The Worlds First Closed-loop Flower Waste System

We’re the only florist in the world to implement a closed-loop waste system.

It certainly sounds impressive, but what does it actually mean? Put simply, nothing we use enters landfill. Where some see waste, we see potential. When our flowers are prepared, all the off-cuts and stray leaves are salvaged and sent to processing plants and paper mills where the real magichappens. Once there, our partners use the collected green waste to produce our packing materials without the need for new resources. From the box to the cellophane and even the food sachet, everything which arrives at your door is sustainable, recyclable or compostable. It wasn’t easy being the first, but the creation of this system enables us to take huge steps in decreasing our environmental impact.

Help us help the planet. Our box, box tape, ribbon and flower food sachet can be popped in your recycling bin, and our paper wrap and cellophane will compost entirely in two weeks. Our growers select and harvest the finest flowers.

The stems are cleaned and prepped ready to be added to a beautiful bouquet.

The Closed-loop Flower Waste System Process

All green waste from the farm is collected.

Our flowers are delivered to your door in our 100% sustainable packaging.

The waste is recycled and friendly, water-based inks are used to create the organic, recycled and recyclable paper that we lovingly wrap our flowers in. The organic waste arrives at the paper mill.