THESIS / ALEX SCHWEITZER / PRESENTATION 15.06.12
THE ACADEMY MUSEUM OF MOTION PICTURE ARTS AND SCIENCES PROBLEM STATEMENT EXPERIENCE
Architecture and Film share one specific overlap - Experience Architecture is a Spatial Experience: it is procession, shelter, physical, environmental, and encompassing. Film is a Cinematic Experience: it is escaping, storytelling, intimate, technical, layered, and visual. Architecture plays a role in every Film, it is the physical, and spatial environment of the film. It is the production design, the lighting, the mood, it is even in some films the main character. Like Architecture, Films are made of many different layers or artists, technicians, specialists, people from many fields working together to create a final product: the experience. From Screenplays, Production Designers, Costume Designers, Actors, Composers and more all contribute an artistic layer of the final cinematic experience. Through the lenses of the separate components that make up a Film, one can still have a similar cinematic experience. Weather its reading a screenplay, or flipping through sketches from a costume designer, it begins to create a new perspective of the film. Individually they create a new perspective on a film, but if one were to experience all the layers of a film architecturally, the resultant is a Spatial Experience of the Cinematic Experience. A Museum.
MUSEUM
A museum is a very tricky architectural typology. It has the power to transform cities, or create controversies. There are no set or defined rules to design a museum because a museum is so individually specific to its content and client. No two are really the same. And the biggest problem is that the architecture has the power to distract the user the museum’s content. A museum should have an architecturally rich experience but only by providing the ultimate desired showcase/presentation of the content. Since museums showcase the past, in the present and preserve it for the future, they need to be resilient. It has to architecturally disappear from the art while simultaneously becoming a symbol for the collection as a whole.
PROJECT STATEMENT
Since its inception in 1927, The Academy of Motion Picture Arts and Sciences is the world’s most preeminent organization in regards to cinema. The Academy Museum of Motion Pictures will celebrate the true nature of the Academy; the past, present and future advancements in every layer of technical and artistic craft in film. The Museum will stand as the architectural representation of what the Academy is above all, not a red-carpet celebrity obsessed materialistic representation of fame, rather the artists, technicians, and achievements made in films history in addition to the presence the Academy has on inspiring and educating young filmmakers. The goal being the experiential essence and representation of The Academy of Motion Picture Arts and Sciences.
PROCESS PHYSICAL AUDIO VISUAL PRODUCT
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