200 materials are available free of charge. Please use a PHYSICAL STREET address. Fill out form and fax to 703-236-2301, Attn: Katie or mail to: USA Rice Federation (Attn: Katie) 4301 N. Fairfax Dr. Ste. 425 Arlington, VA 22203 703-236-2300

www.usarice.com Please allow 2-3 weeks for delivery.

2012 Miss Arkansas Rice Contest

The Miss Arkansas Rice Contest is sponsored by the Arkansas Rice Council and the USA Rice Council, (charter member of USA Rice Federation), in cooperation with the following agencies and organizations:

Arkansas Farm Bureau Federation

Cooperative Extension Service

2012 MISS ARKANSAS RICE CONTEST

Mr. Robert Petter, Jr.

President, Arkansas Rice Council

Mr. Joe Christian

Chairman, Rice Division Arkansas Farm Bureau Federation

Mr. Chuck Wilson

Director, Arkansas Field Services USA Rice Federation

Ms. Brandy Carroll

Coordinator, Rice Division Arkansas Farm Bureau Federation

Dr. Ann Sortor

Interim Associate Director - 4-H and Youth Associate Director – Family and Consumer Sciences Cooperative Extension Service

2 MISS ARKANSAS RICE (MISS FLUFFY) STATE WINNERS - 1961 – 2011 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Elizabeth Collins Nancy Ruth Garot Vernell Lumpkin Angela Berryman Carolyn Carpenter Rebecca Buhrmester Barbara Hyatt Kathleen Webb Pam Hatfield Pam Lisko Yo Kestnar Charla Pollard Patti Andrews Gina Glover Barbara Schwarz Mary Burton Le'Ann Halbert Haley Hammons Jamie Hamilton Magdalena Kurz Kelly Campbell Luann Harvey Cristy Connel Sonya Honeycutt Pamela Jayroe Rosemary Tennile Sherry Loyd Tara Jackson Tiffany Runyan Kimberly Hunt Natalie Boyd Nancy Mason Haley Reed Kerri Broadaway Amy Newkirk Allison Kemmer Renee Vanderford Bethany Runyan Hallie Dodson Amelia Falwell Erin Brawner Allison Waldrip Ashtyn Wilkison Marci Manley Jillian Harper Jill Carroll Scarlett Drake Jillian Russell Lydia Holmes Emma Jumper Brittney Johnson

Harrisburg De Witt Jonesboro Stuttgart Weiner Jonesboro Jonesboro Crossett Hazen Des Arc Stuttgart Stuttgart Cherry Valley Lonoke Weiner Swifton Palestine Forrest City Swifton Lonoke Swifton Swifton Hazen Cash Palestine Jonesboro Wynne De Witt Swifton Wynne Cash Brinkley Marianna Jonesboro Stuttgart Brinkley Marianna Swifton Forrest City Newport Wynne Moro Brinkley Aubrey Gentry Brinkley Forrest City Brookland Forrest City Paragould Cherry Valley

Poinsett Arkansas Craighead Arkansas Poinsett Craighead Craighead Ashley Prairie Prairie Arkansas Arkansas Cross Lonoke Poinsett Jackson St. Francis St. Francis Jackson Lonoke Jackson Jackson Prairie Craighead St. Francis Craighead Cross Arkansas Jackson Cross Craighead Monroe Lee Craighead Prairie Monroe Lee Jackson St. Francis Jackson Cross Lee Monroe Lee Benton Monroe St. Francis Craighead St. Francis Greene Cross

3 PURPOSE The purpose of the Miss Arkansas Rice Contest is to promote interest in rice cookery and rice promotion among the youth in Arkansas and to focus attention of the general public of Arkansas on the importance of the rice industry to the economy of the state. The purpose of awards in the contest is to recognize superior achievement in rice cookery, rice promotion and basic knowledge about the rice industry.

STATE CONTEST Awards in the Miss Arkansas Rice Contest State Winner - Cash award of $900.00 (Miss Arkansas Rice will be asked to represent the industry at various district, state and industry functions.)

1st Runner-up - Cash award of $500.00 (1st runner-up will be asked to represent the industry at functions that Miss Arkansas Rice cannot schedule.)

2nd Runner-up - Cash award of $300.00 Finalists - Each county winner who participates in the State Contest will receive a cash award of $100.00 from the Arkansas Rice Council. The Arkansas Rice Council and the Arkansas Farm Bureau will provide cash awards for the state winner, first runner-up and second runner-up.

Entering State Contest The official entry blank (on back page), two 5" x 7" glossy, black and white photographs of the county winner and three typed copies of recipe on white 8-1/2" x 11" paper, is to be sent certified mail to Arkansas Rice Council, P.O. Box 786, Stuttgart, Arkansas 72160 by April 30, 2012.

Presentation of Awards Awards will be presented in conjunction with the State Contest to be held August 18, 2012 at the Brinkley Convention Center, 1501 Weatherby Drive, Brinkley, Arkansas.

STATE CONTEST PROCEDURES Selection of Finalists A panel of judges will select the top 15 county contestants on the basis of recipes and an activity outline. The 15 finalists will be notified no later than July 15, if they are to compete in the State Contest. The Contest will be held August 18, 2012 beginning at 9:30 a.m.

4 JUDGING CRITERIA FOR STATE CONTEST Each contestant will bring her rice dish to the State Contest for judging. The dishes will not be prepared at the contest site and must be prepared prior to when the contest begins. Note: If dishes are prepared the night before, they must be refrigerated overnight and all dishes must be brought to the contest in an iced container. Microwave ovens will be available on site to heat the dishes for judging.

A panel of judges will score each contestant on the official state scorecard, shown on page 7.

The following criteria and points will be used: Recipe and Preparation of Dish (20 points) Interview and Self Reliance (20 points) Each contestant will be interviewed by the judges on her knowledge of rice nutrition and preparation as well as general knowledge on the rice industry in Arkansas and the United States.

Oral Presentation (20 points) Each contestant will make an oral presentation of 3 to 5 minutes summarizing her promotional activities from the time she was selected county winner. No audio/visual aids permitted.

Outline Summary of Promotional Activities (40 points) County winners will be judged at the state contest for promotional activities carried out from the date of the county contest to the deadline for submitting promotion outlines.

Where You Can Do Promotion Work Each contestant may conduct promotional activities in surrounding counties, provided those counties do not have another Miss Arkansas Rice contestant. It is also acceptable to send promotional materials to other states if you desire, however most of your promotional activities should be conducted in your local county.

A simple typed outline of promotional activities on 8-1/2" x 11" paper and bound in a plastic folder shall be sent certified mail to the Arkansas Rice Council, P.O. Box 786, Stuttgart, Arkansas, 72160, to arrive no later than August 1, 2012. (See outline example, page 9.)

SELECTION OF COUNTY CONTESTANT Responsibilities Each county is eligible to select a representative to the State Contest through the county's Rice Promotion Committee in cooperation with the sponsoring organization and agencies. If there is

5 more than one entry, the county Committee may use the following guide to select their representative. The County Chairman will be responsible for all phases of the county contest and should cooperate with the County Farm Bureau, County Extension office and other organizations in those counties that conduct intensive rice promotion programs.

The County Chairman will be responsible for completing and mailing the entry form of the county winner by certified mail.

A County runner-up may be selected and certified in the event the county winner does not wish to participate in the state contest. However, a county will be permitted only one entry in the state contest.

Eligibility During the 2011-2012 school year, any person enrolled in school who is 16 years old, or turns 16 years old during the school year, to any person no more than 19 years old, is eligible. No previous county winner is eligible to succeed themselves the following year. Each county representative must reside in that county or her family must farm in the county she is representing.

Awards No county awards will be provided by the state sponsor. The primary purpose of the county contest is to select the winner to participate in the state contest.

County Contest Selection The county committee can determine their own procedures to select their representative to the state contest. County winners may be selected at a county contest using the enclosed entry scorecard on page 6.

If there are less than six entries in the county contest, the county chairman may arrange for a panel of judges to select the finalist who will then be eligible to compete in the state contest.

If a county contest is held, each contestant will bring the following information: Name, address, school attended, whether the contestant is a 4-H Club member or enrolled in home economics, plus three typewritten copies of the recipe to be prepared, and a 50-word-or-less summary entitled "Why I Like My Rice Recipe."

Deadline All county contests should be conducted between February 1 and April 15, 2012 to give all contestants time to conduct promotional activities after being named county winner.

Immediately upon completion of the county contest, the county chairman will be responsible for certifying the county winner for participation in the state contest.

6 Judges' Scorecard: MISS ARKANSAS RICE CONTEST (Scorecard for County Contest) Contestant No. ______

Contestant's Score

I.

PALATABILITY - 20 points, possible score Fluffiness of rice Tenderness Flavor of combined food Seasoning

II.

RECIPE - 15 points, possible score Accuracy (of measurements, etc.)

Clarity (recipe state clearly) Completeness (of steps used in preparation and serving Economy of time and ease of preparation Amount of rice used Availability of other ingredients

III.

APPEARANCE OF PRODUCT - 15 points, possible score Rice General appearance of product and garnishes Attractiveness and suitability of product display

IV.

KNOWLEDGE AND SELF RELIANCE OF CONTESTANT - 30 points, possible score Attractive appearance Ability to meet people Ability to prepare food without advice other than on use of equipment Knowledge of the rice industry, nutrition and preparation

V.

ORAL PRESENTATION - 20 points, possible score Each contestant will make an oral presentation of 3 to 5 minutes summarizing preparation of her dish and/or the importance of rice in her county. No audio/visual aids permitted.

7 Judges’ Scorecard: MISS ARKANSAS RICE CONTEST (Scorecard for State Contest - 100 Points Possible) Contestant No. _________ Contestant's Score I.

PALATABILITY - 10 points, possible score Fluffiness of rice Tenderness Flavor of combined food Seasoning

II.

RECIPE - 5 points, possible score Accuracy (of measurements, etc.)

Clarity (recipe state clearly) Completeness (of steps used in preparation and serving) Economy of time and ease of preparation Amount of rice used Availability of other ingredients Creativity, innovation, originality

III.

APPEARANCE OF PRODUCT - 5 points, possible score Rice General appearance of product and garnishes Attractiveness and suitability of product display

IV.

INTERVIEW AND SELF RELIANCE OF CONTESTANT 20 points, possible score Attractive appearance Ability to meet people Knowledge of rice industry, nutrition and preparation

V.

PROMOTION ACTIVITIES - 40 points, possible score This includes only promotional activities carried out by contestant during the period of the contest from selection as county winner to the deadline for submitting promotional outline.

VI.

ORAL PRESENTATION - 20 points, possible score

Each contestant will make an oral presentation of 3 to 5 minutes summarizing her promotional activities from the time she was selected county winner. No audio/visual aids permitted.

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SUGGESTIONS FOR RICE PROMOTION ACTIVITIES

On page 9 begins the outline of "Promotional Activities" conducted last year by Brittney Johnson, the 2011-2012 Miss Arkansas Rice winner. This is shown as an example of promotional activities that can be conducted.

September 2012 is National Rice Month There will be special promotional activities in September for Miss Arkansas Rice because that will be National Rice Month. Plans are to have September proclaimed as Rice Month in Arkansas as well, to coincide with the national promotion.

This will present opportunities for promotional activities before, during, and after Rice Month. The USA Rice Federation will have National Rice Month information, entry forms and promotional materials available on-line at www.usarice.com. Available materials will include news releases, logo slicks, ad slicks, order forms for aprons, caps and buttons, as well as promotional ideas to celebrate National Rice Month through restaurants, retail stores and the media. If you wish to receive a hard copy of these materials, contact Molly Johnson at 800-8887423 or email mjohnson@usarice.com.

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PROMOTIONAL ACTIVITIES Of BRITTNEY JOHNSON

MISS ARKANSAS RICE 2011-2012

OFFICIAL ENTRY BLANK MISS ARKANSAS RICE CONTEST (Send By Certified Mail)

Name _____________________________________ Telephone No. Address _________________________________________________________________ City______________________ Zip Code___________ E-mail ______________________ School ___________________________________ Age ______ County

__________

Parent’s Name _________________________________ Telephone No. _______________ Type of Recipe (main dish, salad, side dish or dessert, etc.)

Please attach three (3) copies of recipe, typewritten, on plain white paper (8-1/2" x 11") with your name, address, county and phone number at the top.

Why I like my recipe (50 words or less)

Method of serving this dish Preparation time required

Signature of Contestant ************************************************************************

I certify this contestant as the Miss Arkansas Rice Contest Winner from ______________________________ County.

Signed: (County Chairman) (Send by Certified Mail)