In Farm Bureau Anderson joins PR staff Rob Anderson has been hired as director of public relations at Arkansas Farm Bureau, where he will help guide organizational messaging, development of new communication tools and manage the social media team. Anderson, 43, has spent the past three years as director of Anderson content strategy at CJRW, where he led the planning, development and monitoring of digital content for the agency’s clients. He also managed the firm’s relationship with Riceland Foods, Inc. Anderson holds undergraduate and graduate degrees from Louisiana State University. He has more than 20 years experience, including time as a reporter, editor and communications professional. He has worked with state government
On May 21, a customer examines fresh produce being sold by Morgan Boehm (right) with Ozark Alternatives farm and orchard in Fayetteville. Boehm is one of 40 vendors who sell vegetables, fruit, honey, cheese, arts, crafts and more at the Fayetteville Farmers Market. To find markets for locally grown foods in your area, visit the “For Consumers” section of Arkansas Farm Bureau’s website, www.arfb.com, and click on Best Pick Farms. and private enterprises, including crisis communication work for LSU during Hurricane Katrina while a member of the school’s university relations staff. He also has led communications work for the Louisiana Public Health Institute and the Louisiana Center for Planning Excellence, which coordinated planning for urban, rural and regional development. He also led social media and strategy for Keating Magee Marketing Communications of New Orleans, including work On May 19, at Benton Co. FB’s Farm Expo, Susan Anglin of Bentonville, chairman of ArFB’s Dairy Division, discussed dairy cattle and farming with students at Grace Hill Elementary in Rogers. More than 250 fourthgrade students participated in the event, learning about cotton, rice, cattle, garden vegetables and other agricultural topics.
LINDSEY TRIPLETT photo
www.arfb.com
with the Coushatta Tribe of Louisiana, the Tobacco-Free Living campaign and NBA All-Star Chris Paul. “Rob’s work experiences read like a novel,” said Steve Eddington, ArFB’s vice president of public relations. “His work with rural development, health care and agriculture fit very naturally with the work of Arkansas Farm Bureau. “We look forward to utilizing Rob’s skills to more effectively tell the story of Arkansas agriculture, the men and women
KEITH SUTTON photo
A Publication of Arkansas Farm Bureau Federation
June 5, 2015 • Vol. 18, No. 11